Chapter 427： Jonny's Classroom

"OK!"

Chen Jianhai closed the system page with satisfaction.

After solving the problem of the venue, waiting for the completion of the system decoration, the coffee can be officially opened in summer.

"It's just that in summer, although there are various types of drinks, the desserts in the cafe still have to be provided by the hotel."

Thinking of this, Chen Jianhai called Baking.

It rang several times before the phone was connected, and the sound of baking came from the microphone.

"Hello, boss?"

Chen Jianhai opened the mouth and said, "The Island Hotel has opened a coffee shop, and the coffee drinks have been confirmed, but the desserts have not yet been found."

"The style of the cafe and the variety of drinks, I will send you the phone later,"

"In the past few days, you have been researching with the chocolates and preparing some exclusive desserts for the cafe."

"Good boss!"

...

Langai Hotel Dessert Room

"Did the boss give us a new task?" Chocolate asked curiously.

Baking nodded and said, "The boss opened a new coffee shop on the island, let's study a series of pastries in the coffee shop."

"Do you have any ideas?"

"This is very simple," Chocolat said eloquently, "For example:"

"Cheesecake, Chocolate Crust, Creamy Chestnut Cake, Hazelnut Cream Cake, Tiramisu Cake, White Chocolate Cake, Red Velvet, Black Forest Cake, Melaleuca, Cream Swiss Roll...and Lots of little dessert cubes."

"These desserts are very suitable for cafes."

She originally returned from studying abroad in desserts, so she is not too familiar with the dessert cakes in these cafes.

Even just mentioning the name,

She can directly recall the recipe, ingredients and production process of this dessert in her mind.

"These do sound great!"

While listening, Baking opened the picture sent to him by Chen Jianhai on his mobile phone.

For them, it is not difficult to make desserts, but it is difficult to make desserts that fit the theme of the cafe.

"Wow! This cafe looks so beautiful!"

When Chocolate saw the picture, her eyes lit up.

The concept map of Summer Momo is just like his name. The atmosphere is light and full of small freshness, which makes people feel natural and comfortable at first glance.

And the cafe on the island is close to the sea,

Blowing the gentle sea breeze, listening to the rustling leaves,

Such a beautiful atmosphere and drinks can make people lazy to spend a whole day in it.

"Brother, why don't we do a full set!"

Looking at the concept map sent by Chen Jianhai, Chocolate bit her lip lightly, and an excited and bold light flashed in her black eyes.

Baking for a while, what do you mean?

"What is a full set?"

Chocolate said earnestly: "Since the boss has spoken, the desserts of Summer Momo Cafe will be uniformly delivered by the hotel every day."

"Then we simply draw up a recipe and deliver different desserts and foods to the cafe every day according to different dates on Monday and Sunday."

"Not only desserts, we can also provide cakes, breads, sandwiches, muffins, scones and other light meals and BOSS lunches."

"Boss lunch can get some tuna grain salad, mixed noodle set, ham roll and dried mango, nuts, crackers, organic chestnut kernels, sachima and other snacks."

"That way, we can expand coffee to multiple scenes throughout the day,"

"Customers in Summer Momo Cafe can have coffee with dessert in the morning, coffee with light food at noon, and snacks in the afternoon, perfectly meeting their needs for the whole day."

"You really have a complete set!" Baking was stunned for a long time, and murmured.

Good guy...according to the chocolate,

Not only desserts, this coffee shop is going to be turned into a small western restaurant!

At first, he only thought about how to make desserts that he was good at, but he didn't expect that chocolate would extend so much content all at once.

There was a hint of hesitation in Baking's eyes: "What you said is also a good idea, but in addition to desserts, other light meals and snacks need the cooperation of the hotel's western restaurant."

Chocolate said directly: "Ask Jonny."

"He's the head chef and he's on the island. If he thinks it's okay to do this, there's no problem with the boss."

Baking nodded: "Okay!"

...,

"Can."

"Let's do it according to your ideas first. I will arrange what the western restaurant needs."

Watching Xu Bo hang up the phone,

Feng Di asked uncertainly, "Brother Jonny, is this too much? I'm just a coffee shop after all, and some desserts are enough."

As a coffee shop owner who has been facing bankruptcy for a long time,

Although his business is not doing very well, his ideas are still very pure when it comes to doing business.

Coffee is coffee.

Everyone, come and sit in the coffee shop and have some desserts to cheer up your mood. That's good.

If I really got these noodles, baked rice and other light snacks,

Then his coffee shop is no different from the small western restaurant on the roadside.

Xu Bo reluctantly patted Feng Di and persuaded:

"Brother, you have to take a long-term view!"

"There are some things we can do without, but not without."

"These desserts and light meals are all handled by the hotel, and the quality and taste are guaranteed. This is a powerful thing for your coffee shop. Why do you push it out?"

Feng Di said with a bitter face: "But I'm afraid I won't be able to do it!"

"This coffee shop is full of me. There are only two people in total, and I have to make coffee and light meals... Unless you arrange for two more helpers for me."

As soon as Xu Bo heard this, his face fell instantly.

"What are you talking about! It's already very difficult for me to give you a single person. How many more points should I give you?"

"I might as well move the kitchen for you!"

Feng Di has always been alone in the past, and now the summer Momo brand has officially entered the mall,

Feng Di simply took the initiative to tell Chen Jianhai that he should give him two helpers.

It is also because of Chen Jianhai's words that Xu Bo reluctantly picked out a more clever employee from the Xiaodao restaurant and arranged for Feng Di to do it.

Taking advantage of the renovation of Momo Cafe in the summer, Feng Di first taught him some basic coffee-making techniques and knowledge, practiced his hands, and saved himself the trouble of entering the store later.

"To be honest, do you have any ideas about what you plan to do in the future?" Xu Bo asked.

Feng Di nodded: "Brother Hai told me that he wants to build Xia Momo into a chain brand, so word of mouth and publicity are very important."

Gu Yan

"My idea is that there can be more drink events for tourists in the future,"

"Through their mouths, the name of Summer Momo will be cast out."

Xu Bo listened carefully, then frowned slightly, and said:

"You can think this way, but I want to ask, there is already a nationally famous coffee brand like Yuexinyuan in the mall. Why would he choose to promote a coffee shop like you that has never heard of the name?"

"Why do people walk into your coffee shop instead of leaving the existing mature coffee shop?"

As soon as these words came out, Feng Di was silent.

Xu Bo's words were like a knife, which directly broke the outermost layer of self-protection that wrapped him.

Before, there was only his coffee shop on the island, and no one wanted to come.

Now Xiaodao not only has a shopping mall, but even a well-known brand like Yuexinyuan, which is full of consumer psychology.

Then why would they even step into their own coffee shop?

"I have no idea……"

Feng Di shook his head in anguish and frustration.

If he knew, his island coffee shop would not be on the verge of bankruptcy.

Seeing Feng Di's dejected look, Xu Bo said:

"These days, I have carefully observed your business model and sales philosophy."

"Although your coffee does not taste very good, I think your business philosophy seems to be more deviated."

Feng Di's pupils shrank suddenly, and his eyes stared straight at Xu Bo.

Although he had been with Chen Jianhai and Xiaolang before, both of them also helped him a lot.

One bought him the latest and greatest coffee machines and equipment,

Another day and night take him to make barbecue to make money,

But no one helped him analyze why he failed.

"How?" Feng Di's face showed urgency.

Xu Bo pondered for a while and said, "Although they are all opening coffee shops, the way of opening a store in a first-tier city is different from that in a third- and fourth-tier city."

"The opening of each store has a transition period, a period of raising the store and gradually cultivating the habit of customers to drink coffee."

"Opening a cafe in the third- and fourth-tier areas, especially in a place like a small island, your first and most important tourists are the native residents of the island."

"Although the word of mouth and publicity of tourists is very important, it takes too long to see this part of the income, and it is not something that can be effective in the short term."

"It's very likely that you haven't waited for the profit, and your store will repeat it again"

"So, grabbing the local market, integrating coffee shops into local life, and opening 'approachable' is the first thing we have to do."

When the words "approachable" were mentioned, Xu Bo also knocked heavily on the table.

Feng Di's eyes were a little dazed,

It seemed that he understood, and he felt a little bit about the way, but he was not sure about the specific direction.

"Then how can we be 'approachable'?" Feng Di asked sincerely.

Xu Bo focused slightly and said, "In this case, there are many ways to do it."

"First of all, the life atmosphere of the island is very human, and the connection between people is very close. This kind of 'intimacy' has a natural advantage in attracting and stabilizing the local market."

"Every day when you open, close or take a break, tell everyone in your circle of friends or the island life group that no matter what the business is, at least you can get familiar with it."

"The second is to find your own regular customer base."

"In such a small area on the island, instead of launching so many varieties of coffee, it is better to find a product that has its own identity. Take this product as an opportunity to quickly open up the market."

"It's best if everyone thinks of a coffee shop in summer, and your popular drinks will appear directly in their minds. This kind of strong correlation will definitely help the development of the coffee shop."

"And in the acquaintance society of the island, such a good product will be spread by word of mouth within a few days, and it will quickly become famous in the island."

"Third, it's just my own personal opinion."

Speaking of this, Xu Bo paused and said, "Although there are many young people like us on the island, there are also many elders like the island chief."

"For them, if you ask them what kind of tea smells good and what kind of tea tastes good, they can tell you the truth."

"But if you're going to get them to order coffee, it's harder than killing them."

Hearing this, Feng Di nodded with empathy.

When his Kojima coffee shop first opened, Uncle T-shirt and his group really came to cheer.

Just when I saw the menu, I was dumbfounded.

What cappuccino, latte, American, flat white... I don't know what it is.

Finally, after Feng Di recommended to them that "American" is basically the original flavor of coffee, the uncles in undershirts ordered a cup of American coffee, wanting to taste what coffee tastes like.

But as soon as I drank it in my mouth, I spit it out one by one.

The uncle in the undershirt also scolded: "What kind of thing is more bitter than medicine soup."

After hitting this,

The reputation that his coffee is more bitter than medicine soup spread out.

Business is naturally worse day by day.

"Let's take another ten thousand steps back."

"Even young people, how many can distinguish between cold extract, freeze-dried powder, concentrate, hanging ear coffee and instant coffee?"

Xu Bo said bitterly: "So, I think it's okay to put some coffee-related science in the guest area."

"In this way, customers can better taste the best flavor of a cup of coffee under the prompt, and it is easier to become a regular customer group in the store."

Hearing this, Feng Di finally nodded thoughtfully.

"I understand."

"You mean do one first, then two,"

"First seek survival, then seek development; first take root, and then plan publicity."

Xu Bo nodded overjoyedly: "That's what it means!"

"Wait back to the kitchen to study and see if we can make these light meals and lunches into semi-frozen semi-finished products."

"In this way, if someone orders food, you can heat it up a little and take it out for sale."

"Although the taste will be affected a little...but there are few customers who come to the cafe to come here for the meal The taste almost doesn't matter."

Feng Di nodded heavily, with a gleam of ambition in his eyes:

"I know what to do with Johnny!"

...

Although the system told Chen Jianhai that the arrangement of Summer Momo Cafe would be completed within 7 days.

However, in order to keep pace and unity with other renovations in the shopping mall, and to avoid suspicion from others,

Chen Jianhai told Feng Di that Summer Momo would be officially completed and opened for business in 3 months.

This also gave Feng Di enough time to make coffee knowledge cards for the guests in these 3 months, and took the hotel staff to make coffee and learn to make latte art over and over again.

At the same time,

Xiong Anping, who was far away in Huoxiang City, finally mustered up the courage to call Master Xie for breast augmentation.