~： Five hundred and seventy-four - news from the other side

Due to the temporary withdrawal of "Good Will Hunting" this weekend, there was only one "Matrix 2: Reloaded" left in the film eligible for a huge premiere on Thursday night, which also indicates that However, this weekend, the film basically has no competition of the same level.

The only new film that can be considered to have a bit of volume is just "Ace Spy" co-produced and distributed by Bowei Pictures and Touchstone Pictures, but no matter it is the media or film critics, insiders or ordinary audiences, no one will be stupid. Let's compare this film with the second installment of the fire sequel "The Matrix". Even the two companies, Buffalo Films and Touchstone Films, have no such idea.

This is exactly the case. After the early screening of "The Matrix 2: Reloaded" on Thursday, it got a box office of 13.06 million US dollars on the same day. The last "The Matrix" left fans with a deep sense of expectation. , Countless movie fans chose to stay up late to watch the show on Thursday.

And when the advance box office was placed on the high-level desk of Warner Bros. for the first time, it strengthened Warner Bros.’s confidence in the announcement. Since the arrival of Friday morning, there have been reports about “The Matrix 2: The Matrix 2: The relevant reports of "Reloaded" and the film critic's column, under the public relations of Warner Bros.'s strong "guidance funds", presented a rare scene of one-sided recommendation of this film.

TV, newspapers, magazines, large billboards on the roadside of major cities in North America, advertising spaces on the bustling commercial center buildings, etc., were replaced by Li Guohao and Charlize Theron almost overnight. The movie posters of , and even the mobile poster stands in the cinema, were almost all replaced by the posters of "The Matrix 2: Reloaded" overnight.

Of course, due to the nature of the film, the same is true on the Internet, Warner Bros.' traditional private land. With the great assistance of the navy from the Warner Bros. Internet Marketing Department and the Wayne Cinephile Organization, there were also countless video promotional articles on major web portals, movie forums, and the main discussion board of IMDB at the same time.

No one knows better than Warner Bros. how lucky it is that this film can dominate the summer season for a week. There is no competition from other powerful competitors. They are almost the first time to determine the film's market potential. Put all the effort into publicity and marketing.

It seems that only one night has passed. Starting from the working day of Friday, the whole of North America has been bombarded by the cyberpunk style of "The Matrix" in an instant. As long as it is a channel that ordinary people can receive information, they will be replaced at once. information about the movie.

And such intensive bombardment marketing has indeed yielded results that surprised Warner Bros. and Wayne. Everyone related to the "Matrix" crew was even in the Big Apple City, the first stop of the promotional tour, and once again gained more than A year ago, the more grand fan feedback, Li Guohao, as the absolute protagonist of the film, was sought after by the media, needless to say, the more surprising one was Charlize Theron.

This South African diamond, when the first part of "The Matrix" was released, first experienced what it is like to explode. Unfortunately, before she could feel the thrill of sudden fame, she plunged into it again. The crew began the long and complicated filming of the last two films.

And this time "The Matrix" released Yin Shi, and the various obsessions of ordinary movie fans with her made her deeply feel that she was really famous. "The Matrix 2: Reloaded" has only been released for two days, and she has become the new dream goddess of North American men, with tight black leather clothes, thin waist and long legs, wearing high heels, all kinds of incredible action scenes, all male An important reason for movie fans to buy tickets to enter the theater again and again.

There are good things media found in the movie theater interview that the popularity of Charlize Theron's role of Trinity in this movie is almost on par with the hero's popularity among moviegoers, especially in the hearts of male moviegoers, whose **** appeal is hot. The "cool" image in the spicy is more popular than the male lead.

"Neo's trench coat, sunglasses, as well as Trinity's figures and dolls, it is estimated that they are almost sold out!"

In an office of the headquarters of the live-action film and television department in the Glendale DreamWorks Industrial Park in Los Angeles, veteran Hollywood actor Anthony Hopkins pushed in the door, and along with it, there was a clear sense of emotion in his sigh. Jealous cooing.

"Are those movie fans crazy? It's the hottest time in Los Angeles." After sitting on the sofa, Anthony Hopkins shrugged at the other early arrivals, his expression full of incredulity. "I drove past a cinema just now, and almost all the fans at the entrance were dressed in black trench coats and black sunglasses. Don't they think it's too hot? God!"

Steven Spielberg, who was looking down at the newspaper, raised his head, glanced at the disrespectful actor, and shook his head. He knows more than these people. Just three days after the release of "The Matrix 2: Reloaded", Warner Bros.'s related movie merchandise sales were so hot that it was comparable to "Batman" released last month. :dark Knight".

According to the summary of news obtained by DreamWorks, as well as his own analysis, only in the past three days last weekend, Warner Bros. sold at least no less than 80 million US dollars in terms of movie peripherals! Don't worry about the box office, just take out this data, and you can give Warner Bros. and Greenberg Studios back all the investment in the movie early.

As one of the bosses of DreamWorks, even Steven Spielberg had a trace of jealousy in his heart. You know, even if he lost to Wayne's movie at the box office, he didn't have any Annoyed, it can be seen that "The Matrix 2: Reloaded" has had a great influence after its release.

"The early-stage box office was $13.06 million, which almost broke the early-stage performance of an R-rated film created by Wayne Greenberg himself. Zack Snyder, the commercial director, has really started to become a mainstream commercial director this time. on the way."

Sitting on the side, an old black man who has been silently reading the newspaper, his eyes did not leave the newspaper in his hand. This is Monday morning, that is, the latest "Los Angeles Times" this morning, which published in detail the three-day North American last weekend. Box Office Express, he didn't whisper until Anthony Hopkins arrived.

As he said, "The Matrix 2: Reloaded" received an unprecedented response three days after its release. Of course, no matter it is the media coverage or the scenes of hot sales around the movie, it is inseparable from the most fundamental film box office.

"...After earning $13.06 million in early game Thursday night, The Matrix 2: Reloaded took off in online markets this weekend. After Friday , the film won an incredible $24.2 million in one fell swoop on the last working day of this week. According to the box office statistics rules of the North American theater market, the box office on the first day plus Thursday's advance performance, $37.26 million This is the first-day box office result of "The Matrix 2: Reloaded" in the North American theater market!

When Friday passed and the rest day came on Saturday, the enthusiasm of the fans exploded even more thoroughly. "The Matrix 2: Reloaded" once again reported $34.38 million on the same day. What is even more surprising is that the film was released on Sunday. On this day, the low drop is completely negligible. Even if the next day is a working day, it is still in the North American theater market, and it has received a terrifying box office of 31.33 million US dollars.

"The Matrix 2: Reloaded" landed on the North American theater market on a large scale for three days, with a total of 102.97 million U.S. dollars at the box office, no suspense sitting on the throne of the weekend box office champion, becoming the second film in 1997 It is worth mentioning that the film's box office exceeded 100 million in three days in the first weekend. It is worth mentioning that the film's producers, behind-the-scenes investors, screenwriters, etc. are all Wayne Greenberg, and even the director of this film, Zach - Schneider also came out of Wayne Greenberg's core team behind the scenes.

Affected by the box office explosion of "The Matrix 2: Reloaded", the total number of North American theaters rose again last weekend. The box office in the cinema market accounted for an average of 62%, showing a trend of dominance by one company.

The second place on the box office list last weekend was "My Best Friend's Wedding" produced and distributed by Sony Columbia Pictures. It received $15.32 million at the box office in three days last weekend, and the total North American box office has reached $102 million. , although relying on the strong word of mouth of fans, the box office trend is very stable, but this work that broke the box office record of the first weekend of the North American romantic film, only sat in the position of the weekend box office champion for a week, and was "The Matrix 2: Reloaded" rushed down.

The third place last weekend was "The King's Secret Service", which was jointly produced and distributed by Bowei Pictures and Touchstone Pictures. This film was like a dark horse in the first weekend of its release despite the general dislike of the outside world. It earned 14.37 million US dollars in three days. According to the data released by the authoritative third-party forecast company, the North American box office of this film is about 55 million US dollars.

Ranked third and fourth on the three-day box office list last weekend, Wayne Greenberg's great work "Batman: The Dark Knight" and Steven Spielberg's "Jurassic Park 2", The former earned $4.32 million and the latter $3.97 million. Although these two films have been screened for more than a month and have completely passed the hottest time period, they have always had good box office receipts... "

"That "Batman", the total North American box office is almost 550 million US dollars?" Anthony Hopkins tilted his head, glanced at the newspaper in the hand of the black old man, and asked in a low voice.

"Come on, it's $544 million now." The black old man raised his head, glanced at the people around him, and responded in a low voice. "But looking at the current momentum, the film's box office in North America is about $550 million at most, and the box office potential has been completely drained by the previous hot screening momentum."

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"Wayne Greenberg!"

Kathleen Kennedy, a famous female producer in Hollywood, gave Steven Spielberg a special look after hearing the number, and sighed when she saw that he had no expression. "First, "Batman: The Dark Knight" dominated the summer season for a whole month, and the popularity has just passed, and then "The Matrix 2: Reloaded" continues! This time he and Warner Bros. are going to make more money!"

After these years of development, at least among the insiders, Wayne's name as the King of Darkness in the summer is no longer a joke with a sarcastic nature. And as the films invested by his studio in the past two years have begun to be released, at this moment in the hearts of several people in the office, there is a tendency for him to crush the cinema market and spread it to the mid-summer program.

This is basically the unanimous idea of ​​several people. In one hand, they hold the DC movie series whose profitability is increasing day by day, and in the other hand, they continue to develop commercial films of their film studios. In addition, when the Academy awarded them the best director statuette, it was unprecedented in history. high standard treatment.

Steven Spielberg looked out the window at Glendale, shook his head with a smile, and sighed: "Unconsciously, Wayne almost painted most of the Hollywood glory of the 1990s! It is foreseeable. The thing is, at least for the next few years, he will get better and better on this road."

After saying these few words, he immediately turned his head and looked at the old black man holding the newspaper with a serious expression, the sharp emotions in his eyes were undisguised.

"Listen, Morgan!" Steven Spielberg's voice revealed a strong warning. "The reason why I'm willing to pull you in 'Broken Rage' is because of our friendship over the past decades, but then even the distribution of this film will be carried out by Warner Bros. I mean, you You should understand, right?"

After a few years of sinking, Morgan Freeman's gentlemanly temperament seemed to gradually fade away. He nodded slightly, looked into Steven Spielberg's eyes, and said: "I understand, you can rest assured, I Absolutely no nonsense to the media."

Just like most celebrities who have been forgotten by Hollywood for a short period of time because of some bad things, as long as you still have residual value on your body and some contacts left in your career, after a few years, there will still be someone to give you. An opportunity to return to the stage.

Just like Robert Downey Jr. has been in prison several times, after he came out, Mel Gibson strongly recommended him and kept selling him to the crew. And Mel Gibson disappeared in front of the public for a few years because of his inappropriate remarks about Jewish people, and he came back with "Blood Battle Hacksaw Ridge" again. These old guys who have been in the circle for decades, how many All have the capital to make a comeback.

The same is true of Morgan Freeman now. North American movie fans have a very high degree of rationality towards Hollywood stars. Even if there was an incestuous scandal between him and his granddaughter, he was chased and sued by several actress victims. It just made him pay a lot of money, and then completely disappeared in the circle for a few years.

This time, the main reason why Steven Spielberg will use this old man again in "Broken Rage" is that he is cheap enough now, so cheap that he only needs a salary of less than one million dollars. Second Just some of the previous sentiments.

"I have a good relationship with Wayne. As long as you don't talk nonsense, trust me, neither he nor Warner Bros will target you again." Steven Spielberg nodded and looked around the office. , said: "Okay, let's get down to business. Regarding the issue of "Broken Lock Rage" cooperating with Warner Bros.'s announcement, this is an attempt to start cooperation between our two parties, and try to focus on the plans of Warner Bros. -That guy Rosenblum, who's an expert in movie marketing..."

It can be said that the cooperation between DreamWorks and Warner Bros. can enter the honeymoon period from the beginning. This film has a tentative effect on both parties. In the face of Warner Bros.'s schedule at the end of July, Steven Spielberg is also fully recognized.

The beginning of the summer season in May is "Batman: The Dark Knight", which is the head project of Warner Bros. this year, and its importance is undisputed. Then in mid-June, in this more competitive time period, "The Matrix" with a more guaranteed success rate was put in to continue the gap after the hot screening of "Batman".

At the beginning of July, it was the last major investment of Warner Bros. summer, "Contact in Time". This film continues the production concept of Warner Bros. over the past few years. Based on the famous science fiction novel "Contact" by cosmologist and science fiction author Carl Sagan.

Directed by the famous director Robert Zemeckis, starring actresses Judy Foster, Matthew McConaughey and David Morse, regardless of the popularity of the original work, or the performance of many big directors and big stars Under the blessing of the coffee position, they all reflect the heavyweight of the film without hesitation.

And by the end of July, it was DreamWorks production, Steven Spielberg directed, Kathryn Kennedy produced, Morgan Freeman and Anthony Hopkins starring "Broken Locks", in July At the end of the month, when the competition is relatively less intense, the arrangement of this film can not be said to be careless.

At this time, Steven Spielberg and the Big Three of DreamWorks are all waiting to observe the release process of this film. If all Warner Bros. performance is impeccable, then starting next year, including "Saving Private Rui" En" and a series of DreamWorks masterpieces will be handed over to the distribution department of Warner Bros.

The outside media's coverage of "The Matrix 2: Reloaded" and the madness of "Batman: The Dark Knight" reaching $1.12 billion at the global box office were temporarily left behind by Wayne. In addition to attending the premiere of "The Matrix" in the middle of the year, he spent all his time busy.

In addition to being busy preparing for the final work of "Charlie's Angels", he also needs to pay attention to the progress of "X-Men" from time to time. The crew has moved to Montreal, Canada's location. Almost every week, he goes to Canada for a day or two. , watch the film that Brian Singer has already shot.

At the same time, he has to take time to care about the box office and movie peripheral data of "The Matrix 2: Reloaded". Of course, this part of the work has always been in charge of Nina. Every few days, the assistant miss will Take the time to report on recent trends.

After the film was released, although it has gained a lot of box office in a short period of time, as well as terrifying peripheral sales figures, even Zack Snyder has, according to Wayne's request, maximized the commercial attributes of the film, and also Failed to change the disadvantage brought by the type of film.

After earning $102.97 million as an R-rated film in three days on the first weekend, the box office trend of the film is far less strong than that of "Batman: The Dark Knight", which is quite addictive and will die. The momentum is also perfectly in line with the market rules of R-rated commercial films.

Until the beginning of July, "The Matrix 2: Reloaded" was released for three weeks and grossed $230 million at the North American box office. In the second week after the film was officially released on a large scale in North America, under the operation of Warner Bros., it also landed in the overseas theater market in more than 60 countries. In the case of some audiences rushing into the theater, the overseas screening trip will be much firmer.

Up to now, this film has been in the overseas cinema market for two weeks, the total box office has reached 290 million US dollars, and the global box office has accumulated 522 million US dollars. No matter from which perspective, for a commercial sci-fi film All in all, this achievement is considered a great success.

Obviously, there is still a lot of box office potential in overseas regions. The North American side has entered a stage that takes time to accumulate. According to the investigation report sent by Warner Bros. marketing department to Wayne, they expect the film's total global box office will never be lower than 700 million US dollars, in this era, this is already an out-and-out commercial work.

At the beginning of July, the theater company once again reduced the screening scale of "Batman: The Dark Knight" Now the number of theaters showing this film has dropped to about 1,550, and basically this will be the case. The numbers are maintained until the end of the summer period.

In July, the North American cinema market has welcomed Warner Bros.'s masterpiece "Contact in Time", Disney's "The Wild Family" released by Bowei Pictures, and "The Wild Family" produced and released by Sony Columbia Pictures. "The Catastrophe of the Wild Python", the competition for the summer season has officially entered the fierce high nest.

This year, it was not Warner Bros. that continued to lead the summer revenue list. After all, the same situation has been seen in recent years. On the contrary, it is Sony Columbia and Disney's Bowei Pictures. These two companies have already achieved success in many small and medium-sized investments between the two companies.

For example, Sony Columbia's "My Best Friend's Wedding", "Air Force One", "Really Want to Marry You", and "Absolute Power" jointly invested by Sony Columbia and Warner Bros., etc. Bowei Pictures is also in a similar situation. Don't look at the released films, there are no works that make people's eyes shine, but they have achieved many successes quietly with a number of good results.

The most intense fighting in the summer season is still going on, but Warner Bros. suddenly sent a message to Wayne, asking him to call back the core behind-the-scenes creative team and want to start preparatory work for "The Flash". interrupted.

The moment he heard the news, Wayne took Nina, left Warner Studios, and rushed to the Warner Bros. headquarters building in Burbank, because what he really didn't expect was the one on the other side of the Pacific that he was thinking about. The country has rarely approved the release of "Batman: The Dark Knight" in the local theater market.