Chapter 351： Give you the most touching advertisement!

"Is there a script?" Zhang Dongcheng asked habitually.

"Yes, this is the script provided to us by the 5A-level advertising company. I read it and it is very good and appropriate. I just don't know if Mr. Smith likes this script." Mark opened the briefcase and handed over a stack of A4 It was obvious that this guy had guessed that Zhang Dongcheng would accept it, so he came prepared.

Zhang Dongcheng is different from other TV commercial directors. He is a super director with hundreds of millions of dollars for a movie. If he doesn't like it, he can completely skip the five million dollars. In a word, I don't like this book. do not shoot!

Nike needs a director who embodies the theme of next year, not only to make the advertisement convincing, even the director must conform to such topicality.

Zhang Dongcheng is undoubtedly the most suitable, and the example of becoming famous with one goal is also extremely appropriate for him, which is why Mark Fei Zhang Dongcheng did not look for it.

Holding the script given by the advertising company, Zhang Dongcheng was not bad from a consumer’s point of view, but he always felt that something was a little bit worse, just a little bit, and it didn’t touch his heartstrings.

"How is it? Is it okay?" Mark asked eagerly, he didn't want to drag this matter any longer.

"It's okay, but I think I can give you something better!" Zhang Dongcheng smiled narrowly, picked up a pen, and began to write hurriedly on another piece of white paper.

My God, isn't it? This Smith is going to write a commercial script in front of me? Mark looked at Zhang Dongcheng who was writing with his head down in horror, doubts and disbelief in his heart were surging.

Adaman tilted his head and looked at Mark, who stretched his neck, and said with a smile: "Don't worry, Smith is like this, suddenly it's like a god, I think after a few minutes, you can get The most touching commercial script in the world!"

After listening to Adaman's words, Mark was speechless. Such a character is really short-sighted. With this kind of talent, his future is really limitless.

Soon, Zhang Dongcheng wrote a whole sheet of paper, and the details made people happy. After Zhang Dongcheng read it carefully again, carefully revised a few words, he handed it to the waiter who had been waiting for a long time. Mark.

Mark eagerly took over the script, and read it carefully. This is related to Nike's sales strategy for the whole year next year. Naturally, he will not be careless. He only cares about Zhang Dongcheng's status as a super director and ignores it.

The more he watched, the more frightened he became. The more he watched, the more Mark's hands trembled. The script in front of him, which took only half an hour to create, perfectly surpassed his imagination!

Turning himself into an ordinary consumer, Mark couldn't imagine how excited he would be when he saw such an advertisement, and how he would frantically pursue a pair of Nike shoes. The extremely strong hint made everyone Become the protagonist and become famous with one goal!

This is the dream of ordinary people, a dream made of beauty, a dream that makes people very excited!

Smith Zhang, really extraordinary, this kind of advertisement and awareness is almost ten years ahead of time, it seems that my choice is not wrong at all!

Mark slapped his thigh suddenly, ignoring the pride of the Americans and the gentleman imitating the British, and shouted excitedly: "This ad script is wonderful, and Nike needs this kind of difference and self-transcendence! Smith Just use your script sir, we at Nike can buy this idea for an extra million dollars!"

Zhang Dongcheng originally wanted to be humble, but then he thought about it anyway. American capitalists have a lot of money, especially Nike, which earns the most money from our Chinese people. If we don’t kill him now, I’m sorry for the Chinese people!

"Mr. Mark, to be honest, asking me to shoot a commercial for five million dollars is really a bit low, and I agreed to it with a friendly price, but it's too unreasonable to use my creativity to only give one million dollars, right? Zhang Dongcheng said with a cold face, a little unhappy.

"This... Mr. Smith means how much is more appropriate?" After seeing Zhang Dongcheng's idea, Mark was very moved for a while, and he also understood Zhang Dongcheng's current identity, so he could only ask a little apologetically.

"When I do business, I always go straight to the point. The conversation will not exceed an hour. I either agree or break it up. It's very simple, haha. My request is five million for the lens and five million for the creative of the advertisement. In total, ten million U.S. dollars!" Zhang Dongcheng opened his mouth wide, and the demand for ten million U.S. dollars came right away.

"Ten million?" Mark hesitated a little, please Zhang Dongcheng. Five million dollars is definitely not much, but can an idea be worth five million? Even if it is so good.

Don’t forget, the ten million is just to shoot the commercial, and it needs to be broadcast on TV stations all over the world. The money spent can be calculated in hundreds of millions of dollars!

The role of Adaman was manifested at this moment, and he, who had been inseparable with Zhang Dongcheng for many years, quickly helped: "We don't know about others, and we can't control them. But the value of Smith cannot be measured by five million dollars." Yes. Mr. Mark, you must know that Broken Arm Mountain is going to compete for an Oscar this year."

Adaman doesn’t talk much, but there are many hints behind it. If this year’s Oscar Zhang Dongcheng wins the championship, the topic effect will last for a long time. By then, the Nike commercial directed by Zhang Dongcheng will definitely get a lot of attention by the way!

This idea itself may not be worth five million dollars, but the three words Zhang Dongcheng can be worth five million dollars!

Mark gritted his teeth, nodded and agreed: "Okay! Mr. Smith, I agree to a transaction price of 10 million US dollars, and arrange a lawyer to sign the contract immediately!"

Zhang Dongcheng threw a successful look at Adaman, and snapped his fingers with a smile: "Mr. Mark, you made a smart choice! This commercial will forever preserve the miraculous history of Nike!"

Mark opened his mouth wide, laughed loudly, stretched out his hand contentedly, and shook hands with Zhang Dongcheng again: "I wish us a happy cooperation in advance! In addition, when will Mr. Smith arrange the start-up? Arrange a time."

"Time is precious, I think it will be done in one day! Besides, you are lucky. Most of my team members are British. This time, I came to the UK with me for vacation. After I contact them, I can officially start the day after tomorrow. In addition, I have a small request, and I hope Mr. Mark can agree." Zhang Dongcheng replied after counting the days.

After hearing Zhang Dongcheng's small request, Mark agreed without blinking an eye: "OK, there is no problem, you can do it as much as you want, and keep it secret. Then we will start shooting in three days. Fortunately, we The football stars signed are all playing in the five major leagues, so it is easy to come to the UK."

Snapped his fingers again, Zhang Dongcheng replied with a bright face: "Okay! Let's split up!"

Afterwards, let Adaman and Mr. Mark discuss the entire details, and Zhang Dongcheng only needs to concentrate on the advertisement.

In fact, I made a choice in my mind. Zhang Dongcheng has seen many commercials that will receive a lot of praise in the future. For this commercial, Zhang Dongcheng still chose the super commercial filmed by Guy Ritchie around 2008. The film "Towards a Legend".

In the first official film work, Zhang Dongcheng chose Guy Ritchie's "Two Smoking Barrels". In this advertisement, it is also his work, but there is really an indissoluble bond.

"Towards a Legend" is a dizzyingly wonderful advertisement that will become a legend in the history of future advertisements. Fast-cut shots and exciting music are still the style of Zhang Dongcheng's good movies, but the concise and unique perspective of three to four minutes , all of which are composed of first-person shots, very cleverly and quickly expressing the temptation, struggle, ecstasy and hard work a young player has experienced from being discovered to coming to a big club and participating in top competitions.

He has succeeded, been sent off, injured, ecstatic, slammed, worked hard, vomited, was surpassed by Rooney, and played by Ronaldo, but he could not give up the belief and the heavy tension. Breathing, in the top competition, he still faces the goal and dream, nike tells you: just doit. Take It to the Next Level!

Speaking of it, this is similar to what Zhang Dongcheng said when he was interviewed by the newspaper for the first time, do it by hand, and do it right away. It is another factor that moved Zhang Dongcheng to accept this advertisement.

Of course, Rooney and Ronaldo in this movie are still young, and it is impossible to appear in Nike commercials, but there are still a long list of football stars waiting for Zhang Dongcheng to play with them.

Pirlo, Ronaldo, Figo, Van Nistelrooy, Carlos, which one is not a famous figure?

The first-person lens, which has never been used in any commercial, is based on the perspective of a player, turning the camera into him, facing everyone and everything, bringing the audience a very shocking and substituting vision experience.

This is only a small advance, but in 1998, it was earth-shattering, and no one thought of it!

Because the TV commercials at this time all stay on the third-person perspective, introducing products and functions. Nike's commercials are more classic and advanced, but they have never jumped out of this range. Only Zhang Dongcheng's commercial script can completely break everything.

This is another aspect of why Mark’s well-informed CEO is willing to accept five million dollars after seeing this script. Sometimes just the transformation of perspective can make people amazing.

Easy to get 10 million US dollars, Zhang Dongcheng's interest also increased, ran upstairs to find Victoria who was watching TV, told her the good news, then licked his face and wanted to have **** again.

"Oh, God, I can't do it, I really can't do it. I'm in pain there, I don't want to do it." Victoria was very happy at first, but soon understood what Zhang Dongcheng, who was pulling his hands and feet, wanted to do. , her pretty face turned white with fright, and she desperately shook her head.

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Towards the legendary commercial address: http://www. tudou. com/programs/view/5MRWCB1BobI/