v2 Chapter 198： Financing (Part 1)

(Six thousand chapters, including 170 are all ordered and updated.)

Thinking of Xie Qing's opening to invest before.

Cao Xingyu's spirits were shocked.

The dark eyes radiated dazzling light, as if they had suddenly discovered some delicious prey!

Because at this moment, he thought of the possibility that he could borrow other people's funds to develop himself quickly.

That is to raise funds for Real King Group and introduce investors!

Before that, Cao Xingyu obviously would not consider financing the Real King Group.

But today is different.

With the upgrade of the system last night, he was able to purchase stores on his own and a series of expansion plans based on the card rewards obtained.

All aspects require a lot of funds, and Cao Xingyu realized that the funds he had on hand were a bit too small, and it was simply not enough for him to use it.

It is based on this that Cao Xingyu's previous idea of ​​not accepting investment was shaken.

"Before, it was impossible to buy stores on its own, and it was useless to have money..."

"And now, if you want to expand faster, the flow of funds on hand will definitely be the more the better, the more the better!"

"Especially from my actual situation, the actual profitability of each store is actually not high. It is good to be able to maintain a balance of income and expenditure. So it is obvious that it is impossible to rely on the real income of the store at this stage. It is possible to make money.

Therefore, at present, we mainly rely on system subsidies to accumulate funds, and as long as the scale of the store is expanded rapidly, there will be more subsidies based on the store!

This is a very simple logic! "

In other words, Cao Xingyu realized that his previous pattern was still a bit too small.

Wanting to use entities to counter-encircle the Internet is an unreachable goal, which is close to the fantasy. This goal requires a huge amount of funds to support, and even this amount of funds will be an amount that ordinary people can't imagine. It is a bottomless pit!

In this case, if you just accumulate funds step by step, then you don’t know how long you will have to wait to realize this dream!

Therefore, the pattern should be enlarged a bit, to borrow all the power that can be borrowed to speed up the accumulation of own funds!

"More importantly, the company's shares are not of much use in the early days... Or, it is just a simple and useless number, even the possibility of dividends is not seen! "

"With the exchange of stocks for funds, you can quickly expand and increase system subsidies! As system subsidies increase, you can invest in expansion again, and the money will naturally grow bigger and bigger!"

This method is obviously faster than he accumulates funds step by step!

The more he thought about it, the more excited Cao Xingyu was, as if he had discovered a new continent.

Although it must be the transfer of shares to attract investment, what about it?

As long as the number of stores under its umbrella can grow rapidly, it is completely worthwhile to sell some shares.

What's more, the transfer of shares does not mean that they cannot be collected...

On the one hand, he has a mandatory share acquisition card!

When you have spare money later, you can just buy back the shares.

On the other hand, since the follow-up needs to continue to expand and increase stores, and the company's income alone is definitely not enough, he will definitely continue to use system subsidies to add additional investment to Real King Group in the future!

When he made additional investments, those investors had to follow?

If you don’t follow, then wait for the diluted shares!

Round after round, there is no need for Cao Xingyu to toss in the end, the opponent is likely to be diluted to the point that there is not even scum left!

And if the other party follows up the investment, it means that there will be more cash flow available to the Real King Group, which is naturally a situation that Cao Xingyu is happy to see.

Single win!

He is the biggest winner!

In a word, as far as his current situation is concerned, financing must have more advantages than disadvantages!

There is no doubt about this!

"When I receive the investment, as long as time is still too late, I might even get a few daily limits in the stock market first!"

"This is another large sum of money into the account!"

"The speed of wealth accumulation will naturally become faster!"

"It is not a distant matter to acquire listed food and raw material suppliers..."

Thinking of this, Cao Xingyu couldn't help but smile.

"However, financing must have preconditions."

"That is, it is not appropriate to raise too many shares in each financing."

"Moreover, it can only be financial investment, and no investors who are involved in the management of the company are allowed to come in."

"This will always ensure my right to speak in the company."

that...

The key question now is how to convince others to invest?

Or directly, how can I convince the wrongdoer to thank you?

Cao Xingyu pondered.

Financing, especially for start-up companies that are just starting a business,

To put it nicely, financing is to describe to investors a good blueprint and the future prospects of the market, as well as the company's plans, goals, and profit model.

It's ugly, but it's actually flicking and painting cakes.

It's just that this requires a lot of painting cakes, and it really can't be done without a bit of technology.

Because those investors have eaten too many pancakes, their appetites have changed.

Those investors have seen what kind of entrepreneurs.

Similar to what I want to subvert the XXX industry and change the pattern of XXX, investors don't know how much I have heard.

For example, if you run to investors and say, "My project is to make the world easy to do business!".

Will definitely be criticized by investors as stupid + mentally retarded.

So in this case, ordinary biscuits are obviously ineffective for them, and your biscuits must bring the complete recipe and the final crowd.

"There must be room for imagination...and a tangible business model...and Xie Qing's investment purpose is a bit different..." Cao Xingyu fell into contemplation.

About fifteen minutes later.

Cao Xingyu had a rough "cake" in his mind.

wrong.

To be precise, it should be two "cakes."

One is tailor-made for Xie Qing.

One is customized for other normal investors.

Obviously, since he decided to introduce investment and speed up development, Cao Xingyu would naturally not focus solely on Xie Qing.

Cast the net widely, that is his style.

"Now that Xie Qing is here, you can use her as a guinea pig first. I don't know if I tailor the cake for her, will she be satisfied?"

After Cao Xingyu smiled meaningfully, he immediately picked up the phone and dialed Liu Ting's number.

"Mr. Cao, you are finally finished!" Liu Ting said in surprise, but her voice was very low, as if someone was around her.

"Well, I have seen the information. The store is doing a good job." Cao Xingyu first smiled and praised, then asked:

"Xie Qing came to our company, right? Are you still there?"

"Yes, it's been more than four hours since we talked more than ten o'clock in the morning!" Liu Ting responded.

"Oh? Talking for so long?" Cao Xingyu thought for a while and asked: "She is asking about the situation of our store, right?"

"Well, yes! Mr. Cao, you don't know, it was Xie Qing who bought our store information yesterday!" Liu Ting replied, "I am providing consulting services for them now."

"Hehe, I knew it a long time ago." Cao Xingyu was not surprised.

At this time, who can spend that big price to buy materials, combined with the scene that happened in the video game city, who else besides Xie Qing?

"Huh?" Liu Ting was taken aback for a moment, and immediately exclaimed: "Since Mr. Cao knows that Xie Qing bought the materials, why sell them to them?"

Speaking of this, Liu Ting expressed her concern: "I just heard Ye Xiufei say that Xie Qing threatened us when I was in the video game city? He said he wanted to compete with us?"

"Then we sell her the store information and teach her to open a store..."

"Will that give us a strong competitor for ourselves?!"

"That guy Xiaoye said too late. If you told me about this earlier, I won't go into that detail just now!"

"It's all right now, Xie Qing and the others not only know, but also a bunch of people sitting in the office and studying!"

Upon hearing this, Cao Xingyu smiled meaningfully: "It's okay, maybe it's not a competitor, but a partner."

"Ah, what do you mean, President Cao?" Liu Ting was stunned, but she didn't react for a while.

"I'll go to the company right away, and wait until I get to the company. Oh, yes, I haven't eaten yet. You can order a takeaway for me to the company and wait for me to eat." Cao Xingyu didn't explain too much, after saying this. , He hung up the phone.

Afterwards, Cao Xingyu got up and packed up.

After a short while, he went out and went straight to the Shunjie Building.

...

"Not a competitor...but a partner..."

After hanging up the phone, Liu Ting was lost in thought.

"Is President Cao deliberately accepting Xie Qing's investment? But President Cao explicitly rejected it before!"

"Maybe there can be cooperation in other fields?"

"It doesn't matter, since President Cao is not worried, he must be fine!"

"By the way, I have to give Mr. Cao a takeaway quickly! Mr. Cao hasn't eaten yet!" Liu Ting slapped his forehead fiercely.

Even at this point, he hasn't eaten yet. It seems that Mr. Cao is really too busy at ordinary times!

As a big boss, even so forgetting to sleep and eat for work, do it yourself!

Compared with Mr. Cao, how can I eat on time with peace of mind every day? !

Where is my face!

I am really ashamed of the important responsibility Cao has given me! !

I have decided. Starting from tomorrow, I will arrange my daily work plan. If I do not complete the work plan, I will never eat!

Liu Ting opened the takeaway app and made a secret decision in her heart.

...

Real King Group meeting room.

Seven or eight people were gathered around a conference table, all of whom were investment professionals brought by Xie Qing.

Sheets of paper filled with words or numbers were scattered on the conference table. Based on the information received, everyone was quickly analyzing the business model of Shiwang Group.

The entire discussion process has been nearly two hours.

Not long.

"Mr. Xie, we have come to the conclusion that we don't think this company has any investment value!" A senior analyst consultant took the lead to speak.

"Oh?" Xie Qing who was chatting with Jia Yuena immediately put down his teacup and said, "Tell me."

Hearing this, the consultant continued: "Based on the data they provided for each store, we made an extrapolation."

"Take the very cattle steaming restaurant as an example. The turnover rate is 7.5 throughout the day. This turnover rate in the catering industry is quite astonishing. It can be called the top, but it is not."

"Because the rent, labor costs, food purchases, and the initial cost of opening the store are included, this store does not make any money at all! In other words, the profit is very low!"

"According to our estimation, the daily profit margin of catering is about 5%-10%. The profit of beverages will be slightly higher, about 15%,"

"Calculated according to this profit rate, and then deducted the basic operating costs such as daily manpower, water and electricity, rent, etc., this store wants to recover the cost, we estimate that it will take 3-5 years."

"It will take more than 3 years to recover the cost. It is conceivable how long it will take for this store to really make money."

"Not only this store, but all other stores are similar. They are the poor ones with high costs and low profits."

"Not to mention the kind of billiards store like Zhuofan. The main business is free, which is just a nonsense! Outrageous! Even if more food and beverage sales are added due to free, it can't change the net monthly Loss!"

"In short, these shops seem to be crowded and very lively, but the real truth is that there is no flow of people and water, but they don't have much profit!"

"So, we don't think there is any need for this company to invest."

"If you want to invest in this company, you might as well deposit the money in the bank for five years. Maybe it will be more profitable and lower risk than investing in this company."

It is better to invest in this company on a regular basis...

You can hear how bad these senior investment consultants are to Real King Group's senses.

Hearing this, Xie Qing pursed his mouth, and said solemnly: "I guessed all of this before, so I didn't want you to analyze this conclusion for me."

"I want to know, why doesn't this company make money? Is there any answer in this regard? Is it possible that the people in this company are all fools?"

Xie Qing didn't say something in his heart, that is, the other party has also voted 100 million on the Internet to promote it!

If you don't make money, who would spend so much money?

If there is no moth behind, I can write my name upside down!

Xie Qing thought of it.

"This..." After a pause, the consultant said, "Mr. Xie, we have also analyzed this, and have used multiple angles to conduct in-depth research on the matter of vigorously developing the number of members and the membership app they are developing. For a moment."

"We speculate that the real business intention of this company to operate stores in this way may be to use cost-effective stores to quickly accumulate members.

Then channel the accumulated members to that member APP, and finally use the APP to expand other benefits. "

"This income may be advertising or selling some of their own brand peripherals."

"But no matter what it is, even if their idea is realized, in fact, the benefits will not be much."

"Because their existing users are there."

"One hundred thousand users, in Internet products, this order of magnitude can't even talk about getting started,"

"Not to mention the combination of the characteristics of physical stores, no one will come to consume every day, and the number of stores of this company is only six, which further limits the customers who can consume every day."

"Under this circumstance, the number of daily active members in their member APP basically cannot exceed 10,000. It's better for me to calculate it. I feel that the actual situation may be only one or two thousand."

"So, what kind of decent advertising can an APP with a daily activity of 1,000 or 2,000 receive? Is it possible to expand other revenue points? Obviously not."

"Yeah." Xie Qing pursed her lips. The accumulation of members coincides with her previous ideas. She also believes that the real intention of the Real King Group is the number of members.

Only in this way can it make sense, why those shops will operate like that without keeping costs in mind.

Xie Qing thought for a while and said, "Then if this company can continue to expand the number of stores, increase the number of members, and wait for the number of members to reach an exaggerated level, then this model is still worth seeing."

"Theoretically yes, with more members, there will naturally be more operability in the future." The consultant first agreed, and then shook his head:

"But it's impossible."

"Because the early-stage investment cost of this model is too high, and it is still the kind that cannot be collected within a few years, so this represents the need for continuous capital investment."

"This investment will be a bottomless pit."

"No one can eat it."

Xie Qing nodded and expressed his previous thoughts: "In fact, the essence is to burn money. There are many examples on the Internet before. As long as he can truly reflect his value, I am afraid that he will not attract funds?"

"It's different." The consultant answered:

"The previous money burning wars on the Internet were based on a clear business model, and the future consumption scenarios can be imagined."

"So the real purpose of burning money is to grab users, establish market position, and use price wars to defeat competitors."

"And when they defeat their competitors, they can change their measures immediately, and they can quickly see the gains and turn losses into profits after they have a dominant or dichotomy in the same field."

"But obviously, this company is not like that."

"Because he is involved in the physical industry!"

"His competitors are tens of thousands, endless shops!"

"This kind of market situation wants to accumulate members, then their operational measures are impossible to change. If it changes, it means that word of mouth, the number of members, etc., will fall off a cliff."

"After all, there are too many choices in the physical industry, and customers are also very realistic. If you lose sight of everyone, why should customers choose you first?"

"Unless you can have a certain monopoly in the industry like the Internet burns money! Then you have the right to set prices!"

"But it is not easy to form a monopoly in the physical industry as a dominance or a dichotomy. From the perspective of the tens of thousands of stores in the physical industry, that is absolutely impossible."

"So, their money burning model will remain for a long time, and even needs to be maintained forever."

"This is a really bottomless pit."

Hearing this, Xie Qing had to nod his head with approval.

These words made her suddenly realize.

The goal of the Real King Group can basically be understood immediately by people who have a thorough understanding.

In fact, it is to accumulate the number of members.

Then use this number of members to create some additional new profit points.

To put it plainly, it is "traffic monetization", the one used badly on the Internet.

But the problem is that the current industry background is different!

Can the Internet and entities be compared?

Obviously it can't, and it's something else.

"No matter how much money is burned, there is no way to form a monopoly in the physical industry..."

"That also means that profitable things are nowhere in sight..."

"In other words, there is no way to see a profitable situation at all!"

I understand everything, and I understand it, but what Xie Qing doesn't want to understand is...

In this case, why should the investors behind Realking Group still invest?

And according to the current situation, at least one hundred and tens of millions have been invested!

"If it were me, would I invest so much money when I knew it was impossible?" After Xie Qing asked himself, there was an answer immediately: "Absolutely impossible!"

"Unless there is something else that can impress me."

Thinking of this, Xie Qing blinked:

"So, to be able to throw so much money in, behind this incident, there should be something we haven't seen and seen through!"

...

At this moment, two figures sneaked into the meeting room, whispering in the corner of the meeting room.

"Brother, did you see it? Now, that's Xie Qing, so I'll ask you if you are pretty." Ye Xiufei snarled at Xie Qing in the center of the desk and whispered.

"Oh, it's so beautiful. It's more beautiful than the video. The key is the temperament, which is extraordinary at first glance. It gives the impression of being a noble birth." Cai Qiang nodded and responded in a low voice.

"Not really." Ye Xiufei agreed, and said with regret: "It's a pity."

"What a pity?" Cai Qiang asked curiously.

"It's a pity that this is a woman we can't get." Ye Xiufei looked melancholy: "I can only look at little brother, you really dare to think about it, and you dare to hit Xie Qing. ." Cai Qiang raised his eyebrows.

"Heh, that is." Ye Xiufei laughed.

"It's not that I said, you probably can't satisfy the other party with your physique." Cai Qiang glanced at the other party contemptuously, and continued.

"Brother, don't think about those things at all times. I'm almost destroyed by you. I was not like this before." Ye Xiufei curled his lips and said in other words: "Okay, brother, thank you for seeing it too. , Let's go out."

"Yeah." Cai Qiang nodded with a smile.

The two people appeared here because they discovered after discussing in the commercial street of Dream City that the new store is still in the stage of rectification and arrangement at this stage, and there seems to be no video to shoot.

So, after Cai Qiang wanted to see Xie Qing's thoughts, the two returned to the Real King Group together.

When the two were about to leave secretly, someone suddenly stopped them.

"Hey, you two come here." It was Xie Qing who called out.

"amount?"

"what?"

The two stopped, and only then turned around after looking at each other.

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