v2 Chapter 342： Layout, trial

Liu Ting reacted.

Mr. Cao wants to expand the influence of the Real King brand to surrounding cities!

No longer just confine your eyes to Sansha City!

But I also want to use this to upgrade the real king brand!

Attract more people to pay attention to and support the Real King brand!

Although there are more and more stores of Shiwang brand nowadays, and the influence has been rising, it is undeniable that there is still a lack of things that can be really handed out!

After all, the shops under the Shiwang Group are all home-cooked, and they are the kind of roadside restaurants that are common and common in the streets and alleys.

The difference between Shiwang brand and them is that the price is a bit more affordable than other stores, the service is better, and the price-performance ratio is higher.

With these advantages, it is certainly not a problem to attract local residents, and they can also be praised and loved by everyone.

This can be seen from the growth rate of members of the Real King brand.

However, it is a bit far-fetched to let residents in the surrounding cities come over to join in on the basis of those common restaurants.

And if there is a food city under the banner of mid-to-high-end and is the only food city in this large urban area with catering as the theme, it is completely different!

You must know that with such a scale, there is a full two to three million square meters of a shopping mall that specializes in the field of catering, which is the first case in the country!

It was not without a large-scale shopping mall with food as the theme and a sense of age as a gimmick.

Wenheyou in Sansha City is one of the best.

In a different way, he forcibly built himself into an Internet celebrity attraction, a new benchmark for the city!

Not only is it famous among the cities in Jiang Province where Sansha City is located, but even residents of cities thousands of miles away have heard of this name. As long as they have the opportunity to travel in Sansha City, this Wenheyou has become a must-see for people. One of the attractions.

This makes Wenheyou's daily passenger flow amazingly exaggerated. The most famous Wenheyou crayfish has created an amazing record of queuing tens of thousands in a single day!

At that time, Weibo and Moments were directly maxed out, and I was able to get out of the circle in one fell swoop! The fire is everywhere!

The turnover rate directly broke the ceiling of the catering industry!

But you have to say how good the taste really is. In fact, it is the same. The most important thing is that the atmosphere is created, and the word of mouth has started. People are more interested in that atmosphere and psychological satisfaction.

It's as if all the friends around me have gone, and I don't look at it, I always feel uncomfortable.

And what Liu Ting understands, or what she can think of now, is that Cao always wants to build a large food city like Wen Heyou!

And it is the kind that is ten times bigger than Wen Heyou!

You must know that the total number of Super Wenhe Friends in Sansha City is only 20,000 square meters!

Real King Food City has more than 200,000 square meters!

It's ten times bigger!

There is no food city of this level in the country!

Combining all of them to create mid-to-high-end restaurants, mid-to-high-end restaurants are already relatively scattered, and there has never been such a big battle in the whole country if hundreds of such are gathered together!

Just thinking about it, you can know that its sense of topic and freshness are extraordinary!

At the same time, the overall good environment of the Food City is also fully equipped with the characteristics of a tourist attraction!

If you really make up your mind to invest a huge amount of money, Liu Ting thinks this food city will definitely succeed!

At least Liu Ting thinks that it is easy to surpass Wen Heyou's square! No difficulty at all!

At that time, the attractiveness of the Real King brand to residents in surrounding cities will be greatly increased!

"Mr. Cao, I understand!" Withdrawing her thoughts, Liu Ting nodded heavily and said:

"If you build a gourmet city like you said, then we will create multiple histories and records!"

"First of all, it is the first such large-scale shopping mall in the country with food as its core!"

"Secondly, although there are many mid-to-high-end stores across the country, there are none in the whole country where so many stores are concentrated in one mall like ours!"

"With the blessing of our Shiwang brand, as long as this food city is launched, it will definitely cause an extraordinary sensation!"

"I don't think we need to do any publicity and hype!"

"At that time, the scope of influence of our Shiwang brand will not only be in Sansha City, but the whole country!"

"Haha." Upon hearing this, Cao Xingyu smiled faintly. He didn't value anything that was not recorded, and that thing was useless.

His main purpose this time is actually to expand the influence of the Shiwang brand, to escape the scope of Sansha City, to attract more residents in other surrounding cities.

The core goal is to increase the membership of the Real King brand.

After all, with the current system fully opening up Sansha City, Cao Xingyu is not clear about the conditions for the next map upgrade. If he simply replicates the existing model, it is a bit too conservative and not Cao Xingyu's style of work.

Think about it, what if the upgrade condition hidden in the map has a membership requirement of 10 million?

The entire Sansha City is only a little over ten million!

Do people in the entire city become members of the Real King brand?

Thinking about it, you know that this is an impossible thing. After all, there are still many minors and so many elderly people.

Therefore, Cao Xingyu felt that he had to take a long-term perspective, try his best to consider all the possibilities that should be thought of, and make arrangements early to avoid temporary embarrassment.

What's more, letting Shiwang Group have more projects that can be obtained is also a great boost to the group's reputation, and it is a great thing.

At the same time, I also take this opportunity to improve the quality of the Real King brand, so that people's impression that Real King brand is only doing some ordinary catering, and tell everyone that Real King brand also does large-scale mid-to-high-end catering!

By the way, it will radiate people with higher consumption standards, so that the assets of Real King Group will be more diversified and diversified.

So no matter how you look at it, Cao Xingyu thinks that this move is right.

And he is also very sensible, and he has finalized the number of this food city in his heart from the beginning.

It is completely enough to have such a mid-to-high-end food city in a large area.

In the future, it can be deployed in accordance with South China, Central China, North China, West China, and East China. It is almost enough to open five such mid-to-high-end food cities across the country.

After all, we have to admit that mid-to-high-end catering cannot become a commercial scene of high-frequency consumption. There are too many people who can only go there once or twice occasionally.

If there are too many, it is purely competing with oneself, which will make the popularity unable to support it.

Only by relying on an area to support such a large food city can there be prospects.

After a pause, after taking back his thoughts, Cao Xingyu continued:

"For this food city, the overall plan is also the first to come out."

"Like the choice of specific business types, the overall decoration style, and the ones I just said."

"You can get ready now."

"You can control the details in this regard at that time."

"I only make it clear that for these mid-to-high-end stores, our meal prices cannot be too high at that time, and we must maintain the high cost-effective features we have always insisted on!"

"Of course, the low price is only for our member users!"

"Uh... continue to compress profit margins?" Liu Ting opened her mouth and murmured with surprise on her face.

At first, she thought that President Cao was going to make a lot of money through this food city!

After all, such a good gimmick, and the popularity of the Shiwang brand now accumulating.

Coupled with the excellent overall environment of the Food City.

Liu Ting believes that the shops in this food city can set the price higher. Anyway, everyone can understand the high prices of mid-to-high-end shops, and there will not be too much resistance.

As we all know, the ordinary catering industry originally has more than 50% of gross profit, and the profits of the mid-to-high-end catering industry are even more amazing.

So Liu Ting thought for a moment that she had fully understood Cao Xingyu's true ideas and layout!

She thinks that the series of measures Mr. Cao took to those shops before are all for the layout of this food city!

Use extremely low profit margins to accumulate popularity and reputation, and then seek benefits at the right time, just like now! Launch Food City, launch this really profitable big project!

I have to admit that Liu Ting's idea is indeed justified and fully feasible.

As long as it is properly operated and the food city has become a well-known shopping mall in the country, and people from all over the world rush to join in, then it may be really not difficult to make money.

But she never expected that President Cao would have to go the same way as before! !

In this way, Mr. Cao didn't have any intention of making big money in this food city!

"Yes." Cao Xingyu nodded and confirmed.

Obviously, Cao Xingyu did not waver at all about maintaining high cost performance.

He could naturally think of relying on this food city to earn greater profits, but compared to gaining more potential members, Cao Xingyu resolutely chose the latter.

After all, only with high performance-price ratio, the more customers will be attracted, and the more talents who will apply for Shiwang brand membership cards.

Membership is the core right now!

"This..." Liu Ting smiled helplessly after hearing this. How could this happen?

Hundreds of mid-to-high-end restaurants are not trying to make money?

You know, this requires a huge investment...

If the profit is compressed, the time to recover the input cost will be lengthened again!

Isn't Mr. Cao still making layouts at this time?

After a pause, Liu Ting chose to express her worries:

"Mr. Cao, the decoration of Shiwang's headquarters will also require a huge investment."

"The funds needed for this food city will certainly not be low."

"And after we took over the office buildings of Shiwang headquarters, there is a debt of 2.5 billion yuan..."

Speaking of this, Liu Ting stopped talking, and she could not understand what she wanted to express.

The demand for funds is getting bigger and bigger!

Can the Real King Group really bear it?

"Hehe." After hearing this, Cao Xingyu naturally understood Liu Ting's meaning in seconds, and smiled faintly:

"That debt is a long-term operating debt, there is basically no pressure in the short term, so don't worry."

"As for the Shiwang headquarters, don't worry, take it slow, and I didn't say that it will be done in one step. Looking back, the specific progress of the Shiwang headquarters is to be carried out simultaneously according to the size of our Shiwang Group."

"So in the final analysis, the biggest investment in the near term is the decoration of those shops in the Food City and a series of subsequent cost inputs."

"In terms of cost in this regard, in addition to the decoration is a big one, the biggest thing is the purchase of food ingredients and raw materials, and we will try to negotiate with the suppliers in the future, and the payment cycle will be as long as possible."

"Even if it doesn't work, don't worry, there will be other ways on my side."

"Since I have chosen to do it, then I can't possibly be unprepared at all, am I?"

"In short, as long as money can solve the problem, it is a small thing. You don't have to worry about this."

"Um...okay President Cao." At the end, Liu Ting lowered her head silently in response.

President Cao is still so domineering!

Upon seeing this, Cao Xingyu didn't say much, and now he has arranged all the work he wants to arrange this time.

And Liu Ting began to organize notes, silently digesting these amazing plans of President Cao tonight.

For a while, the car fell into silence.

...

Because Cao Xingyu and their departure time happened to be at 6 o'clock in the evening, the road was very congested.

It took almost an hour for them to reach their destination—Qianda Hotel.

After meeting with Xie Jianlin, the group walked directly into the hotel, and the lobby manager who had been waiting for a long time personally led them into the reserved box.

"Mr. Xie, you can order food first and see what you like to eat. You don't have to be polite with us." Liu Ting said with a smile as soon as the group of people sat down.

After Cao Xingyu's words just now, Liu Ting was completely let go. At this time, when facing Xie Jianlin, she no longer had the slightest timidity.

What happened to the Xie Group?

What about Xie Jianlin?

Our Real King Group is not lower than anyone or any company!

And I am the president of Real King Group!

No one on the bright side!

Liu Ting kept thinking of Mr. Cao's words just now in her heart. This is the source of her confidence.

"Huh?" Xie Jianlin raised his eyebrows unexpectedly when Liu Ting spoke suddenly.

He has never taken it seriously for the woman who has not spoken but is just next to Cao Xingyu.

But I also heard Xie Qing say that this is the president of Real King Group.

When they first met in the conference room, Xie Jianlin also saw the other person's uncomfortableness, or a trace of stage fright, from the president. The expression on his face was very stiff.

But now...

"How do you feel that there has been a big change?" Xie Jianlin murmured in his heart, he could clearly feel that Liu Ting's whole person had changed a lot.

Next, after ordering the food, the two parties began to chat with each other without a word.

Throughout the conversation, Xie Jianlin's intention was very obvious, that is, he was constantly testing and trying to get some information about the identity of the capital behind Cao Xingyu.

In this regard, Cao Xingyu is a little helpless, he can understand Xie Jianlin's thoughts, but there is no one behind him!

No way, he can only continue to flicker, always insisting that it is not yet time.

But Xie Jianlin couldn't give up so easily, as long as there is a suitable time, he would ask such a sideline, very sophisticated.

If it weren't for the fact that Cao Xingyu really didn't have any capital behind him, perhaps Cao Xingyu would have missed it.

It's a pity to say that there is no chance of leaking.

And Cao Xingyu did not forget the purpose of this meal with the other party. One was to build a deeper relationship.

The second is to explore Xie Jianlin's tone, look at his views on the real estate industry, and see if there is a chance to package the Xie Group as a whole in the future.

The two parties in front were still a bit restrained. They didn't fully let go, and kept their hands on what they said. After the three drinks and the atmosphere rose, the two parties talked a lot.

Later, from Xie Jianlin's words, Cao Xingyu heard the other party's worries about the future of the real estate industry and his disapproval of the development of the traditional real estate industry. Some breakthrough measures must be taken, otherwise it would be difficult to maintain the previous highlight moments of the real estate industry.

Hearing these remarks, Cao Xingyu had a feeling in his heart. It seems that the idea of ​​a full acquisition of the Xie Group is still very promising.

The whole meal ended in harmony.

In the end, both parties were full of red faces, laughed constantly, and looked very happy, as if they had made a lot of money this time.

...

night.

Nearly nine o'clock.

Cao Xingyu, who had drunk, would naturally not go to drive, but found a substitute.

It took almost half an hour before the car arrived at the gate of Crystal Beauty County.

At the guard box in front of the gate, stood a staff member wearing a security uniform and standing very standard.

And behind the sentry box, there is a big-looking cabin, which is the gated lounge.

In the lounge, four men are sitting at this time.

"Manager, here comes! Today is this Audi A8 during the day!" a man who had been watching the road outside the window suddenly shouted.

"Oh? Is this the owner of the building king?" Hearing this, the man who was called the manager quickly stood up and looked up.

The man is Lu Renyi, the property general manager of Crystal Beauty County.

After working in this villa area for many years, this manager has seen all kinds of luxury cars.

But it was the first time I saw this kind of low-level...

Similar to his car!

If it weren't for the people underneath to swear, he wouldn't believe that he could even buy here when driving an Audi?

Or Lou Wang?

This style of behavior is a bit too low-key, right? !

Immediately afterwards, UU read www.uukānshu.com and saw the manager trot out of the house, heading straight for the Audi A8.

At this time, the Audi A8 was stopped in front of the gate entrance.

In this regard, Cao Xingyu is still very puzzled. According to reason, his license plate was recorded when he moved this morning. Why was he stopped at night?

Is the high-end villa area so strict?

Just as Cao Xingyu was muttering to himself, a man in a suit and leather shoes walked to the back seat window of the car and knocked on the window politely.

Upon seeing this, Cao Xingyu pressed down the car window.

"Hello Mr. Cao, I am the property manager Lu Renyi, I am sorry to bother you." When Lu Renyi saw the young face, he couldn't help but froze for a while, but he quickly recovered. Said with apologetic face.

"Oh, what's the matter?" Cao Xingyu replied lightly.

ps: At the beginning of the month, ask for tickets for the next month and recommended tickets!