Chapter 375

“。。。 Petersworth, you've heard, is 160 kilometers northwest of London. It has a population of more than 30000. It is not very rich. Its computer culture is underdeveloped. If you want to read the news, you have to rely on local newspapers.

However, as far as I know, since the fall of the only newspaper, the petersworth echo, the town has lacked channels to exchange information and opinions, and people's lives there have been greatly affected.

The only way to understand the local events is to watch TV and listen to the radio. Most of these programs are provided by the BBC. For the local people, there are few and simple reports that are useful to them, which can not meet the needs.

What do you think the local government did to solve the crisis? "

In the office, Arthur said, chuckling and sipping his coffee.

"You can't send out leaflets

Angela raised her eyebrows slightly, some uncertain guess.

"Ha ha, I really didn't read the wrong person. You guessed it right. Local ZF can only choose the most primitive method to send out leaflets to solve the information crisis." Arthur put down his coffee cup, his eyes full of joy, clapped his hands and laughed.

"Is that too much of an exaggeration?" Angela looks at Arthur with some uncertainty and exclaims.

Arthur shook his head and laughed. "It's no exaggeration. It's just a miniature of many British towns."

At this point, Arthur's expression also became dignified and serious. He looked at Angela and said, "do you think if the public opinion in these towns is big enough?

Then, we will combine the network, use the local newspapers in all the big, medium and small towns in Britain to lay outlets guided by the town, and then set up a general hub website platform to collect information from all towns in the UK. Do you think such a news website is attractive to the younger generation who are used to using the Internet in Britain

"It's just an information network with cities and towns as its nodes, and the organizational structure of the white headed eagle blog!"

After hearing this, Angela understood her boss's idea thoroughly. Taking one local newspaper as a point, she connected it into a network, and collected information and news from these local newspaper sub stations to deliver it to the news website of the general hub.

"Ha ha, the key is that there is only one local newspaper in each town. To a certain extent, this has formed a monopoly. The monopoly of information and public opinion guidance has brought us not only economic value, but also economic value."

Arthur understands that in an era when the media is king, it is extremely easy for both celebrities and enterprises to make mistakes. Under the magnifying glass of media public opinion, it will be infinitely magnified, and the overwhelming negative reports will cause serious damage to celebrities, enterprises and brands.

How can Arthur underestimate the power of public opinion in the media when they are suddenly slandered by a rumor and drowned by overwhelming negative reports, causing serious and irreparable losses?

Either control media opinion, or be controlled by media opinion!

In a modern business society with advanced information, nothing spreads and expands faster than bad news and crisis. In the dissemination of crisis information, the media plays a decisive role in setting, turning, rising and ending of public opinion. This is an era in which media is king.

In an era when the media is king, if there is no positive news of individuals or enterprises, negative news of individuals or enterprises can appear. If there is no news of individuals or enterprises, news of competitors may appear.

Arthur wants to have the power of the media is to guide the media opinion, and the purpose is to constantly emphasize the good information of himself and his enterprises in the industry, ZF, the public and the media, so as to make the brand reputation of him and his enterprises deeply rooted in the hearts of the people, make his personal reputation and the brand influence of the enterprise surpass all competitors, so as to reduce the crisis Report the risk rate of an attack.

At the same time, it can also play a crisis warning, comprehensively monitor the media reports, and have the strength and ability to quickly respond to and counterattack when the public opinion signs that are unfavorable to individuals or enterprises are found, instead of being passively beaten all the time.

In this regard, the old mo of News Corporation is undoubtedly the most successful model!

However, Arthur also knew that it was very difficult for him to get a share of the mainstream media forces who had finished the cake, and the competition among them was too fierce. Therefore, he would find a new way to take the curve road of cities surrounded by towns.

Although it may take some time, once completed, no one can underestimate the power of the media in their hands. What's more, the current situation is that the purchase of those local newspapers is almost the same as that of picking up for nothing, and the price of cabbage is expensive!

"Boss, I will ask people to collect the information and details of the major local Xing newspapers in the whole UK, and select valuable ones for you to choose from. At the same time, I suggest that if you really want to develop media power, the best way is to choose a major newspaper with a long history for acquisition.

The main purpose is to get a management team that is mature enough and full of talents. In this way, it will be much easier to build a media group. "

Now that she wants to understand the value and the boss's ambition, Angela will not oppose it any more. She also puts forward a very useful suggestion, which makes Arthur jump out of the dilemma of thinking.Yes, from scratch to form a new management team, which directly take over a management team into Shu is simple and easy!

"We really need a mainstream newspaper to be her!" Arthur nodded.

"I'll keep an eye on the right target. You can rest assured." Angela smiles.

"Well, it's up to you. By the way, have the olive oil companies in Greece and the wineries in Italy made any progress?" Arthur asked with a satisfied smile.

"We have sent people to the two countries to investigate and collect information. However, boss, why don't you choose France for the winery? After all, they have a great reputation."

"Ha ha, of course, it's because it's cheap, and there's a debt crisis in Italy and Greece. Isn't it a good time to copy the bottom price? Because the mortgage interest rate is so low, we should make good use of it." Arthur leaned lazily on the boss's chair and laughed.

Angela couldn't help laughing after hearing this, and then talked with Arthur about the future operation of red wine and olive oil. Angela left Arthur's office just before noon.

Arthur stood up from the boss's chair, raised his arms and stretched his lower body. He could not help thinking of sister Zhilin, who was perfect to "fake", with soft lines. Elegant temperament. Clear round eyes, oval face, honey like Jifu. It's just right. It's all right.

"Ha ha, whether you are true or false, since it has been sent to the mouth, I have no reason not to eat!"

Smile back to the boss's chair, those reverie from the mind temporarily dispelled, he began to work seriously.

He left England for two weeks. Although he was used to being a shopkeeper without him in a short period of time, and his assets had no operational impact, however, no impact does not mean that Arthur himself can really ignore it.

The daily briefing of each company, the flow of large amount of capital, the change of personnel and positions, the minutes of meeting, etc., all need his own time to make up for them.

Shopping malls, like battlefields, are not only full of all kinds of intrigues and intrigues, but also full of betrayal. Therefore, it is better to believe in yourself than to believe in anyone!

Arthur looked through every document carefully. When he saw the congratulatory letter from Langdon publishing house, there was a bright smile on Arthur's face.

Gray's fifty shadows is really selling at an incredible rate.

In one month, 1.5 million copies were sold in North America, and more than 600000 copies were sold in Germany, France, Spain, Brazil, the Netherlands and other countries. At present, the novel has been translated into many languages, including Thai, Hebrew and Icelandic. Japanese, Korean and traditional Chinese.

According to the data of our own publishing house, 540000 copies have been sold in the UK, which is definitely a crazy rhythm.

In addition to telling him the good news, the letter from Langdon publishing house also urged him to write. Although the wording is very euphemistic, the whole content of the letter is no doubt a reminder to him that he should strike while the iron is hot, and take out the second volume as soon as possible, so as to continue this trend.

"Ha ha..."

Arthur folded the letter from Langdon publishing house, shook his head and laughed twice. When he would start writing the second part of Gray's fifty shadows, he had not thought about it. However, he was worried about where the money for purchasing the local newspaper came from. Now, there is no need to worry about it. This month's royalties have almost brought him more than 20 million US dollars into his account.

No wonder they say that to create a super bestseller is to create a banknote printing machine!

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