v2 Chapter 237： Didn't take it seriously.

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This unexpected news surprised Liu Jian.

Damn it?

Have you started hiring takeaway riders?

Is that company actually engaged in a food delivery platform?

You must know that before this, Liu Jian treated this as a joke.

Who would have thought, now suddenly heard such an amazing news!

Recovered, Liu Jian asked in a deep voice, "What is the specific situation?"

"That's it...@#%*@#%@..." The man on the other end of the phone described in detail the information released by the Real King brand today.

"I built an APP? Can the delivery staff's basic salary increase year by year? Do you still pay five insurances and one housing fund? The company is equipped with a small eDonkey?" Liu Jian was shocked by the messages one after another.

It's nothing to launch an APP.

After all, it is the Internet age. After so many years of development, APP development technology and environment have already matured, especially the existence of many training schools, making programmers a very common profession.

Therefore, what really surprised Liu Jian was the treatment of the delivery staff!

It is no exaggeration to say that this treatment is already the highest and best in the takeaway market!

Especially the base salary that can grow is even more outrageous! Unheard of!

Liu Jian couldn't help but burst into swearwords: "Isn't this really nonsense!"

"You can even get such a high base salary for the delivery staff, and you can still grow up. Should you be upgraded? If this continues, how can the platform make money over time?"

As the saying goes, laymen watch the excitement and experts watch the doorway. Liu Jian's focus is directly on profit.

The food delivery platform looks glamorous on the surface. Before, millions of delivery staff, tens of millions of orders per day, hundreds of millions of users per month, etc., seem to be a profitable situation.

But the actual situation is not as good as it seems on the surface.

Take Meituan Waimai as an example, the real profitability started in 2020 last year.

Before 2020, takeaways are all at a loss, and a loss is a loss of hundreds of millions or even billions a year.

The main reason is naturally caused by burning money with competitors.

Among them is the high treatment of foreign riders, and various incentive measures are also provided, which are roughly the same as the current recruitment conditions of the Real King brand.

It can be said that before 2020, there are really many riders with a monthly salary of more than 10,000 yuan, and countless ordinary people flock in.

It's just that this situation has changed in 2020.

After the two parties shared the world equally in the takeaway market, the two parties had a tacit understanding. Whether it was for merchants, customers or riders, they also stopped various subsidies and preferential policies, and increased merchants’ commissions, and reduced riders’ income and Incentive bonuses, cancellation of red envelope gifts to users, etc.

Based on these measures, the food delivery platform has truly achieved profitability, and the amount of profitability is extremely amazing!

Take Meituan's full-year revenue in 2020 as an example, the total revenue is nearly 70 billion, and the net profit is nearly 10 billion!

And of this nearly 70 billion revenue, a full 60 billion is the commission provided by the platform merchants to the platform!

This income and net profit can be said to be huge profits.

With this result, the two food delivery platforms that have been struggling with food delivery and burning money for many years can be regarded as seeing the dawn of victory, and they have begun a veritable harvest.

However, it is worth mentioning that in their final full-year financial report for 2020, the actual situation is still a loss.

If the financial report is read by a layman, they think that the food delivery platform is not making money.

But the real reason is that the loss does not mean that the food delivery platform is not making money. The food delivery platform has entered a profit harvesting period, and there is no loss.

The reason why they continue to lose money is because they have started a new round of money-burning wars and have begun to expand into more areas.

In other words, they smashed all the net profits of the food delivery into a new field in an attempt to create more revenue points.

And that new field is ‘community group buying’!

This is also the most lively and windy vent in the past two years, and various giants have entered.

Even Didi, who is engaged in travel, wanted to get a piece of the pie and joined it.

The entry of countless giants will naturally ignite a new wave of money burning wars.

Its intensity is no less than any previous money-burning war.

Various giants use various extremely low prices and preferential subsidies to accumulate users, so that ‘community group buying’ has suddenly become the focus of everyone’s attention.

And the preferential price allows a swarm of ordinary people to download and register, and spontaneously recommend it to relatives and friends with joy, run around and tell, come and gather capital wool!

Such as "a dime and a big box of eggs!"

This scene is very familiar, there have been many similar examples before, and it is also the most common routine on the Internet.

Obviously, this is the beginning of a new wave of user habit training and user accumulation.

Users also tasted the sweetness from it, all kinds of coupons, 0.1 yuan snapped up, they bought it with great joy.

However, please remember one sentence, ‘the wool comes out of the sheep’.

Today, because of the discount red envelopes that the giants gave you, you will pay back several times when the harvest starts that day.

And by that time, you have no room for rejection and choice.

Moreover, this "community group buying" is not the same as the previous ones, and the final consequences may be more serious because it suppresses countless small businesses and hawkers!

That is, those vegetable markets, farmer's markets and the like!

Think about it, if everyone doesn't go to the old vegetable market because it is cheap online, they are used to "community group buying".

If the small merchants and hawkers are forced to change careers or close their doors, in the future, if they can only buy through the so-called "community group buying", then let the capital slaughter...

Think about the consequences yourself.

Pulled away.

The reason for saying this is just to mention that the food delivery platform itself makes money!

And now it has entered a stage of crazy money making, with amazing profits!

It's just that the parent company behind them wanted more money-making channels and used the money earned from the food delivery platform to expand elsewhere, which led to a loss in their company's annual financial report.

In short, as long as the capital's ambitions are small and do not expand in other areas, with the scale of their current take-out platform, at least the net profit will be close to 10 billion after that year.

This income is undoubtedly the envy of others.

But obviously, capital is greedy, and their appetite will not be satisfied.

Looking back, the current wave of operations of the Shiwang brand is exactly the same as the early development of the food delivery platform.

This made Liu Jian a little worried.

Is it possible that this company is really ready to vigorously develop food delivery?

The first step is to accumulate riders, and then introduce preferential policies to attract merchants to enter the market?

Another money-burning war in the food delivery field?

"It should be impossible!" After thinking for a while, Liu Jian shook his head and denied this ridiculous idea.

Yes, after he calmed down, he thought it was ridiculous.

Because the overall situation of the takeaway market is now set, does it mean that it can be shaken if it is shaken?

Regardless of how huge the gap between the two parties is, their popularity and market share cannot be compared.

Generally, after becoming a giant in a certain field, it is basically impossible to be surpassed in this field as long as you don't do it yourself.

Preconceivedness, which is also one of the characteristics of the Internet.

If the market is occupied first, it is difficult to be overturned by the latecomers.

E-commerce, online shopping, online car-hailing, takeaway...and so on, this is true in any field.

One of the most famous is that e-commerce super giants have wanted to enter the social network many times.

Social giants have also wanted to enter e-commerce many times.

The two giants stared at each other, and you came to me and fought for several rounds.

But the results are all defeated.

There is the concept of so-called moats and barriers.

That being said, many people may still not understand or why this situation occurred.

for example.

In the most easy-to-understand terms, the cost of acquiring users is different!

Take food delivery platforms as an example. When this field was just emerging, the cost of acquiring users was almost nothing.

Because the user has this demand, he will take the initiative to use it, and you don't need to work hard to promote it. It is enough to rely on word of mouth.

Therefore, this has led to the first batch of pioneers in every Internet field to take advantage of this, and use this to quickly accumulate their own users, forming a certain advantage.

This has led to new forces that subsequently enter the market. If they want users, they must fight for them from others, which naturally increases the cost of acquiring users.

This cost will fluctuate with the strength of user stickiness. The stronger the user stickiness, the more cost you will pay.

In addition, the market position of the other party has been formed, and the strength and financing ability will definitely be stronger. If you come to compete, he only needs to pay the same cost as you to fight the war of attrition with you. The latecomers have almost no chance of winning. .

Unless latecomers have countless funds, they can fight against the giants.

But obviously, Liu Jian doesn't think the company called Real King Group can beat them.

There is no precedent on the entire Internet that a company that has formed an absolute near-monopoly in a certain field can be defeated by a latecomer.

"What to do, Mr. Liu, now many of our riders in Beicheng District of Sansha City have signed up in the past. If we continue to develop in this way, I am worried that it will affect the normal delivery of that area!" The other side of the phone worried.

"Excessive." After hearing this, Liu Jian, who had recovered his senses, immediately sneered: "A small company with more than a dozen shops. How many riders can they hire? Can it affect our delivery service? Impossible. Matter! How many people are they recruiting this time?"

"It seems to be a hundred people."

"A hundred people, it's okay." Liu Jian pursed his lips, and asked again: "Are they just recruiting riders? Didn't they mention the entry of merchants?"

"No, their posters only say that they are going to make their own takeaways, and they didn't mention whether to recruit merchants to settle in."

"Oh, that's it, then I understand." Liu Jian asserted: "Then they just don't want to enter other food delivery platforms and want to do their own food, so they made this one out."

Obviously, Liu Jian's analysis makes sense.

There are many chain brands that do not want to enter the food delivery platform, especially some large brands, as long as they have a little strength, they do not want to provide commissions to the food delivery platform, or want to control the food delivery process independently, and do not want to go through the hands of a third party.

"However, if they only make their own takeaways, why should they come out a whole independent app? You can build a small program, it's much simpler! So, I am worried that they will attract merchants in the future? "On the other end of the phone, I expressed my real worries.

"Haha, it's redundant." Liu Jian said disapprovingly: "Whether it is in terms of strength or traffic, our Meituan is No. 1 in the country. What reason do merchants have to choose from a company that is just starting out for food delivery?"

"Well, Mr. Liu is right, it is indeed the reason." The end of the phone echoed.

After a pause, Liu Jian smiled and said, "Okay, I know about this. Just a small company, don't worry too much. If they want to do it by themselves, do it by themselves, and let them increase their memory. I really think they are doing takeaways. How easy is the platform? The expenses in all aspects are not a small amount. Coupled with the treatment of the riders they gave, it is like a joke, and they regret it when they turn back!"

"Watch this, I guess it won’t be long before they will regret their decision. At that time, you will come and talk to them again, and settle on our platform without any commission or anything. They are the best. s Choice!"

After giving an order, Liu Jian hung up the phone.

"You are really ignorant and fearless. Isn't it fragrant to be a good entity? Still want to be an Internet platform? Real iron!" Liu Jian looked at the phone and sneered: "It's a pity that a dozen high-quality stores, but it's fine. Will look back."

Obviously, in Liu Jian's view, Shiwang Group was just a whim.

Do you want to report this incident... Liu Jian pursed his lips, and shook his head after a brief thought.

This little thing is unnecessary.

Just let that company go to toss.

After the toss, it is nothing more than doing their own store takeaway, which has almost no impact on them.

It doesn't matter.

...

A scene similar to that of Meituan is also being staged at Ele.me.

Often when a new food delivery platform is launched, the news will soon be communicated to the management of the relevant market. This fully demonstrates the current dominance of these two food delivery platforms in this field.

Just like Liu Jian, the person in charge of Ele.me who is in charge of the relevant central urban area of ​​Sansha City reacted more quickly. He didn't take this matter to heart at all, and he just heard it.

His real goal is still on Meituan. How to grab more users and merchants in the central area is the main direction of his current work.

...

Nine p.m.

Cao Xingyu is lying at home chasing drama.

Liu Ting called.

"Mr. Cao." Liu Ting first yelled kindly.

"Well, what's the matter?" Cao Xingyu asked casually.

"Our first delivery team has been recruited!" Liu Ting Xinxi reported.

"Oh? Is it so fast?" Cao Xingyu was a little surprised. It was only one day.

But after he changed his mind, he felt normal again.

The recruitment poster for the final publicity was decided by Liu Ting. Cao Xingyu had seen it at the time. He knew in his heart that the final treatment was very attractive.

"Yeah!" Liu Ting said excitedly: "Mr. Cao, you don't know. As soon as the poster was released this time, within a few hours, nearly a thousand people came to sign up! It's an exaggeration!"

"Finally, UU read and I went to sit in person, and a hundred people were selected from it."

"Many of them are undergraduates, some are diamond king riders from other food delivery platforms, and a small number of places are given to relatives and friends of our employees in the Real King Group."

"All in all, these first batch of people, whether in terms of mental outlook or ability, are excellent!"

"Hehe, that's pretty good." Cao Xingyu smiled faintly.

"By the way, President Cao, and our Realking brand APP." Liu Ting paused and said excitedly: "The number of downloads on the first day was amazing!"

ps: ask for monthly ticket, recommended ticket

I brought my child at home for a day yesterday. This chapter will make up for yesterday’s, and there will be more at night.

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