Chapter 469： Executive ≠ CEO

Steve Ballmer played a trick with the two of them. To be honest, Yang Cheng didn't expect at all, when did this famous CEO change sex?

Looking at the temperament he has shown in his work for so many years, he is quite old-fashioned. From January 2000, this American who has received a scholarship from the Harvard Department of Mathematics and has Jewish descent from the richest man Bill Gates After taking over the scepter, the 14-year career at the helm of Microsoft began.

If the criterion for considering a CEO is continuously improving sales performance, Ballmer is undoubtedly a leader.

During his tenure, he not only presided over the launch of Xbox and Kinect, but also made the purchase of Skype and, more importantly, Microsoft's annual sales tripled, and annual profits soared from 9 billion US dollars to 22 billion US dollars. ——In short, this is indeed a beautifully trembling report card.

And if Microsoft’s goal is to refresh sales data day after day and year after year, Ballmer is undoubtedly an blameless CEO;

But if Microsoft’s goal is to become an evergreen tree in the industry, almost everyone can say: Ballmer, the CEO, is not qualified. This is the consensus of Wall Street on him, even if Yang Cheng’s understanding of Steve Ballmer Not much, but during all kinds of banquets and chats, those financiers who hold shares in Microsoft will show their disapproval of Steve Ballmer, even contempt!

Because he was at the expense of long-term interests in exchange for a short-term performance surge.

Time and time again, he let Microsoft lose many opportunities that could have been seized. In the end, Microsoft won a five-game losing streak:

In the search field, it loses to Google;

In the field of smartphones, it lost to Apple;

In the field of mobile operating systems, it is both pressured by Google and Apple;

In the field of media development, it also lost to Apple;

In the field of cloud technology, it lost to Amazon

Among them, the failure of Microsoft in the mobile operating system is the most embarrassing. You must know that at the end of the 20th century, or even when it just entered the 21st century, Microsoft actually controlled 95% of the global market in the PC operating system. Share, Hongguo’s global monopoly!

However, after just 15 years, the number of smartphones in the world has reached 2 billion, and Microsoft has only 1% of the market share in the operating system of such devices. This seems like a big joke. A smart CEO actually allowed his company to lose out in the 5 extremely important areas mentioned above. What is the reason?

Of course, it cannot be denied that there are reasons for Microsoft's internal power struggle. Steve Ballmer has never been able to get the approval and full support of the board of directors. Many projects he is optimistic about eventually end in miscarriage, and no one can completely attribute the responsibility to the other party.

However, Yang Cheng believes that a good executive ≠ a real CEO

Microsoft has never lacked smart engineers. In terms of ability alone, it can completely equalize with competitors in any of the above five fields. The problem is that Steve Ballmer's own character, whenever he proposes When the plan is rejected by the board of directors, he will choose to give up like a pummeling, and then regain his roots. It seems that he took a breath and took out a beautiful report card to show to the board of directors and shareholders. See? Is my performance outstanding? See what else you can say?

In this way, one excellent fighter plane was bungled by various reasons. Microsoft missed its best 14 years, and Steve Ballmer could only step down sadly and bought the Clippers, enjoying it. The name of life, change the venue to vent his boredom over the past 14 years!

"Steve, Deron Williams is in good condition, right? With his abilities and current style of play, it fits the Clippers' tactics very well, and can better liberate the young people, and will not let the Clippers Become a team that completely relies on Paul. Once Paul is injured, the Clippers will immediately fall from the first line to the third line. This is not a situation that a mature team should have."

Yang Orange pointed to the huge LCD TV and said.

The second half of the game has already begun. Different from the hurricaneous advance in the first half, the Nets at this time seem to have changed a team, and once again returned to the familiar position. They attacked according to the tactics one by one. It can be seen that Deron Williams and Joe Johnson tried to get back to the first half of the game, but they were helpless, and they were old after all. They could no longer run around the field like they did when they were young. They can’t wait for two extra time per game to consume them. Lose vigorous energy.

So what he said just now was purely nonsense with his eyes open.

Steve Ballmer jumped up and cheered at the court because of the air relay just now, sat back on the sofa, and said with a smile, "Deron Williams is really good, don't you think he is combined with Chris Paul? Will there be a very beautiful chemical reaction when we get to one piece?"

"Well, although I don't know much about basketball, they are both co-branded top-notch open positions. They both need the ball to play their strength and drive the team to play, right? These two players kneaded together, I am afraid they will play The counter-effect is not necessarily.” Konrad Koch drank a sip responded with a point.

"Haha, I just said it on a whim, don't take it seriously." Steve Ballmer waved his hand and said that he was joking. As for whether he was really joking, only he knew, but Yang Cheng did not know. Seriously, this old guy not only doesn't want to trade Chris Paul, but also thinks of empty-glove White Wolf, and a Deron, which is not what daydreams do.

Yang Cheng sneered in her heart, but she continued to persuade him, "I heard that Coach Dou Grievous was very dissatisfied with Chris Paul because he hindered his son's development path."

Konrad Koch cooperated, "Is it? I also heard this rumor that the generals are not harmonious but the soldiers are taboo! Steve, you should act decisively and cut the mess quickly, otherwise the longer the delay, the team will be poisoned. The bigger the sore, it’s too late to regret the last one."

The two of you, who are quite naive, said a word to me, and they revealed a meaning inside and outside the words. Trade Paul to us. Keep him and you never want to get the O'Brien Cup.

At this time, the situation on the court suddenly changed. Although several veterans of the Nets were able to take a breath after the half-time break, their physical strength did not recover much. Under the Clippers’ offensive, they slowly couldn’t keep up. , The leading 17 points advantage vanished in an instant.

In the fourth quarter, the two teams were in a stalemate. The score of 99:99 also lasted for some time. It can be felt that the two veterans are clenching their teeth with the main lineup, but the years are not forgiving. Captain Chris Paul will be the team. The youth storm played to the extreme, threw three consecutive three-pointers, and suddenly opened the gap.

And this last breath did not hold up, the Nets completely collapsed, and finally lost with a score of 110:117, but the veteran is not dead, relying on this game, several veterans won the respect of Yang Cheng and Konrad Koch.

However~