v2 Chapter 240： Follow the trend! (on)

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One day ago.

Sunday, ten o'clock in the evening.

One card table.

Four middle-aged men are gathered around the poker table, playing mahjong and chatting at the same time.

"Mr. Wang, I heard that your barbecue restaurant of several hundred square meters has been transferred? How about it, did you sell it for a good price?" I only heard a middle-aged man ask.

"What a good price, I lost some money and transferred it out. The location is not good. After more than a year of work, the business is not good." The man called Mr. Wang shook his head with a smile:

"And let's be honest, I'll be tired all day after that thing is on for a day."

"So in fact, I already had the idea of ​​transferring in my heart. No, it's a coincidence. Someone just came to the door. I think the other party is very sincere. It's better to take advantage of this opportunity to simply transfer out, so as not to be so worried every day. Tired, isn't that uncomfortable for yourself."

"Yes, after all, Beicheng District has just been withdrawn from the county and changed into a district for a few years. Those who like to go shopping are more willing to go to the city center. Those commercial streets in Beicheng District are not very prosperous. If you want me to see, you should have already transferred it. , There was no need to open a shop in Beicheng District at the beginning." Man C answered with a smile.

"What you said is not so absolute." Man A on the side suddenly shook his head and smiled:

"How come I recently heard that there is a bustling commercial street in Beicheng District. There are so many people, there are tens of thousands of people in a day, and there seems to be more than 100,000 on the day when it is the most."

"What a fuck, how can there be a commercial street with tens of thousands of people in Beicheng District? It's more than 100,000? Don't brag without drafting." Man C laughed as if he heard a big joke:

"The most famous pedestrian street in the city center has a traffic of more than 100,000 people a day, so it has to be in time for the holidays."

"So, it's not a holiday. When will there be such a lively street in Beicheng District? Why haven't I heard of it?"

Man B on the side nodded immediately: "Yes, most of the hearsay is false. The business in Beicheng District is very backward compared with the other four districts. This is an indisputable fact."

"In a few more years of development, there may be such a lively and prosperous main commercial street in Beicheng District, but it is definitely not now, because there are too many shops in each commercial street, and there are fewer big names in it, which is attractive. And the influence is far inferior to those mature commercial streets that have been developed for many years."

"Huh? Look at this, don't you even know what it means?" Hearing the retort of the two, Man A smiled unexpectedly:

"For such a big thing, my circle of friends has been maxed out, and I thought you were like this too!"

"Moments of friends? I don't pay much attention to that stuff. WeChat is only more convenient for me to make appointments." Man B shook his head and laughed.

Man C answered with helpless expression: "When it comes to the circle of friends, I am a big head. I blame my age. I have some middle-aged and old friends. I always forward some chicken soup, anti-fraud screenshots and don’t know where I’m from. I was curious about the'major news' that was forwarded, where did they come from so many major news? I can't identify the true and false? If you read too much of those things, I feel that I will be stupid, so I am now killed I don’t even click to open the circle of friends, so I quit."

"Then it's no wonder you don't know." Man A smiled and said: "Let's tell you this. The things you just said are all in the previous Beicheng District. Now our Beicheng District is different."

"What can be different?" Seeing what the other party said was plausible, the other people were intrigued.

Man A asked: "Do you know the commercial street of Dream City? On Hai'ao Road, the bottom business under the district of Dream City."

"I've heard, but I haven't been. There seem to be several large communities over there, right? There seem to be tens of thousands of households in total, which is a large-scale living circle." Man B answered.

"Yes, that's right." Man A nodded: "The commercial street with tens of thousands of people I just mentioned is the commercial street of Dream City! What happened just a few days ago!"

"Really? How could it be possible?" Man B shook his head in disbelief.

"Really, at that time, I was dragged by my daughter to apply for a membership card..." Man A said, "There were a lot of activities over there a few days ago, and there were a lot of network anchors who came over, and they gave you a subsidy to apply for a membership card. It’s worth one hundred yuan in vain."

"Speaking of this, I feel a little regretful. I applied for the card early that day and only got a one hundred yuan membership card for nothing. If one day later, I can get two or three hundred yuan membership card directly later, alas."

"Subsidies to get a membership card? That is, you can get a membership card with a certain amount without paying?" Man B raised his eyebrows: "Can I get two or three hundred a day?"

"Yes!" Man A nodded and confirmed.

"There is such a good thing..." Everyone looked astonished.

"I'm also wondering, why would anyone pay for someone else's membership card? I heard my daughter say, what kind of internet celebrity gave it, and I didn't understand it after listening to it for a long time." Man A explained, "But there is a cheap price." Account, then don’t account for nothing, don’t account for nothing."

After a pause, Man A smiled again: "Moreover, this is not over yet, that brand also launched an activity, what kind of circle of friends activity is like, the amount of money will be given as many likes, the scene was spectacular at that time. .."

“Accumulate likes activities are a very common operation in store operations. I also did it for store traffic at the time. Sending small gifts or small discounts out was very effective.” Mr. Wang nodded first, and then surprised. : "But like this kind of accumulation to give as much as you like...Is it impossible, isn't this stupid? How can I make money?"

"I don't know whether to be stupid or not. In short, this thing really happened..." Man A curled his lips and said, "But I didn't go to join in the fun, but my daughter was very positive in asking for praise. In the end, It seems to have accumulated more than 500 likes."

"How about it? Wouldn't it be more than 500?" Mr. Wang asked with a look of disbelief.

"It's a gift!" Man A nodded, "But if you want to redeem this reward, you have to top up the same amount."

"Hiss~" Mr. Wang took a breath of air and said, "Even if it is the same amount of recharge, it is not a loss, it is equivalent to a one-to-one discount, a 50% discount!"

"Well, it's not a loss. My daughter now has more than 1,000 yuan in the membership card." Speaking of this, man A worried:

"The problem now is that it is very troublesome to spend this money because there are too many people, and that brand seems to have six stores in total, but I heard that five more stores will be opened soon, but it still feels not enough. Use it! You have to line up every time you go, it's getting harder."

"I'm still a hundred in Kari, there are too many people, I don't like to go! You said I'm getting older and rushing to line up with the young people, isn't it a good idea?"

"In addition, the price of this brand is still very cheap, especially the service. I heard my daughter say that it is better than some high-end venues. I wonder when there are fewer people to experience it."

"The price is cheap, the service is good, and there are so many activities before... If it is what you said, there should be so many people in the commercial street of Dream City!" Hearing this, Mr. Wang nodded thoughtfully and asked: "And what are the brands you mentioned? Which brand will open six stores in one commercial street? There will be five stores in the future? Why haven't I heard of it."

"Yeah, don't all chain brands settle in one commercial street? How can they be concentrated on a commercial street? Isn't this trouble with myself?!" Hearing this, man B immediately regained consciousness and asked.

"What you are talking about are traditional chain brands, and this chain brand is a bit different." Man A explained with a smile: "To be honest, I didn't expect this kind of chain brand at first, but later I learned that they The stores opened are not the same type at all, but several completely different types of stores."

"There are restaurants like steamed vegetables, hot pot, stone pot fish, etc."

"There are also entertainment shops such as Internet cafes, video game malls, and billiards shops."

"What?" Mr. Wang, who has been engaged in the operation of physical stores, exclaimed in surprise, "Is there such a chain brand?"

"Yeah!" Man A nodded: "What I saw with my own eyes, each store has a unified brand logo on the sign, and there is also a number."

"It's amazing. This is a cross-domain chain store." Mr. Wang secretly smacked his tongue. Although he has been in the physical industry for many years, he has heard of this type of chain store for the first time.

In the eyes of an insider like him, the reason why no one does this kind of cross-type chain store is because it is not pleased.

Because the more fields involved, the more difficult it will be for store management.

And the most important point is that each store is different, which means that the number of stores of a single type is limited, which loses the biggest price advantage for chain brands.

This is because the more stores you have, the greater the bargaining power. If you only have one family and two, it is difficult to attract the attention of suppliers.

This is only one aspect, there are many advantages of a single type of chain brand.

But it is clear that this kind of cross-domain chain brand will completely lose those advantages.

How could anyone open such a chain store?

Can this make money?

Mr. Wang couldn't understand a bit.

Withdrawing his thoughts, Mr. Wang asked, "What is the name of that brand?"

"It seems to be called the Shiwang brand." After thinking for a while, Man A responded: "I didn't pay much attention to it, but I often heard my daughter mention a few words about what is a brand under Shiwang Group."

"What? Real King Group?" At the end, Mr. Wang suddenly exclaimed.

"What's wrong? Have you heard of it?" Mr. Wang's exaggerated reaction immediately caused the other three people to look at him.

"It's not just that I have heard..." Mr. Wang frowned, and said word by word: "This is the real king group that bought my shop!"

"What?" Now, the other three people exclaimed in unison.

"I didn't expect it... This Shiwang Group originally had a nod. When I signed the contract, I felt weird. How could it be a group company? It stands to reason that this kind of small business is all self-employed. ..." Mr. Wang suddenly thought a lot and said:

"From now on, does this chain brand mean to expand into other commercial streets?"

Speaking of this, Mr. Wang didn't care about playing cards, so he quickly took out his cell phone and made a call.

After all, his shop has been open there for a year, and he still has some friends on that commercial street.

"Hey, Lao Zhu, has your shop been transferred?" Mr. Wang asked straightforwardly.

And the old Zhu in his mouth is the owner of a large barbecue buffet, and the two have had a lot of dealings before.

"Hey, your news is very good, I just transferred out today, how did you know?" Lao Zhu's hearty laughter came.

"Sure enough..." Mr. Wang murmured. After the guess in his heart was verified, he was even more shocked in an instant. He couldn't wait to ask: "Did it be acquired by a company called Real King Group?"

"Yeah, that's right." Lao Zhu smiled and joked: "Okay, I don't see Lao Wang that you have such a good news channel, you even know this? Honestly, did you arrange it in my shop? Human?"

"Nothing." Mr. Wang explained: "It's because I also transferred the store, and it was the Real King Group that bought my store."

"Huh? You also transferred? Is it the same company as me?" Now it was Lao Zhu's turn to be surprised.

"Yes." Lao Wang nodded.

"This... I didn't expect this company to be quite capable. Does this mean to do a big job in our commercial street?"

"I don't know the specifics, I'll go and ask, Lao Zhu, you should be busy." After Mr. Wang replied, he hung up the phone.

Immediately afterwards, he made a few more calls, all of whom were friends and friends on the commercial street.

And as the phone calls more and more, the shock in his heart became more intense.

Because the responses are surprisingly unified!

Transferred!

And the acquirer is Real King Group!

After a long time.

After contacting all the small bosses he knew, Mr. Wang got a final exact figure, which made him a little distracted.

"On this commercial street, this company has acquired eight or nine stores..."

"And it all happened this weekend..."

"The point is that these shops are not small yet..."

"This speed, this action, this financial strength... is a bit outrageous!"

Of course, the things that Mr. Wang couldn't think of, all he knew was the tip of the iceberg. This was also because he didn't know those small shop owners, otherwise the final number was even more amazing than he knew!

Not only Mr. Wang, but also the other three people who witnessed the whole process next to him were all dumbfounded and shocked.

No one thought that under casual chat, he unexpectedly learned such an astonishing news!

A cross-domain chain store is quietly starting a large-scale acquisition!

"Lao Wang, you have to regret it." Man A on the side said with a smile: "Judging from the sensation caused by the Real King brand in the commercial street of Dream City, they can bring huge traffic to the commercial street!"

"No, the transfer will be transferred, there is nothing to regret about it!" Mr. Wang shook his head, then said:

"Although this chain brand can bring traffic to the commercial street, this is undeniable, but you have to understand that this is not the kind of chain store in the traditional sense. The types of stores of their chain brand are various. Yeah!"

"Do you know what this means? It means that they have the ability to serve more customers and can meet a variety of different needs!"

"In this case, even if the flow of people has increased, most of UU reading is rushing to them!"

"You can't take any advantage at all!"

"It makes sense for you to say that." Man A nodded and shook his head again:

"However, it is an indisputable fact that the flow of people is increasing. Judging from the situation on the commercial street of Dream City, their store simply can't eat so many customers. Some customers are tired of queuing. Maybe they don't want to wait. How about going to other shops to have a meal? Finally, those other shops can more or less get a piece of the pie!"

"What you said is correct, the normal situation will indeed be as you said..." After accepting a sentence, Mr. Wang asked indifferently:

"But, have you ever thought about what it would be like if that chain brand had stores in multiple commercial streets?"

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