Chapter 115： Overlord level

Another new week, Lehmann and the crew continued to run promotions in major cities in France, and "Fury" continued to be shown in major theaters, and due to the relatively good box office results in the first weekend, the market dominance in the next week even increased slightly.

At this time, other overseas regions also began to distribute the film.

Germany, well, leave Germany alone.

The distributors over there are very reluctant to help release "Fury". The reason is naturally clear. The film's position is too embarrassing, and the film distributors over there have concerns. Moreover, it can be expected that, Even in the theaters, the results are absolutely terrible.

Such a thankless thing, but no one wants to do it.

However, with the exception of Germany, other regions do not have these problems.

Overall, it's okay.

However, the Christmas season will never leave any film with too many opportunities to gather high box office. When so many blockbusters are released together, they are usually dead in two or three weeks.

And whether a movie will sell well or not, it is basically clear at a glance just by looking at the first weekend box office and the decline in the next weekdays.

On Monday, the single-day box office of the film dropped from about 14 million last weekend to about $10 million today; Tuesday is a traditional theater discount day in North America, so the revenue there rebounded slightly, with a daily receipt of $11.32 million; It fell again on Wednesday, taking in $9.62 million; Thursday's single-day box office was only $8.43 million...Friday, it was $7.26 million.

"Fury" made a total of 46.63 million US dollars in the five working days of its release in North America, and directly booked this week's weekly box office champion.

After all, in such a competitive Christmas schedule, any movie cannot escape the inevitable law that the box office market begins to decline in the next week. "Fury" has fallen, and naturally "007: Die Another Day" is no exception.

However, in comparison, it fell even harder.

But even so, the market appeal of "007: Die Another Day" is not too bad due to the film type and the rapidly declining reputation of passers-by audiences.

The two parties involved in the scandal come out from time to time to show their affection and reveal a little about the status quo of their relationship. The attention they have brought is enough to support them to continue to compete with "Fury", but they only got 36.43 million US dollars in five days, which is already lost. A pretty big figure.

As for how many of these audiences were fooled by the media into the movie theater, you may also be able to see one or two in the declining IMDB score and Rotten Tomatoes index of "007: Die Another Day"...

A new weekend rest day is coming. At MGM Entertainment's weekly meeting, many high-level executives have heavy and depressed faces, and they are obviously in a bad mood.

"AMC, Royal Entertainment Group and CEL have all contacted, and they have rejected our proposal to maintain the theatrical scale of '007: Die Another Day'."

"What about Fury?"

"It's about the same, but the situation will be a little better than ours, and we can still maintain 2,400 theaters."

"..."

Blake Josiah, who was sitting in the position of director of MGM's film distribution department, frowned slightly, and after a long time, he broke the silence in the conference room by saying, "We don't have beautiful market data to support, how could those vampires still agree to the screening? conditions? We no longer have the capital to compete.”

Although this statement is true, it is obviously unacceptable to everyone.

The number of theaters shrinking from more than 2,700 to 2,000 shows is not a single star, let alone competing with "Fury".

"There's no way, let's do more screenings in overseas regions. If you don't want to give up the North American market, you have to give up." Another executive continued the topic.

"Actually, our results are not bad, but the market performance of "Fury" is better, otherwise it would not be like this."

Yes, in the first week, they were still sitting on the throne of the weekly box office champion.

"The North American box office of "Fury" has accumulated to 88.65 million US dollars. The forecast given by the marketing department will be around 140 million US dollars, and the global total box office is likely to be close to 400 million US dollars." Blake Josiah shakes Shaking his head, he said very calmly.

Everyone stopped talking, and the meeting room fell into silence again.

After all, they are not laymen. With the support of such a strong audience's word of mouth, it also proves that the market performance of "Fury" is not as serious as that of "007: Die Another Day". With the addition of other blockbusters, "Fury" can also maintain a relatively healthy box office decline, and how much is the final box office? Maybe it can really break through 400 million.

The investment cost is only 50 million yuan, and the box office alone makes a profit...

Blake Josiah, who was sitting in the first place, jumped out of this idea unconsciously.

If it weren't for the strong sponsors, maybe "007: Die Another Day" still has the worry of loss, which is not a good omen of market prospects for an old-fashioned secret agent series.

And Nicolas Cage, who just lost the "Wind Whisperer" he had so much hope for, so he was criticized by the board of directors and the CEO.

If it wasn't for his excellent work performance in the past, he would probably be like the head of the marketing department, his colleague, that unlucky guy, who became a scapegoat and resigned sadly. But I didn't expect that it belongs to the theme of World War II and also plays soldiers. How can "Fury" have such a good reputation and such a promising market performance?

At this moment, the feeling in Blake Josiah's heart is very uncomfortable. Although he also knows the success or failure of a movie, it is extremely irresponsible to just watch the actors, but in such a situation, it is difficult for people not to go in that direction. think.

"Let's end the meeting." Everyone's interest was not high, and there was no good way to save the film's decline, and there was nothing to discuss.

"Don't stop the rumors and hype on Pierce's side." Apart from this, they have nothing to promote, so naturally they have to hold on tighter. Blake Josiah reminded, got up and left the conference room first...

And no matter how disappointed the people at MGM Entertainment were and what the actual thinking was, "Fury", like all successful Christmas films, emerged from the fierce competition and continued to sprint to new box office heights. As the show time increases and the box office numbers rise, the rebound from the market will be stronger, but the excellent reputation of the film is still enough to ensure that "Fury" continues to harvest dollars from the theater chain.

On Saturday, it closed at $8.63 million, a slight increase over the previous working day; on Sunday, it closed at $7.92 million.

Also on this day, when Lehmann and his party were still on their way from Strasbourg to Montpellier for promotion, and finally prepared to end the entire French roadshow journey, "Fury" also went well in North American theaters. spent the third weekend.

Although as expected, it defended the title of the North American weekly box office chart, but the better news is that, with the box office results of the previous week, the total North American box office of the film has successfully reached 102.48 million US dollars.

The North American market of "Fury" has successfully exceeded 100 million yuan. Once this milestone has been crossed, the stakeholders, whether it is Paramount Pictures, Europa Pictures, CAA, or investor and director Lehmann, are very happy.

However, he is also very clear that this should be the final market glory of the film, and he can only rely on time to accumulate a little bit of box office growth in the future.

Because on the new weekend, that is, on December 18, there will be a film that will perform well at the box office even after more than ten years.

That's right, the epic fantasy masterpiece "The Lord of the Rings 2" directed by Peter Jackson, also translated as "The Lord of the Rings: The Two Towers", is coming.

But most of the films that want to make a difference in the Christmas schedule have avoided the weekend schedule that is released in the middle of December.

Of course, Lehmann is not afraid of competition, but not being afraid does not mean that he has to bang his head against the iron plate.

At the beginning, he persuaded Europa Pictures to compete with "007: Die Another Day" because of the latter's strong market dominance?

Now I have got what I want to get, and what I want to fight for has been achieved. No matter how the market changes, it is not a big deal for the screening of "Fury". Anyway, even the number of theaters has been further reduced, and only 880 are left. around home.

Relying on time to accumulate box office, a little more is a little. Anyway, the cost of publicity and filming is almost the same, and what is earned now is pure profit.

And "Fury" was also released in North America on the third weekend, and the box office data for the first week of landing in various overseas regions were also released. UU reading

The United Kingdom is 7.65 million US dollars, Australia is 4.65 million US dollars, and Italy 3.12 million ... respectively successfully occupied the local box office champion, winning no suspense, the only competitor "007: Die Another Day" market fans Dominance overseas is far less formidable than it is in North America.

However, although overseas regions make money, and some films even rely on overseas box office blood or profits, in general, this part of the box office settlement is very troublesome for Lehmann.

It's been a long time since "Three Silly Trouble in Bollywood", and that part of the division into Europa Pictures has not yet been fully settled.

It's not that they are unwilling to give it, but that the various financial settlements and tax details are very cumbersome, and it takes a lot of time to slowly figure it out.

However, Lehmann is not in a hurry. The accounting team of PricewaterhouseCoopers he hired is all involved, and he is not worried about what Europa Pictures is doing.

After entering mid-December, Lehmann stayed in Cannes for a few days after running the promotion, and also on the 17th, he flew to Los Angeles in North America with Ryan, Thomas George and others.

There are many human relationships waiting for him in the City of Angels. In this highly commercialized society, this is something that he cannot refuse as a director.

Human affection, contact, contact, these two words have already revealed the most important way of making friends in interpersonal communication.

————

: . :