Chapter 1527

The main melody of non revolutionary theme. Speaking of this, I and my motherland, I and my hometown, Simon came at his fingertips and roughly described the relevant ideas. Simon finally said: "The key to this type is actually the little people in the big era, close to public life, and set off by the big background and big events of the big era, which can give the audience a sense of substitution, and even many people have experienced it personally."

After listening, the two girls probably opened their minds similar to when they saw Simon's email, but this time they didn't have a bright feeling in front of them.

Ren Jingxi said, "Simon, do you mean that the audience will like the platter movie?"

"Who knows if you don't try," Simon said without giving a positive answer "Moreover, although China's 50th National Day is over next year, it is 2000. The millennium is also a good gimmick. Film marketing is very important. Hollywood has proved this. For the millennium, you can first stir up this gimmick, and then select the appropriate schedule in combination with the theme of the film itself, such as national day or new year's day. In short That is to make people feel that not watching a movie in the millennium is tantamount to wasting money. Spend more money, make a movie for 50 million, and don't burn the publicity cost of 20 or 30 million. That's really sorry for the efforts of the creators. "

Mo Wuling exclaimed: "50 million films, 20 or 30 million advertising, is that too much?"

"That's the proportion in Hollywood," Simon said, thinking about it, and then said: "However, China's film industry has just started. The competition is not fierce and the capital is not abundant. It can be less, but it is still necessary to invest 10 or 20 million in publicity for the same 50 million project. Moreover, don't think that the money is just for a film. Just cultivating the consumption habits of Chinese audiences is a long-term benefit."

Ren Jingxi said, "I think the key is to do the best of the film itself."

Simon does not deny: "Of course, this is the foundation. Moreover, it is not as difficult as you think to make a film well. There is no shortage of film talents in China. What is missing is some pioneering ideas and ideas. That's what we talked about at this time. After opening up ideas, what remains is that you need to do it with your heart. Don't think what I said about intention is very vague Words, when you have been in this circle for some years, you will understand how important this is. Because some films, perhaps the film critics think they are very general, but they are attentive, which just resonates with the audience, so they have won a very high box office. On the contrary, the audience can see the films that don't go astray. Don't think who can cheat who, you can cheat once or twice , but three or four times is definitely not enough. "

The two girls didn't understand why someone said these words with some inexplicable emotion, but they all nodded together very seriously and kept it in mind.

In fact, Mo Wuling once again thought of "to youth", which continues to be released after the smooth extension in China. In fact, many media think that this film is not very good. However, from July 9 to now, it has been seven weeks since Thursday The cumulative box office has reached 243 million yuan. At present, although the remaining efforts have been exhausted, it is no problem to collect millions more and break through 250 million.

The investment of 20 million yuan and the box office return of more than ten times are amazing.

However, in the final analysis, Ren Jingxi thinks that the success of this film may involve all aspects, but it is absolutely inseparable from the word intention.

Ren Jingxi also thought of "to youth". He took the initiative to mention it, talked about it, and regretted: "I heard that after a Hollywood film was released in the cinema, the income of other videos and TV platforms was also very rich, which was not much lower than that of the cinema. Unfortunately, there was too much piracy in our side. Brocade book was for" to youth " A escort team of hundreds of people was sent, but about a month after it was released at the beginning of this month, piracy still covered the streets. "

Instead of answering the question immediately, Simon asked, "do you think there is piracy in the United States?"

Ren Jingxi didn't know why, but he didn't understand it. After thinking about it, he said, "there should be some. This kind of thing can't be stopped. However, in the United States, copyright protection is very good."

Simon said, "that's right, that's wrong."

Ren Jingxi listens.

Simon said: "In recent years, due to the Internet, I think pirated film and television downloads have also appeared in China. In fact, the Internet is more popular in the United States, which once made major studios face great enemies. However, the fact is that the film industry has not suffered too much impact, and both cinemas and surrounding channels still maintain growth, not only because For the sake of copyright protection, you should know that with the openness of the Internet, it is 100 times more difficult to crack down on piracy on this virtual platform than in reality. Many websites are not even in the United States. Therefore, in this way, the rampant piracy caused by the Internet in the United States is not much different from the piracy trend caused by VCD in China. However, our industry still maintains the same trend Growth, why do you think? "

Ren Jingxi quickly responded this time: "what you just said, um, consumption habits?"

"That's right." Simon nodded admiringly: "In fact, any market is cultivated, not complained about. Piracy is rampant in China. While trying to crack down through legal channels, what you should do is to cultivate the market with genuine copies. As long as the moral and ethical cognition of modern society does not collapse, I believe enough people, even if they use piracy, understand that this is wrong. Similarly, I think There are enough people in the letter. As long as you have the ability, you are very willing to support genuine products. What you have to do is to provide genuine products for these people. At the same time, through extensive market publicity and reasonable public opinion guidance, more potential consumers will be developed into real genuine users. "

Ren Jingxi nodded modestly, thought for a moment, and then looked at the man who picked up the red wine next to him. When he finished drinking and put down his goblet, he said, "can you give some specific suggestions?"

Simon picked up the tableware again and said, "take the" to youth "you just mentioned For example, when I go back this time, I immediately start to prepare for the release of genuine VCDs. Oh, speaking of this, China is actually very enviable. You don't have to care about the window period there. Hollywood can't do it, otherwise the cinema will turn upside down. However, in China's market environment, it can't just be VCDs, otherwise it can't compete with pirated CDs for a few dollars. The solution is This is a complimentary peripheral. This is the next thing you can do in Losangeles. You can go around the movie product store around the world. The universal studios are very complete. You can refer to the movie surrounding, toys, clothes, posters and so on.

Mo Wuling said, "it's just a genuine disc. Most people can't afford it. If you say, plus these surroundings, it will inevitably be more expensive. Surely more people can't afford it?"

"This belongs to the category of consumer psychology," Simon looked at the girl opposite him and said, "for example, if you buy a dress, do you want to buy one as unique as possible, even if you spend more money, it will still be the same style all over the street?"

Mo Wuling smiled inexplicably shy and said, "maybe the former."

In fact, she doesn't care about clothes, but she also knows that what he needs is the answer he says. Moreover, she probably understands his analogy.

Simon said: "That's it. I just said that the first thing you want to win over is a group of users who are willing to consume genuine copies and are able to buy genuine copies. However, how to win over them is just to make genuine products like those pirated CDs on the street and wait for them to buy them. As a result, some people may buy them, but more people compare themselves on the street Even if they don't buy pirated copies, they will instinctively feel that it doesn't matter whether they buy such genuine products or not. This is especially true for other potential genuine consumer groups. Therefore, if they want to buy them, they must feel that the genuine products they buy are different. "

The two girls nodded together this time.

At this time, the waitress brought several dishes, all of which were fresh seafood. The three stopped for a moment. Simon tasted the latest cream mussel and drank a mouthful of red wine before he went on: "Moreover, you should understand that those who are able and willing to spend tens of yuan on genuine CDs will not mind doubling the price. The key is to make them feel value for money. This requires you to start thinking from the outer packaging, such as the outermost box, or made into an iron box, or the most high-grade cardboard box. The key is to put even an empty box on the outside There, it should also make people feel very high-grade. At the same time, in addition to loading discs, it can also be used as a storage box. In addition, gifts must also spend enough thought and cost, such as "to youth" , some of the characters should be very popular. Then make a batch of their puppets. Ceramic ones are the best, and plastic ones are OK, depending on the conditions. Secretly tell you that in Hollywood, making role puppets usually pays dividends to actors, but you certainly don't need to tell them. "

The two girls immediately laughed together.

Profiteers.

Simon also smiled and continued: "then, posters should also be specially shot. Try not to be lazy and directly use the publicity posters when the film is released. In addition, you can add a gimmick and sign the posters."

Ren Jingxi immediately found the problem: "if you sign, even if these genuine copies sell only 10000 sets, you can invalidate the signing hands of several main creators?"

Simon didn't mention it immediately, but gave advice: "then think about how to solve it. We should sign it and won't invalidate it."

Mo Wuling immediately turned his head.

Unfortunately, Ren Jingxi has reacted: "random."

"Smart," Simon nodded. "One is a random direct signature. In addition, you can print a signature. However, well, it seems insincere. It's not as good as random. In short, you can consider it yourself according to the situation."

"Yes."

"Again," Simon continued: "It's still summer. You can make theme T-shirts. In fact, this can be sold in retail or whether it comes with gifts. In addition, the soundtrack of the film can be sold directly with it. It can also be regarded as genuine, and then make a beautiful lyrics book. In addition, for small objects such as key chains and pencils, the key is to print the mark of the film, and, usually, the most important Under normal circumstances, the quality of consumer gifts will be very poor, but you must do the opposite and do your best to make the quality so good that you can't buy it from the market. "

Mo Wuling echoed and nodded his head, but his heart was speechless again.

It's still the problem just now. It's posters, dolls and T-shirts. Together, it must be very expensive.

Ren Jingxi nodded, but he had made up his mind: "I'll go back and discuss it with President Wu immediately."

Simon finally reminded: "Genuine users want to be different, but they can also be divided into different grades. For example, the lowest grade only needs a beautiful packaging box that is not available in the pirated market, plus a poster and a small pendant at most. The highest grade, as we just said, can be added. In addition, it can also be sold in retail. But at the same time, you should also The difference between the retail version and the complimentary version is not in terms of quality, but in terms of design, so as to ensure that they are unique in both aspects. Finally, don't think about making money in the first few projects, or in the next two or three years. Don't make money even if you can make money. If you have additional surplus, invest it directly in marketing or channels, Even take the initiative to subsidize, the key is to cultivate users' consumption habits. As long as the market is cultivated, there will be a long stream of water for many years in the future. "

The two girls nodded together again.

It took more than an hour for a meal to talk while eating.

Then, after dinner, a guy turned his face directly to drive people away. Well, Mo Wuling thought so. Someone took the initiative to ask the waitress to take them to the guest room of the annex building.

Hum.

Then it must be fooling around with those goblins in the afternoon.

Flower heart radish!

However, someone has a conscience. Considering that they shook their shoulders when playing with guns in the afternoon, they sent a masseur to massage them in an indoor bath here.

It was much better after it was done.

Until more than ten o'clock at night, on the big bed of the guest room, two girls who changed into pajamas lay face to face and talked about some trivial things. Seeing that Ren Jingxi had narrowed his eyes, Mo Wuling, who was still in spirit, took the initiative to say, "Hey, what do you say he is doing now?"

Ren Jingxi opened his eyes, flashed his long eyelashes, and suddenly raised the corner of his mouth: "what you asked is not a question of 'what', but a question of 'who'."

Mo Wuling was stunned, then his face was slightly red and stretched out his hand to scratch the past: "ah, Ren Jingxi, why are you becoming more and more rogue."

Ren Jingxi laughed and fought hard.

Unfortunately, Mo Wuling was really angry this time. He caught Ren Jingxi scratching under his armpit, which almost made Ren Jingxi laugh and angry. Finally, begging for mercy didn't work.

Until Ren Jingxi used his mace.

When his best friend suddenly kissed himself with a pair of cool lips, Mo Wuling suddenly froze.

This... Foul!