Chapter 752： Strategic loss?

Yang Cheng’s silence made Liu Dong more calm. He didn’t know what was going on. Even when he was fighting against Ari and Teng Xun’s e-commerce platforms, he had never felt a sense of anxiety. It filled his heart like this. He felt Yang Orange has an unspeakable temperament, which is noble but not proud, which makes people unconsciously convinced and even surrendered.

It is precisely because of this unique temperament that Liu Dong is willing to take a gamble. I believe that Yang Cheng's entry can solve Jingdong's current embarrassing situation.

For this reason, he explained, "Mr. Yang, aside from Wall Street's profit-only theory, I have a comprehensive plan for Jingdong's future. It is not difficult for those who are interested to find out why Jingdong has been losing money but there are still people willing to invest? Because I want to To be profitable is simple.

In fact, the current losses of Jingdong can be regarded as strategic losses. Jingdong is profitable, but the investment is also large. With the investment of large funds, it seems that Jingdong is losing money.

But my development strategy for Jingdong's plan is to develop scale, and the development speed must keep up with the times.

This kind of behavior is feasible in the eyes of Wall Street and investors, and they also recognize this kind of behavior. In the current social competition, if you keep on track or develop slowly, it may mean being surpassed by others, but they No patience to wait.

But I don’t want to make a big deal. At my age, it’s hard to withstand the test of Dongshan’s return. Therefore, I cannot fail. I must make Jingdong bigger and stronger so that even if I fail, someone will pay for me. It is truly successful, and only then will I really pay attention to profit and return to shareholders.

I once said this to the management: I always prefer to lose money rather than stand still.

For this reason, Jingdong has always insisted on increasing investment in books, clothing and other fields until it has occupied a certain market share. These investments have caused Jingdong to be unable to achieve profitability.

Of course, Jingdong Logistics, which has always been regarded by the outside world as a beast of gold, has also invested a lot of money. In my opinion, Jingdong needs to continuously put out part of the annual profit to invest in logistics, and only expand the logistics sector. , In order to occupy an absolute advantage in the competition between Jingdong and Ari, and now the competition of e-commerce platforms is even greater, each e-commerce platform has its own marketing methods to seize the market, and also put forward the logistics system New test.

With the continuous development of Jingdong Logistics, Jingdong will surely be able to gain a larger market share in such a competitive environment, so sooner or later it will be profitable.

Don’t forget that Jingdong is not profitable. In fact, it’s neither the investors nor the employees, but myself that is most affected. I don’t think I have a lot of money now, but everyone knows that it’s paper wealth. I have cashed out many times to improve my life, but more private funds are used in charity, which accounts for nearly half of my private funds, so don't worry that I will not make a profit, this will come one day.

Before that, I need to continue to contribute to Jingdong. If Mr. Yang can join, he will become an indispensable pillar of Jingdong’s tall building. "

Liu Dong also found a similar passion for speech at this moment, and his surging rhetoric attracted the attention of the two women in the distance. The classic milk tea with husband's eyes reappeared, and his affectionate gaze was full of worship and love.

Yang Orange glanced at this classic picture, and couldn't help feeling that the inertia of the world was so powerful, but Liu Dong couldn’t reverse the fact that no profit was possible, no matter how good it was, no matter how attractive it was, it was not that he confessed money to death, but that the world was too realistic. Unless one day Country Z replaces the United States as the new world hegemon, Wall Street will no longer exist. In that case, Jingdong will have more confidence to face cold-blooded investors.

But obviously, it is not the time yet. Jingdong needs a long-term shareholding in Wall Street to stabilize its stock price. Only when the stock price is stable, Jingdong will not collapse.

It is even more necessary for a strong back-up like Yang Cheng to stop the bleeding in time, and even for blood transfusion, so that it is possible to survive this crisis.

Yang Cheng squeezed his eyebrows. Although he was still unwilling to invest in Jingdong through cash, he had no better way to find a strong bond with Jingdong; secondly, for Liu Dong's sincerity, he Can't bear to refuse.

sighed and asked, "Do you want to issue new shares in the form of additional shares? Or directly buy the stocks of one of your current shareholders?"

Liu Dong was overjoyed. Yang Cheng’s words were equivalent to agreeing to buy shares. So much talk was not in vain, and he quickly came up with a prepared plan. Originally, this plan was to be submitted to the Wall Street investment bank, but now there is a better choice. Naturally, there is no hesitation, "A fund company from Polar Bear that invested in Jingdong in the early stage recently intends to cash out about 5% of its shares. With the terms signed at that time, Jingdong Group has the right to repurchase.

It’s just that the group’s current funds are used to build logistics warehouses, and it’s not possible to spend too much cash to repurchase them at a time, and repurchasing these shares will not have a positive impact on stopping the stock price or controlling the company. If Mr. Yang can Acceptance is undoubtedly a happy situation for everyone. "

Yang Cheng snorted, and quickly calculated how much money it would take to acquire this 5% ~ www.novelhall.com~ According to Jingdong's continued downward stock price, this 5% is worth about 1.5 billion US dollars, a huge sum of money.

However, he frowned suddenly and asked puzzledly, "If I acquire this 5%, Jingdong will still face the problem of tight funds?"

Liu Dong smiled. The Mandarin with the accent of su became more and more magical. "Mr. Yang, don’t worry. Before coming, I reached a preliminary agreement with Mr. Teng Xun’s President Ma. The two sides will cooperate fully in the field of e-commerce. Abandoning the expansion of the e-commerce market share as a condition and increasing the shareholding of Jingdong, I am going to complete this transaction by issuing new shares."

Yang Cheng nodded thoughtfully. Teng Xun’s capital injection was sufficient to meet Jingdong’s demand for cash. In addition, if he became a shareholder, it would have a certain stimulus effect on the stock price. I have to say that Liu Dong is going to hit this Two cards, but very powerful.

US$1.5 billion in 4D space is not unavailable, but if you invest in the name of 4D space, the effect will probably be much weaker. It is better to buy shares of Polar Bear Fund Company in the name of New Era Media, and the influence will be greater.

And New Times Media’s Series C financing is about to start, and there will be a large inflow of funds at that time. Zhengzhou doesn’t know where to spend it. Investing part of Jingdong is probably an option.

It’s just that Yang Cheng has to think of a reason to convince the board of directors. After all, with the end of the new round of financing, his shares are bound to be greatly diluted. Previously, it was only a board of directors whose form was greater than the actual meaning. It will play its original role. .

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