Chapter 116

Because of the Southampton Club incident, after lunch Arthur temporarily changed his schedule and returned to the southern daily echo with Jerry fuller.

In the chief editor's office, Jerry and Arthur, as well as housekeeper Paul, take coffee from their secretaries. While drinking coffee, Arthur listens to Jerry, a senior media man, and introduces him to the details of the whole British Football League and the club.

As for Saint Southampton, this time he was demoted to League one for breaking the rules. As a supporter of saints, jerry can be said to have deeply felt a hundred kinds of human tastes.

From the perennial teams in the Premier League, to the weak teams in the championship, and then to the League One teams next season, Saint Southampton's tragic experience may have just begun. All saints' fans, like Jerry, feel sorry for the saints from the bottom of their hearts.

Although it is understood that the shareholders of the club want to sell the club, the saint is undoubtedly a hot potato. Whether it is debt or poor operation and record, it is a stumbling block for buyers.

If there is no manpower to turn the tide back, the saints' prospects in League one next season will be in doubt. All saints fans, the biggest wish is that the club should not sink in League one for too long and return to the stage that should belong to saints as soon as possible.

Therefore, when he heard that his boss was interested in Southampton club, Jerry was very excited. Of course, he also knew that, as a subordinate, even if he very much hoped that his boss could join the saints and turn the tide, he could lead the team back to glory and glory again.

However, he must not mislead his boss to make wrong judgments and decisions because of his selfish intentions. Therefore, with professional ethics and fair attitude, Jerry began to give his boss some information he knew and mastered and the real situation of English football without reservation and without any personal opinions.

And Arthur, through the detailed introduction of Jerry, has a deeper understanding of British football. Although his predecessor was a senior fan, he only cares about the performance of the club from the perspective of fans, and seldom pays attention to other aspects of the league.

And Jerry's introduction, like a concise science article, let Arthur have a very clear understanding and judgment of the Premier League, the championship and the League one.

The motivation of entrepreneurs investing in the Premier League lies between the success of football competition and the success of economic efficiency, which cannot be separated from each other. From the Glazer family behind Manchester United to the desert landlords behind Manchester City, business people have seen that the value of a club can be enhanced by helping a club improve, or simply enjoying the crazy rising income brought about by television.

From Roman Abramovich to Chelsea, the Premier League has been completely broken by the golden dollar football. The rise of Manchester City and Chelsea in the acquisition of large sums of money, so that Manchester United and Arsenal in the past have been gradually driven out of the championship. Subsequently, Manchester City and Chelsea, all the way to Liverpool, have been on the road to buy players.

It can be said that in the future, the Premier League will always be in the situation of these teams competing for four Champions League qualification.

“。。。 The new economy of football has two key characteristics. The first is to pool the power of the people to create income, and then distribute it to the club in an unequal way. This, it is remarkable.

But at the same time, it has no ability to control the operating costs. The first-class money comes in and immediately flows out from the other end. The Premier League's annual revenue is more than 2.3 billion pounds, ranking first in the world's football leagues, but few clubs are truly profitable.

Moreover, professional football has always been an unfair competition, and there is a huge income gap between the League at all levels and within the league. The top clubs in the Premier League now earn four to five times as much as the downstream clubs.

In 2008, Manchester United, Chelsea and Arsenal all made more than 220 million pounds in revenue, compared with Blackpool, Birmingham and Blackburn only a quarter of that. But even the bottom of the Premier League club's annual revenue is more than three times the average League club budget.

The average revenue of League A and League B clubs is about 5 million pounds. As for the bottom two leagues, each with only 3.5 million pounds in revenue, the overall size of the industry is smaller than Manchester United and Arsenal's single club.

Fair or not, the outside world may guess that, under the guidance of the club owners and the board of directors, the tide of income must bring considerable profits.

But perhaps the most surprising thing about this so-called football new economy is that it has little profit. In the most lenient calculation, the Premier League as a whole has a small profit in most seasons, but even this profit is very small.

If you include capital accounts, such as debt spending. With the devaluation of assets such as players' value, the loss of players' transfer market and taxes, there will be no profit in the Premier League or other leagues as a whole.

For example, in 2008, the Premier League clubs had a pre tax loss of more than 1 billion pounds, while the championship clubs had a total loss of more than 100 million pounds in the same year. The operating losses of B A and B are tens of millions of pounds and millions of pounds respectively.

At least in terms of spending money, the new football economy is everyone's share. Because no matter how much or how little, all levels of the league are the same loss of money. Also this year, League One clubs are expected to have an average annual revenue of 5 million pounds and a loss of at least half. British B is slightly better, with an average annual revenue of more than 2 million pounds and a loss of several hundred thousand pounds. "Well, hearing this, Arthur is a little speechless. He thought that buying the saints' club, doing a good job in youth training, playing games, earning some broadcasting shares and selling players can earn at least a few million pounds a year. Now, he thinks more.

"How can we create a business model in which revenue increases and losses increase?"

Facing his boss's frown question, Jerry shook his head and said with a wry smile: "the problem is not in the capital account. The problem is in the operating account. Because the amount of money flowing into the game is amazing, but it's just the "plum juice effect", which flows in and out immediately. Now it's all about brokers.

70% of the club's revenue has been split up by the players. Champions League players have a higher share, accounting for about 90% of the club's revenue in 2009. At least six of these clubs are spending more on player salaries than on total revenue. League level from low to high, income levels leap forward, players pay the same.

As for why players get such a big slice of the new money flow in football? Why are clubs willing to pay skyrocketing wages even if they lose money for a long time? The core reason is that in English football there is a direct relationship between pay and winning. The higher the pay, the more points you can win, the higher the League rankings at the end of the season.

And the championship competition is the most intense, not only the league team, the intensive schedule, and the strength gap between teams is not big. The Premier League team has been relegated to the championship, which means that they don't know they will have to wait until the golden year to return to the top league stage.

What matches the fierce competition is its valuable bonus. Teams who break through three to six play offs and are promoted to the Premier League can, as far as I know, get at least 170 million pounds. For some small teams that have been in the championship for many years, this bonus can solve a lot of financial problems of the club! "

After hearing this, Arthur was silent for a moment. He took a sip of his coffee cup and put it down. His eyes were sharp looking at Jerry. He asked, "since this is the situation and the probability of loss is so great, why do you support me so much to take over Southampton?"

Instead of dodging the sharpness in the eyes of the young boss, Jerry said frankly, "because Southampton is definitely the best and most affordable club at the moment."

"Reason!" Asked Arthur, with a light face.

"First of all, although saints will play in the League one this year, they are not due to lack of power, but are demoted after being punished and deducted. Since 2005, saints have been making efforts to return to the Premier League, that is to say, its current lineup is capable of impacting the Premier League.

It's just that there are problems with the internal management of the club and there are a lot of people in the team, but they can't use it. To put it bluntly, it is that the overall playing method can not be integrated. You play your game, I run mine. The team can not be integrated into a whole, just lack of a good coach. Next year it will be easy to return to the championship.

Now relegated to League one, the price of the club will be very low. If we buy it at this time, even if we return to the championship next year, we can make a steady profit.

Then there is Saint Southampton, although not a big team, but its popularity is very high, and has a huge fan group support. This club, founded in 1885, the greatness of its loyal fans lies in their unswerving and firm support for their beloved team. Although the player's poor record, it will not shake the loyalty of the fans. If the acquisition is successful, the box office revenue of the team's game is also a lot of income. “

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