Chapter 310

“。。。 Comeback, Ba, Ba, Ba, ba... "

" poo -- "

" poo cough cough... "

Ear is again and again the brainwashing Divine Comedy, put on the television trash advertisement, let originally very anticipated Eddie and Edmond directly stare at the dog stupidly spray rice.

On TV, a pixel bird is constantly hopping in the middle of the screen. Justin Bieber and Taylor Swift are shaking left and right in the cartoon background, jumping back to the old disco and singing simple lyrics of brainwashing. The whole advertisement gives people a sense of crude advertising in the 1980s.

"Poof! Ha ha ha... OK, OK. It's so funny. Ha ha. " Watching the TV advertisement of "flappybird", Justin Bieber and Taylor's frantic dance and Arthur with constipation look are very happy, and have a kind of pleasure of making fun of it.

"Cough, Shea, is this the Christmas advertisement you want us to look forward to?" Edmond looked at Arthur with constipation, a black line in his head, and his eyes glared fiercely at Arthur.

"Ha ha, isn't it funny? I wrote this song. It's brainwashing, ha ha." With that, Arthur began to hum.

"Idiot!" Eddie's face was so loveless that he put his hand over his face.

"Idiot, this is the three million pound Christmas Ad? It's not like you're such a spendthrift Edmond thought that the three million pound investment mentioned by Arthur was such rubbish. His heart was dripping with blood.

Every year, during the British Christmas season, major department stores and brands launch their own Christmas advertisements, which is already the most anticipated national cultural event for British people every year. The advertisement is warm and touching, full of love. Most of the ads have brought together a number of top-notch actors, directors and so on, and some even cost tens of millions of pounds. Every year, many audiences say: why don't you use this money to make a movie!

This time, Arthur made this divine comedy advertisement. It is simply spending money to make fun of the British people. It can't be described by simple idiotic behavior!

"Ha ha, our advertisements focus more on building brands than on concrete effects." With a smile on his face, Arthur said solemnly, "the relaxed and bright music and colorful pictures make the audience naturally associate with the style of this game. And you see, our new game... And the logo of the studio. To be honest, did you remember the music after the advertisement was broadcast? "

“。。。。。。” Eddie and ED rolled their eyes without expression. They were speechless about Arthur's behavior.

Arthur shook his head and laughed, "you don't understand. As long as people can remember any factor in this advertisement, the publicity effect of this advertisement will be achieved. My game studio is a new company, but after today, people will firmly remember that as long as they hear this music, they will think of the game" flappybird "and my game studio!"

To tell you the truth, Arthur doesn't care about the cost of the advertisement. It's three million pounds. In fact, it also includes the endorsement fees for Justin Bieber and Taylor.

In fact, Justin and Taylor who got the planning case refused to shoot the advertisement again. However, they still did. After all, Arthur's one million endorsement fee is not so easy to get!

Of course, this sum of money does not directly improve the quality of life of buyers as the purchase of high price goods, especially when it is compared with the "Xing price ratio" of online advertising - in the eyes of outsiders, it is not appropriate to draw a metaphor, just like a day fireworks of any Xing.

"As a public media, any product can be advertised on TV. As long as the launching party can afford to pay enough, even tens of millions of dollars are not a large number in all advertising cases.

However, in the subconscious of the public and the game industry, there has always been a stereotype of small pattern, small cost and short life cycle. When it appears in the TV media with the cost calculated by seconds, this contrast is very difficult to avoid the audience who are used to the traditional industry advertising to have a different feeling.

In the face of such a "lavish sum of money", I am afraid that even more conservative people will change their understanding of mobile games. Do you think it will leave a deep impression on people? What's more, with this brainwashing Divine Comedy, it's really worth the money to get this effect! " Arthur raised his eyebrows and took a sip of his glass.

Of course, for Arthur, his preference for television advertising is not just about effectiveness. TV can help him find more potential mobile game users.

In the UK, not everyone has a computer that can be used to play games, or a more hardcore game console, but everyone has a mobile phone. After watching the ads, people can spend a few minutes downloading an app on their mobile phones, with almost no cost, which means that advertising conversion efficiency may be higher.

At the same time, for those who are picky and watch a lot of games, the housewife or office worker who wants to relax in front of TV is the real target of Arthur this time. They have a lot of fragmented time to spend on "flappybird" and "fruit Knight", and they are not very demanding on the game, which means that they are more likely to spend money on these lightweight games. What's more, one of the two games promoted by Arthur is completely free.This is also the reason why netizens always see boring and low-grade mobile game advertisements when they watch videos on the Internet. These advertisements are for everyone. As long as enough people are seen, there are always some people who are free and have money and are not picky about paying for these games...

After all, for mobile game products, the number of users is particularly important, and the publicity cost of each user has become a min feeling number of mobile game companies. It is obvious that the former is more appropriate if you want to make a choice between the online advertisements that can be downloaded by clicking and the ones that are widely launched, which cover a low degree of overlap with users, and need to search and download TV advertisements. From such a fact, mobile games, or all Internet products, should be advertised on the Internet.

However, on the level of product promotion, there is still a demand for "brand building". The real value of TV advertising actually exists in the process of brand building and product identification.

Of course, game products are not suitable for full-time advertising, and the best choice is to play them in popular programs and hot periods. However, this will also put more pressure on the studio in terms of bidding and price. The cost required per unit number of play is much higher than that of online advertising and traditional marketing.

Therefore, Arthur directly chose the most favorite and most anticipated Christmas advertising period of the British people. Although it costs a lot of money, the publicity effect can definitely be maximized. However, to stand out from the numerous well-made Christmas advertisements, the only way to stand out is to take the sword and win by surprise!

After that, a sand sculpture game advertisement with such a star dance, brainwashing Divine Comedy and pixel screen was born...

“。。。 Coming back, Ba, Ba, Ba, Ba...... "

in the car to dunsford in the afternoon, Eddie, dressed in Santa Claus costume, looked bored out of the window at the snow scene and hummed unconsciously. Suddenly, the car became silent. Speechless, damn,

Eddie looked at Arthur with a face and a silent face, Ai Demeng, who make complaints about her. "Damn, this song is really brainwashed."

"Ha ha, what did I say? It shows that the advertisement is successful!" Arthur was very pleased to laugh.

"Well, you win!" Edmund looked at Eddie helplessly, and handed out fifty pounds from his pocket to Arthur. Some of them were not willing to make complaints about Eddie: "how come you never remember your memory so well?"

"Go to death -" Eddie grabbed Edmond's hair in anger, and pushed Arthur fiercely, looking like he was going to eat people.

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