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Cao Xingyu's next arrangement is naturally propaganda!
It is no exaggeration to say that publicity is the top priority of his plan.
If the publicity is not in place, the sensational effect of opening a hundred stores will be greatly reduced, and it will lose its due brilliance.
By the time there are not many people who know it, or it is only limited to Beicheng District, wouldn't that be a waste of energy?
And a good publicity can hype an event or a product to everyone's knowledge, become an explosion, and make its effect rise exponentially.
Therefore, at any time, the role of publicity cannot be ignored. No matter how large a company or a famous product, it is still investing money in advertising and publicity. This is the first element that will never change.
Just like the ‘Melatonin’ product that made a national sensation back then, an ordinary health care product was made into a popular product through advertising. It has been popular for several years, and Lao Shi directly digs out the first pot of gold.
From this we can see how huge the role of propaganda is.
This is why Cao Xingyu called in Cai Qiang and Ye Xiufei, who are in charge of the market, instead of calling in the general manager of the human resources department. You must know that the recruitment workload this time is quite a lot.
It can be seen from this that, in Cao Xingyu's view, the importance of recruitment is low, and Liu Ting can be responsible for overall planning, but not for publicity matters.
"The third step, let me talk about my plan for this promotion." Cao Xingyu pursed his lips and said:
"First of all, Xiaoye, you have to take a good shot of the warm-up video this time, and announce the news of the opening of our 100 stores in advance. Station B will be our main position for this promotion!"
The number of Ye Xiufei's fans has exceeded one million, and his previous videos have focused on Real King's stores, so that Ye Xiufei's main up account has gathered a large number of users who follow Real King's brand.
In other words, the biggest gathering place for fans of the Real King brand on the Internet is Ye Xiufei's main up account.
And many **** fans have been accumulated among them.
Therefore, it is natural for Cao Xingyu to regard this as the main position of propaganda.
"Okay, Mr. Cao, I will design the relevant propaganda copy right after the meeting." Ye Xiufei nodded. He was not surprised. In fact, when he heard the news of the opening of hundreds of stores, his mind flashed through. The idea of making a new video.
This kind of explosive news, as a mature UP owner, how could it be missed!
"Yeah." Cao Xingyu nodded and continued:
"In terms of video copywriting design, you need to take into account the event we launched this time. After all, there are hundreds of stores open together, with such a huge scale, then we can't be less for this event!"
"In terms of activities, I have two thoughts. Please listen first, and you can raise any comments."
"The first idea is to hold a check-in activity of'Looking for Real King Brand New Store'!"
"Before our first batch of 100 stores officially opened, each store provided 100 check-in slots, and the total of 100 stores was 10,000 check-in slots."
"As long as they are our members, they can look for our new stores. When they find our new stores to be opened, they can check in on the spot, and the staff of each of our stores will perform a registration."
"The rewards for punching in are mainly two-fold."
"First, every member who successfully punches in is directly rewarded with a 100 yuan membership card balance. Of course, it is still our old rule. You need to top up the same 100 yuan to get this reward."
"Secondly, in our member app, add a personal check-in wall display. As long as a member checks in a certain store, the store corresponding to his check-in wall will be illuminated in the personal check-in wall."
"The biggest advantage of the check-in shop is that members can permanently enjoy a 10% discount on the shop where he checked in."
"At the same time, you can also accumulate check-in icons. Each time you successfully check-in a store, an icon will be lit. When the check-in icons are accumulated to a certain point, we can go back to discuss some corresponding rewards, but the specific rewards are later I’m not in a hurry right now. I can tell everyone that if you accumulate the check-in icon, you will definitely get rich rewards to encourage everyone to participate."
"In a word, this check-in event, my idea is to make this event a special event of our real king brand, and it has been implemented since this time. As long as our new store opens in the future, we will provide one before the official opening. One hundred check-in places, one warm-up."
"Punch the wall?" Liu Ting muttered thoughtfully after hearing this.
Regarding the one-hundred-yuan reward, after getting used to Mr. Cao’s various exaggerated measures, although the total of one hundred stores is rewarded with one million, these are no longer worthy of surprise to Liu Ting. Instead, it is this novel punch-in wall. , Let her have a bright feeling in front of her eyes.
"Mr. Cao is a wonderful trick." Cai Qiang was the first to react and praised:
"There is a one-hundred-yuan membership reward, which is actually very attractive. In addition, this check-in shop can permanently enjoy the 10% discount of the corresponding shop, and this benefit is even more impressive! The 10% discount for other shops does not count. What? But our price is not high. With a 10% discount, the price will be lower! This is still very attractive to customers!"
"And to be honest, I feel that rewards are second. The most important thing is that the process of finding a store is full of fun, and it will greatly increase the interaction and allow more members to participate! In this process, Maybe they will spontaneously promote for us!"
This should be the idea of a low-key brother. It is worthy of being a master of operations. Anyone who makes a move is to introduce the old to the new... Cai Qiang muttered silently in his heart.
"Well, this event is very novel. Not only is it full of mystery, but it is also easy to create a topic to allow more members to participate in the discussion! With discussion, topics can be generated, and the popularity will naturally continue to rise! And every family The store is limited to 100 places, which in itself has a bit of competitive flavor in it, and also increases the rarity of each check-in icon, which can subconsciously inspire some people's comparability!" Ye Xiufei also nodded in praise:
"Especially under the stimulation of rewards, participation will certainly not be low!"
"Hehe." Upon hearing this, Cao Xingyu just smiled faintly.
Regarding this aspect of clocking in, Cao Xingyu actually still has some ideas that have not been fully revealed this time.
The launch of the punch card, this gameplay has a certain innovation in the real industry field, and it will definitely make people shine.
In today's era when the idea of online celebrity check-in is becoming more and more popular, this kind of check-in activity with rewards officially launched by the brand itself is very novel, and naturally it can get more attention and heat.
This is an unquestionable point.
But this is only one part that can be seen on the surface.
To know what Cao Xingyu's real intentions are, it's not just that simple!
His real idea is to take this opportunity to lay out social networking in advance to promote more social scenes in future membership apps!
Personal punch card wall will be a vital part in the future!
In his final thoughts, in addition to having a 10% discount on the corresponding shop, each punch-in medal will be shown to everyone in the future!
Everyone can see other people's information, and the punch-in wall is a key part of it.
Don't underestimate this kind of display, as long as a software product has enough users, many people like to highlight and highlight their unique side.
This is like a medal on a person, it will stimulate some competitive and competitive people to compete and share.
In plain language, it is vanity.
For the Internet, there are many examples of using vanity to make money.
For example, QQ membership is one of the most typical and most successful cases.
Do you think those who open memberships are for VIP premium groups and various VIP services?
It's not.
All they really want is that the name can turn red!
And ranked high in the friends display!
What an unpretentious request.
The purpose is to show one's own unique side, and feel that this way can be more powerful than others!
It is difficult to understand, but there are really many such people in reality.
Penguin can be regarded as a connoisseur who uses vanity to make money. After tasting the sweetness, various green diamonds, red diamonds and yellow diamonds have been launched one after another.
Not only did it make money, but it also came up with a hierarchical system, in this way, the user stickiness was increased, and the user was tightly controlled.
Cao Xingyu didn't expect to use this check-in wall to make money, nor did he think about selling check-in medals, and in terms of quantity, he basically decided that a store only had one hundred.
Rare is precious, so that every punch-in medal is more valuable and every punch-in medal is more precious.
Then what he really used was the so-called vanity!
With the continuous expansion of the Real King brand and the continuous increase in the number of users of the membership APP, this limited edition punch-in medal is the thing that best demonstrates the so-called ‘identity’!
The more card medals you accumulate, the bigger the cards will naturally be!
When the time comes, it will be directly displayed in the most conspicuous position of the personal homepage, just ask if you like it or not, and it's over!
Coupled with these medals and a real 10% discount, it is even more attractive!
It's not over this time!
It's just the first step in Cao Xingyu's thoughts!
In the end, Cao Xingyu's final plan is to make this time card medal freely transferable!
This is the most critical step!
Members can communicate with each other on their own, whether it is acquisition with money or other methods, as long as the two parties reach an agreement, they can transfer one of their check-in medals to other people through the real king brand member APP!
Cao Xingyu will not participate in this transaction process, but will provide a card transfer function in the member APP.
In this way, the punch card medal becomes a unique circulating product in the Real King APP.
This is the first social scene that Cao Xingyu envisioned!
The real social scene based on the ‘shop’!
Unique on the entire Internet!
It is foreseeable that when the punch card medal can be circulated, some people who have the vanity of comparison will definitely buy it.
Especially with the increasing influence of the real king brand, the value of the card badge will become more and more precious.
People will socialize around this point more and more.
For the rich, they are happy to spend money on this card. The more medals, the bigger the card!
For those who don't have money, they can also sell this to make some pocket money while checking in and visiting the new store of Real King brand. Why not do it.
In this case, with it, there is a potential increase in user stickiness!
In the end, the time card medal has evolved into a unique feature of the Real King brand!
Of course, in this process, Cao Xingyu will not care about how members negotiate, and he did not think about participating in the specific links of member transactions in the past, because the value of the card badge is not fixed, and it will be affected by rarity, store size, Store quality and so on.
Moreover, if you intervene in this area in the name of the official brand of Real King, the nature will be completely different. It is a bit like the suspicion of hyping the "** Medal", and there may be many problems at that time.
Therefore, he intends to completely leave this to the members to play, let them discuss or trade offline, and the platform does not care or encourage the transfer.
But this matter can't be done in vain. Cao Xingyu intends to charge a 100 yuan fee for the function of transferring the medal.
According to the future scale of the Real King brand, although each store has a small number of 100 punch-in medals, it can't hold up the large number of stores!
Under this circumstance, as long as the buying and selling market of the card badge is hyped up, the real king brand alone can make a lot of money!
Maybe it can bring huge benefits to Real King Group!
Obviously, it can be seen that this idea and plan have formed a complete closed loop in Cao Xingyu's mind, but he is not ready to announce it for the time being.
Because if it is announced at this time, some people with insight will most likely discover the business opportunities.
This is likely to breed some bad situations.
For example, the internal employees of Shiwang Group are corrupt. They know the addresses of new stores that are about to open, and they secretly tell relatives and friends of these addresses, so that they can accumulate icons and so on.
The possibility of this happening is very high.
There is no doubt that where there is interest, there must be right and wrong, and a lot of potential problems.
There will even be a shock within the Real King Group.
This is obviously not the situation that Cao Xingyu wants to see.
"Manual on-site registration and punching in is just a temporary plan this time is urgent and is a last resort."
"It certainly can't be like this later."
"The ideal state is that after the software take-out function is upgraded, an upgrade will be carried out immediately to develop the check-in wall function and let the software have the function of positioning check-in."
"Then you don't get the medals in the order when you check in. Each time you check in, you don't get the medals 100%. Instead, you have a certain chance to get them."
"In this way, the risk of the new store being exposed in advance can be avoided, even if it is exposed, it does not matter. At the same time, it can increase the number of check-in at each new store, paving the way for the new store to open!"
After perfecting the plan in his mind, Cao Xingyu temporarily pressed the idea down, and then implemented it after he arranged the software team to upgrade the product.
After a pause, Cao Xingyu continued: "The activity in that idea just now is for the pre-opening. My second promotional idea is to hold three'blind charge and guess the first' after the opening of the new store."
Blind charge to guess first?
As soon as this sentence came out, the three people present suddenly looked at Cao Xingyu with curiosity.
"This activity is actually very simple." Cao Xingyu faintly explained: "Based on the special low price of our store, the next recharge gift activity will not make much sense, and there is no need for it."
"Because our store itself is very attractive, especially with the opening of hundreds of stores, covering more areas. In this case, I think even if there is no recharge gift activity, many people will take the initiative to come. Apply for our membership card."
"Especially the check-in activities are only for members, which adds another reason for them to take the initiative to apply for the card."
"So, the core of this activity I think is to highlight a sense of fun, mystery and participation."
"These three'blind charging and guessing the first' correspond to our next three hundred store openings."
"Every time a hundred stores are opened, we will simultaneously start the recording work. The recharge of new members of each store or the recharge of old members is recorded in the recharge amount of a single store."
"Finally, the store with the first recharge amount within five days will become the first, that is, the biggest winner!"
"The first store with top-up amount, and all members who top-up before the end of the event will enjoy the reward of doubling his top-up amount at that time!"
"In other words, if you top up one hundred yuan, as long as the place where you top up gets the highest amount, then you can get two hundred yuan reward!"
"The purpose of this is to focus everyone’s attention on our new store and allow them to spend more time learning about more stores. Only by learning more about more stores can they evaluate which one The shop has a better chance of winning the first place."
"The idea of this activity is pretty good." Upon hearing this, Liu Ting took the lead in complimenting her, saying:
"Not only is it topical, but it also makes our new store more graphic!"
"Well, this idea is indeed quite good!" Cai Qiang on the side approved:
"Initially, those members have to recharge under normal circumstances. Under this circumstance, if you can participate in a prize-winning event by the way, it would be interesting to think about it."
This should be the idea of low-key brother again, it is really a role model for my generation of operators! Cai Qiang thought secretly.
"Mr. Cao is really amazing!" Ye Xiufei echoed: "I feel that I can shoot another video alone for this event. As long as I can capture the sense of suspense, the viewing data is definitely not bad!"
"Haha." Cao Xingyu was quite happy to see that his plan was unanimously approved.
"Lao Cai." After a pause, Cao Xingyu commanded: "Ye Xiufei's UP main account is our main position for this promotion. Go back and coordinate with the various media to let them report."
"There is also the live broadcast platform. First of all, it is the official. In the name of the low-key brother, we will ask for some of their official resources. This time we must give us enough cards! Tell them, as long as it gives us face this time, what will we consume later? It's nothing!"
"In addition, the anchor also used it to let them create momentum for us! What unified live room title, guiding platform are all focused on the topic of our new store opening and so on."
"Okay." Cai Qiang nodded and replied: "There must be no problem with the official live broadcast platform and the anchor. The low-key brother's reputation is so good! As for the media, I will think of a way to see if I can spend no money. Let them report on the price of this."
"Well, you can look at the specific things by yourself. You are good at this. If you need funds, apply to the company." Cao Xingyu gave a noncommittal command.
Later, Cao Xingyu began to refine a series of other work items.
After half an hour.
"Well, time is tight and tasks are heavy. In the next half a month, everyone will work hard!" Cao Xingyu said with a serious face: "I will see and remember everyone's contribution. As long as you work hard, don't say anything else. , The company will never treat you badly!"
"Mr. Cao, this is a bit out of the ordinary." Liu Ting smiled and said: "If it weren't for you, how could there be mine today!"
"That's right, Mr. Cao's words and actions are really admirable. It's obviously the opportunity you gave us. How can you say it hard? Follow Mr. Cao's instructions and it's over!" Ye Xiufei said with a smile.
"That's right, President Cao just doubled the salary of our management before. What's the hard work?" Cai Qiang nodded solemnly: "What's more, as long as the company can be better, we will naturally be better! "
"Hehe, one yard is one yard." Cao Xingyu smiled and waved his hand: "Go and work, and I will give you rewards after the celebration dinner later."
"Of course, I also said that the ugly thing is ahead. This time the thing is done, then everything is easy to say. If the thing is messed up for me, the punishment will not be small."
"Okay President Cao!" The three of them responded in unison.
Cao Xingyu's groundbreaking and serious attitude made the three realize that this time the importance of things in Cao's heart is quite high!
This situation made the three people feel more serious in their hearts!
...
With the end of the little meeting held by Cao Xingyu.
Liu Ting began to quickly arrange a project within the company, and began to mobilize all employees in the company.
It was the end of get off work at 6 o'clock, and countless employees have already entered a node where they are waiting to get off work.
Everyone is still enthusiastically discussing in the WeChat group of each group in private about Xie Qing who turned out to be the big boss behind the company.
Obviously, this amazing news came out today, and many people witnessed Xie Qing moved into the chairman's office in the afternoon. This incident had a huge impact on the psychology of many employees.
You must know that Xie Qing is the rich second generation who can be called the top of the pyramid!
This kind of boss who only exists in legends turned out to be the chairman of their company!
Immediately made many people feel like a big boss is by my side!
And they can't help but have some false ideas, and they have a hint of joy for this.
Who would have thought that Xie Qing's matter has not yet passed, and they suddenly learned a series of shocking news!
The first is the announcement of the "Xieqing Cup Endeavour Competition"!
Once the news was announced, it caused an uproar within the company!
"Fuck, triple overtime pay!"
"Is there a chance to get an extra 5,000 yuan reward?! The better the performance, the more likely the reward will be?"
"There is still a chance to have a table with Chairman Xie? OMG! If you can take a photo with Mr. Xie at the same table, wouldn't it be possible to have a lifetime in the circle of friends?"
"..."
Various exclamations sounded from time to time in the office area of the group.
At this time, no one will doubt the authenticity of this Xie Qing Cup, because Xie Qing has appeared in the company, and everything is self-evident!
Based on this, the atmosphere within the entire Real King Group has undergone an earth-shaking change in an instant.
Those employees who were originally going to leave work do not need to say more about each of them! All of them stayed consciously and started to look for things to do proactively.
And from their faces, it can be seen that they worked overtime this time from the bottom of their hearts, and everyone was very excited.
I can get so much overtime pay, and I can’t find it with a lantern in this situation!
Who wouldn't want to work overtime?
As long as the money is in place, the working soul can work desperately!
At the same time, as a project was arranged by the leader, the employees of the group gradually learned of the company's recent development plan.
When the news that Shiwang Group had quietly acquired more than 300 stores recently spread internally, and this time it was the preparatory work for the opening of more than 300 new stores, which caused a violent shock again!
"Fuck, our group was secretly engaged in major events, but it has quietly acquired more than 300 stores!"
"I have heard that the company is buying stores before, but I didn't expect that there are so many?! It's an exaggeration!"
"It seems to be a well-deserved reputation. As expected of Chairman Xie, he is so extraordinary when he makes a shot!"
"And looking at this work arrangement, this is to open these more than 300 stores together in half a month, one hundred at a time! My goodness! It's too exaggerated!"
"I read few books, so I can only use the phrase "fuck" to express my inner feelings at this time..."
"..."
When the news spread, the inside of Real King Group was first exclaimed!
It is no exaggeration to say that such a large number of new stores is beyond everyone's expectations!
Even those employees who have participated in the negotiation of the acquisition of new stores did not expect that there would be such a large number! Because they are all responsible for their own acquisitions, and there is no final statistical data!
At this moment, all employees finally have a clear understanding of the company's strength!
Xie Qing is the chairman...
Rare overtime activities...
A massive acquisition...
One piece is amazing!
"The strength of the company is so strong, not only is there such a big boss like Xie Qing, but also the overtime also gives such good benefits. Is this not a good job? Especially this opportunity is rare. As long as you perform well, you may be able to stay in front of the leader A deep impression, no matter how bad you are! If you can finally get the opportunity to eat at the same table with Mr. Xie, wouldn’t it be like a fish in the water in the future..."
This is the true thoughts of many people deep in their hearts after learning about this series of things.
Unconsciously, the combat effectiveness and cohesion of the employees of Real King Group headquarters has been quietly formed, and the momentum has reached the top all at once!
In this atmosphere, it is conceivable that those arrangements made by Liu Ting were quickly accepted by the various business units and allocated in detail. The various departments of the Real King Group quickly and quickly with amazing efficiency. It's up and running.
The preparatory work before the opening of various new stores was officially launched and carried out in an orderly manner!
...
Two days later. UU reading www.uukanshu. com
While the work of Real King Group is progressing in an orderly manner.
"Little Flying Jacket", the newly promoted one-million-up master of station B, suddenly released a new issue of video without warning!
A section titled "Have you ever seen such a new store opening? "The video, turned out!
The first shot was fired!
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