Chapter 432

“。。。 So, I don't think there is a more important institution in a town with a strong sense of community than the local newspaper. Newspapers deliver comprehensive and reliable information to close communities, and with wise Internet strategies, newspapers will remain competitive for a long time

In the office, Arthur relaxes in the boss's chair, looks at Garcia sitting opposite, and explains why he is optimistic about the local newspaper.

When Garcia nodded his head repeatedly to approve these views, but showed doubts, Arthur looked at the unknown Garcia with sharp eyes and said, "I have read your information in detail. You are an excellent talent. It's hard to say that you have been able to compete with Murdoch's London newspaper for three years without falling behind Don't admire

"Thank you for your recognition and praise, but it's not all my credit. Besides, it's just who can burn more money than each other. After all, I've been losing money." Garcia shook her head with a wry smile and said to the truth.

"Well, it is true, but after all, it is a free newspaper, and competition is inevitable. It is inevitable to burn money to grab the market. However, now that the London paper is closed, there is a new competitor, the standard evening news.

As I said before, if we change the release time to the morning, we still have to win by content. Let alone, on the subway, we should keep our market share of leisure in London. " Arthur looked at Garcia and said without question.

"You can rest assured, boss. It's not that we are arrogant and belittle the enemy. The standard evening news has no way to compete with us for at least one or two years. The free evening news market has basically been monopolized by us. However, due to the economic downturn, the reduction of advertising and the monopoly of the market, the more losses we make, the more serious the losses will be." Garcia shook her head with a helpless smile.

"It will get better. In the process, we must not lose our market share." Arthur knew this, so he didn't ask Garcia to find a way to make a profit, because it was a hard nut to crack. He didn't ask the other party to come over, and he didn't want to talk about leisure London.

"The reason why I let you take over as CEO of Bolin Newspaper Alliance temporarily is that I know you are a talent. I hope you can integrate and make good use of the resources of Xing newspapers in these places, so that leisure London can become the mainstay of the group and other newspapers become branches, so that the company can grow into a healthy and strong tree. Do you understand? "

" yes, thank you for your trust and value! " Garcia was really moved and excited about this. He did not expect that the new boss would make such personnel arrangements at the meeting, which not only did not weaken the power, but also made him have 20 more local newspapers.

"You and Jerry cooperate well, integrate the company as soon as possible, and form a real media force as soon as possible." Of course, Arthur would not have allowed Garcia to dominate. Gilly Fuller, editor in chief of the southern daily echo, became the president of the new company.

"Understand!"

。。。。。。

The news that Earl Arthur Boleyn, the youngest billionaire, bought 20 newspapers in a big way was soon informed by the media, which immediately attracted the attention of the industry and abroad.

"I think he has too much money, so try to spend some. "This is the British media industry's ridicule of Arthur, a young man.

However, the financial times has written a special report on "behind the acquisition of paper media by the rich", which has attracted more attention and discussion.

Nostalgia? Public relations responsibility "

well, is Arthur Boleyn a billionaire with a strong sense of public responsibility?

It sounds like a character out of the wildest dreams of a newspaper executive. Whether this idea is wishful thinking or not, with Arthur, a new newspaper upstart, coming to the stage, many people began to face up to the influence of Arthur Boleyn, a young aristocrat.

“。。。 Why is he interested in newspapers?

You know, in business, the newspaper and publishing industry was once a very profitable business in the last century, making a number of tycoons, such as Henry Luce, the founder of time magazine, and Murdoch, who is still alive.

However, it is obvious that newspapers do not make much money at all. It is good to be able to make no loss. Even news itself does not make much money, whether it is the old media or the new media.

In this case, buying newspapers is not to make money. There is no need to buy newspapers to make money! "

Arthur, in his pajamas, sat on the sofa and watched on TV. The BBC made a special program for his newspaper purchase. He was a little puzzled. However, he also raised his interest and wanted to hear how these so-called experts and scholars think about themselves.

“。。。 Since it doesn't make sense from the perspective of economic interests, the only interest in newspapers and news may be its influence.

After all, newspapers still have relatively strong credibility, which is worthy of public trust. Although the profitability is declining, its influence still exists. It is also true in the United States where the Internet is developed. It is difficult to imagine what the information flow would be like if there were no newspapers and their own websites. This may be the fundamental reason why Arthur Boleyn, a wealthy man, bought newspapers one of.Of course, this does not necessarily mean that he wants to use the newspapers he has purchased to publicize his views and opinions, so as to serve his own commercial interests. It would be too narrow to understand his intention in this way.

In fact, having a prestigious and influential newspaper itself without interfering in the production of news is a kind of influence, which can enhance its own perception and status in society. "

“。。。 Indeed, I agree with you very much. There has been such a view before that newspapers should become a non-profit organization operated by foundations, and their existence is to serve the public interest.

If the newspaper still has the value of existence, in fact, in the foreseeable future, it is a way of existence. Of course, given Arthur Boleyn's experience, we hope that he will succeed and find a way out for the development of newspapers

Listening to the positive comments of these experts and scholars, Arthur's mouth can't help but rise. The others say nothing about it. His purchase of 20 newspapers has begun to bring benefits to him.

No matter who he is, he needs to reconsider the weight of this media upstart. If he has the right to speak and the influence of public opinion, he has a core weapon.

The media's role in public opinion is immeasurable. There are two opposite and complementary processes in the formation of public opinion. One is from the spontaneous of the people, the other is from the purposeful guidance.

Sometimes the power of the media is even more powerful than guns. The power of the media is everywhere!

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