Chapter 507： risk transfer

Chapter 506 Risk Transfer

Pengcheng.

Nayuki headquarters, conference room.

"Snapped!"

A loud bang startled several executives in the conference room.

Looking at Peng Xin (Boss Nai Xue), who had a very bad face, a few people quietly shrank their necks.

"This video has over a million likes on Douyin, and even more than 100,000 retweets. The most important thing is that reviews of milk tea straws have begun to appear at station B!"

Peng Xin looked at the video projection that had ended, her teeth clenched, and there seemed to be anger in her eyes.

After a little blogger with 100,000 followers on Douyin posted a review about several mainstream milk tea shops last night, I didn’t expect this video to become popular.

In one night, it has reached 1.13 million likes, and it is still rising.

If it is this video, forget it. The problem is that many marketing accounts are like sharks smelling blood, and they have already started to **** traffic.

Just like every popular public opinion event, why does the public big V end up?

Because it can absorb flow!

Traffic is real money!

Weibo, Douyin, and B station bloggers with millions of fans have all begun to enter, from straws to milk tea shops, and then to national sentiment.

Even a straw can make a patriotic set, what supports domestic lactide, do not foreign straws.

Are you sick, what about a straw?

Do these **** netizens understand what lactide is?

But Peng Xin thought of one thing, she looked at a middle-aged man on the right of her.

asked in a bad tone: "Mr. Zhang, I remember that you were responsible for the cooperation with Tsinghua University on the straw, right?"

Peng Xin slapped the table and said angrily, "I don't care what reason you have, I just want the result!"

The executive who was named choked back at the words he had just said. After organizing the language, he said sincerely: "President Peng, I will put more effort into Tsinghua University, and I will try to take out a copy as soon as possible to satisfy you. come up with the answer.”

"So Tsinghua University hasn't produced any results yet?" Peng Xin stared at the other side blankly.

"Is a dignified Tsinghua University not as good as Guanghua?"

Peng Xin's words made several of the executives frown, especially two of them were from Tsinghua University.

"Tsinghua University continued to remind us that Naixue can handle the lack of funds, but we can't just take the money and do nothing!" After Peng Xin instructed President Zhang, she turned to look at the other executive in charge of procurement.

"Mr. Li, I don't care how you solve the straws, but I will give you five days at most to control them. After five days, I want all the stores in the country to have straws available."

"Stores across the country..." The middle-aged man known as President Li said with a wry smile on his face, "President Peng, five days are a bit difficult. Since the implementation of the No. 1 Plastic Restriction Order, all straw manufacturers are now The price has started to sit on the ground, and the cost has skyrocketed.”

A small straw, you have to say that it is not important, but it is very important.

No matter how good the milk tea tastes, it may be destroyed by a straw.

Not to mention that it is still winter, the peak season for milk tea shops is summer, and there are very few cold drinks in winter, and most consumers drink hot drinks.

Drinking hot beverages with paper straws and the result…

You can think of it with your butt.

Seeing these executives keep pushing and pushing, Peng Xin couldn't hold back his anger, and drank it angrily, drooling all over the place.

"Five days! If I can't do it, I will replace it with another one that can do it! You don't have to think of a solution when the cost rises? Just a little bit how they solve it and we will solve it!"

Mr. Zhang touched his nose, but he wanted to say what was in his heart, but he was afraid of being yelled at by this Master Jue.

…

at the same time.

A little headquarters.

A conversation is in progress.

"Mr. Jiang, the straw manufacturers are still raising prices, which will squeeze our net profit, so do we mainly focus on paper straws..."

"Paper straws don't work! In addition to the large price fluctuations, straws are better than paper straws. The ultimate user experience is what we pursue a little bit."

"But at this price..."

"User experience comes first! Since the cost of straws is rising, we should just pass this cost to the user."

"Mr. Jiang, what do you mean?"

"The price of all milk tea items in the whole store has risen by one yuan."

"Mr. Jiang, you are so tall!"

For example, the original price of the four-season milk green medium cup is 10 yuan, and the large cup is 13 yuan.

According to the price planning and implementation of President Jiang, the price of the whole line of products is +1 yuan.

Four Seasons Milk Green is 11 yuan for a medium cup and 14 yuan for a large cup.

Even if the price of straws fluctuates greatly, it will not reach 1 yuan no matter how much it fluctuates!

In other words, according to this method, not only the cost risk is perfectly transferred to consumers, but also a little more profitable than before!

Because of the implementation of this plastic restriction order, many people in China have seen the reality clearly.

The country is determined to promote the environmental protection industry this time. Non-degradable plastic products will only slowly withdraw from the market, and will be replaced by various degradable new environmentally friendly materials.

As for the rise in the price of straws this time, the culprit is not the lactide industry.

But the polylactic acid company that produces straws sees business opportunities and starts to raise prices greatly, and the downstream prices increase, so the upstream is definitely not reconciled.

Why do I still sell it to you at a fair price, but you still sell it to the customer at a higher price?

In the end, both upstream and downstream are increasing prices, and after the milk tea brand as a customer bears this cost increase, of course, it will choose to pass it on to consumers.

Anyway, except that consumers spend more money, nothing else is lost.

…

When Nayuki was worried.

The HEYTEA headquarters in the same city is a joy.

Lactide affects the price of polylactic acid, and the price of polylactic acid affects the straw.

Fortunately, the boss Zhang Yunchen laid out lactide in advance, and established Guanghua Bio with Ahri, Xia Run and Guanghua.

Zhang Yunchen, who was sitting in the office, was answering the phone apologetically.

"Mr. Xu, I'm really sorry. The next round of financing is full. I will contact you as soon as there is a vacancy."

"Okay, no way, you can eat anytime."

"Be sure to let me, as the host, take care of Mr. Xu!"

After hung up the phone, Zhang Yunchen looked smug.

is also in a good mood.

In the past, I asked my grandfather to tell my grandma for financing. As a result, these capital and investment banks have changed their arrogant attitude in the past and are very active in investing in HEYTEA.

for what?

Of course, it's because HEYTEA is now going with Xia Run, Ahri, and Guanghua.

None of these three companies are simple It’s just a pity that HEYTEA is not short of investment now. When I was in Ludao, I inadvertently won the attention of old horses. The next round of financing will be led by Ahri. Come to lead.

With the support of the old horse, his boss's status is more stable.

As for all of this... I have to thank a hot man.

Thinking of this, Zhang Yunchen's chest was surging.

"I have to make a phone call to thank Principal Chen."

Thinking about it, Zhang Yunchen picked up the phone without hesitation and called.

…

Ludo Island, Guanghua University.

Chen Hao, who suddenly received a call from Zhang Yunchen, was not surprised, because Jindan Technology had just called to discuss expanding the production scale.

To Chen Hao's surprise, after talking to Zhang Yunchen, the next call came in again.

The caller is a leader of the Ministry of Science and Technology.

ps: Ask for a recommendation ticket, ask for a monthly ticket!