Chapter 1362： The positions of major newspapers

"How is the newspaper sales recently?"

Compared with the United States, the traditional newspaper industry in Europe, especially the United Kingdom, has a relatively better living environment.

It seems a bit unnatural to say that, but compared to Europe, which developed hundreds of years earlier, Americans are more like upstarts, and their reading knowledge is not as profound as that of Europe.

The reading habits of Europeans, especially the British, have been developed since childhood.

Although the rise of the Internet has impacted traditional media to a large extent, the British newspaper industry is still strong until now. All this is due to the long-standing habit of reading newspapers by the British.

There are newspapers and people who read newspapers everywhere on the subway, trains, restaurants, bars, offices, homes, supermarkets, and streets. Without newspapers, maybe afternoon tea in the UK would not be so leisurely and contented. After all, most people May not enjoy the time in a daze.

Now that there is a demand for reading newspapers, there is also a demand for the types of newspapers. There are hundreds of newspapers in the UK, and the market has emerged for the needs of readers.

The upper class has newspapers that the upper class loves to read, the middle class has the newspapers favored by the middle class, and the general public and the people at the bottom have their own favorite newspapers. Some people say that as long as you read what newspaper the Englishman is reading, you probably know his class and social status. Although this sentence is a ridicule, it is also true. Qiqi novels are published on the whole network

British newspapers are mainly divided into serious newspapers, popular newspapers and gossip tabloids. Just by looking at the category names, you can understand what these newspapers focus on.

It is easy to understand that the serious category mainly discusses the topic of ZZ, although they claim that they have nothing to do with any zheng party;

Popular newspapers not only talk about politics, but also have a wide range of topics. They often talk about interesting and useful things. They are generally moderate. This is also the most acceptable type of newspaper for the general public;

As for the gossip tabloids, it is not kind to say that they are the least moral or lofty of the three newspapers, but they have the largest circulation.

This is also the reason why Yang Cheng almost cheeked out the "Sunday Times" from Lao Mo. Building a public opinion position for himself is one aspect, and more importantly, he wants to increase his social influence in Britain.

If you don’t have a newspaper in your hands in the UK, you are embarrassed to be in the upper class! Qiqi novels are published on the whole network

In the recent scuffle with the "Brexit" referendum debate, Britain's traditional newspaper industry seems to have a second chun, and the sales of various newspapers have risen.

That's why Yang Cheng asked this question!

With regard to the recent sales growth, Weatherrow is naturally too happy to find North. You must know that "Sunday Times" is almost transformed into a gossip tabloid under Lao Mo. Weatherrow felt that the sky was dark at that time, all day long. No sunlight.

Now that his daughter-in-law becomes a mother-in-law, he also has a kind of turning serf to sing away!

So he replied happily, “Last week’s latest sales reached 910,000 copies, which is the peak after the eavesdropping door. As the discussion on hot topics deepens, it is expected to hit a million copies next month."

As a weekly newspaper, the weekly publication of the "Sunday Times" is naturally comparable to the "Daily Mail" with a daily circulation of over one million. However, the weekly newspaper also has the advantages of a weekly report, with more content, more pages, and more space. For the uncrowned kings to exert the power of the pen.

Yang Cheng nodded in satisfaction, "Where are our opponents?"

Witherlow signaled that Yang Cheng went to places with few people and could not talk about competitors in front of employees. Whether it was good or bad, it wouldn't sound good.

"Recently, the major British media are the main force in the debate. At this critical moment, the media that have the right to speak are also making every effort to get as many votes as possible for their respective positions.

The latest poll results show that the strength of the two camps is very close, showing a half-open stalemate.

As a result, sales are also rising, and each company almost took out the hard material at the bottom of the box. Just to overwhelm each other, the readers are also happy to watch the excitement. Even if they are not interested in this topic, they will buy several newspapers and watch the news. The war, but at present, the situation is developing towards'Brexit'. The top three newspapers in sales are all frantically encouraging voters to vote for'Brexit'. "

Yang Cheng's expression became solemn, "I also read the "Daily Mail" this morning, with the headline: If you believe in Britain, then vote to leave."

This means that as the UK's top two newspaper with a circulation of over 1.5 million copies, its position is not generally firm!

We must know that the influence of "Daily Mail" is not only reflected offline, but also online apps have more than one million fixed consumer groups.

Not only it, but even the "Daily Mail" old rival "The Sun" is also in the same camp with it on the issue of "Brexit", which was unimaginable before.

As a British tabloid known for its curious and hype news, it is good at sensationalism. Its readers are mainly the middle and lower classes of society. It has long ranked first in the circulation of British newspapers ~ www.novelhall.com~ plus the sister publication of The Sun and the UK sales The Sunday edition of the third "The Sun" also stands on the same position, which covers almost 50% of the British people. The media is subtly instilling its will into readers, and it seems to be very successful now.

Those who support'Brexit' will naturally have the staying camp, and the main force of this camp is mainly high-end serious newspapers!

Moreover, these very well-known media outlets are particularly firm and use more intense language, such as The Guardian, Financial Times, The Economist, London Evening Standard, and Daily Mirror.

Compared with The Sun, although the newspaper has a relatively small circulation, the amount of reading on the Internet is not inferior.

It is synonymous with serious, credible and independent news. It is positioned in the high-end market, and its readers are mainly people in the zheng industry, white-collar workers and intellectuals.

"Keep in touch and tolerance, not anger and isolation." The Guardian used concise and powerful language to persuade British citizens to stay.

High-end media believe that the vote to leave the European Union will become the grave of Britain's ZZ and the economy and will continue to cause harm. They are also telling readers about the possible harm.

In fact, the performance of the major media in the UK reflects the deep divisions throughout the UK. Even publications under the same group hold different positions.

Just like the sister publication of the "Daily Mail", the "Sunday Mail" resolutely stood on the opposite side of the sister newspaper!

In short, the public opinion field in the UK has become a mess, and the major media are also taking advantage of this melee, looking for growth in circulation and advertising revenue.

In the final analysis, all this is for profit. Knowing what people want to read, the newspaper will provide what, otherwise, who will pay for the increasingly high printing costs?

The fastest update website of Lewen mobile version: