Chapter 687： Liverpool's income

I was about to pick up the landline on the table and called Susu to ask her to sort out a copy of the Los Angeles Rams information, but the microphone was raised in the air but suddenly stopped and Yang Cheng put it down again.

I am afraid that the Los Angeles Rams matter should be put aside. After all, there are multiple projects being launched at the same time. It is just a club. This is not a major issue at the moment. Instead, it will involve its own capital pool. As the saying goes: money is a man's courage. Only money has the confidence to gain a foothold in the world, if there is no money and nothing to do, you will eventually starve to death.

It just so happens that he also wants to see the NFL pattern in the new season. As long as the Los Angeles Rams can't make a good result, the attendance rate continues to decline, and finally he makes an acquisition by himself. If he is not good, he can still become a savior. His enthusiasm, as long as his performance improves after taking over the team, with the Los Angeles market, earning money is only a matter of time. . .

There was no activity at the Barclays Center today, except for the Nets in their daily training to prepare for the second round of the playoffs. The huge arena seemed empty.

The door to Yang Cheng's office was open, and any movement in the corridor could be heard clearly in his ears.

He was thinking back to the situation just reported by Sean Marx. Chris Paul was reimbursed for the season. The team has no hope of advancing to the Eastern Conference Finals. The focus of management has begun to shift to the next season. This is also tacitly approved by Yang Orange.

Don’t blame Yang Cheng for being pessimistic. There is really no hope of victory. Now Deron Williams, the only player in the team who can support a superstar, is not an assassin star even if he is back at his peak. If there is a Kobe in Even if the team is disabled, Yang Orange will not lose hope, but Kobe has only one.

Then, increasing investment next season is an inevitable move. In addition to the All-Star to assist Paul, adding a rookie is also a countermeasure. Unfortunately, the Nets have performed well this season. The lottery and the Nets missed it. According to last month In the drawn lottery, the Timberwolves, Lakers, and Philadelphia 76ers won the top three. This year's No. 1 pick is none other than Downs. In a young draft year, this 2.11 potential center has been unanimously recognized by scouts. .

Of course, Yang Cheng took a series of reports submitted by Sean Marx and looked at it for a while, and found that he didn't have much interest in the No. 1 pick. Without him, his playing style was not suitable for the Nets.

Now the Nets have Chris Paul, a super open position. Even Yang Cheng, who doesn’t know the ball anymore, knows what kind of inside line Paul should be equipped with. He has tonnage, bounces, is good at pick and roll, and if he has a good hand. His long-range shooting ability is no better. For this reason, the Nets are willing to pay a super middle-class contract. Every team knows how popular such a big insider is.

However, it doesn’t matter how he doesn’t like it. The Nets have a first-round pick this year, but they are at the back, 23rd and 41st in the second round. If you want to find the baby in a big wave, you have to hope for luck. , Sean Marx proposed a plan. You can use Deron Williams plus the first or second round to trade for an All-Star with other teams. No matter how bad you are, you can also seek upward trades for a lottery zone. The signing issue is not big.

Yang Cheng finally agreed. Deron Williams played well in the first round of the playoffs and should be able to lay a solid foundation for himself to compete for the next big contract, but it is clear that he has no place in the Nets. Now, Yang Cheng can only wish him good luck in other teams.

Later, Yang Cheng found the report sent by Ian Al from his mailbox. All Liverpool matches this season have been played. It is a pity that they have not won any trophy, but no one is dissatisfied with it. Everyone has seen the progress of the Red Army, and the most important thing is to be able to see the future from this Red Army. This is extremely important to the Red Army fans who have been numb for many years.

Although he did not win the championship, he eventually won the Premier League runner-up and won the Champions League seat. The FA Cup and the League Cup were eliminated early. Of course, these two events are icing on the cake and there is no luan.

In short, the team's prospects are very good. Under the leadership of Love, the Red Army has lost a bit of iron and blood, and has more elegance and gentleman, just like Love himself, instilling a noble style of pampering and humiliation for the team.

Because Harry Kane joined in the middle of the season, Liverpool found a beacon of passing, so the marriage work next season will mainly target the backcourt, with midfielders led by Coutinho, Sterling and Salah. , Is ranked in the top rankings in Europe, but it is a fragile defense line, which makes the Germans very dissatisfied. The vulnerable line of defense should never belong to a team aspiring to the European championship.

Therefore, in the report, Ian Ayer focused on the introduction of centre-backs and full-backs. Of course, the report was not for money, but for the good news, although for Liverpool, it was only a whole fortune by the end of May. Years ago, but handing out the financial report to Yang Cheng in advance was also a sign of Ian Ayer's confidence in his work. I was able to achieve brilliant results without the deadline.

It is true that Yang Cheng looks more and more pleased. You must know that before he took over the team, Liverpool was in a half-loss state. Although the debt situation was much better than when Fenway Sports acquired Liverpool in 10 years, it still did not generate profit. .

However, only one season after Yang Cheng took over the team, the club turned a profit. Well, he automatically ignored the fact that he had injected capital for the team, but anyway, the figures reflected in the report must not be false, and the team made money.

In the 2014-15 season, Liverpool’s broadcast revenue was 128 million pounds, including 95 million pounds of Premier League broadcast share, 25.9 million pounds of UEFA match share and 3.9 million pounds of other broadcast income mainly from the cup.

This alone has increased by more than 22 million pounds compared to last season. This is mainly because Liverpool have European games to play this season but not last year; bonus income is based on the final ranking of the league, and the ranking is reduced by 1 place. It will be reduced by 1.2 million pounds, and each team game broadcast live in the UK will receive live broadcast income.

This season, the total match-day revenue has increased by nearly 10 million pounds to more than 60 million pounds. This is due to Liverpool playing more FA Cup, League Cup and UEFA matches.

The division of the game day income of the FA Cup and the League Cup is as follows: the two teams participating in the competition will each get 45%, and 10% will go to the organizer as bonus and operating funds. Each team retains the home game day income of UEFA matches.

And this number will be greatly improved in the 2015-16 season, because Anfield's renovation work is progressing rapidly with the efforts of the construction team of the Far Mountain Capital. It is expected that Anfield will increase 8,500 seats after the season begins. Don't underestimate the nearly 10,000 This will increase the club’s 20 million pounds of match-day income, mainly because it includes 4,500 corporate reception seats, which is conducive to a win-win situation. According to the plan launched by Ian Ayre, local Liverpool fans will receive a 2-year price Frozen or reduced prices, the event classification is cancelled, this measure will greatly encourage young people to watch the game.

Assuming that Liverpool still has 27 equivalent home games, then next season's game day income will reach 80 million pounds, which can account for a considerable proportion of the club's total season income.

In addition to business income, the main business partners of the Liverpool Club are Standard Chartered Bank and Garuda Indonesia.

The jersey sponsorship contract is 25 million pounds per year until 2016. This contract includes an agreement under which Liverpool is responsible for managing all non-branded products (products other than ordinary jerseys), and can be unrestricted Open a club shop in a place of their choice.

Ian Al also wrote in the report that thanks to the explosion of results this season and the effective assists in the new era of media propaganda, he will make changes in the club’s retail infrastructure and is expected to increase in the world. With 180 franchised retail stores, this will bring "great growth" to the club's commercial income.

The sponsorship contract of Standard Chartered Bank is that it will also make a fixed contribution of 20 million pounds per year until the 2015-16 season. Garuda Indonesia is the club’s training uniform partner. The sponsorship fee will also end in the 2015-16 season, with 5.5 million pounds per season. Of course, Garuda Indonesia has made it clear that they will no longer renew their contract Ian Ayre has no worries about not being able to find a benefactor. The most important thing for Liverpool now is the big local tyrants who take the initiative to send money.

You know, there is still the lvmh group, a global luxury industry giant, being left by the club. Which onion is Garuda Indonesia? Just leave, but the number stipulated in the contract cannot be less.

Negotiations on the naming rights agreement for the new grandstand have begun. The object of the negotiation is a local real estate company in Liverpool. Ian Ayre reported that the other party is willing to write a cheque worth £90 million for the naming sponsorship for a period of 10 years, but the club The party has not nodded and agreed, mainly considering the issue of brand influence. Liverpool is a global giant, and their title sponsors should also be multinational companies. Although Liverpool’s real estate company is strong, it does not meet the club’s Sponsor’s requirements.

Of course, in terms of the face of money, Ian El will not say anything to death, talk about it first, what is the hurry to find, once more suitable sponsors appear, it is not necessarily, and the stand has not been built yet.

In terms of business revenue, the increase of 15 million pounds over last year was mainly due to 12 new sponsorships and retail stores. For example, the new sponsorships of Subway and Dunkin Donuts have been added to the fiscal year of this season. In total, Liverpool In the 2014-15 season, the business revenue of 121 million pounds exceeded Arsenal’s 103 million pounds, Chelsea’s 113 million pounds and Tottenham’s 59 million pounds. This figure is almost the same as the broadcast share.

Even if you look at the whole of Europe, this number is not low. Don't forget that this is Yang Cheng's first season to take over the team. A lot of work has not yet started and the results have not yet reached the outbreak period. (https://)

Please remember the domain name of this book's first publication:. Mobile version reading URL: