Chapter 754： It's all up to you!

Manchester City's City Stadium is located in the eastern suburbs of Manchester.

At the beginning of the design, this stadium was intended to be used as the main venue for the Olympic Games. After the application for the Olympics failed, the venue was changed to become the main venue for the 2002 Commonwealth Games.

After the Games, the original comprehensive stadium was transformed into a professional stadium, the track and field track and temporary stands were demolished, and fixed stands were built. For this reason, a lot of controversy was caused.

Manchester City moved from Maine Road to City Stadium in 2003, and the first game was a friendly against Barcelona.

However, because Manchester City signed a long-term lease contract with the Manchester City Government, the ownership of the venue still belongs to the City Government, so it is very inconvenient for Manchester City to operate.

Can you imagine that there is not even a fan shop in Manchester City's home stadium?

This is not only a problem for Manchester City. Most of the stadiums are in Serie A with municipal facilities. Now they are also facing this problem. So Juventus took a different approach and built a new stadium through a curve to save the country. Instead, it opened up a new way.

Compared with the Italian government, the Manchester city government is more supportive of football clubs.

Since acquiring Manchester City in 2008, Soriano has been communicating with the Manchester City Government, including proposing a series of ambitious plans, which were finally approved in March 2010.

Manchester City has launched a huge plan of 1 billion pounds, not only to expand the capacity of the city stadium from the current 45,000 to 60,000, but also to build the world's most advanced stadium in the southeast of the stadium. The training base, as well as the most advanced sports medical center, will later move the training ground from Carrington to the city.

In addition, Manchester City will also renovate the stadium and surrounding facilities, including building a fan store and a fan service center to create a leisure and entertainment zone exclusively for Manchester City fans. At the same time, it will also renovate trams and intercity railway stations on the north side of the stadium. As well as the bus station, north of the train line, there is still a huge fan parking lot.

This is because underground parking facilities were not considered when the City Stadium was constructed.

Manchester does not have a subway. Fans travel through trams, intercity railways, buses and self-driving. Manchester City did a terrible job in this area before, but it has now improved significantly.

...

At this moment, Su Dong is standing in the north of the stadium, on the pedestrian bridge leading to the railway station, bus station and parking lot.

Opposite is the huge parking lot and the railway station, and the connected pedestrian bridge is very spacious, which can meet the needs of the influx of fans into the stadium on the day of the match.

Below the flyover is the sports and training center that Manchester City is building to serve fans. It is mainly used for sports training and daily sports venues, such as tennis courts, small football fields and indoor stadiums.

"Since the agreement was signed in March last year, we immediately invested in the construction and renovation. Therefore, the last few home stadiums of last season were all held on Maine Road. It is expected that before the start of this season, we will be able to complete the construction and return to the city. Stadium games."

Technical director Begiristan took the management of the City Stadium to introduce the home stadium and various facilities of Manchester City to Su Dong.

It can be seen that Manchester City has indeed invested a lot in this area, and all of them are real money.

It can also be seen from this point that Mansour’s Abu Dhabi consortium really wants to take root in Manchester, otherwise, there is no need to invest so much.

Of course, this is actually part of the club’s deal with the city government.

In return, the stadium lease contract signed between the city government and Manchester City was extended from the original 99 years to 250 years. This is equivalent to saying that the stadium is directly used by Manchester City, and only one payment per year is required. A rent of two to three million yuan is enough.

Compared to the huge investment in building a brand new stadium, the rent is really nothing.

In addition, Manchester City also got the right to transform and naming the new stadium.

The benefit of getting the right to remodel is that not only can it be expanded, but also various facilities can be built in the stadium, thereby increasing the stadium’s income on match days. This is an indispensable part of all European home stadiums, such as VIP boxes, catering industry and so on.

Not to mention the naming rights. Manchester City has been attracting investment in a targeted manner since last season.

"We have sold the club's home naming rights for the next fifteen years at a high price of 250 million pounds. Starting from the new season, our stadium will be officially renamed the Etihad Stadium." Begeristan introduced with a smile. .

Su Dong smiled tacitly and nodded. Ittihad is an airline from the United Arab Emirates and named Manchester City. It must not only value the potential of Manchester City, but also Mansour's use of this method to provide blood to Manchester City and help. Manchester City evaded the fiscal balance policy from UEFA.

The stadium naming rights were sold to Etihad Airways, and the chest advertisements on the shirts were also sold to this Emirates airline at a price of around 15 million pounds per year.

In other words, every year from this airline, Manchester City can earn about 30 million pounds in sponsorship income.

This is not to say that it is compared with giants such as Bayern, Manchester United and Real Madrid. Even if it is compared with some Premier League teams, Manchester City is far behind. The reason is that there is really not much value at all.

In the past few years, Manchester City has been hovering in the middle and lower reaches of the team. The team's own commercial operation ability is very poor, or even almost none. It depends on those who take the initiative to find the door, the biggest one is the broadcast of the Premier League and the sponsorship.

After Soriano and Begiristan took over the team, they wanted to work hard in this area, but the foundation was too weak. Does the team have any outstanding results and stars? Although Robinho was previously available, The Brazilian's business appeal is also pitiful, so progress is very slow.

With the addition of Su Dong this season, Manchester City intends to make great efforts in this area, but for the time being, it still needs blood transfusion from the Abu Dhabi consortium.

This summer's North American training camp is a bold attempt by the Manchester City business department.

…………

…………

Accompanied by Bergeristan, I visited the City Stadium. Oh, no, after it should be renamed Etihad Stadium in the future, the group drove from the eastern outskirts of the city to the western outskirts of the city. Trafford Stadium.

Begeristan sat in the back row with Su Dong, sighing with emotion: "I hope that the new season can avoid the embarrassing ending of last season's strong team and repeated defeats, and strive to be able to enter the European theater."

"It's up to you to accomplish this!"

Su Dong looked at Begiristan who was much older, gave him a confident smile, and said nothing.

He came to Manchester City to lead this team to rise, win the Premier League and even the Champions League, recreating the legend of Maradona in Naples.

There is no need for Begiristan to say so, Su Dong will do his best for this.

...

Manchester City’s training base in Carrington is next door to Manchester United.

Ronnie said at the time that he can kick the ball from Manchester United's training base to Manchester City's training base.

This is not the first time Su Dong has come, but this time is obviously different from before.

Soriano, Guardiola and others all greeted Su Dong at the Carrington training base, which was a great courtesy.

Coming to Carrington Base again, Su Dong's trip is not only a simple visit, but also to cooperate with Manchester City for medical examinations, which is also a routine for all new players to join.

As for the so-called unveiling ceremony for Su Dong, there is actually no such thing.

In European football, in addition to Real Madrid's debut ceremony for the superstars, other teams basically have no such tradition.

After the players join, they usually hold a press conference, put on their jerseys and take some photos.

If there are influential stars, media reporters will be invited to the scene, if ordinary players, even the club will take photos of themselves, and then send them to major newspapers.

Su Dong will invite media reporters to the Carrington training base during his debut.

Mainly because the Etihad Stadium is still under construction and it is not convenient, so Carrington was chosen for the unveiling ceremony.

The physical examination process is also very simple.

Accompanied by the team doctor, Su Dong went to a nearby cooperative hospital for a detailed physical examination. After confirming that there was no problem, the two sides returned to the Carrington training base. It was already afternoon.

Su Dong's appearance attracted more than a hundred media reporters to Carrington.

Under the witness of the media and management, Su Dong formally signed a professional contract with Soriano. The specific conditions were not disclosed to the outside world, but the media can also dig out a lot.

What was really special was that in subsequent interviews with the media, many reporters asked why Su Dong joined Manchester City.

Obviously, many people think that Su Dong is for money.

"This is only part of it, but more importantly, Soriano, Bergeristan and Guardiola are all good friends of mine. We are all very familiar with each other and I am very looking forward to working with them."

Regarding the prospects of Manchester City in the new season, Su Dong expressed optimism, "So far, we have a very competitive lineup of players. The next key is to run this lineup together to form a fighting force. This is all of us. Mission."

Head coach Pep Guardiola was very much questioned last season. Some people think that he blindly copied Barcelona's tactics in the Premier League, which is impossible to play in the Premier League. Su Dong expressed opposition to this.

"I have played in Barcelona for three years, and even in these years I have not played against Barcelona less. I do not agree with this view. On the contrary, I am looking forward to Guardiola's success in the Premier League and I firmly believe that he will succeed. , This is why I joined Manchester City!"

Su Dong also believes that Manchester City is not as weak as seen by the outside world, and there is not only one Su Dong.

"We have a team of young players with great strength and potential at the same time. This is our biggest bargaining chip. I believe that in the new season, we will let everyone see a brand new and completely different Manchester City! "

In the end, Su Dong said that he has only one goal when he comes to Manchester City, and that is success!

"I have no doubt that we will impress the whole world in the foreseeable future and reach the top of Europe!"

Dear, click in, give a good comment, the higher the score, the faster the update, it is said that the new full marks are found at the end of the beautiful wife!

The new revision and upgrade address of the mobile station: https://, data and bookmarks are synchronized with the computer station, and fresh reading without ads!