v2 Chapter 274： Take the Xie Group to establish a prestige!

After a pause, Li Huiwen continued to speak: "Since the catering shops on the ten commercial streets are basically under the Shiwang brand, isn't this just right, we can go directly to buy their Shiwang brand ready-made stores."

"The facilities, equipment, standards, etc. of those shops are all ready-made for us to refer to. We don't need to spend any more thoughts on this aspect. After we acquire it, even if they remove all the facilities and equipment, We can also decorate them as they are, and then we can proceed directly to business."

"At the same time, for the Real King brand, we bought their stores and it was a big blow to them. They absolutely can't think that we will do it like this, and their position will definitely be disrupted by us."

"The most important thing is that we can show our resolute attitude to all investors. This kind of direct conflict, I think no one will fail to understand the clear attitude of our Mei Tuan?"

"Those who want to invest will definitely not dare to invest in that company in a short time."

"Therefore, this move can be described as three birds with one stone."

"Buy directly from the store of the real king brand?" Yuan Delun was obviously taken aback when he heard this, but Li Huiwen never expected Li Huiwen to say this.

It's not just him, everyone present is almost taken aback at the same time!

Be good!

actually hit the real king brand? ! Let the other party transfer?

This idea is really incredible (naive)!

"How could they transfer the store to us for the Real King brand?" Xue Li murmured in disbelief.

Let’s not say that it is a store they have just managed with great pains, just look at the identity of the competitor, the other party will not transfer it to you!

"Hehe." Li Huiwen smiled faintly, then asked:

"We are not going to talk to the Real King brand. If we talk to them, there will be no results. I don't know about this?"

"Lao Li meant to talk to the landlord directly." Wang Xing pursed his lips and said.

"That's right." Li Huiwen nodded and analyzed:

"According to the pace of their rapid expansion and the number of so many shops, those shops are obviously rented out. I don't believe they will spend 1.2 billion to buy so many shops."

"Since it's renting, it's easy to handle. Let's talk to the landlord directly and rent it at a higher price."

"As for the liquidated damages, we Mei Tuan will help them bear it!"

"Higher rents, and we have taken the initiative to bear the liquidated damages. For those landlords, there will be no harm, and the income will be more. Why should they not do it?"

When these words came out, everyone present suddenly realized it!

turns out to mean this!

Talk to the landlord directly!

This idea really makes sense!

As we all know, whether it is renting a house or renting a shop, or any form of lease contract, there are default clauses. Any party who breaches the contract will have to pay a certain price.

In the case of renting a shop, the premise of legal termination is that the two parties have negotiated amicably. If the contract needs to be terminated early due to some special circumstances, the other party should be notified in writing three months in advance.

However, even if the contract is legally terminated, compensation is required. Generally, 30% of the other party’s rent for the year or the equivalent of the deposit is compensated.

Most of the compensation for legal termination of contract is determined by this standard. Of course, there are cases where no compensation is required after friendly negotiation, but such cases are rare, and they are generally caused by force majeure.

In addition to the compensation in this respect, the loss of the tenant's decoration should also be included.

If the contract states otherwise the standard of compensation for breach of contract, then follow the agreement.

And what Li Huiwen said right now, it is of course not a legal termination of the contract. First, the period is a bit long, and second, it is difficult for both parties to negotiate and terminate the contract. The Xie Group has worked so hard to open the store. How can it be possible to negotiate with you?

Therefore, what Li Huiwen said was an illegal termination of the contract, that is, mandatory cancellation, and the landlord would directly compensate the original tenant for liquidated damages.

This liquidated damage will be much higher than the legal termination. It depends on whether there is an agreement in the contract. If not, the law stipulates that the maximum amount of the contract is 130%.

Of course, this is only compensation for rent. There are many things involved, such as loss of decoration, loss of transfer costs, compensation for profits that may be obtained during the continued operation, and so on.

In summary, the compensation for compulsory termination is not a small amount.

"Will the price be too high?" Wang Xing frowned: "One family and two families are okay. If there are too many stores, the investment is not a small amount."

"Since the opponent's strength is unusual, then we naturally have to use some unusual means." Li Huiwen responded:

"And in my opinion, as long as the other's momentum can be suppressed, it is worth the money to spend, and only in this way can we show our attitude to the fullest."

"Take this opportunity to tell everyone that not everyone can try in the takeaway catering industry!"

"No matter who it is, as long as you dare to come, you have to pay a heavy price!"

"This is the simplest, most direct and effective method at this stage. Otherwise, they will completely monopolize the ten commercial streets."

"Even if we can buy some other types of shops and transform them into catering shops, the cycle is a bit too long. When the renovation is completed and the official business is completed, the overall situation has basically been determined, and that market no longer has our share. Up."

"Also, Pharaoh, don't look at the high liquidated damages, do you really think that the other party will watch us forcibly buy their stores?"

"Huh? What do you mean?" Wang Xing raised his eyebrows.

"This matter can be analyzed from multiple angles." Li Huiwen explained patiently:

"First of all, if they really watched our acquisition, it would undoubtedly tell the world that their model has a big flaw."

"That is the operating assets, there is a risk of being forcibly recovered."

"The risk is big or small, and it is not small."

"If someone is willing to target it, then the foundations they laid before will become futile."

"That's not necessarily..." Upon hearing this, Yuan Delun couldn't help but interject: "If you can get a huge sum of compensation for termination of the contract, from their point of view, in fact, this transaction will not be a loss. "

"They can relocate and reopen the shop with the money."

"They are definitely at a loss, there is no doubt about that." Li Huiwen smiled and said: "To figure out our main purpose now is to pry open the ten commercial streets that have been monopolized by the real king brand."

"As long as we can acquire some of their stores, then we can directly compete with them, break their current good situation, and destroy their layout. This is one of them."

"Second, to make it simpler, it is to trap the other party's energy on these ten commercial streets."

"It is not only the need to deal with our price war competition."

"Also, as long as the contract is forced to be terminated, it will be an invisible blow to their business. Because how to determine the compensation for the forced termination of the contract, there will be a series of things to be ridiculed in the follow-up, which will make them have to put more energy on When it comes to this matter, we will go to court with them, the first instance and the second instance will be the final trial, and we will spend time with them slowly."

"Anyway, this money will never let them take it so easily."

"Third, even if it is as you said, if they re-select a location and open a shop later, that situation will not matter at all."

"Because they will never be as easy as those ten commercial streets."

"We didn’t know before. Now that we know, we will definitely watch their movements. As long as they want to expand, then we will follow up quickly. It is impossible for them to easily monopolize. Dining in a commercial street."

"Yes, the most important thing now is to disrupt their positions on the ten commercial streets." Yuan Delun nodded in agreement, and said: "It's just that the price is a bit high, it can be called a loss for both sides."

"This approach highlights a surprise, which they must have never expected." Li Huiwen smiled: "As for the loss of both sides, that is not to say, compared to stabilizing our market, that loss is still acceptable."

"Otherwise, wait until their model is really implemented, and if we compete again, then our losses will be even greater and even more immeasurable!"

"Well, Mr. Li is right." Yuan Delun agreed.

Paying a little now and suppressing the other party will definitely be much better than after the development of the real king brand, and the scope is also small!

If you really wait until the other party develops, you don't want to say it, as long as the market in Sansha City is completely occupied by the other party, by that time, you will pay more!

It is very likely that there is no way to suppress the opponent anymore!

"I thought of a question, if we have a good talk with the landlord, what about the real king brand and the landlord to discuss the rent increase?" Xue Li asked.

"Isn't this better?" Li Huiwen said happily:

"If both parties can bid, that would be a great thing for us. I would even like them to bid with us."

"As long as the rental price can be raised at that time, we have a big deal to let them."

"If this happens, then we don't need to invest, we can invisibly increase the cost of the other party, what a cost-effective business!"

"Do you really think that I have to buy all their shops?"

"My core intention is just to continue to increase the cost of their model!"

"The higher the cost, the harder it will be for their business model, and the financing will be harder!"

"It seems to be right." Xue Li nodded, and said: "If a store can carry tens of thousands of tens of thousands a month, then the rent cost of hundreds of stores will increase every month by dozens or hundreds. Ten thousand!"

"That's right." Li Huiwen smiled: "If they really show that they want to protect the store, then as long as we operate properly and each store sells the price to tens of thousands of yuan, it will not be a problem at all."

"In fact, this is also the most critical point I just wanted to say."

"Don't look at the liquidated damages may be very high, in fact, there is a high probability that they will not accept the situation where the shop is robbed."

"It is impossible for the other party to watch us rent out the shops. After all, from their layout, monopolizing the catering in ten commercial streets is a key strategy for them."

"It is also an important result of external propaganda."

"Because no matter which field you are in, the imagination of monopoly is the largest."

"Therefore, they will go to the store with a high probability."

"At least in some key stores or large stores, they have to protect them!"

"Maybe they won't guarantee some shops, but it doesn't matter. We pay a small amount of liquidated damages to use this opportunity to destroy their morale."

"Don't forget the most important thing, our move is to create trouble for them, let them expand unintentionally, and trap their energy on these ten commercial streets! Then by the way, cut off their financing channels!"

"If we achieve these two points, even if we have a complete victory this time, the Xie Group will not be all stunned, and will naturally retreat when the time comes."

"Fortunately, by going this time to show the attitude of our Mei Tuan to various capitals, so as not to let a cat, dog or dog want to eat us, take this opportunity to take the Xie Group to establish a prestige." After Wang Xing pondered for a while, he decided:

"The food delivery field will be our company's core and most stable source of income at present and even for a long time in the future. It carries many plans for our future expansion. This field does not allow anyone to get involved!"

"Just do as Lao Li said!"

"Those smashed axes, the Real King brand, oh, those in the Xie Group must be stunned!" Yuan Delun on the side couldn't help sighing.

"It's true They must have never thought that we would be so cruel this time." Xue Li nodded.

"Hmm." Li Huiwen was not surprised by Wang Xing's decision.

As Wang Xing said, the takeaway market is too important for Mei Tuan.

The net profit last year was 60 to 70 billion, which is the foundation that supports the company to expand more business.

If there is a problem in this area, it will be an unbearable thing for Mei Tuan.

This time, the Xie Group is coming so aggressively. At first glance, they are well prepared. This has already moved their backs.

Therefore, even if you spend more money on this now, it is worth it.

"This time I don't pay for nothing." After a pause, Li Huiwen smiled and said, "Liwei is one aspect."

"Secondly, with this subsidy, we can increase the efforts of the merchants to attract them. According to my guess, there is a high probability that there will be no action if you are hungry."

"At that time, the market in Beicheng District of Sansha City will all fall into the hands of our Mei Tuan."

"Oh? Hehe, I almost forgot if you didn't tell me." Upon hearing this, Wang Xing said happily, "According to the urinary **** of Are you hungry, I will indeed give up this market."

Speaking of this, Wang Xing finally commanded: "Okay, everyone has counted, and the specific plan is fixed, and all aspects should be moved as soon as possible."