Chapter 308

Los Angeles.

Denise entertainment division in Burbank.

It's December 1, Friday.

In the first week, gucci imprint, with 532 screens, earned US $9.55 million. The box office performance of this documentary, which was originally only for publicity purposes but not for profit, far exceeded everyone's expectation. Ella doechman began to plan to increase the number of screens for the documentary as soon as possible.

However, gucci has made a decision that is hard for him to accept. The North American screening of Gucci imprint will always maintain the size of 532 screens, and no more screens will be added.

In the first week, gucci imprint earned US $9.55 million only by virtue of 532 screens, and its reputation and popularity are also rising. If the number of screens is gradually expanded to about 1000, the total box office of the documentary in North America will easily exceed US $50 million.

Now, if only 532 screens are kept, the total box office of Gucci imprint in North America is likely to be only US $40 million, which is at least US $10 million.

In contrast, because the preliminary work has been done enough, with an additional 500 screens, gaomen pictures only needs to pay $500000 in copy and transportation costs.

"Ella, it's actually Mr. westerlow's decision."

Angela arenz, President of Gucci us, who came to Los Angeles to discuss the follow-up publicity of Gucci imprint with gaomen film in person in Ella doechman's office, explained this way in the face of Ella doechman's repeated doubts.

Ella doechman heard that Simon decided not to increase the number of screens in Gucci mark, and immediately gave up the idea of persuading Gucci to change his mind.

Before the formal signing of the entry agreement, Ella doechman and Simon had a face-to-face in-depth discussion. Simon clearly told him that although his salary agreement contained 5% of gaomen film's net profit sharing terms, gaomen film's operation still had to be subordinated to the interests of the whole danilisi entertainment, and the company's internal cooperation mechanism would not change.

The same is true for other companies that extend to the entire westero system.

Ella doechman's salary plan has a 5% net profit sharing clause for gaomen film. However, because of Simon's request, he is doomed to be unable to put gaomen film's interests first in everything, let alone build gaomen film into his own private domain.

At the beginning, Ella doechman was excluded from the new film company by several partners. Now, his power and salary in Hollywood are beyond those of the previous partners. He is very satisfied with this, so he does not resist Simon's decision.

He didn't dare to resist.

Working on Burbank's side, Ella doichman could feel how hard Robert REM had been.

Job hopping attempt, Simon did not drive him out of the company, but also paid for his Manhattan property purchase.

However, REM, who used to be the third person behind Simon and Pascal, is now divided into three parts. Pascal has obviously begun to intervene in the company's distribution.

It can be imagined that as long as Pascal completes the takeover of the company's distribution network, REM will be completely marginalized and can be kicked out at any time.

What's worse for REM is that with the influence of danilisi entertainment in Hollywood, if Simon doesn't let go, he will have nowhere to go. Rem, who is in his fifties this year, has left Hollywood and is unlikely to change to another career.

Therefore, knowing that he is being marginalized, Robert rem is not only unable to resist, but also has to fulfill his work conscientiously to avoid being fired ahead of time.

After completing the three-year term in the contract, the two sides break up peacefully. REM can continue to look for other jobs. If he is expelled from the company ahead of time, Hollywood will have no place for him now.

Ella doechman doesn't want to be in rem's situation.

However, Ella doechman still didn't understand Simon's decision. She asked arenz, "Angie, I understand that Gucci has no intention to make a profit in making Gucci mark. But as a brand promotion documentary, shouldn't we let more people see it?"

"Ella, Gucci is a luxury company, which means that our products are not for the general public. If "Gucci mark" does not sell well, we will certainly hope that more potential consumers will see this documentary. Now, we hope to create a state in which everyone knows the documentary, but not everyone can see it, so that Gucci can keep a distance from the public and maintain its own brand style. " Angela arenz said, handing a follow-up marketing plan to doichman, saying: "so Gucci plans to add $3 million to its publicity budget to expand the popularity of Gucci mark as much as possible."

Ella doechman took the information and made a simple mental calculation in her mind.

If we don't increase the number of screens, according to the $40 million North American box office of Gucci mark, excluding all costs, Gucci will be able to make a profit of about $3 million from the box office in the future.Gucci obviously intends to put all the revenue generated by this documentary into the brand promotion.

Thinking of this, Ella doechman inevitably asked curiously, "Angie, can I ask about Gucci's revenue during this period?"

Angela arenz nodded with a smile and said, "I'm not sure about overseas. In the United States, Gucci's sales last week were $8.03 million, up 51% from the previous week. We should be able to break through $10 million this week. "

Ella doechman immediately understood why Gucci was willing to give up the box office revenue of Gucci mark.

The profit margin of luxury goods is very high, but for Gucci in the United States, the gross profit generated by weekly sales is probably more than the money Gucci can make from the box office of this documentary.

As president of Gucci U.S. branch, Angela arenz can more directly experience the boosting effect of "Gucci mark" on sales of Gucci products.

The end of this year is the peak sales season. Without Gucci mark, the weekly sales in North America will basically remain at about $5 million, which is enough to make Gucci's US branch exceed the sales target of $150 million this year.

Now, affected by the release of "Gucci mark", sales of Gucci stores have increased significantly.

The sales volume of the U.S. branch in December was expected to be between $20 million and $25 million, but now it is expected to reach $40 million, which not only far exceeds the expectation, but also pushes the total sales volume of Gucci's U.S. branch this year to $170 million.

Due to the rapid improvement of Gucci's performance, recently many media are discussing that the Gucci family made a huge loss at the beginning of this year.

Based on Daniels Entertainment's $170 million purchase of a 63% stake in Gucci, the company was valued at only $270 million at the time. In less than a year, many media think that the value of Gucci has soared to $1 billion.

After talking about this, arenz and doechman began to discuss the follow-up publicity of Gucci mark.

More than half an hour later, after the discussion, arenz was taking leave of doichman outside the office. Today, wearing a black short windbreaker and black boots, Madonna, who is quite queen like, turned from the stairway.

Angela arenz naturally met Madonna. After they hugged each other warmly, Madonna said, "I also said I would call you in the evening. Angie, that recently launched black metal buckle chain handbag, can you help me find one? Los Angeles is out of stock. I asked people to buy it in New York, and the stores there said they didn't have it. It's really bad. "

Angela arenz explained: "it's a limited edition based on the recent documentary, there are only 100. There are 30 stores in North America, but they didn't last weekend. But I can have someone bring you one from Europe. "

"Thank you, Angie. It's very kind of you," Madonna asked, holding arenz's arm. "But since it's so good to sell, why not produce more?"

Angela arenz said with a smile: "if you produce more, it's not called limited edition. These 100 handbags are numbered. There are only 100 in the world. None of them will be more or less."

Madonna, of course, doesn't know what a limited edition is. She just joked.

They agreed that Angela arenz would leave without mentioning the money.

Madonna asked for $2999, which is 10 times the price of some Gucci basic handbags.

Gucci can't compare with Hermes, the "king of handbags" in the field of handbags. In the past, the price of high-end handbags was around $1000. This $2999 handbag is a very cautious attempt by Gucci to hit the higher end, so it only produced 100.

In order to avoid the embarrassment of unsalable sales as much as possible, the 100 piece handbag will be sold separately in North America, Europe and Asia.

The result of the attempt is obviously very good.

In fact, 30 handbags put in North American stores sold out quickly on Saturday morning. Now nearly a week has passed, and celebrities like Madonna are still thinking about it, which shows that this kind of handbag is also very successful in publicity.

Gucci also presented this limited edition handbag to several female stars who worked closely with danilisi entertainment for the purpose of Street Photo promotion. Although Madonna attended the Gucci show last time, she was not among them.

However, Madonna took the initiative to ask for it. Angela arenz did not hesitate at all. Giving her handbag to the singer is definitely beneficial to Gucci's brand promotion.

Madonna will not appear on Burbank's side for no reason.

Angela arenz leaves, and Ella doechman and Madonna come to the office and sit down.

"Maggie, about the documentary of your concert next year, gaomen pictures can take over the project. But I'm sorry that I can't agree to your advance payment of $2 million plus 40% profit sharing. "Madonna last talked to Simon in Milan about making a documentary about her world tour next year.

Simon's performance is not hot and cold, but Madonna has always kept it in mind.

After the success of Gucci mark last week, Madonna asked her agent to have preliminary discussions with Ella doechman. She is a very smart woman. After understanding the success of Gucci mark, danelis entertainment will definitely not mind taking over a similar documentary.

Moreover, because of the Gucci mark, it is certainly easy for Hollywood to attract investment for such documentaries. However, because of a young man who has created miracles in succession, Madonna firmly believes that she should cooperate with Denise entertainment.

"Ella, gucci mark is just a box office, it should be able to recover 50 million US dollars, it's only in North America. I believe that my concert documentary does not lack this kind of potential, so it is very reasonable to make an advance payment of $2 million plus 40% profit sharing. "

"Music documentaries are different from fashion documentaries," said Ella doichman, shaking her head. Michael Jackson's film "the shadow dancer" four years ago, you must know that MGM has arranged 906 opening screens for that documentary, which can be said to have high hopes. But it ended up with only $4.21 million at the box office. "

Madonna looked at doechman and said with a smile, "Ella, MGM is down. It's hard for them to do anything well. We all know that."

"OK, Maggie, let me just talk about the terms that gaomen pictures can accept," said Ella doechman, who stopped talking too much nonsense with Madonna. "The budget for this documentary is initially calculated at $3 million. We have two options. One is the cooperation mode between gaomen film and Gucci. Gucci participates in half of the investment of Gucci imprint and pays the publicity expenses in advance, so it enjoys corresponding share. Gaomen film takes 15% of the distribution commission from the income of each channel. "

Madonna also knows that Gucci doesn't expect to make money in the production of Gucci imprint, just to promote the brand, so she spared no effort to invest in it. She has seen the cost figures of Gucci imprint in some recent newspapers. With a total budget of US $10 million for production and publicity, gucci gave us $7.5 million, which she was not willing to take.

"What about the second one?"

"The second is the mode of prepayment plus profit sharing you proposed. Denise entertainment is responsible for all the production and publicity expenses, but I can only give you $500000 in advance plus 20% profit sharing. "

Madonna's original $2 million advance payment is roughly equivalent to buying out the copyright of the documentary. Ella doechman is now cutting down her advance payment to $500000, which is equivalent to Madonna's current pay level.

Thinking for a moment, Madonna said, "one million dollars, 30% of the profits."

Ella doichman shook her head and said, "20% at most."

Madonna took hold of doechman's story and said, "OK, one million dollars, 20% of the profits."

"Maggie, I mean half a million dollars plus 20% profit sharing. You have to understand that if you don't choose the first option, gaomen pictures will have to bear all the investment risks."

Madonna insisted: "a million dollars plus 20% profit sharing, that's my bottom line. Ella, if you don't agree, I'll go and work with other film companies. "

With a puzzled expression on her face, Ella doechman hesitated for a moment, then reluctantly stood up, reached out to Madonna and said, "OK, Maggie, we're done."

Madonna got up and shook hands with doichman. After sitting down, she felt that if she insisted on it, she would get more.

It seems that Ella doechman should not be so good at speaking. Everyone in the circle knows that he likes to give people ultimatums. If it's OK, it's OK.

This time

A guy's figure suddenly came to mind, and Madonna immediately regretted it even more.

Sure enough, we should stick to it again.

However, although she regretted it, Madonna didn't go back on it. A $1 million advance payment plus 20% profit sharing should also be the final plan acceptable to gaomen pictures.

If you think about it carefully, Madonna doesn't expect much about the box office level of Gucci imprint. After all, there is a failure case of shadow dancer. However, as long as the box office of this documentary in North America can reach US $10 million or US $20 million, she will get millions of dollars in the future, which is also a big income for her.

Moreover, although it is not extravagant, who dares to say that it is impossible.

The team predicted that the box office revenue of her concert next year should exceed 50 million US dollars, and her personal income is 40%, which is 20 million US dollars.

If the box office of the concert documentary can really be as good as "Gucci mark" under the management of Simon westero, only 20% of the omni channel revenue of the documentary can catch up with the revenue brought by the concert itself.

That's why Madonna didn't choose other Hollywood studios that could give her more advance payments.Although smart, Madonna does not lack the adventurous spirit that she should have.