Chapter 295 attack in an all-round way

The hot sale of Dongchen automobile in China makes all automobile manufacturers fidgety, especially the donggood automobile company, which has been sweeping the global market with the mid tier automobile, is in a position of facing the enemy. Among them, Toyota is the most worried.

Today's product line of Dongchen has a huge impact on similar products in the world, but the more serious impact on Toyota is due to another development direction of Toyota.

Despite the Lexus brand, Toyota's market positioning in recent years is very accurate and very predictable. It not only has a very high market share in the ordinary middle and low-end automobile market, but also has an extraordinary achievement in developing new channels, especially the production and manufacturing of hybrid vehicles and clean energy vehicles.

In recent years, the rising international oil price has made many consumers turn their attention to hybrid cars and new energy vehicles. In recent years, with the continuous progress of Toyota's hybrid technology, it has become a leader in this field. Toyota thinks that it can sell at least eight million hybrid cars in the next five years. However, Dongchen's delivery Now, let them realize their investment and advantages in the field of hybrid, basically by Dongchen thoroughly.

The ultimate goal of hybrid cars is to reduce the unit fuel consumption. The so-called environmental protection is also based on the reduction of unit fuel consumption. In addition to pure electric vehicles, hybrid cars still can not reduce exhaust emissions to a large extent. Now the so-called hybrid cars, especially Toyota hybrid cars, only reduce gasoline on the basis of gasoline powered vehicles The engine displacement, as well as the additional electric auxiliary drive and battery unit, make the car no longer rely on gasoline power alone for driving. In this way, take Toyota's most mature hybrid car "Prius" as an example, in good road conditions, the fuel consumption per hundred kilometers has been reduced from 7 to about 5, and the fuel consumption has been reduced by about 30%.

However, in order to reduce the 30% fuel consumption, Prius added additional electric drive units, which made the cost higher, the maintenance more complex, and the maintenance more expensive. Its power output was only less than 80 horsepower, but the price was sold to more than 200000 RMB, which is a little expensive.

But what about the environmental protection performance of Prius if we throw away its damn 1.5L naturally aspirated engine, dismantle the electric engine and battery, and install a Dongchen 1.4 naturally aspirated engine?

Dongchen 1.4 naturally aspirated engine has a power of about 120 horsepower, but its fuel consumption is equivalent to that of Prius equipped with electric engine and battery. However, this one has broken Toyota's efforts over the years on the hybrid car.

You're still fucking around? When someone else's pure oil powered car is 50% more powerful than your product, and doesn't need to spend a lot of energy to carry the whole electric system, fuel consumption and exhaust emissions are almost the same as you, you also say that your car is environmentally friendly, which is pure bullshit.

At this time, Dongchen is the biggest contributor to environmental protection. He directly improved the fuel economy, reducing the fuel consumption of the car by about 30% on a year-on-year basis. Because of the high fuel utilization rate, the exhaust emissions are higher than the fuel economy, enough to reduce the greenhouse gas emissions by more than 40%. Toyota has spent more than ten years in the field of hybrid vehicles For environmental protection and economy, Dongchen only uses one gasoline engine.

With the deepening of the world's understanding of Dongchen automobile, many national authorities have greatly praised the environmental protection model of Dongchen Yinyin automobile, and praised that Dongchen automobile has brought new standards of automobile environmental protection. Since the official listing of Dongchen automobile, the sales volume of Toyota Prius in China has plummeted to less than 100 units per week. Based on this sales volume, this year's sales volume is calculated We can't sell five thousand a year.

After the appearance of Dongchen, it has become a bubble.

With the increasingly severe situation, Toyota began to peep at Dongchen's advanced engine technology. Less than half a month after Dongchen's car was sold, there was a piece of anecdotal news on the Internet that Toyota privately purchased 60 Dongchen models of cars from consumers in China at least twice the market price, and delivered them back to Dongou through its own special channel. This is why Toyota denied.

Because Toyota's crisis public relations is in place, even on Weibo, the definition of "untrue speech" has been made for this disclosure, and the popularity of discussion on this topic among netizens has declined. However, just when netizens have believed that this is indeed an untrue speech psychologically, Zhang Yunfeng received a call from director Liu.

Director Liu has been busy in Zhangjiakou these days for Dongchen's new diesel engine production line. During this period, senior leaders designated him as the contact person between the state and Dongchen, so he was very concerned about Dongchen's related matters. When he called, he was very worried and said: "Comrade Xiao Zhang, I just received the news that Toyota put Dongchen into operation and returned to dongmediation The news is true. "

Zhang asked curiously, "Oh? Has it been confirmed? "

"That's right." "They bribed customs officers to transport 60 Dongchen cars back to donggood for the reason that some Lexus products were recalled for local maintenance," Liu said

Zhang Yunfeng suddenly realized that most of Toyota's products have been produced in joint ventures in China. Even if they are recalled, it is impossible to recall them to Dong'Er. However, Lexus is an imported car. Its production line is located in Dong'Er. For the reason of Lexus's recall, Toyota is also a good way to hide its eyes.

At this time, director Liu said with some concern, "Comrade Zhang, will Toyota have any impact on Dongchen after getting these cars?"

Zhang Yunfeng said with a smile: "what will be the impact? Cars are not fighter planes. Fighter planes are made for their own use. Outsiders don't have to buy them. I'm afraid they can't even look at them at a glance. But cars need to gradually cover the global market. If they buy these 60 cars, they will be the first batch of products that Dongchen automobile has entered into the local market. "

Director Liu asked uneasily, "will Dongchen's technology be stolen by them?"

"No." Zhang Yunfeng smiled quietly and said: "even if I give them all the theoretical technologies, they can't turn those theoretical technologies into reality without good enough materials, and Dongchen's four-wheel drive technology relies on the modified differential lock and power distribution system, which they can't imitate. As for Dongchen's A1 interaction system, they don't have the software strength. ”

"that's good." Liu said with a sigh of relief: "in recent years, all brands in China's market have been greatly influenced by Dongchen, but some brands have avoided this kind of interference because they are different from Dongchen, such as SUV market, high-end car market and luxury car market, but Toyota has been injured during this period, and their family cars have been greatly impacted. Now, internationally The constant praise of Dongchen's environmental protection has made Toyota's dominant position in the field of hybrid cars meaningless. They must be very anxious now to find a breakthrough from Dongchen. "

Zhang Yunfeng said with a smile, "let them study, but since Toyota is in such a hurry, I think it's time to put more pressure on them."

"How to put pressure on them?" Liu asked curiously

"Grab more of their market." Zhang Yunfeng said: "Toyota RAV4, cooluze, Prado, land cruiser and other SUVs have been selling very well. Now the market of the whole SUV in China is very clear. I think it's time to bring some pressure to the SUV market."

Liu Ganshi exclaimed, "you want to be a SUV? Your current total assembly productivity can't meet the market demand of those four models at all. If you do SUV now, it will make your already weak production capacity more seriously differentiated. "

Zhang Yunfeng said with a smile, "secretary Liu, isn't there still you?"

"I can't help you, even if you want to build a new production line, it will take time," Liu said in a hurry

"No." Zhang Yunfeng said with a smile, "I'm not going to build a new production line. I want to ask you to borrow several production lines for one use."

"Borrow?" Director Liu laughed and said, "don't make fun of me. I can't lend you any production line."

Zhang Yunfeng said: "it's very simple. Now Dongfeng and BAIC are producing off-road vehicles for the military. The military's digestion capacity is not so high. Just lend these two lines to me for use. I can provide the chassis and suspension system technology of these two factories for free, and authorize them to manufacture the car body on behalf of Dongchen. As for the engine, transmission system and four-wheel drive system, Dongchen is responsible for them To finish. "

Liu didn't expect Zhang Yunfeng to find his own cross-country vehicle production lines borrowed from Dongfeng and BAIC. These two lines are really mature, but for a long time, the military's demand for pure cross-country vehicles is not very high, so these two production lines have been in a semi closed state. If Zhang Yunfeng wants to borrow these two production lines, he can directly take other core technologies of Dongchen After that, SUV was produced immediately.

Director Liu sighed in his heart that Zhang Yunfeng is really a good schemer. Now he is a military partner. However, after careful consideration, Zhang Yunfeng's idea is not unrealistic, but very practical. First of all, the technical content of Dongfeng and BAIC has not been very high, so he has not been able to occupy a place in civil SUV. Second, the number of military orders Less and less. These two lines are idle for a long time, with very low profit and enthusiasm. If Zhang Yunfeng can give them a large number of orders, why not introduce some advanced technology when the two manufacturers are making money?