I don't know whether it was intentional or coincidental. Not long after the white castle was announced, last night was also scheduled for release on the same day as the White Castle, and began to sell in advance.

We have been talking about the film placement rate of "White Castle" in theaters before, but the results are not satisfactory, Fortunately, He Xi entertainment has its own cinema. He is willing to increase the film layout rate of white castle, which solves Fu Zhen's urgent need. Although he doesn't attach great importance to the box office, he has to earn the capital, otherwise he can make the next movie.

On February 1st, the official microblog of "White Castle" finally posted the second microblog so far. It was a normal sized poster with a countdown to the show, and Aite listed the main actors in the film.

The poster of "White Castle" uses the concept poster. There are no actors on it. On one side is the White Castle, and on the other side is the night without stars and moonless. A little girl in a tattered skirt sits in the dark night with her back to the viewers. Her skirt is covered with blood and mud, but it can be seen that it should have been a white skirt.

The composition of the whole picture is very tense, and the white and black are not entirely different, but slow transition is adopted, and the transitional technique is also very strange. In short, compared with the beautiful ancient figure picture in "last night", this poster does not look very comfortable.

Netizens had never known who the actors of "White Castle" had before. Now when they saw the AI te list of Guan Bo, they picked them up one by one. However, after seeing them, they were dumbfounded: he Ming, the male star, and Chen Meng, the female star.

Many netizens have not even heard of these two people's names at all, and those who have heard their names prefer to know nothing about them.

Who is he Ming? It won't be the one I think about. Director Fu Zhen can't help but find a middle-aged and fat uncle to be the man. The woman is still Gao Tian. Gao Tian has been on the road for so many years. This is the first time that I feel heartache for Gao Tian. This is a love movie. The nickname of the movie is beauty and wild animals!

However, some netizens quickly refuted him, saying that Gao Tian was just a guest role, and the real hostess was not her, but the little girl named Chen Meng in the Aite list.

Chen Meng? This name is even more strange, netizens click into the little girl's microblog and have a look, ooh! The child still went to senior two. Yesterday, she was still complaining about the accent of the new English tutor, who make complaints about her. She didn't know where to start tucking up for a time, because of the bad taste of the English tutor. She didn't know where to start from.,

This year, a new 17-year-old girl who has never shown her face before, even wants to be the heroine of a movie. Director Fu Zhen, you're joking a little too much. Does this little girl have any backstage!

Netizens have begun to speculate that it is because of capital intervention that Fu Zhen chose to use these two people to make this love movie. They are very disappointed. Fu said a few days ago that 1.6 billion yuan is only a number for you, and you don't value the box office. How can you give in to capital now? If you're kidnapped, blink!

Some netizens retorted that it was precisely because Fu Zhen didn't value the box office and didn't care about the money that he dared to play with such recklessness.

However, the discussion among netizens did not last too long. Their attention was quickly attracted by the stills of Lin Xiyao and Liu Meng. The appearance of Princess Cuiwei of Lin Xiyao can be said to be very classical and elegant. Her oval face and willow eyebrows are very suitable for ancient costume dramas, and now she is even more amazing on the posters.

Liu Meng is not inferior to Liu Meng. He is wearing a blue flying fish suit with bright eyes. Many fans just want to cry and give birth to a monkey.

Gao Tian is busy taking part in various activities these days. She has to find a time to contact Fu Zhen, but she asks, "Director Fu, do I have Lin Xiyao in the movie?"

It can be seen that Lin Xiyao's appearance in the film is really good, so that Gao Tian, who has always been confident in his appearance, has a sense of crisis.

At the beginning, in order to be able to make Gao Tian beautiful and confusing, Fu Zhen did not lack efforts. He thought about it and said modestly, "each has his own merits."

Gao Tian is barely satisfied. After a second chat with Fu Zhen, he hangs up.

On February 5th, the White Castle released their trailer. The trailer lasted only two minutes. He Ming, Chen Meng, Zhou Wenliang and Gao Tian appeared in turn, but only one of Gao Tian's back was cut in the trailer.

After the trailer came out, netizens' malice towards he Ming began to fade, and his aesthetic level of Fu Zhen was also slightly restored.

"The trailer is OK. Who is the hero? It's a little familiar, but I really can't remember. "

"Ah, ah, who's going to tell me who the leading actor is! I haven't seen this beautiful middle-aged uncle for a long time. Ah Wei is dead

"So where is Gao Tian? Why didn't I see it? "

"Ha ha, the trailer is useless. Last year's trailer of journey to the west 5 was good-looking. What kind of barren thing is the main feature?"

……

Netizens generally think that the trailer of a movie can't represent anything, and the shooting cycle of "White Castle" is so short that they can hardly believe that it is not a bad film. However, he Ming's performance in the trailer, at least let netizens know that Fu Zhen's aesthetic is still normal. This film is not a remake of beauties and beasts, and he Ming soon has a small number of fans. These fans do not seek to marry or pursue stars, but only ask him to share weight-loss methods.Therefore, the hot comments under his microblog are almost all: "point me to lose 30 kilograms a month, do not take medicine, do not rebound", "once I was the same as you, for their fat body and distress, but now I have a perfect body, no exercise, no diet, point my head to see the recipe."

The trailer of "the west wind withered the trees last night" was also released after Fu Zhen and their friends. The time was not long. It was only two and a half minutes. After Pang Bai read a paragraph of ancient Chinese prose, Princess Cuiwei walked slowly from behind the curtain in gorgeous palace clothes.

"Is Xiyao's voice good? Is this her own voice

"Mrs. Liu mengye is handsome, mom. This is your future son-in-law. Do you see that?"

"Look at 3D with one eye! Special effects are amazing! It's worth spending 600 million to make a special effect "

" only I think Princess Cuiwei's clothes are a little strange? It's not the same as the poster "

Although the trailer of "last night" has been questioned a little bit, it is much better than Fu Zhen's "White Castle".

Some people even said on the Internet: did not say that the west wind withered the blue tree to copy the White Castle last night? Well, the stories of these two films should be similar, so I just need to watch one film on Valentine's day. From the trailer of the two films, the special effects were well done last night, and I also like the actors and actresses very much. I will definitely choose the west wind withering trees last night!

It's very shameless to say this. Even if the original work is plagiarized, it is necessary to step on it as a stepping stone. Just netizens have criticized him for his three outlooks.

However, the netizen can give a more shameless reply: Luo Pingping has received compensation, which movie I choose is my own business, you should not carry out moral kidnapping on me, let me go to see bad movies.

After all, the producers of "last night" also knew that their original work was plagiarized. They were afraid that it would make too much noise. Finally, they would not be able to get rid of the rice.

And those netizens who say that they can't judge a movie by the trailer under the White Castle official blog are honest enough to buy advance tickets for last night. Since the release of last night's trailer, its advance box office has been increasing by tens of millions.

Fu Zhen found out later that it seemed that he was targeted by director Lian Chunchao. It was shown on the same day, the posters were publicized on the same day, and the trailer was released on the same day. It is reasonable to say that they are the original works and the victims. They should be targeted at Lian Chunchao by themselves. How can this be reversed.

The film "the west wind withered the trees last night" had been publicized two years ago, and a group of popular stars had slipped away during the casting of this year's casting. During the shooting period, they often put out one or two gags to satisfy actor fans and book fans. However, they couldn't keep up with the popularity.

By the day before last night's release, their pre-sale box office had reached 200 million yuan. Compared with last night, the pre-sale box office of "White Castle" was pitifully small, only a fraction of that of others. Director Jiang Li and Li Bin called Fu Zhen one after another to ask if Fu Zhen needed their help in publicity. In the past, wine was not afraid of alleys However, in this era of big data, the audience has learned to be lazy and will not go to your deep alley.

If the publicity is not good, the film arrangement rate of the cinema will not be able to go up. If there is no film arrangement rate, the audience can't even buy a ticket. What's the use of your film no matter how good it is? Especially in this kind of aggressive situation.

Fu Zhen thanks Li Bin and Jiang Li for their kindness, and then tells them that the first day's film arrangement rate in Hexi cinema is more than 20%, so Jiang Li and Li Bin are not talking about anything. Hexi cinema is all over the country, and Fu Zhen has its support behind it. As long as the film quality is up to standard, the rest will not be a problem.

Li Bin and Jiang Li have already seen the sample film of white castle and are very optimistic about its future box office trend.

On February 14, the new year's Valentine's Day arrived. Last year, both of them didn't prepare enough. Jiang Hengshu invited him to have a candlelight dinner, but he didn't prepare anything for him. Finally, this year, he could give him a different Valentine's Day gift.

Fu Zhen took Jiang Hengshu into the cinema.