Chapter 653： 00,000 1 day advertising screen

2.30pm.

Zhejiang University.

"okay, I get it."

Principal Wu Wanhui just hung up the phone and made another call.

"Notify Li Xiangqian from the Admissions Office and ask him to come to my office before 3 pm."

After doing all this, Wu Wanhui looked up at a word hanging on the wall in front of him.

【Seeking truth and innovation】

To be precise, it is [seeking truth] and [innovation], which are the motto of Zhejiang University.

The school motto can be said to be the spiritual backbone of a university and a kind of inheritance.

For example, Tsinghua University's "self-improvement and great virtues", Peking University's "freedom of thought, inclusiveness";

Renmin University of China's [seeking truth from facts], Northeastern University's [unremitting self-improvement, unity of knowledge and action];

Fudan University's "erudite and determined, eager to ask and recent thinking", Suzhou University's "cultivating the righteousness of the world, the ancient and the modern is perfect";

Wuhan University's "Self-improvement, Honesty, Seeking Truth, and Innovation", and Nankai University's "Fairness and Ability, Changing with Each Day";

Hunan University's "seek truth from facts, dare to be the first", Xiamen University's "self-improvement, stop at perfection".

You will find that the words "seeking truth" and "self-improvement" appear frequently.

President Zhu Kezhen is the one who made the greatest contribution and the greatest influence among the successive presidents of Zhejiang University, and is also a beacon for Wu Wanhui to move forward.

[Innovation] means literally, there is nothing to explain, and [Seeking truth] comes from Principal Zhu Kezhen.

Wu Wanhui had never met Principal Zhu Kezhen, but the source of these words seemed to be engraved in his bones.

On November 1, 1938, President Zhu Kezhen gave a speech on "Wang Yangming and the Model of College Students" at the opening ceremony of Yishan in western Guangxi.

It mentioned: "Seeking truth is not limited to immersing yourself in reading or doing experiments in the laboratory. The path of seeking truth is best said by the mean, which is "learned, questioned, thoughtful, discerned, and practiced." . Knowledgeable interrogation alone is not enough, it must be thoughtful, creative, and single-eyed, to study right and wrong…”

Simply put, "seeking truth" means "asking only right and wrong, regardless of benefits".

"It's just so hard to do it all..." Wu Wanhui gave a wry smile and sighed.

If possible, he really just wants to be a scientist who only asks for academics, not the president of Zhejiang University.

He guessed that when Yu Qiuyu resigned as the principal of the theater, he should have been very relaxed and relieved.

Full of thoughts, he was finally interrupted by a knock on the door.

Wu Wanhui's face turned pale, "Come in."

"Headmaster, are you looking for me?"

Li Xiangqian, director of the admissions office, looked at the principal's face and had an ominous premonition in his heart.

"Have you heard about the Guanghua University admissions promotional film?"

"Cough, I heard."

"How is the progress of this year's admissions promotional film?"

Li Xiangqian hesitated, but said truthfully: "It's already being filmed."

In general, the admissions promotion videos of colleges and universities are directed by the admissions office. If the school has Xinchuan College, it will be handed over to Xinchuan for shooting and production. If not, it will cooperate with off-campus advertising and film and television companies.

Although Zhejiang University has a School of Media and International Culture, in order to ensure the quality of the promotional film, not only the filming is handed over to a special responsible person, but also the dubbing is also a professional dubbing anchor.

Among the publicity films of major colleges and universities, Shenzhen University has the highest quality.

Followed by Fudan University, Xiamen University and Zhejiang University, money is also valued.

Qingbei is all filmed by his own students. After all, the confidence of TOP1 is there, and he doesn't pay much attention to this. It is simply regarded as a platform for students to exercise.

"What do you think about this incident?" Wu Wanhui asked.

"I, I..." Li Xiangqian was miserable, what should I say?

It's not at the same level at all. People spend millions of dollars just for filming and production, not to mention the bulk of it.

"Alas." Wu Wanhui sighed faintly, this was indeed the other side's fault.

Finally, he waved his hand, "As for the undergraduate admissions promotional film, the school will allocate another 200,000 yuan to the school, and let's mention the quality. But Guanghua can't be worse than other schools."

"Okay principal." Li Xiangqian breathed a sigh of relief and responded quickly.

I was afraid that the president would say that the quality should surpass that of Guanghua University.

Boh, how does the mass of several million compare to the mass of hundreds of thousands?

...

Shenzhen University.

Li Qingquan, the principal and the secretary, had a bad look on his face, and scolded Director Tang of the Admissions Office:

"I don't care what difficulties your admissions office has, but the promotional video must overwhelm Guanghua University!"

Director Tang cried and said, "Principal, Guanghua and the others are rich..."

Li Qingquan snorted coldly, "Are they Guanghua rich? Our school is rich too!"

"But they may spend millions for a promotional video..."

Li Qingquan gritted his teeth and said, "We can also take out one or two million!"

Shenzhen University, as a domestic Shuangfei one, was not well-known in the past, but in recent years, because of spending money like running water, its strength has become stronger year by year, and it has become a top-notch one in Shuangfei.

Promotional films can be big or small, and they are not short of money, but lack of fame and students, so they are never willing to spend money on publicity.

After all, Shenzhen University is located in the first street of the universe, and has the nicknames of Shenzhen Tuhao University, Shenzhen Litchi University, and Shenzhen World Cup University.

As one of the four major first-tier cities, Pengcheng’s only university is Shenzhen University, so there is no shortage of funds, not to mention a bunch of alumni who serve as chairman and president.

For example, the four founders of Tengxun Group, including Brother Xiao Ma, all graduated from Shenzhen University. They are really not short of money.

Director Tang actually wants to say that the millions of others may be five or six million, which is not the same as the one or two million of your old man.

"Guanghua is also preparing to vigorously advertise..."

"We also vote!"

"It is said that it will also appear on the big screen of Times advertising..."

"And we...wait, Times Square?"

Li Qingquan's voice stopped abruptly, and he asked unnaturally, "Which Times Square?"

Director Tang smiled bitterly and said, "Principal, of course this is Times Square in New York, USA."

"Is the cost of climbing that high?" Li Qingquan was still not reconciled. The only advantage of Shenzhen University was that it had more money.

"There are a lot of advertising screens in Times Square, expensive and cheap."

"You directly say that the effect is the best!"

"The best is of course the Nasdaq big screen, followed by the Reuters big screen, as for the price..." Director Tang was stunned for a moment, and said vaguely, "I don't know this too well, I seem to have heard from someone before. I said that the Nasdaq screen should be 200,000 a day, right?"

"Beautiful knife?"

"How is that possible, of course it's RMB..."

Hearing that it was RMB, Li Qingquan's face softened a little, but this 200,000 a day is not a small number.

"Is there a requirement for the number of days? Can we just pack for two or three days, uh... four or five days at most."

"It should work, I'll find an advertising agency to ask." Director Tang also said uncertainly, he didn't touch this stuff.

Who would have thought that the school would advertise an admissions video on the Nasdaq screen in Times Square.

This Guanghua University is really ill, and you think too much money is burning your hands?

Seeing that the principal was very concerned about this matter, Tang Wendian contacted an advertising agency after returning to the office.

"What? Say it again?" Tang Wendian exclaimed.

"20,000 yuan for 3 minutes, 30,000 yuan for 5 minutes, this is a one-off? Why don't you rob a bank!"

Tang Wendian was so angry that he hung up the phone.

As a result, I even asked a few, and they were all the same words.

There are two ways to display the Nasdaq big screen. One is by seconds, 18 times a day, 5 seconds and 10 seconds at a time, and the corresponding prices are 12,800 yuan and 16,800 yuan.

The second is based on the number of times, 20,000 yuan for 3 minutes and 30,000 yuan for 5 minutes.

Where 3 minutes is enough for the admissions promotional video, naturally it takes 5 minutes.

But the price is too pitiful!

5 minutes is 30,000 yuan, and an hour is 360,000 yuan. Wouldn’t it be 8.64 million yuan if it covered the whole day? ? !

This is too different from the price in his memory...

However, Shenzhen University also has a School of Communication. Tang Wendian plans to find an advertising teacher tomorrow and ask a reliable agency.

The next afternoon.

When Tang Wendian asked a young teacher surnamed Hu to talk about this, the other party was dumbfounded.

"Director Tang, you've been tricked. Those advertising agencies are all tricking newcomers, just like those celebrity fans who raised funds to send their idols to the big screen to find this kind of thing. The regular ones don't come by the number of times."

Tang Wendian was speechless, "Mr. Hu, do you have a reliable agency to introduce?"

Teacher Hu thought for a while and said, "Yes, then I'll give you a number, you can just say that I introduced it."

"Okay, thank you very much Mr. Hu."

"It should be done for the school."

After being polite, he sent Xiao Hu away with a smile, Tang Wendian slowly exhaled a cloud of turbid air, and the depression in his heart also dissipated.

Without any doubts, he called Xiao Huliu's number.

An acquaintance introduced it, and what I encountered was finally a normal quotation.

But at this price, Tang Wendian was still in pain.

"Manager Xu, can't the price be lower?"

The other party smiled bitterly and said sincerely: "Director Tang, our normal specification is that each advertisement is 15 seconds, broadcast 264 times a day, covering two weeks, 1.18 million."

"But you are a propaganda film. According to a 5-minute piece, it will be broadcast 12 times a day, and even a week will cost 536,000 yuan."

"Let's be a little less, just be a friend." Tang Wendian took the trouble to haggle.

The name of Shenzhen University is somewhat useful. The other party hesitated for a while, and finally said helplessly: "Alas, since Director Tang said so, I will reduce it to 500,000 yuan at most, and it really can't be any lower."

"Otherwise, you are the director of Shenzhen University, and it would be difficult for someone else to give this price."

"This..." Tang Wendian didn't expect a Nasdaq screen to be so expensive.

500,000 yuan can only be used for 7 hours. Although it is much better than 30,000 yuan in 5 minutes yesterday, it is far from his original idea.

How should he explain to the principal...

The other party was not in a hurry and waited patiently, but after Tang Wendian agreed, he was dumbfounded again in terms of time.

"What? Only before June 9th?" Tang Wendian was puzzled, why couldn't even 1 hour be squeezed out of 24 hours a day.

Could it be that there are so many wronged people?

"Why not in the future?"

"Because it was booked from June 9th to June 30th, only from June 1st to June 8th there are vacancies." Manager Xu seemed to be quite envious.

For some reason, Tang Wendian had an ominous premonition in his heart.

China's college entrance examination is on June 7 and 8, and the other party's time card is a bit too accurate.

Tang Wendian hurriedly asked, "Who did it?"

"It's strange to say that in the past, our customers were all enterprises, and occasionally there were some star brains... loyal fans would send birthday wishes to his giegie or something, but the university put a promotional video on Nasdaq in Times Square. The big screen is amazing too!”

"Originally, I thought that only Guanghua University was taking advantage of it I didn't expect Shenzhen University to be the same."

The manager Xu missed his mouth for a while, sweating profusely, and quickly changed his words: "I don't understand Director Hatang, I mean to praise you for your arrogance."

"The Guanghua University on Ludao?" Tang Wendian asked with the last glimmer of hope.

"Yeah, just Ludao, in 22 days, even if there is a discount, it will be at least more than 10 million yuan. It's really too rich."

Manager Xu sighed that Tang Wendian didn't listen at all. The moment he confirmed it was correct, his eyes were pitch black.

The world is spinning.

It's over, the principal's arrangement is screwed up!

...

On the other side, in Guanghua University.

Wang Dalong sat on the edge of Qiuzhen Lake in a daze, his face full of frustration.

"There's no way to write..."