Chapter 304 multifaceted flowering

Because it led the price cutting frenzy, Toyota can be regarded as standing on the wave of this frenzy at the moment. Although it was once criticized as malicious competition, but the government of China has not given compulsory intervention, which makes Toyota enjoy the advantage of preemption in a short time.

The overall price reduction has led to a sharp increase in sales of Toyota's full range of products, while other brands that are slower than Toyota have no such good luck. Although they have a breakthrough in sales, they are not as profitable as the founder of this event, Toyota group.

International public opinions have also expressed doubts about why such direct price reduction by overseas joint ventures has not been under any pressure from the government. Even international media speculated that if the price reduction lasts for more than half a year, if China has no official solution to the problem, then China's domestic automobile brands will face the brink of bankruptcy.

At a time when Toyota was content and the world was confused, Dongchen made a statement that shocked the whole industry with several state-owned automobile brands.

The contents of the statement are as follows: "since the date of the statement, Dongchen, together with FAW, Erqi, Zhonghai automobile, Yanjing automobile and five state-owned brands of northern automobile, has established an automobile manufacturer alliance named" Huahe alliance ". In the alliance, except Dongchen, other member enterprises will put 70% of their production capacity into cooperation with Dongchen to produce several cars under Dongchen automobile The products of member enterprises will adopt the technology of Dongchen in a unified way, and the latest engine provided by Dongchen will be replaced in the whole line in advance, and the transmission system will also have the opportunity to replace the technology of Dongchen. "

In addition, Dongchen also announced that from now on, its S1 and S2 models will be produced in cooperation with BAIC, CNOOC and Yanjing automobile. The S3 model will be produced in cooperation with FAW and FAW. The S3 C and the upcoming S4 will still be produced by Dongchen. As for the C series model of SUV, except for C3c, C1, C2 and C3 are all produced in cooperation with Dongfeng and BAIC, and C3c is produced by Dongchen.

Rough calculation shows that after the formal cooperation, the comprehensive monthly output of all models of Dongchen automobile is expected to exceed 300000 units, while after the completion of Dongchen's industrial base in Jiangcheng, the monthly output is expected to exceed 500000 units, that is, the annual output is more than 6 million units.

This news, whether for consumers or other automobile manufacturers, is a very explosive news. After the newly established Huahe alliance, Dongchen's production capacity has increased six times overnight. The original purpose of price reduction was to reduce the market space of Dongchen to the extreme, but unexpectedly, this move forced Dongchen to play the alliance Strategy, his original capacity is insufficient, and now several state-owned enterprises are making up for him, so that they just lost their function in a moment at the expense of the advantages established by profits.

This also made the flow of Toyota suddenly realize why the state has not been regulating or even forcibly preventing the price reduction. The original state was considering such a solution. This solution is not unreasonable. If they forcibly prohibit the price reduction measures of foreign enterprises, they will first be rejected by the people. It is difficult to cope with the huge domestic pressure alone What's more, the compulsory prohibition of price reduction and protection of domestic brands will also cause consumers' resistance, which is impossible to fundamentally help domestic brands. However, now so many state-owned enterprises start to cooperate with Dongchen, adopting Dongchen technology, not only can make a strong response to the price reduction of foreign enterprises, but also can improve the competitiveness of state-owned brands, not to mention cause national exclusion , even to a large extent, this measure will greatly enhance the recognition of domestic brands by the people, with more than one stroke!

Dongchen's sharp increase in production has inspired consumers. Even if foreign brands cut prices substantially, it has not fundamentally changed consumers' expectations for Dongchen cars. In the past, Dongchen was unable to choose, not because Dongchen did not cut prices, but because Dongchen has not enough existing car supply market, but now it seems that in the near future, even after one or two months, A large number of Dongchen cars will flow into the market. As long as Dongchen has enough existing car supply market, consumers' choice priority will still be left to Dongchen as far as its technical strength, cost performance and technological content are concerned.

Zhang Yunfeng began to be very busy at this time. He began to license the body technology of S1, S2 and S3 to all enterprises in the alliance, and then began to supervise the production progress of each enterprise. FAW's manufacturing strength is the most powerful one of these brands. Their Pentium production line was reorganized in the fastest time, using the technical data provided by Dongchen, and at the first time We started to produce S2 and S3 body, chassis, suspension and other parts. As for seats, interior decoration, air bags and other auxiliary parts, they were all purchased in a unified way. In this way, Dongchen only needs to transport the power system, transmission system and other parts to FAW in advance, and then it can be directly connected to FAW's production line to complete the final assembly.

After only 15 days, the first S2 car produced by FAW Dongchen was offline. After a series of tests, it was proved that there was no technical gap between the S2 produced by FAW Dongchen and the S2 produced by Dongchen. Then, the car was delivered to a reservation user of Anhui nationality through the reservation order of national Dongchen dealers.

Dongfeng and BAIC production lines, which took the lead in cooperation with Dongchen, also successfully produced three models of C series, i.e. 1, 2 and 3 models. The price of C1 is set at 20.3 million, and the main competitors are SUV models with the same price of Volkswagen Tiguan, Honda CRV, Toyota RAV4, Subaru XV and forest man. The price position of C2 is 30.55 million, which is used to compete with Audi Q5, BMW X3, Freelander, Infiniti ex, Toyota Highlander and other models. As for C3, the price position is 601 million. Due to its excellent comprehensiveness, the starting price of C3c starts from 1.5 million to 2.4 million, which is more than that of cayenne and Range Rover.

The final version of the 3.0 turbocharged C3c, which has participated in the topgear test, has sold for 2.4 million yuan after strengthening the interior and luxury auxiliary functions. Even though the price of the C3c is so high, the market reaction is still very hot. The word "extreme environment" has been popular for a long time. A large number of high-end consumers hold coins and wait. The national reservation volume has exceeded 20000 yuan, which is more than that of cayenne Train type and annual sales volume are still high.

Dongchen automobile has already formed a situation of irresistible situation in China market.

In succession, there are production lines to complete the final assembly and officially go offline, Zhang Yunfeng ushered in two major events.

First of all, the construction of the high-power diesel engine production line in Zhangjiakou has been completed, which is also the result of the investment of the state at all costs and human and material resources. The production equipment has been installed and debugged, and Dongchen has completed the secret acceptance. The next step is to directly enter the production link.

Secondly, the steel alloy with the characteristics of Xiaoer has completed the high temperature environment test for up to 1000 hours. Under the unnatural high temperature of more than 60 degrees, the metal fatigue seems to break out in an all-round way in an instant. The original high-strength steel alloy, whose strength drops to almost the same as the ordinary cast iron in an instant, can not meet the most common industrial demand.

Director Liu conveyed the high-level recognition of this special material, and told Zhang Yunfeng that the time can be reduced to about 700 hours, which can not be met in normal tests, and there will be no flaws in 700 hours. As for the rest, the state will not give any intervention, and Dongchen will take the lead.

This means, of course, that there is a problem, and it has nothing to do with the country. This kind of digging is really not suitable for linking up with the country. Zhang Yunfeng operates alone. If there is a problem, Mitsubishi Heavy Industry can only suffer from the loss.

after getting the approval, Zhang Yunfeng immediately started to contact Mitsubishi Heavy Industry. He first told Mitsubishi Heavy Industry in the form of email that the export operation of this new material was very difficult. It was difficult for Dongchen to complete such a large number of exports without notice. There were too many links to be dredged. If it is determined to do so, the price needs to be increased to 100 tons per ton Otherwise, Dongchen can only say sorry to Mitsubishi.

Zhang Yunfeng's starting price makes Mitsubishi happy and angry. The happy thing is that as long as Dongchen has opened the price, it will prove that this matter is operable. Qi is just the starting price of qidongchen's starting price. He wants to make a big hit on Mitsubishi.

However, Mitsubishi doesn't value this money at all. Compared with the application scope and special effects of this material in national defense technology, Mitsubishi can accept the high price. Anyway, these money will be paid by the government of Dong'ou, and they will have the opportunity to earn more profits from it. Therefore, Mitsubishi soon made it clear that a million yuan is not enough To accept, but they need to start the operation as soon as possible, but considering the cost, Mitsubishi can't purchase 100000 tons at one time according to the original plan, and the early purchase quantity is reduced from 100000 tons to 10000 tons.

At a price of one million tons, that is, 100 billion yuan, Zhang Yunfeng doesn't think that Mitsubishi can put out so much cash at once to trade with him. The purchase volume is reduced to 10000 tons. He has no opinion. If there are too many exports, Mitsubishi will catch the loophole easily.

Even for special materials, they only have 1000 hours of use time. If Mitsubishi has extra materials on hand, they can still use the replacement method. After all, in the 1000 hours of use time, this special material is very useful. In this way, even if Mitsubishi finds problems, they can use the extra materials to complete them Replacement, however, with a volume of 10000 tons, Mitsubishi is bound to be unable to leave any surplus for itself. When they find out the problem, they will not have any materials available for replacement.

Zhang Yunfeng agreed to Mitsubishi's request. He first transported one ton of special materials to Dong'ou by smuggling and delivered them to Mitsubishi Heavy Industries for testing. Both parties agreed that Dong Chen would prepare a shell subsidiary in China from now on. At that time, once the materials were ready, both parties would trade with their own shell subsidiary. In this transaction, both parties of Dong Chen and Mitsubishi Heavy Industries would not carry out the transaction After the completion of any substantive contract and commitment, both parties shall not have any relationship with each other and shall not bear any related responsibilities of the other party.

This agreement is very beneficial to Mitsubishi, and they do not want to be involved in political disputes. Therefore, if the two sides really conduct transactions in this kind of secret way, and do not pursue and be responsible in any form after the event, for them, they only want to buy the East and the west, and do not want to ask about anything else. Therefore, they naturally agree with this A promise.

Zhongchen materials also began to work overtime to produce 10000 tons of special new materials. The delivery time agreed by Zhang Yunfeng and Mitsubishi is 20 days. Zhongchen draws out 1000 tons of productivity every day to produce new materials