Chapter 111： need hype

?Winter, the coldest months of the year, is best to stay at home.

Every winter is also a good time for a large number of people to increase their body fat.

For the North American film market, the importance of Christmas stalls is really unusual.

Since the birth of this concept, the proportion of the entire schedule in the blueprint of Hollywood's business strategy can be said to be extremely large, and it is also the time period of the year, second only to the summer schedule.

The combination of the two schedules can occupy 70% to 80% of the North American box office market share for the whole year.

Such a situation naturally made the Christmas file a battleground for military strategists.

The interests of many people and the careers of many people will be witnessed by the market

Beverly Hills is a well-known settlement for the rich and famous in North America.

At this moment, in a manor that occupies a small half of the hill, the early morning sun has just climbed into the sky, and Halle-Berry is working in the fitness room.

Female stars always work harder than others to maintain their figure. Not only should they pay attention to their diet, but also daily body sculpting exercises are indispensable.

After jogging for half an hour, and doing a few more yoga moves, Halle-Berry took a towel to wipe the sweat off her forehead, ready to take a break.

She came downstairs and saw that the housekeeper had sorted the newspapers she had brought over, so she took the entertainment edition and walked slowly to a reclining chair.

"Now, do you want to have breakfast?"

Just sitting down, the housekeeper asked.

"One whole-wheat bread and a glass of hot milk."

"Okay, right now."

After a while, the housekeeper brought milk and a china plate with bread and placed them on the small table in front of her.

Taking a sip of the milk and taking another bite of the bread, Halle-Berry opened the newspaper.

After only a few glances, his brows furrowed slightly.

What, the film critics started?

The entertainment headline on the newspaper was a column review of Fury written by a film critic, signed by the name of Bella.

The title is that ideals are always peaceful and history is always brutal.

"In the enduring theme of war, there have been many excellent works, so naturally, there will also be bad films. Throughout these films, whether good or bad, there will always be a contradiction, that is how to arrange the story and the The big scene of war. "Saving Private Ryan" focuses on the story, and it succeeded; "Black Hawk Down" focuses on the battlefield, and it also succeeded. The most fearful thing is that it has been involved in both directions, but can't talk about any aspect. It's outstanding. And Fury, in my opinion, is more of a story, a tank squad's perspective on the war they've been through."

"After I watched it, in addition to feeling that the character was shaped by the director with flesh and blood, the biggest feeling was the truth."

"There are corpses everywhere, bloody, and just driving a tank over it."

"Some people say that this movie is expensive because the costumes and props are very real. I don't think so."

"It can only be said that the crew was attentive when shooting, but the real thing is not this, the real thing is the war."

"And what makes people feel sad is not the sacrifice of a few characters, but that it tells a very clear reality."

"War always kills people, so why can't it be you"

"That statement is absolutely correct."

"I'm typing and expressing my feelings. At this moment, I can't understand the dynamism of the battlefield. I only feel cruel and scared."

"Just like the recruit Norman in the film, when he first shot at the enemy, his hands trembled terribly. He might not understand why he wanted to kill that person. He is a soldier, and the opposite is also a soldier, but on the battlefield, they became the enemy."

"Ridiculous? I don't think so."

"Always consider the position first. It is a matter of the state, the world, not a personal matter."

"From the moment you walk into the battlefield, you must have only two people in your eyes, comrades and enemies."

"I am very fortunate to be born in this era. With them, our ancestors have endured all this for us. I would like to thank them for fighting for us the power to make us choose."

"Finally, I still have to say that "Fury" is very well shot. There is no right or wrong here. It just tells the stories of a few soldiers. I hope it will satisfy your appetite."

Halle-Berry was a little unhappy watching it. She can talk so well, why didn't she comment on "007 Die Another Day"?

With a bad mood, I read a few movie reviews touting "Fury" one after another, until I turned the page, and gradually, the corners of my mouth began to curl up.

"The story is old-fashioned, and the plot design is nothing new. It's all leftovers from previous war movies. Just because I changed a tank-type skin, can I be praised?"

Obviously, MGM Home Entertainment's PR campaign for "Fury" has already begun, don't think about it, everyone is a competitor, smear or something, but don't be too common.

"Tank is handsome, and the scenes are shocking, but the plot is cliché, and it's a typical fool-like commercial entertainment film. After watching it, I don't remember what I said at all."

Even if she knew that most of these bad reviews were arranged by her own party, Halle Berry still browsed it with pleasure. It seems that seeing these, you can imagine that the box office of "007 Die Another Day" has crushed "Fury".

No one in the entertainment industry is stupid, and the stupid can't live at all.

Halle-Berry naturally knew that the competitor had taken off, and she was more looking for a kind of psychological comfort.

She has long read the news reports of her works, and even with the premise of public relations, she was still overwhelmed by "Fury" in terms of word of mouth.

In fact, this is also what she expected. After all, "007" has so many films, how can it maintain the prestige at the beginning?

What's more, Paramount Pictures is not a fool, can it just sit there. Their propaganda department is not idle. While promoting themselves, like them, they also do not hesitate to crack down on competitors.

After eating breakfast a little depressed, the phone in the living room suddenly rang.

Halle-Berry got up, and the housekeeper had already said, "A call from the agent."

She took it, "Jones, what's the matter?"

""

Listening to the news from the agent, Halle Berry's face gradually darkened.

"You're at home, aren't you. Wait a minute, I'll be right there."

After a while, Jones, Halle Berry's agent, came over.

She also had a bad look on her face, and frowned slightly and said, "Let's find a way, otherwise we are very likely to lose something."

Halle-Berry naturally knows that she can have the status she has now, but it is not just that she has won the bonus of the Oscar queen, but that she can eat well in the field of commercial films and prove her market appeal. The chance of a vase, if the feedback on the results of "007 Die Another Day" is not good, she will definitely be the first to blame.

Does anyone still blame "Bond"? He has acted in so many films, how can he change a heroine, and this result will not work?

The media will not think that there are too many factors for the bad response of the film, they will only seize a topic to hype it up.

'Halley Berry is the worst Bond girl ever'

'Her role was simply a mistake'

Don't think about it, when Halle Berry first got the call, she knew that if she was pressed down like this, the media would definitely be ridiculed.

Over the years, she has walked too smoothly, and she has also blocked the way of many people. After all, there are so many vase roles, and everyone is a competitor. How could those people let go of this opportunity to get down. Look at the jokes, isn't it the essence of the entertainment industry to step on a few feet?

"What should we do?" Halle-Berry asked worriedly.

The box office statistics for the second day have come out. In addition to the word-of-mouth being crushed by "Fury", the two are infinitely close at the box office.

One is $12.36 million and the other is $13.16 million.

In this comparison, although there is still a small advantage, don't forget that the box office growth rate of "Fury" is higher than that of "007 Die Another Day", which is not a good sign.

"I just consulted with MGM. What they thought was, let you and Bond hype your relationship, and they will write an article on this to attract traffic." Agent Jones hesitated for a while, but still put the proposal Say it out She came here today mainly for this.

"Why?" Halle Berry was very strange. Although it is the norm in the film industry to publicize the romance scandals of actors and actresses in film promotions, she rarely does this in order to maintain a certain popularity in order to maintain her character. After all, once this kind of thing is not well controlled, it is easy to lose the favorability of one's own compatriots.

There are a lot of chaotic private lives in the film industry, but no one wants to leave a bad impression on their fans or the people because of this kind of thing. What a bitch, that's a really ugly thing to say.

It's very bad, very bad, and that's why it's very strange. In the past, my brokers rarely agreed to use this method. What happened today?

"What MGM means is to hype your relationship during the film's release, and when the show is over, you can find an opportunity to end it, and my idea is that the title of Bond, we can also use it, as for the loss, If you handle it well, the attention you get is definitely more immediate than a little impression. You're not famous enough, Harry, you need this."

Harry thought for a while before saying, "You can figure it out."

After all, I went back to the gym to work out.

What she cares about is not whether her relationship is hyped or not, but whether her gains and losses are worth it between the whole thing.

Obviously, what the agent Jones said makes sense. The scandal between Bond and the Bond Girl is obviously beneficial to the Bond Girl. Since people don't mind, she has nothing to say.

Anyway, isn't the love of female stars just a carnival feast to increase their social status?

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