v2 Chapter 256： Xie Qing: Come on, I can't wait!

At this moment, Xie Qing quite suddenly realized.

In her current view, there is no doubt that the limited edition punch-in medals of each store of the Real King brand must be able to attract the attention of those members.

The 10% discount is full of allure.

From the sensational scenes caused by this time to engage in the check-in activity, one or two can be glimpsed. People's participation in this matter is still quite high.

Then the punch-in wall display function launched in the app can very well inspire everyone's vanity and comparability.

In the end, it launched the transfer of punch card medals, which provided some people with financial conditions with a channel for force.

As the number of members continues to increase, the brand of Real King is becoming more and more famous, and there are more and more stores, a second-hand market for stamping medals based on the brand of Real King will be formed!

The handling fee incurred by the transfer is an additional revenue point for Real King Group!

The key is that this is still a profitable revenue point!

does not have to pay much!

At this moment, Xie Qing finally understood a little bit why Shiwang Group insisted on opening a store like that.

It turns out that everything is paving the way for the follow-up plan!

Because I want to build this second-hand market based on the time card medal, high-quality shops are the most important part of it.

If there is no high-quality shop and unable to accumulate so many members, then the check-in will only become a joke without anyone participating.

On the contrary, it is a huge market!

"This idea of ​​you is really great! You can still play like this? Why didn't I expect it before!" Withdrawing his thoughts, Xie Qing couldn't help but sighed.

"Hehe." Upon hearing this, Cao Xingyu just smiled faintly.

You may not believe it, but I never thought I could play like this before.

"For your business plan, I finally saw a little eyebrow." Xie Qing pursed his mouth, with a confident smile on his face, said:

"I didn't expect that you originally wanted to use this novel way to generate income."

"The idea of ​​the key is really interesting, it can be called a different way!"

"And in the future this aspect is too scalable!"

Speaking of this, Xie Qing's eyes glowed, and she continued:

"To be honest, I now think I can optimize and expand."

"We can't focus our attention on a small number of people with assets, but we have to consider how to fully revitalize this second-hand market so that more people can participate in this medal sale!"

"It is best to be able to participate in all the staff, then we can earn more benefits from the handling fee!"

"Otherwise, each store will have 100 check-in medals. Sooner or later, this number will be bought out by some wealthy people, and those people won't make a deal!"

"Or hold it in your hand and wait for the price!"

"When this happens, it is foreseeable that, sooner or later, the business will reach a deadlock!"

"The frequency of transactions will become lower and lower!"

"Even if we keep launching stores, we will face this situation sooner or later!"

"To put it simply, the upper limit of this mode is a bit low!"

"For our revenue, this is not good news!"

"So, we have to find a way to revitalize the market, we must consider to suppress the price of the medal, so that everyone can participate in the conditions, and increase the frequency of transactions!"

"Only in this way can the upper limit be raised!"

"Only the more transactions, the greater our profit!"

"Um..." Cao Xingyu was a little embarrassed and didn't know how to respond.

He didn't actually expect this to make any big money!

His core is to create a social scene based on the "shop", so that everyone can have some common topics.

Xie Qing, do you think too much?

While Cao Xingyu did not speak, the thoughts in Xie Qing's mind were flying, and when she thought of a good idea, she continued to speak:

"I really have a good idea!"

"I don't think it's good to punch the wall! It's too limited!"

"In order to make the more medals displayed on the wall, those members will continue to collect medals. Then there will be fewer medals in circulation in the market, and naturally there will be less trading!"

"Let's invalidate the check-in wall!"

"Other forms can be considered."

"For example, doesn’t our Shiwang brand now have ten business districts? Then, can we consider in the future, if a user accumulates the card badges of all the stores in the same business district, we will give him a title of tallness? ?"

"For example, the star of the business district? The super VIP of the business district? The emperor of the business district? The son of the best business district?"

"Or upgrade based on the number of fully assembled business districts. One business district is the circler, three business districts are the circle masters, ten business districts are the big circle masters, 30 business districts are the circle spirits, and one hundred The business district is the king of the circle...the one who lights up all the business districts of our brand is the circle emperor! The legendary emperor-level powerhouse is terrifying!"

"..." Cao Xingyu couldn't help but twitch at the corner of his mouth.

Title?

Have you even upgraded your system?

In other words, this system is a bit familiar...

amount,

So Xie Qing is also a fan of novels? ?

Cao Xingyu was a bit convinced by Xie Qingzhen, this brain hole...

Are you playing this reality as a game?

"The title can be discussed again, anyway, as long as it makes the members cool! It's OK to make the members feel like comparing each other!"

"For someone with a certain business district title, we will light up the special business district title for him and we will be done! Then all the shops in that business district will give him a 10% discount!"

"Owning a discount in a business district not only saves money, but also has a card for entertaining friends! This will allow those members to be more active in collecting badges and redeeming titles!"

"The last thing is the key! After you have the title of a business district, the badge of the business district in the member's hand is useless. It doesn't make any sense to keep it in your hand, and then the transfer becomes the only way!"

"In this way, there is no possibility that the punch card medals are artificially hoarded!"

"Moreover, as more people gather, the price of the medal will come down, which allows more people to participate!"

"Our earnings will increase as the frequency of transactions increases!"

"Although a 10% discount will make our low-profit shops even lower profits, it is definitely impossible to collect all the card badges for a business district without contributing a fee of one to two thousand."

"So, the handling fee can completely make up for our discount, and even make us a lot of money!"

"Moreover, in the end, in this direction, we can think of some other ideas to continue to expand, and then to generate income!"

"Wait until they are already in the pit, are you afraid that they won't continue to pay?"

"Tsk, it’s hard not to make money at that time!"

"Um..." After hearing Xie Qing's words, Cao Xingyu felt a little benefited.

Look, this is the real capitalist!

This is business acumen!

If Xie Qing did exactly what he did, Cao Xingyu would have to admit that this check-in would be completely revitalized.

has become something everyone can participate in!

And there are more people participating. The income of Real King Group on handling fees may become an important revenue point for the group!

originally thought that the daughter of the Xie Group was a spoiled straw hat, but now it does not seem to be all, at least he has a very unique vision.

This proposal made Cao Xingyu a little tempted.

"What you said is very reasonable, it seems that you can do exactly what you said." Cao Xingyu pursed his lips and nodded.

"Hmm!" Xie Qing nodded with a natural expression.

I Xie Qing thought of the plan, can it be worse?

"But..." Cao Xingyu thought for a while and said, "Is it a little too idealistic?"

"A business district is counted according to 20 stores, and if one person wants to gather all of them, the fee will be two thousand, plus the money for the purchase of check-in medals. This is not a small sum."

"In the previous plan, the target group was the petty bourgeoisie and the middle class. For those with some assets, they might not care about the money."

"But ordinary people will probably not waste that money for a little vanity and comparison."

Actually, in Cao Xingyu's mind, there are definitely more than 20 stores in a business district, but now it's just the catering industry, and more than that.

If you expand into other industries afterwards, it will at least double.

It’s just that Xie Qing was scared, so Cao Xingyu didn’t say so much.

"You are a little underestimated." Upon hearing this, Xie Qingle said:

"People's vanity and comparability become haunted, far beyond your imagination."

"For the simplest example, can you play the game? Can you play the dead pesticide?"

"For the skin, to light up and upgrade the VIP icon, and to be a little different, how many people spend a lot of money in it, do you know?"

"The reason is actually very simple. Some people are playing because their friends around them spend some money to look good on themselves. Some people want to pick up girls in the game and pretend to be forced. Some people are purely impulsive consumption and so on."

"No matter what the reason, vanity is still inevitable in the end."

"These people have piled up a game that can make a net profit of 100 million a day!"

"Just like a money-making machine!"

"So, even games can arouse people's vanity, let alone ours is still in reality!"

"If our brand's reputation rises and becomes a vane, what will happen then?"

"So, I don't have to say if there are too many?"

"As long as we can create the atmosphere, make the brand bigger and stronger, and have a stronger influence, then having the title of our real king brand business circle is a kind of brand and a manifestation of identity!"

"Not to mention, there is a 10% discount."

"By then, people will definitely be crazy about it!"

"Pesticide for the dead..." Upon hearing this, Cao Xingyu frowned immediately.

Originally, he supported Xie Qing's ideas.

But when he heard this example, he suddenly felt a little wrong.

Don't look at it because the dead pesticide is very profitable, but there is a lot of scolding!

Out of ten consumers, nine of them complain about it!

even indirectly pulled the reputation of Penguin company down a lot!

Although it has not yet reached the point where everyone shouts and beats, it is an indisputable fact that the reputation is poor.

There is one thing to say, this is because the penguin is currently in a good momentum, and no one can shake its market position. You can wait until the wind changes and the penguin is down. You can see how many people applaud and you can understand how unpopular penguins are.

After thinking of this.

Although it is undeniable, what Xie Qing said is very reasonable, as long as the market size and market position of the real king brand is established, people's comparability and vanity will stimulate them to make some impulsive consumption.

However, Cao Xingyu doesn't want his company to become an existence that is constantly scolded by people in the future!

In that case, the word-of-mouth that has been built so hard will collapse directly!

The impact will be quite big at that time!

For Cao Xingyu’s long-term goal, it’s not a good deal!

For that little money, Cao Xingyu felt completely unnecessary!

If possible, he also said that he wants to build a perfect company that can be praised by the world!

"What you said makes sense." Thinking of this, Cao Xingyu first nodded, and then said: "However, I don't want to do that."

"After you said so, I changed my mind and don't charge such a high transfer fee."

"I'm going to lower the handling fee, and just collect a transfer handling fee of ten yuan or eight yuan."

Compared to one hundred yuan or ten yuan, Cao Xingyu thinks it should be acceptable to most people.

and the members of the real king brand are all real-name systems, and adults must have an ID card.

Ten yuan or eight yuan may be half of their usual cigarette money and half of their aunt's towel money.

When they ask them to take out the money, they won’t be too disgusted or unhappy.

Combined with the high-quality route of the Real King brand, maybe they will still lament the conscience of this charge!

"Ten yuan and eight yuan?" Xie Qing frowned upon hearing the words.

This directly cuts down 90% of the price, and the loss of profit is huge!

What does this guy think...

Ok? ! wrong!

should not be that simple...

After learning more about the inside story, Xie Qing at this time had a different eye for Cao Xingyu.

Therefore, she thinks that since the other party raised this matter, it must have a deep meaning!

Even Xie Qing, I, can be counted by this guy many times. Would he not be able to see the loss of profit?

impossible!

doesn't make sense!

Xie Qing thought for a while, suddenly his brows stretched out, showing a dazed expression, and said:

"Hehe, I understand what you mean."

"Mr. Cao, Mr. Cao, you are really extraordinary! Your brain is really extraordinary!"

"It seems that you guy not only has a set of internal management of the company, but also has a very unique perspective on business strategy!"

"I am now convinced that the capital behind pushed you to the stage instead of treating you as a puppet!"

"But because you do have that ability!"

"At a young age, you can have such extraordinary abilities. Yes, I admire you very much."

"???" Upon hearing this, Cao Xingyu was taken aback for a moment, and what he was talking about.

Although it sounds complimenting him, it was too sudden.

It really makes people unprepared...

What did I do?

I just don't want to affect the company's reputation!

"Hehe, what is your reaction? Do you think I Xie Qing can't see your intentions?" Seeing Cao Xingyu's surprised look, Xie Qing laughed and said:

"Actually, I understood what you meant just now."

"You want to do the amount, right?"

"The handling fee is too high. Ordinary people may only be able to gather in one business district. In other words, most people may only consider gathering the one they frequent, or the nearest business district near their home."

"At most one or two commercial districts."

"This will lead to the limited vitality of the second-hand market for time-lapse medals."

"And if the handling fee is lowered, then people who can only collect one business district can collect seven or eight! Moreover, such a cheap handling fee is more likely to arouse people's enthusiasm for participation!"

"It's just a little money anyway, everyone won't take it to heart at all!"

"The final result will hardly be worse than the one-hundred yuan handling fee!"

"More importantly, this immediately drove the atmosphere of the entire market and created a more lively scene!"

"With so many commercial districts, how many can I visit under normal circumstances? In fact, the most frequent one is the nearest commercial district!"

"For us, the loss is actually not that big!"

"Gao, President Cao, in such a short time, I have made another upgrade on the basis of what I just suggested, and there is a qualitative improvement!"

"You puppet, oh, no, you are the assistant to the president, I thank you for acknowledging it, your ability is indeed very hard, and your thinking is very quick!"

"???" Cao Xingyu was stunned.

What the hell?

I didn't think so much at all!

But...

What Xie Qing said seems to make sense...

"Hehe, I didn't expect I could see through it so soon, did you? Do you want to wait for my objection, and then tell your thoughts? I'm sorry, I didn't give you a chance to show it." Cao Xingyu's reaction fell to Xie Qing's eyes. Here, it seems that she has completely seen through her thoughts.

"Um, Mr. Xie...excellent..." Cao Xingyu laughed awkwardly.

He didn't bother to explain this situation.

Anyway, the fee is lowered, so that the brand reputation can be stabilized.

"Hehe, I'm amazing, it's well known to everyone, but your performance makes me admire." Xie Qing smiled and said in other words:

"Well, let's not talk too much nonsense. After this time, I am a little eye-catching about your business plan."

"On the issue of single card punching, we will be able to work on a lot later, and we can consider more similar revenue points in the future!"

"Come on, when will a new wave of follow-up shots begin? I can't wait!"

"We have to work harder to speed up the expansion!"

"Only the more stores our brand has, can we stimulate customers to participate in similar check-in activities to a greater extent!"

"Uh..." Upon hearing this, Cao Xingyu stroked his head blankly.

What is this called?

...

eight pm.

京市.

Mei Regiment Headquarters.

The lights are bright at the moment.

Liu Jian is working overtime and is approaching the end of the month, so he must be busy with the end-of-month summary report of the central market.

And there are many people who work overtime like him.

This is also the norm for Internet companies. After all, it is the industry that most advocates free 996. This scene is not surprising.

Recently, the Mei Tuan Company was involved in an incident, and was investigated for suspected ****.

The occurrence of this incident made the atmosphere within the company a bit solemn.

at this time.

Liu Jian's cell phone rang at the desk.

"Why is this kid again? The market in Sansha City hasn't seen you expand much, but the phone calls are quite frequent." After taking a look at the caller ID, UU read and Liu Jian muttered a little displeased.

The person who called was the person in charge of the merchant market in Sansha City in the central urban agglomeration he was in charge of.

"Hey, what's the matter." After pressing the answer, Liu Jian said in a cold tone.

"Mr. Liu, something has happened!" shouted anxiously on the other end of the phone.

"Huh?" Upon hearing this, Liu Jian frowned immediately.

"Do you remember that President Liu of the Real King Group? They are doing the action again, and it is still a big action!"

"Real King Group?" It was not that when I heard the name of this company suddenly, Liu Jian had really forgotten Real King Group.

After recalling it in his mind, Liu Jian asked, "It was the chain brand that started hiring takeaway riders more than a week ago, right?"

"Yes, yes, that's the one!"

"Oh, what are you doing in a shock? There really is no leadership at all." Liu Jian dissatisfied:

"Although that company has more than a dozen high-quality stores, it won't make you so gloomy."

"Mr. Liu...no...not more than a dozen..." the phone responded weakly.

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