Chapter 84: That's enough.

How will Mr. Cao set prices for the three stores this time? Perhaps it will be like steaming a vegetable restaurant, letting some profits be given to customers, and maintaining the established reputation of the chain store, so as to reduce profits but increase sales... Wen Yan, Liu Ting guessed silently in her heart.

After Cao Xingyu paused for a while, he slowly opened his mouth and said: "Huimin Hotpot, after there is no channel for Hidilao, we have to find the original ingredients suppliers for all aspects of hotpot, including hotpot bottoms. Materials, etc., you can contact Manager Liu in this regard. As for the price of the hot pot restaurant, let’s set the price based on the 10% increase of the cost price of our purchase."

"Huh?" Hearing that, although Liu Ting had already been a little bit mentally prepared, after hearing what Cao Xingyu said, she still couldn't help but look shocked.

only floated 10%?

That profit is too low!

Especially for such a large store, it still needs to recruit a lot of waiters. It is conceivable that the rental cost and labor cost of this store are not a small amount in themselves.

In addition to the miscellaneous expenses such as water and electricity properties, the purchase cost price is increased by 10% to set the price, then the Huimin hot pot restaurant may not be able to balance the income and expenditure every month!

Unless...

The turnover rate can reach an astonishing number!

But even if it’s amazing, it’s open 24 hours a day, there is a limit, and it’s important to know that the time for hot pot meals is not as short as steamed dishes, and the average time for each table of guests is at least half an hour.

Therefore, the turnover rate is amazing, and at most I can achieve a balance of income and expenditure!

Therefore, this 10% upward movement cannot be profitable!

Because of the different attributes, it is impossible to make a small profit after increasing the turnover rate like a very cattle steaming restaurant!

"Mr. Cao, is this pricing a bit sloppy?" Based on this, Liu Ting couldn't help but said: "Actually, I just checked the hot pot restaurant and the corresponding model with my mobile phone on the road."

"Yeah." Cao Xingyu nodded faintly, motioning for the other party to continue talking.

Cao Xingyu has been aware of Liu Ting's style of being serious and responsible for doing things and taking the initiative to learn. This is why he values ​​Liu Ting.

"After hearing that Mr. Cao you quit the direct operation of Hidilao, I actually thought that we had to find suppliers ourselves. After all, hot pot restaurants and steaming restaurants have very different raw materials requirements. We What is needed is the kind of fresh ingredients that have been processed, and we have no experience in this, so we must prepare in advance." Liu Ting continued, "And I just checked the relevant ingredient suppliers, and just found one. This article introduces information about the suppliers of the Hidilao hot pot restaurant."

“It was introduced that the price of a 180g gross belly in the Haidilao hot pot restaurant is 54 yuan, and the supplier’s shipping price is 34.8 yuan for 200g. This is only the retail price on the supplier’s official website. There are so many famous stores across the country, their huge purchases, and the price to get the goods should only be lower than this price, so I estimate that the profit of the food from the food will be at least doubled."

"So, I think hot pot is a huge profit! As long as we make good use of it, it won't be difficult to make money!"

"Under this circumstance, would it be a bit too little if we only rise by 10%? Even if it is to attract customers, I think it is acceptable for customers to rise by 50%. I think as long as we ensure that the good ingredients are fresh and Service, coupled with our lower prices than other similar stores, customers will definitely choose us after comparison! And compared to other hot pot restaurants, our price is already very advantageous! Not to mention this business On the street, there was only one hot pot restaurant in Hadi Lao. Now this one belongs to us. There is almost no competitive pressure in our business environment!"

"Well, what you said makes sense." Cao Xingyu nodded in agreement.

If before this, Cao Xingyu might not adopt such an extreme pricing strategy, he only needs to maintain the price in his store below that of other similar stores, as Liu Ting said, even if the purchase price of raw materials is only increased by 50%. %, then he can basically have a big advantage, and it is certainly not difficult to become a popular hot pot restaurant.

Especially for this one hot pot restaurant on the commercial street of Dream City, the advantage is even more obvious.

This is actually the investment strategy of the Dream City Commercial Street. In a certain field, they will basically only introduce one, such as Internet cafes, KTVs, hot pots and even steaming restaurants.

And most of them have a little scale, either the big-name chain stores, or the boss has a big investment.

The purpose of doing this is to attract customers with different needs.

It is precisely because of the variety of stores and the large crowd that it radiates, that the Dream City Commercial Street can stand out in the surrounding area and become the most lively commercial street among them.

Cao Xingyu understood what Liu Ting said and didn't think there was any problem.

But.

Right now, don’t I have a membership task?

One hundred thousand is not a small number...

If you don’t take some special and amazing measures to attract more people to apply for the card, then this task will be difficult to complete.

After all, if you only attract people around you, it’s not enough.

Those customers who are further away from this commercial street, they may follow the trend to join in the excitement of the Internet celebrity shop, but will they still come often?

even do not hesitate to get a membership card?

may be there, but certainly very rare.

In this case, it is necessary to provide some measures to make them have to apply for a card, even if they are far away, they can't help but come over to apply for a card to impress them.

, which is much lower than the price of ordinary hot pot restaurants, will be one of the best measures!

is like this move that only floats by 10%.

Think about it, if you go for a hot pot, it would cost four to five hundred or more for four people, but it only costs half the price to get to the Huimin hot pot restaurant. The service and environment in all aspects are also first-class, and the ingredients are also Fresh, will you go?

Even if it’s a taxi, UU reading counts as one hundred, and you can save more than one hundred!

Therefore, what Cao Xingyu now considers is the task, not whether the shop can make money, not to mention the fact that there is a potential 20% profit with the daily turnover subsidy.

These, naturally Liu Ting can't know.

Huh... Liu Ting breathed a sigh of relief when she heard Cao Xingyu say that what she said made sense. She was actually quite worried that Cao would insist on his own opinions as before and would not accept any opinions.

"But." At this time, Cao Xingyu faintly said: "I still decided to float 10% of this decision!"

"Huh?" Liu Ting, who just breathed a sigh of relief, couldn't help being taken aback, and then said with a shocked expression: "Cao, don't you say that what I said makes sense? Why is it only a 10% increase?"

"I have my considerations, just do what I said, don't worry about profits." Cao Xingyu casually said.

"This..." Liu Ting couldn't help but reminded: "Mr. Cao, the situation of hot pot restaurants is different from that of steamed dishes. If the price is only increased by 10%, then even if our turnover rate is amazing, we will It will still be difficult to make a profit. After all, we will spend a lot of money in all aspects of the store in the future... Therefore, I predict that with this kind of profit, the best situation may be to achieve a balance of payments... In the worst case, you may lose money... As for Mr. Cao’s acquisition of this store and the liquidated damages he paid this time, it will basically be impossible to recover..."

"Can you make a balance?" Cao Xingyu smiled and said, "That's enough."

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