Chapter 397： The direction of short video profit

Commercialization is the only way for a company to transform from a unicorn to a giant. It wanted to go public and cash out before the emergence of an obvious profit model. So far, it has been done by Facebook, but in fact, at that time, Facebook had already emerged. Profitability is just a huge gap compared to huge investment.

Before finding a profitable way to go public, ms short video will also face competition from its peers. Because this app wins in creativity, there is no difficulty in research and development. As far as the company currently knows, including the oil pipes that have been acquired by Google, In the development of similar apps, we strive to catch up with the emerging trend of the short video community.

However, the ms short video is backed by headlines and new era media, and money is not lacking. To put it another way, it is a rich second generation from its birth, with a good family background to rely on, resources and the like are the best, so in order to prevent Due to the harsh competition from competitors, Yang Cheng ordered the relevant music departments to sign exclusive copyright agreements with major music companies and copyright owners. Who would have noticed the rise of this app at that time?

Adhering to the ideological policy of having money and not making a bastard, the major music giants are eager to sign the copyright contract for a few more years, so ms short video has won the copyright of more than 90% of the popular songs on the market at a price close to cabbage, and one sign Just five years, other chasers want to use music? can! If you want to play a rogue, I'm sorry, the lawyers of New Era Media have been hungry for a long time.

Since the emergence of short ms video, many experts have studied the business model of this highly creative app. Now let alone experts, even users know that this is a music-based entry point with dance. Creative expression forms of content such as, parkour, performances, etc., create rich and diverse gameplay for users, allowing users to easily and quickly create unique and tensile short videos, and interact with many users in the ms community app.

Let young people become more and more accustomed to expressing themselves in short videos, which is more vivid than the form of sending text and photos on Facebook. In ms short video, everyone has only 15 seconds of opportunity. It really requires a little design ability to catch people's attention in those 15 seconds. And this kind of content that needs a little design, it just caters to the preferences of this group of young people, which is one of the important reasons why ms short video has burst out in a very short time.

But there is still a very important and core problem that needs to be solved urgently, that is, realization!

Traditional traffic monetization is nothing more than reliance on patch ads, but in ms short video, loading ads seems to be an extremely difficult and contradictory thing, because it involves the interests of users and the company.

Of course, the current ms short video is still relying on huge financial subsidies, platform sharing and meager advertising revenue sharing, to compensate content producers who see business opportunities and slowly start operating in a team mode, and these teams will also It is the main force of ms short video in the future, but the profit of ms short video as a platform is still far away.

The birth of a team similar to Toutiao’s self-media is the company’s delight. After all, the platform cannot expect that every user will shoot the video in person. It is in the United States, which advocates a *. Considering the freshness of the users who shoot the videos, I just played it for a while and felt good, but after a long time, I found that the videos I made were not many people to join in. Over time, I lost my patience and gave up.

Therefore, instead of how to monetize the huge amount of traffic, how to continue the popularity of short videos is a problem that Yang Cheng and the others need to consider and urgently need to be solved.

In fact, Yang Cheng has some thoughts on this. For example, adopting an operating model similar to that of live broadcast and earning survival and development through user payment can also force short videos to develop in a benign direction, but there is something here. There is another big problem.

There is no problem with live broadcasting, and it is not difficult to even derive a live broadcasting platform from ms short video, but the key question is whether the live broadcasting industry can become popular in the United States or the entire Western world. At least in the past, Yang Orange has not heard of any large-scale live broadcasting platform successfully listed. Instead, I heard that foreign live broadcast platforms are actually made in country Z. What does this mean? It means that the industry of live broadcasting is not widely accepted in the West.

There is no way, who can let z state-owned internet celebrities, a unique creature that refreshes the three views of mankind, and a large number of otaku and wealthy second generations, relying on this group of internet celebrities to wander in the ocean of the Internet, plus z With the huge population base of China, it is not difficult to understand that live broadcast has exploded in country Z.

But regardless of whether the live broadcast can become popular in the United States, at least this is a way to monetize short videos. You have to try it. So, after a long period of silence, he finally said, "Have you heard of the live broadcast platform?"

Eddie thought for a while, and asked uncertainly, "Boss, are you talking about live video streaming?"

Yang Orange nodded, "At present, there is no company in the United States that specializes in operating live broadcast platforms. Most of them are similar to the live broadcast auxiliary functions developed by Facebook. The main purpose is to use it for social networking, not to generate traffic to make money. We can try it directly. Acquire one or several live broadcast platforms to allow users with the current top MS short video traffic rankings to join the live broadcast army, bring users into the anchor’s life, and allow the anchor and fans to communicate without boundaries.

And we can add a reward function to the live broadcast platform to allow users to give the anchor a virtual gift. Of course, gifts need to be purchased with a top up, such as $50 for a diamond, $100 for a castle, etc. Except for a part of the gifts presented by users to the anchor, the rest will be given to the anchor.

Moreover, we can also draw a pie for those anchors, such as promising to have a ranking final at the end of each year, and the anchors who are finally ranked in the top three or top five are eligible to sign with the brokerage company of New Era Pictures, and have the opportunity to produce records and participate in TV in the future. , Movie performances, etc. "

Yang Cheng's seemingly whimsical plan seems to have opened a door to Eddie. Can business still operate like this?

Looking at Yang Cheng dumbfounded, "Boss, can I trouble you to make a complete plan? Although I understand your design, I am still at a loss as to how to operate it."

Yang Cheng didn't blame it. Before this live broadcast platform appeared, who would have thought that such a social model would be born in the future?

In response to Eddie’s request, Yang Cheng finally agreed to split the ms short video app from Toutiao and become a wholly-owned subsidiary of New Times Media to operate independently. At the same time, it also established a live broadcast platform department within this subsidiary and will be responsible for the future Everything about ms live broadcast.

When making the plan, Yang Cheng wondered whether he would start to acquire the dominant live broadcast platform in the Z country in the future,'Zhuyu tv' in advance, and Korea's'African tv', these two countries But in the future, the hottest market in the field of live broadcasting, first put the largest platform in the bag. Is it not easy to make money?

Besides, once several live broadcast platforms can be opened up, it may not be impossible to try the global live broadcast plan to create a real global village, allowing Americans to stay up late to watch the live broadcast of Chinese people. It is a pleasure to think about it. Unfortunately, there is no simultaneous interpretation software, otherwise this magnificent one The idea can be realized soon.

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