Chapter 78: A cross-industry chain store!

After that, Ye Xiufei couldn't help rubbing his eyes. After confirming that he was not dazzled, he immediately muttered in disbelief, "This is the little propaganda from President Cao? What is President Cao this time? Fairy operation???"

I saw two huge posters placed on both sides of the gate of the steaming restaurant. They are not only very eye-catching, but also many people waiting in line outside the steaming restaurant are watching the posters and discussing them.

Judging from the crowd's reaction, these two posters should have been displayed not long ago.

And the main body of the poster is a background picture of the piano in the hall of the very cattle steaming restaurant and a beautiful girl sitting in front of the piano.

What caused Ye Xiufei to be so gaffe in a short time was of course not this simple background image, but the lines of black text on the background image:

"Shiwang Group will soon launch a chain brand: Shiwang."

"Qingyuan Internet Cafe will serve as the first store of'Real King Brand'."

"Finiu Steamed Vegetable Restaurant will serve as the second store of'Real King Brand'."

"At the same time, after the establishment of the Shiwang chain brand, everyone can recharge with their ID card to apply for a membership card in any store under Shiwang."

"After you have a Real King membership card, the amount in your membership card will be available for consumption in all Real King brand stores in the future."

"Some people may ask, just two stores, is it worth it to apply for a membership card? Does it seem too troublesome? And if two stores are chained, will it be too fussy?"

"We can answer you very clearly here: it is worth it! No trouble!"

"First of all, if you can become a new member of our real king brand, then you will get a special new member benefit: new member recharge 100 free 100, as long as you become our distinguished member, then you can enjoy this once welfare."

"In other words, the 100 yuan you originally spent can be turned into 200 yuan to spend."

"This is a profitable thing for you without any harm."

"But kindly remind everyone that the validity period of this benefit is three days after the launch of the Real King brand!"

"In addition to this small benefit, we will also launch a special limited benefit on the day of the grand launch of the chain brand, only 100 copies, while sold out! As for what it is, the answer will be announced on the same day!"

"Secondly, with the slow development of our Real King Group in the future, we will continue to launch a series of activities and related benefits for members. Let us sell it first..."

"As for the issue of opening a chain brand in just two stores, please don't worry, our Real King Group definitely has more than two stores."

"The 3..4..5 stores under the Shiwang brand are currently being renovated and are waiting to be connected. The service, quality, and cost-effectiveness of the new store will remain the same as the existing stores 1 and 2 of the Shiwang Group. At the same height, as for the category of the new store, please stay tuned..."

"In short, in the future, as long as it is a store under the Shiwang brand, it will be "providing customers with the best quality service, the best user experience, and the highest cost performance" as the original intention, and strive to provide everyone with the best The service makes everyone feel physically and mentally happy every time they consume, and they have the idea of ​​worthwhile trip. If this is not done, it is the biggest failure of our Shiwang brand, so please rest assured that we have been working hard to improve. Strive to do better."

"Real King Membership Card, you deserve it."

"......"

After a while.

After reading the poster several times, Ye Xiu flew back to his mind.

"It turned out to be a chain brand, and... it turned out to be a cross-industry chain store!" The shocked look on Ye Xiufei's face was clear, and his thoughts were flying in his mind: "One Internet cafe, one steaming restaurant, two completely different properties. The store is about to become a chain store!"

OMG!

Ye Xiufei's head was messed up.

He has never seen a chain store of this type.

is not only cross-industry, but the number is still so small, which simply subverted his perception!

Although Ye Xiufei knew early in the morning that Qingyuan Internet Cafe and Very Niu Steaming Restaurant were both stores opened by Cao Xingyu, he never expected that the other party would do it like this!

What the **** is Cao doing?

The business of the two stores is already very hot, even if this is not done, it will not affect the business of the store at all!

What's the gift of 100 pictures for new members?

The business is already so good, isn't it a waste of money to give another 100!

And in Ye Xiufei's opinion, only after a certain number of stores can a chain store truly be called a chain store, and can it have the strength to launch a chain store brand.

Otherwise, three or four stores will be clamoring for chain, anyone can do it, but why don’t everyone do it?

is very simple!

After all, you launch a chain brand, it is not as simple as shouting a slogan.

There are a lot of trivial things that need to be done.

For example, the simplest one is the shared membership settlement system, which is the foundation of chain stores, and this one requires the support of a technical team.

Followed by the supply and marketing management of each store under the chain store, flow management and many other small things, if there is no team behind the overall management, this area will be a mess!

Especially the Shiwang brand in front of us is even more unwise.

There is a way of interlacing as a mountain. The system of each industry is very different. If it is placed in a chain brand, it will be more cumbersome to manage, and more behind-the-scenes management personnel will be required to manage the industry.

All in all, chaining stores is a very costly and financial consuming task!

Without certain economic strength, it can't be supported at all!

And like this kind of cross-industry chain store, there has never been a similar example in the market!

Almost all of the chain brands on the market today are deeply involved in a certain industry, and some of them even took more than ten or two decades to really start the chain brands.

"Either he has the confidence of his own strength and has a long-term plan for the future, or he is... stupid." Ye Xiufei pursed his lips, muttering inwardly.

If    is replaced by Ye Xiufei, he is definitely not willing to pay a high price to toss this chain store!

Every day, I keep the high amount of water contributed by the two stores every day. Isn't that fragrant?

"Forget it, it may be that President Cao really has financial resources. He plans to invest in opening many stores in the future, so now he will launch this chain store without paying any attention to expenses and make a layout in advance." Ye Xiufei muttered, also There is only one explanation.

In addition, what shocked him even more was the poster said that the 3, 4, and 5 chain stores will be launched soon!

And according to the above, its service and cost performance will be the same as Qingyuan Internet Cafe and Very Niu Steamed Restaurant!

For Ye Xiufei, this news is really amazing, too unexpected What a surprise!

According to Ye Xiufei's knowledge of the total strength of Cao and his experience, he did not think that the other party was aimless. It is very likely that the new store will really be like the publicity said!

"My material..." Thinking of this, Ye Xiufei couldn't help swallowing.

If it is as stated on the poster, then his next few videos will have an effect!

At this moment, Ye Xiufei suddenly realized it!

He finally understood the true meaning of the three words "Don't worry" that Cao Xingyu said to him before! ! !

Ok?

"No, apart from those new stores, this cross-industry chain store is also a big attraction. No one will be optimistic about this chain store, right? Even I think this is a waste of money and energy, so other people should follow me too...."

"Then this kind of subversion of people's perception, I can first shoot a short satirical video to pave the way. If this chain brand is really established in the future, it will be a fascinating reversal! And it is an unprecedented creation. A cross-industry chain brand!"

"And if it is not established, then I am not at a loss, which means that my vision is okay! And, you can also use this video to preview the upcoming three new stores. As for the store, we don’t know what it is. Please leave some suspense about the new video!"

"There can even be a prize guessing contest for this. If anyone guesses the type of the new store, then I will give out a small prize! Preheat for the next video!" Ye Xiufei's eyes lit up, and he quickly moved in his heart. Think about the video copy.

Ye Xiufei, who was still feeling so desperate before this, instantly glowed with the second spring.

The whole person becomes refreshed!