~： Five Hundred and Twenty-Six - The pinnacle of the director's banner in the 1980s and 1990s.

"Wayne Greenberg's special style continues, combined with the special effects scenes of large investment, "The Dark Knight" continues the grand scenes of the front seat like a dark epic, the theme of the film is quite artistic, this will be a movie with 'Joker' rivals and even surpasses 'Joker' movies!" - Kenneth Turan.

"At the end of the internal preview, dozens of professionals in the scene gave Wayne a ten-minute applause. Everyone, whether it was media reporters, film critics or film selection experts in the theater, I was completely overwhelmed by this film." - "Premier"

"The film not only has a strong dark style of Greenberg style, but also has outstanding action scenes and visual effects. More importantly, these elements that make people love to see and hear all serve the story and themes of the film, and the depth of the film is Fascinating." - "Vanity Fair"

"..."

Looking at the newspapers, magazines, and the unanimous praise in the film critic's column on the table, Ron Mayer, who was sitting behind the desk, gradually raised the corner of his mouth, revealing a cold smile.

That's right, "The Dark Knight" itself has the biggest movie popularity this summer, and Warner Bros. is still sparing no effort to promote it. The preview session that ended yesterday, this morning, all the media were caught up in the news about "The Dark Knight". The topic took over.

All in all, fans are very much looking forward to the arrival of mid-May. However, when these news are put into the eyes of the CEO of Universal Pictures, they rarely show a smile.

"Ron, are you sure you want to do this?"

The person sitting across from the desk was the well-known and well-known guy in the circle, Steven Spielberg. At this moment, he frowned, expressing his dissatisfaction unabashedly. "It is not necessary for us to do this at all, and there is even a possibility of losing both sides. I suggest staggering the release schedule with "The Dark Knight", otherwise, once there is a situation of losing both sides..."

"Steven, you only need to cooperate with the company's publicity plan." Ron Mayer smiled and looked at each other, and said in a relaxed tone: "Even if the two films compete, it is just a purely commercial behavior. Your personal relationship is irrelevant. You know, Steven, it's been a crowded month of May this year, with big productions coming out every weekend, and none of us can avoid it, and we don't have to."

His meaning is very clear, to avoid, it should be the films of other companies to avoid them, not them to avoid other films.

Steven Spielberg glanced at the pile of newspapers and magazines on the table, shook his head, got up and left the office of the CEO of Universal Pictures. This time, he was just fulfilling the director contract signed long ago. After all, the business is not DreamWorks, and it is not his turn to call the shots here. Even if the other party gives him face again, he will not be allowed to intervene in the publishing work.

"Warner, are you ready for the dash of dinosaurs..."

Ron Mayer murmured to himself in a low voice. He still hasn't forgotten how Warner Bros. pressed Universal Pictures' films to the ground during the summer vacation of the previous year. He has endured for a year, and he is waiting for the production of "Jurassic Park 2" to be completed.

As long as the news of the big dinosaur is released, how crazy it can be. Now he just thinks about it, and his whole body is shaking with excitement. What he has been waiting for is this moment.

Originally, this "Jurassic Park 2" was going to be released in June, but this year's Universal's film "Big Talk", which was released at the end of March, attracted widespread attention, and the box office went up all the way. In more than a month, the horror box office of 180 million US dollars has been madly rolled in North America, and the global box office has exceeded 300 million yesterday. Such achievements have given him and all the executives and shareholders of Universal Pictures infinite confidence.

If you want to compare the explosive films like "The King of Big Talk", "Jurassic Park" is Universal Pictures' top work this year. Now Ron Mayer is waiting for this film that is destined to be a box office hit. Go and kick Warner Bros. **** hard from behind.

The scene that happened in the CEO's office of Universal Pictures is destined no one will know. After the first internal preview meeting, Warner Bros. immediately took advantage of the heat in the media to start the final sprint for publicity and marketing.

Ads promoting "The Dark Knight" can be seen everywhere in newspapers, magazines, and even on TV programs. Billboards on the roadside in major cities in North America, movie theaters, and video tape sales and rental stores have been posted almost overnight. Christian Bale-centric poster.

Seeing that a new summer program is about to kick off, from May to the last three months, every weekend, there will be large productions and screenings with an investment of more than tens of millions of dollars. Some of the more special and popular weekends, There will even be a situation where two or three major productions will be released together.

But compared to other crowded schedules, The Dark Knight, which has already announced its release date, has forced other production companies to avoid mid-May. No one is stupid, and no one wants to compete with this movie. Explosive movie head-on collision.

The rules of the summer season. Normally, films that want to enter this season have to meet many competitors no matter what. The box office champions that come out every weekend are almost all from open and secret struggles, and there is no fluke. possible.

From this point of view, the influence of "The Dark Knight" can be imagined. Although there are wolves in front and tigers in the back, at least, on the same weekend, no major productions are willing to get together and compete.

The time entered the beginning of May, and after the North American summer program officially opened, the publicity work of "The Dark Knight" also entered an intensive bombing stage. Almost as long as people can receive information, they can see relevant "Dark Knight" Various information on The Dark Knight.

Unlike other film companies, Warner Bros. has always had a relatively leading publicity channel, which is the Internet. Since the virgin land has received good publicity, Warner Bros. has attached great importance to this place of great influence.

Including several portal websites, as well as imdb and other forums where fans gather, there are also a large number of navies promoting the movie at the same time. The movie has not been released yet. All topics related to "The Dark Knight" have become a trend of social hotspots.

At the same time of intense publicity, Warner Bros. successfully got the film's rating. "The Dark Knight" almost brushed the edge of the review standard and got the pg13 rating, which is enough to ensure that the film's information will start to appear in the public smoothly. Primetime TV.

And less than a week after the end of the internal preview, Warner Bros. once again held a preview for fans. Although every fan must sign a strict non-disclosure agreement before entering the theater, the applicants are still terrifying. No one can resist the temptation to watch The Dark Knight in advance, especially those die-hard DC fans.

After the movie fans' preview session, more movie information began to appear on the Internet, especially movie fans who have seen the movie, almost simultaneously blowing the movie into the sky. The appearance of similar information has made the expectations of many ordinary movie fans soar. Everyone They are all waiting for the day when the film is officially released.

"Universal Pictures CEO Ron Mayer officially announced at a regular media conference this morning that "Jurassic Park 2" has been officially set for May 23. Tyrannosaurus rex made a comeback after a lapse of four years. This year's North American During the summer vacation, there will definitely be a new round of fighting between dragons and tigers..."

"The representative of Hollywood directors in the 1980s, Steven Spielberg is back with his latest masterpiece, "Jurassic Park 2." It is the representative of directors in the 1980s, and for the first time confronted the flag of Hollywood directors in the 1990s head-on! Who is the most popular contemporary audience..."

Looking at the newspapers one by one, Wayne's eyelids kept beating, and even the corners of his mouth twitched. No one can underestimate the influence of that Tyrannosaurus Rex, let alone Speer. Berg, even he, still felt a lot of pressure.

Compared with the dark attributes of "The Dark Knight" itself, the name "Jurassic Park" means a template for a family-friendly movie. Although this time his own movie is not an R-rated movie, the audience of both is Thresholds are inherently different.

"That guy Ron made a good chess move!"

The dusty Bruce Rosenblum shook his head and sighed while looking at various information in the newspaper. "This year, Universal Pictures received a box office bomb like "The King of Big Talk" at the beginning of the year. It was a complete turnaround. Now that "Jurassic Park 2" is about to be released, it is difficult to say, is that guy Ron? This was deliberately arranged."

Steven Spielberg has been making this film all the time, everyone knows this information, but the news that the film has been made has been kept under wraps, and now the release date is suddenly released, which really hit Warner Bros. One was caught off guard.

"The Dark Knight is difficult to compare with that Tyrannosaurus Rex in terms of audience." Wayne leaned on the sofa, looked at the director of distribution at Warner Bros., and emphasized with a serious expression. "We have to think of a way, otherwise, with the current media hype about the showdown between me and Steven, all the publicity we made in the early stage will all be cheaper than Universal Pictures."

He has a clear understanding of this aspect. Perhaps after the reputation of superheroes is fully established, just like the Marvel Dafa in his mind, it is possible to compete with the audience of the Family Fun movie, but it is very difficult now, because of this era's Ordinary audiences, as long as they think of the Tyrannosaurus Rex, it means they will drag their family and family to watch movies together on weekends. Such subconsciousness, UU Reading is the most frightening.

It's really that the previous work of this big dinosaur was too successful. The box office of more than one billion US dollars is the biggest capital of Universal Pictures' front-facing "Dark Knight".

"We have to do something with less than two weeks before the release." Wayne emphasized again that he is not afraid of the films competing with each other, because he has a huge source of confidence in this film, but that also requires Look at who the opponent is, right?

Even a novice who has never watched movies, I am afraid that when the name "Jurassic Park" is mentioned, he can reflect the appearance of the Tyrannosaurus Rex in his mind. Judging from the current situation, it is very likely that there will be a lose-lose scene.

Bruce Rosenblum was silent for a long time, and suddenly said: "I have an idea, it should be able to draw the attention of the media and movie fans back from that shit-like dinosaur in a short time..."

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