Chapter 280： Sky Sports' profiteering

The New York City covered by night shows the prosperity of the first metropolis everywhere. When the lights flicker, the city’s skyline is shortened, but the unknown part of the darkness seems to expand indefinitely. This financial center is even in the dark. , Still has an irresistible charm.

When the buildings on both sides of the main roads, which perfectly combine history and modernity, are covered with gold, the nightlife that belongs to the city begins to descend. For tourists, this is the most beautiful moment to experience New York, with lights, The combination of architecture, sunset, and the unique charm of the city, this is an extremely beautiful scene that makes people intoxicated.

But at this time for the authentic New Yorkers, it is also the most exhausting time. The elites who have been busy for a day are still dragging their tired bodies in various social occasions, while ordinary young people are unprepared and follow their beloved People are lingering together, lying on the sofa, drinking red wine and watching a classic love movie. When the love is strong, there will be a vigorous love movement. Until gc is willing to sleep and welcome the arrival of a new day.

It is 10 o'clock in the middle of the night, with a cigar-flavored orange, lying lazily in the spacious back row of the Maybach, with a mixed expression on his face, closing his eyes and wondering what he is thinking.

Although the conversation with Murdoch did not reach any substantive agreement, before leaving, Yang Cheng could see that Murdoch had already moved. As long as he gave a light push, New Times Media and News Corporation would carve up the sky. The breaking news of the TV station can be on the front page of the newspaper websites of the two media empires tomorrow.

However, Yang Cheng left the cigar bar without saying a word. He felt that now is not the best time to push Murdoch to compromise. So far he can't spend US$50 or 6 billion. He has not forgotten that there is a Brooklyn basket. Net and the Barclays Center are waiting for him to acquire. That project will basically spend the last cent of the four-dimensional space. If you want to spend billions of dollars, you can only wait for the feedback from the Toutiao app. At least until next year, Toutiao Will truly enter the profit burst period.

But I missed the present. When Murdoch comes back to his senses, or if he settles the divorce case with Wendy, will he still willingly endure Yang Cheng's persecution? Obviously not! Even Yang Cheng has to worry about his idea of ​​hitting the media in the new era.

Money, money, money, in the final analysis, is still a question of money. Thinking of the big fat meat of Sky TV because of no money, Yang Cheng hurriedly scratched the wall, fidgeting like an ant on a hot pot.

However, when it comes to Sky TV, its real name is Sky TV. It was formed by the merger of Sky TV and British Satellite Broadcasting Corporation more than 20 years ago and became the largest digital TV pay operator in the UK.

However, Sky TV is well known to the world because of the existence of Sky Sports, the channel that owns the English Premier League copyright. At least half of the more than 20 million users of the TV station chose to subscribe because of Sky Sports. It can be said that Sky Sports has supported half of Sky TV. It's not an exaggeration, this is a real half-wall, not the half-wall that singer Wang Banbi boasted himself, md, it sounds really awkward.

Looking at Sky Sports and Sky TV, you can understand why so many media have to take the Premier League broadcast rights at all costs. Perhaps one of Murdoch’s most successful businesses in his life is to bind Premier League live broadcasts at all costs. Copyright, because behind the high investment is the amazingly high output, and Yang Cheng also saw this and racked his brains to reach a cooperation with Murdoch.

Throughout history, Sky TV, which was born almost at the same time as the Premier League, was initially unknown and has been at a loss. After the se~qng channel was banned and the movie channel lost to video tapes and DVDs, Murdoch was forced to play sports. The channel goes all out.

In 1992, Sky TV defeated the independent television station tv and bought out the local copyright of the Premier League for five years at a high price of 300.5 million pounds. At that time, the Premier League was just born. No one can predict and analyze this high investment. What are the consequences.

Especially in the UK, almost no one paid to watch TV. At that time, every household was watching free open-circuit TV. Now, more than 60% of households in the UK, or 16 million households, are paying to watch pay TV stations. , The Premier League has long ceased to be a sports game for entertainment of the whole society, but a pure commercial act. It is precisely because of that gamble that Sky Sports has gradually been accepted by people.

In a short period of time after 1992, Sky TV has turned from a mess of more than 40 million pounds a year to a TV kingdom with an annual profit of 67 million pounds. If there are older British people, it may be able to Remember, in the nearly five years since 1992, the Premier League has become more and more exciting, and the competition has become more and more intense, and Sky Sports has also tasted the sweetness of monopolizing sports games, and has also joined the British style in addition to football. Rugby, cricket and golf.

As a result, people gradually changed their consumer attitudes and began to buy Sky TV services. Especially in the mid to late 1990s, the Premier League was the most popular and gathered the world’s top stars. Everyone was screaming that every family was discussing the Premier League and discussing football. In other European countries that TV stations radiate, there are so many customers ordering Premier League program packages. Every day the sports channel office receives several sacks of checks, and accountants have really tried the concept of counting money and cramps.

As the British pound earns more and more, Sky Sports has become more determined to cooperate with the Premier League. In the next round of copyright competition Sky TV directly paid the astronomical copyright fee of 670 million pounds to the Premier League. But this is far from the limit, and in the next round of copyright, they raised the price to 1.024 billion pounds, which was startled.

At the same time, the number of Sky Sports customers officially exceeded the 10 million mark, which is a very impressive number for the UK, which has a population of only 64 million. According to forecasts by industry peers, just because of the Premier League copyright, Sky Sports is expected to increase its subscriptions by 900,000 to 1 million users every month in the last quarter of 2014, which will undoubtedly give them a chance to continue to buy the Premier League copyright. To strengthen the heart needle.

In contrast, BBC and independent TV stations, which were established earlier and operated longer than Sky Sports, also have the opportunity to buy the Premier League copyright, but these public TV organizations lack the foresight of the football audience market and uphold the old concept from beginning to end. It is believed that “the Premier League needs TV”, not “TV needs the Premier League”. Nowadays, they can only watch Sky Sports and the Premier League achieve a win-win situation and make a lot of money, and they can only break their teeth and swallow them. This is the punishment brought by the wrong decision.

At present, users who subscribe to Sky Sports need to pay a fee of 600 pounds per year, including the 7 high-definition channels of Sky Sports, and can watch almost all sports events including football, basketball, f1, and tennis at any time. 600 times 10 million. Even elementary school students understand this simple arithmetic problem. You must know that this is only the subscription fee, and the advertising fee, which accounts for the largest part of the TV station’s revenue, has not yet been included.

It's no wonder that Yang Cheng is so excited, he is not greedy, as long as one-third is bitten, it will be enough for him to have the dream of the previous year. ...