Chapter 233 is done!

After lunch in Nie Minhui's villa in Hangzhou, at 1:30, she drove by light dance, took Nie Minhui and Zhang Yunfeng to Jili's head office in Hangzhou. Nie Minhui's evaluation and negotiation team had been living in a star hotel in Hangzhou. When the three arrived, the team members had arrived first and were being arranged by Jili to have a rest in the central conference room.

Nie Minhui has a great reputation in the domestic business community, and Jili attaches great importance to it. Fang Chengming, the general manager of Jili, is the representative of the negotiation. He has great hopes for today's negotiation. First, Nie Minhui has a very strong cash flow in his hand. The acquisition of Waupaca is just a piece of cake. Second, if you can take this opportunity to get closer to Nie Minhui Department, in the future, can also bring great help in business. After all, Nie Minhui's identity is not only the chairman of Zhongyu group, but also the daughter-in-law of the Su family.

Zhang Yunfeng participated in the negotiation in the capacity of assistant Nie Minhui. This side is herself and Nie Minhui, as well as six members of her team. On the other side is Jili personnel led by Fang Chengming. Like this side, it's also eight members.

At the beginning of the negotiation, Nie Minhui went straight to the point, took out his own research documents, and said: "president Fang, since you have already sat on a table, I will not go around in circles. You should have known Zhongyu group's purchase intention for Waupaca, but the lowest price you can offer us is 1.2 billion US dollars. My team and I have made comments on this price After evaluation, I think there is still some water in it. "

Fang Chengming smiled and said: "Nie Dong, as for Waupaca, in fact, you have some misunderstandings about Waupaca as the outside world. We started to suspend some of Waupaca's business, mainly because after a period of precipitation and development, Jili is still inclined to develop our own brand, too much energy is put into Waupaca, only let us ourselves Our own brand, although not better than Waupaca in terms of positioning, is still more profitable than Waupaca. Next, the group is ready to streamline its business and focus on developing its own business, so it will have the intention to sell Waupaca. "

Nie Minhui looked at Fang Chengming and smiled calmly and said: "president Fang, since we are going to buy, we don't need to talk about these scenes. There is no gold content in them. We all know what is going on with Wal Mart. First of all, after the localization of the brand, the research and development of the new car model of Jili has not been very smooth, or that is to say, Wal Mart was just going downhill The first one to give it to Gilead, and Gilead itself has no ability to reverse the situation. At the beginning, the situation was really good. That's because the Chinese people's impulse consumption of the brand localization. After the impulse passed, the disadvantages and shortcomings of wower also appeared. "

"Secondly, the lack of technology upgrading has also made Waupaca gradually distance itself from the mainstream middle and high-end car brands. Even if the old car models are upgraded, they are just changing soup without changing medicine and stir fry. If you resume the production of XC90 now, I'm afraid it's extremely embarrassing to position yourself in the market? In the past few years, it's really an excellent SUV, but these years have passed. In the same market, Audi Q5, BMW M3, Mercedes Benz GLK, Cadillac SRX, as well as Japanese mid and high-end SUVs, especially Acura mdx, Toyota, Lexus and other brands have launched new models, but also have their own unique technologies. How do you compete with them with the XC90 a few years ago? In the same way, it basically appears on every vehicle model of Werder Waupaca. Under the restriction of this situation, Werder Waupaca has been losing money and the loss is becoming more and more serious. If it doesn't sell Werder Waupaca as soon as possible, it will greatly affect its own revenue. "

"And!" Nie Minhui said aggressively: "after two years of bleakness, the brand value of Waupaca has declined greatly. Now, when it comes to Waupaca, who else will associate it with middle and high-end brands? I'm afraid everyone's impression is a brand that will surely die sooner or later, right? "

Fang Chengming's expression is a little embarrassed. Nie Minhui's words are all true, but it's still a little hard to accept to say so directly.

Then, he said with a smile: "Nie Dong, since you value Waupaca, you must be able to see its own value. This brand, in the eyes of consumers for many years, is the synonym of safety. In fact, its safety performance has been excellent so far, and its reputation is also very good. This is where Waupaca's brand value lies One! "

Nie Minhui smiled and said, "to tell you the truth, Mr. Fang, even if I bought Woerwo, I would not use Woerwo as a brand again. In my eyes, the value of this brand is almost zero."

then Nie Minhui said: "otherwise, we will separate Wal Mart. You take out the brand and trademark and keep them by yourself. The production line and staff talents are sold to me. What do you think?"

Fang Chengming is stunned at once, don't want the brand of Waupaca? Are you kidding me? Don't you think it's the same as paying back the Pearl? If Wal Mart doesn't have this brand, it's even less valuable. Maybe it can buy a $600.7 billion? Okay, seven or eight billion?

However, in that case, I will never sell it!

I'm kidding. You bought all the hardware equipment and personnel. What's the use of keeping the brand of Waupaca? Put it in front of gilly's global bird car? Isn't that looking for scolding? Or in front of the leopard? Don't be kidding. If the brand stays in its own hands, it's really worthless.

Before this negotiation, both sides had their own ideal price and bottom line price. The bottom line price of Zhang Yunfeng and Nie Minhui is up to 1.2 billion, which is also the psychological price revealed by Jili. However, the ideal price of Zhang Yunfeng and Nie Minhui is one billion, while the bottom line price of Jili is 1.1 billion.

Thinking that his bottom line price is only 100 million yuan, Fang Chengming smacks his lips and says, "Nie Dong, you are not an ordinary person. When talking about acquisition, you don't play according to the formula at all. It makes me very ashamed."

As he said this, Fang Chengming didn't seem to believe it. Looking at Nie Minhui, he asked, "don't you value this brand when you buy Waupaca? In that case, I really can't figure out what is attracted to you

The implication is that Nie Minhui is fooling herself. In fact, what she really wants is the brand of Wal Mart.

Nie Minhui said without hesitation, "take out the brand of Waupaca, 800 million dollars, and I will sign the contract immediately."

"this..." Fang Chengming is puzzled. It seems that Nie Minhui is not joking with him. If he agrees to her and looks at her posture, he will sign the contract immediately without hesitation. In that case, he will lose a lot. What's the point of just asking for a trademark? The brand is doomed to rise.

Fang Chengming thought for a moment and said, "I'm sorry, Nie Dong, we can't separate the brand and hardware for sale. I hope you can understand."

Nie Minhui nodded and said lightly: "I don't need to fool you here. I'm sure you know my business reputation. Since I said it today, I won't use Wal Mart as a brand. If the acquisition is completed in the future, you can naturally see how the facts prove."

Fang Chengming knows that Nie Minhui is the chairman of Zhongyu group and a 10 billion dollar entrepreneur. Her business integrity and reputation are recognized in the industry. Since she said that, she would not turn against her. Otherwise, in order to kill her 120 million dollar price, she would break her promise. If this thing is passed on, it will have a great impact on her 。

If so, Nie Minhui certainly didn't cheat herself. She really didn't want the brand of Waupaca. In this way, what should she do?

If you sell it to her, you must reduce the price. Otherwise, people may leave at any time. Your biggest bargaining chip is the brand value of Waupaca. If the other party doesn't pay attention to this, Waupaca won't have much attraction to her. But if you don't sell it to her, what should Waupaca do next?

Every month, we are losing money. Every month, we have to bear this part of the loss by ourselves. At the beginning, Gili spent a lot of effort to buy a company that wanted to make blood for itself, but we didn't expect to be developed into a bleeding wound by ourselves. We have to make blood desperately to make up for the loss here. If this situation continues, in the end, we will lose more money The brand value of money and Waupaca is completely worthless. All of Waupaca's assets are only the sale of hardware facilities.

Then you're fucking old! I lost all my underpants!

A good dog of good breed can sell for a price even if it is ill, but if it dies of illness, its mother can only buy some meat.

After thinking about it, Fang Chengming thought that this matter could not be delayed any more! He wants to lower the price, but he can't decide how much to put. He has to communicate with other directors and shareholders to determine a concession amount before notifying Nie Minhui.

Immediately, Fang Chengming said, "well, Nie Dong, I have to discuss many things with the board of directors. You give me a day, and I will give you a reply tomorrow."

"No way." Nie Minhui shook his head and said, "I'm really in a hurry. I can't wait. No matter what kind of result it is, today I have to get a final one!"

Nie Minhui really doesn't want to wait. She wants to buy Waupaca now. Then, she goes back to Yanjing immediately and starts to separate the new material business of Zhongyu group. Then she and Zhang Yunfeng set up a new enterprise together. At that time, Zhang Yunfeng's new technology will be imported and new products will be produced. Waupaca will resume production after reorganization, and new materials will be delivered immediately Production workshop of Waupaca

Everything is a matter of course. Now, everything is ready but the east wind. Let alone Zhang Yunfeng, she can't even sit down. So today, she must have a certain result!

However, Fang Chengming hears this, but he has no confidence. He thinks Nie Minhui has no patience. If he doesn't take the initiative to reduce the price and give a minimum turnover, I'm afraid she will turn around and leave.

To be honest, it's hard to find someone who is willing to take over the mess of Waupaca these days!

Fang Chengming fell into a passive position and his face was full of anxieties. He quickly opened his mouth and said, "Nie Dong, wait for me for half an hour. Now I'll contact the directors to hold a conference call. There's no way for half an hour. I'll give you a final result."

Nie Minhui looked at the time and nodded