Chapter 123： New Age Media

The busy time flies quickly and arrives on August 21 in no time.

After Yang Cheng returned to New York from the Santa Barbara Ranch, he became a user experience officer and joined the internal beta team of the'Toutiao' app with all his heart. With his vision and experience, he found many shortcomings, which is inevitable. Yes, no software application is perfect once it comes out. Both people and things need a period of growth and running-in.

Compared with the headlines of the z version, this version of the interface developed by the forum company is more concise, using the green of bamboo leaves as the theme color, emphasizing the concept of environmental protection, the text layout is moderate, and you will not feel visual fatigue for a long time.

These are superficial skills. Compared with Yang Cheng, who is a half-hearted person, the professional programmers think more thoroughly. Therefore, Yang Cheng is very satisfied with this, and made a few comments, focusing on what he advocated in the meeting. Pan concept.

The so-called general, in fact, is that the app recommends a lot of news to users. Because of the large number of recommendations, users can easily find the content they are interested in. Over time, the user’s behavior and habits are collected to form big data, and the computer will make personalized recommendations. This will also It is the fundamental factor that brings continuous benefits to the company.

Different from the headlines of the z version, the forum company has its own news source channels, the Los Angeles Times, the Chicago Tribune, and news editorial branches stationed around the world, which send hot news from all over the world into emails every day Headquarters.

However, there is no media department that produces news on the z-text headline. Therefore, they incorporate the entire Internet into their own information sources and reprint the news published by other companies. This will inevitably lead to many copyright disputes. In the United States, copyright is important. The country is totally unworkable.

This is also the reason why Yang Cheng was very interested in Georgina’s proposal to acquire Time Magazine. The magazines of Time Magazine cover the fields of finance, fashion, entertainment, sports, and life. This is in line with the Forum’s current affairs and social hot spots. News-oriented sectors complement each other, because these fields almost cover the daily needs of the people for news.

Others such as cars, technology, and even constellations are the icing on the cake. After all, there are only a few people who only like to watch this kind of news every day.

With its own news sources as the foundation, supplemented by news reprints from cooperative media, a wide range of content recommendations can be achieved in the initial stage of the Toutiao app. When the number of users accumulate in the stable period, the app has already completed the complement of the lack of content. , And then make targeted personalized recommendations, which will do more with less.

. . .

As night fell, Georgina's equestrian club changed from the tranquility of the past. Not only did it ignite the gorgeous lights, but the melodious light music came out in a curling manner, accompanied by the habitual breeze, bringing a touch of drunkenness to this graceful night.

The wide parking lot in front of the club is already full of luxury cars. The owners of the luxury cars enter the clubhouse to participate in the reception, and most drivers in black uniforms and white gloves gather in twos and threes to smoke cigarettes and whisper. Talking about gossip, compared to the slightly formal atmosphere in a restaurant set up for the boss and entourage, it is easier to chat with acquaintances and beat up outdoors.

The same scene was almost exactly copied to the club banquet hall. Investment managers from Wall Street investment banks, fund managers, and a group of wealthy family members who lived on banquets and receptions, dressed in formal attire and exchanged information.

In the corner of the banquet hall, a fund manager of Morgan Stanley pulled the CEO of a certain investment company and chatted softly, "Listen? Yuanshan Yang Jiazi and Princess Bloomberg have cooperated in a company. Today, the reception is held to attract investment."

"Really? I just followed to join in the fun, these two ancestors have come together?" The investment company CEO asked in surprise.

The fund manager shrugged and curled his lips. "The Yang family has been very active recently. He just bought the forum company on his front foot, and now he is going to do things again. It really stops every day."

"Hehe, what's the matter? I did a good job. Many of our customers come to inquire about the forum company and ask when it will go public, so they are ready to make a fortune."

"Huh, I really want a good thing. In my opinion, the forum company is the last glory of traditional paper media. There will not be a few days left in this good day."

"Alright, stop complaining, see, the Lord has come out."

. . .

On the spiral staircase on the side of the banquet hall, Yang Cheng pulled up a light yellow tube top pleated gown, with blonde hair curled up, and a huge sapphire necklace around her neck. Georgina, who was so beautiful and beautiful, walked down slowly and stopped on the landing. Go up, tap the crystal wine glass lightly to make a "ding-ding" sound. Seeing the guests turn their eyes to themselves, they raised the microphone and smiled gracefully and calmly.

"First of all, I welcome you all. I know you will be surprised when you receive the invitation. Why is this again? Didn't he just have a banquet?"

Yang Cheng's witty self-ridicule resulted in a chuckle from the audience, which laid a good atmospheric foundation for what he wanted to say next.

He didn't prepare a speech, he was completely improvised, thinking about wherever he went.

"Yes, I'm here again, to gather everyone together again, in addition to tasting wine with you, there are a few things I want to share with you."

After a pause, it aroused everyone’s curiosity, and continued, “Georgina and I founded a company called New Times Media, which currently owns two powerful subsidiaries, Forum Company and Lionsgate Pictures. Wholly owned, one holding company."

One stone stirred up waves, "What? Lionsgate?"

"He bought Lionsgate Pictures?"

"When did it happen? Why don't I know?"

"Idiot, why did I raise your waste? A change in the controlling shareholder of a film and television group with a market value of several billions, I know now?"

This is obviously the big boss of the company, he doesn't care about whether Lionsgate is acquired, but is angry because he hasn't received news of such a big event.

Yang Cheng stared at the noise off the field with a smile, looked at Georgina, coughed a few times, quieted the scene, and said, "I was born in Manhattan and grew up on Wall Street. I’m 27 years old, and I live in New York for most of my life. Sometimes I ask myself, what has this city brought me?"

The guests in the audience were once again brought into their emotions by Yang Cheng, thinking along with Yang Cheng's questions, yes, what has this city endowed themselves?

"Is it an endless cocktail party? Is it a pile of cold numbers on Wall Street? Is it wealth? Is it a luxury?"

Yang Cheng's loud and loud speech echoed in the banquet hall.

"Neither, the answer is sharing! It is continuous sharing that has created one giant enterprise after another! It is sharing that strengthens the connection between enterprises and enterprises! It is sharing that deepens the feelings between people! Or sharing has formed Wall Street A wealth camp of trillions of dollars!"

This time he didn’t pause and waved his hand. “So I’m here today to share with you the broad prospects of the New Era Media Group. Before that, I recommend an application software to everyone. The R&D completed the open range public test, the app is called "Toutiao", please bring out your smartphones."

Whether a piece of software can successfully stay in the user's mobile phone, the most important thing is whether it can accurately and quickly catch the user's eye during the cold start phase.

Yang Cheng’s headline uses the fresh bamboo forest scene after the rain as the boot animation, and quickly enters the login registration page. With Yang Cheng’s solution, the tycoons who have a net worth of more than 100 billion on the occasion completed the registration process with great interest. , The next step is the choice of hobbies, which can be randomly assigned, or you can customize your preferred theme, some people choose entertainment, and some people choose sports.

Can choose ‘adult’, this is how lack of love.

When everyone felt a little disappointed, because the software was no different from other news apps except for its beautiful pages and crisp text, Yang Cheng suddenly picked up the microphone and said, "Are there any friends from Nike today? or An investment company that holds Nike stock? Please raise your hand."

A middle-aged white man wearing rimless glasses in the audience hesitated and raised her hand. Georgina locked the opponent at a glance and approached Yang Cheng and whispered, "Nike Global Vice President, Chris Abbottom~www.novelhall. com~Wow, Mr. Abbottom welcomes you, don’t worry, it’s a good thing to find you."

Yang Orange teased and everyone laughed.

Abbottom shrugged helplessly. He couldn't speak without a microphone, but Void gave a thumbs up, indicating that it was okay.

"Please slide the page to the sports section and click on the top news. That's right, the news about football superstar Cristiano Ronaldo's yacht vacation. Click on the Nike sneakers he wears."

Everyone followed Yang Cheng's instructions and clicked on the news. In the photo, the Nike shoes worn by Ronaldo had a black dot. Click again, and the model, price and introduction of the sneaker will immediately pop up. eBay and Amazon are also attached below. Shopping link.

The people present were all human beings. A simple operation immediately understood the characteristics of Yang Cheng's recommendation of this software, and Chris Abbottom, the vice president of Nike just now, even shined. This advertising promotion model is now The United States and even the entire world are an innovation, and the gaze at Yang Cheng once again becomes more intense.

Yang Cheng naturally felt this hot gaze, and looked at Chris Abbottom and joked, "Mr. Abbottom, this advertisement is free. Just don't tell me the infringement."

"Hahaha..."

Lao Mei's laugh is so low, she just leaned forward and fell in joy with a casual joke.

After the ridiculousness, this group of vampires who seemed to smell the scent of the beautiful knife ink probably understood the meaning of Yang Cheng's mouth!

It is clear that they want to raise money. It’s so fresh, but they have long been used to living in a hypocritical mask. They didn’t scoff at Yang Cheng’s alternative remarks, but wanted to give a compliment, which sounds much more elegant than financing. I have to learn later!