~： Five Hundred - Rough Gold Dollar Offensive

The angry swearing from Beverly Century City was destined to not reach Burbank, the media capital on the other side of Los Angeles. looked at Wayne.

"What's wrong? Is there something wrong?"

Shrugging, Wayne slowly spit out a large mouthful of cigar, closed his eyes at the same time, and began to enjoy the fragrance of the cigar in his mouth.

"I just didn't expect that you have always shown people with reason and a clear mind." Jeff Robinoff grinned and patted his arm. "I didn't think there was such a childish side."

"Hey, hey, hey." Wayne opened his eyes helplessly, shook his head, and waved his hand. "It's a little childish, but it does make me feel refreshed right now, doesn't it?"

This was just a small episode, and then a few people began to talk about "The Dark Knight" again. This time, the plan to announce the release of the situation, one thing that several people realized at the same time, that is, the big stars of weight have expressed their opinions and directly put "The Dark Knight" "The Dark Knight" and Wayne, pushed to the side of the innocent who represent justice and goodness.

Don't underestimate this justice. Even though most people in normal society disdain the word justice, when an event develops into a hot social event, almost everyone will sympathize with those who stand on the side of justice. Tickets, this is important.

And just because they were invisibly pushed to the side of justice, they don't care about the leaked plots, because the losses that can be incurred can be made up for by means of publicity, and even the effect is much better than when there were no such things. .

"The Dark Knight" was originally a popular film. It was called the most anticipated masterpiece in 1997 by the media and fans. Now after the bombardment of various news in the past few days, the film will definitely leave the deepest impression on the public.

Even those fans who are not used to watching movies in theaters, I am afraid that because of the frequent news of the film, they will walk into the theater with their friends to buy tickets and watch movies with curiosity, and this is Warner Bros. strategy. They are prepared to continue to emphasize justice and plant the seeds of feelings for the public.

After leaving the Warner Bros. building and getting into the car heading for the estate, Nina always remembered everything when Wayne called the fat pig. After hesitating a few times, she still reminded:

"Boss, don't underestimate Harvey Weinstein just because we are behind Warner Bros. I know this fat man in detail, and his struggle is no less inspirational than any successful person!"

"Nina, I never underestimate anyone."

Wayne turned his head, looked at his assistant and said, "But I don't think highly of anyone. A film businessman like Harvey is actually most afraid of losing money, and making money from movies is exactly what I do best. one."

"Simple and rude manipulating the media, lobbying the judges, and smearing competitors are indeed the three most useful tricks for Oscar, Harvey, I hope you are ready to face the means you rely on to survive..."

Wayne's murmuring in a low voice did not attract Nina's attention. These three simple and crude methods are known to anyone who knows Harvey Weinstein in later generations. Control Oscar's secret magic weapon.

Just using this kind of trick that everyone knows, the rules of this game of fame and fortune, the Weinstein brothers used the gold-dollar offensive to push the bottom line lower and lower again and again. At the same time, under this skillful public relations method, he has completely become Oscar's **** stick, putting Oscar firmly in his pocket.

Wayne remembers, it is no exaggeration to say that in the peak years, as long as the works handled by Harvey Weinstein were basically equivalent to stepping into the door of Oscar with one foot.

However, all of this has a premise, that is, as the victory signal of the first Oscar PR, "The English Patient" allowed the Weinstein brothers to see through the rules of the Oscar game, and began a multi-year career as a **** stick.

And the smearing of "Saving Private Ryan" made their understanding of the rules of the game seem more mature, and all of this takes time to grow gradually. Wayne will not give him that chance, he will use the opponent He is good at telling the other party how to play this game. After all, his bottom line has never been so high.

At the end of December, the "Dark Knight" crew started post-production work again, and all the green screen shots taken by Christian Bale were also cancelled.

Warner Bros. was pretty quick, and within three days, a white actor had secretly entered the "Dark Knight" studio and started filming the scenes Wayne needed. There were not many scenes designed, and it only took less than a week for Christian Bale and several behind-the-scenes staff to finally leave the studio and start a vacation trip.

At the same time that Warner Bros. started the promotion of "The Dark Knight", a public relations team led by Bruce Rosenblum also began to act at the end of December. In terms of configuration, this public relations team is far better than the circle. Ninety-nine percent of PR firms.

And when Wayne finished filming the Easter egg scene, with the assistance of assistant director Gilmour, producer Charles Rowan and senior sister Julia, while presiding over the post-production work, he began to follow the public relations team who was not idle all the time. Participate in various social parties, and start holding "The Departed" film screenings.

As far as PR preparation is concerned, the team led by Bruce Rosenblum is like a dimensionality reduction blow to Hollywood in this era. Wayne is quite generous with PR funds and directly offered $5 million. The check, the money is indeed abundant for the current awards season, which is a bit surprising.

Bruce Rosenblum has plenty of public relations funds in his hands, and sometimes leads the team without Wayne. This expert in marketing and public relations in the circle, as time progresses, he begins to frequently shuttle to Beaver. Leigh Hills, the Hollywood area and Malibu. In this day and age, the Oscar game is far from lowering the bottom line because of the Weinstein brothers' gold-dollar offensive. But with some of Bruce Rosenblum's moves, the flavor of Oscar PR this year has begun to change.

You know, going back two years in time, the general public relations expenses of Oscar are only hundreds of thousands of dollars, and there are not even millions of dollars. This action by the director of Warner Bros. distribution has made the insiders feel for the first time. To what is called rich and powerful, and spare no expense.

"According to the academy, public relations and lobbying are manifestations of the will to free competition!"

On the beach of a villa on the beach of Malibu, Bruce Rosenblum and Wayne stood side by side, watching the guests who had begun to appear at the door of the villa as the sky slowly turned dark. As the host of the PR team, the Warner Bros. distribution executive held a wine glass and kept chatting with the men around him.

Wayne nodded in agreement, and said rather proudly: "In this circle where fame and fortune come first, how should the will to free competition be manifested? What can be used to provide protection for the will to free competition? Money! Great! pen money!"

At the same time as the two were talking, the bus of the party company had stopped on the lawn after being checked, and one by one, hot beauties of various skin colors and wearing bikinis began to walk out of the car one after another.

Villas, beaches, beauties, fine wines, etc., all because there is ample public relations money, which no one can deny.

The reason why Wayne is so generous is because he knows in his heart that with his own work plan for filming, superheroes will become his main type of work for many years to come, at least before the completion of the first stage of universe construction. Is such that.

Therefore, this opportunity is also rare for me. Although he left the impression that there is no shortage of so-called artistic elements in the movie, the fact is that the excessive investment in superhero movies will inevitably move closer to the mainstream commercial market. , which also means that in a short period of time, the golden statue of Oscar will hardly have any intersection with him.

"The first thing we have to guarantee is to get as many award nominations as possible!"

Bruce Rosenblum raised his arm, pointed to the guest car that had entered the villa area, and explained: "And these old whites are our biggest guarantee for the nomination, and they are also the objects of voting in the future."

In the face of the large amount of public relations funds that Wayne took out, no matter how good his personal relationship with the other party was, he had to let the other party know where the money was spent and what effect the money would buy. This was the basis of mutual trust between the two.

"Let's go, deal with these people first, and let's talk about the plan for a while later."

Patted Wayne on the shoulder, UU Reading Bruce Rosenblum handed the wine glass to the passing waiter, took the lead and walked towards the guest in suits and leather shoes, his face also began to hang at the same time Enthusiastic smile.

The arrival of a ** guest, two people have been guarding the door. In fact, Wayne has always resisted this kind of public relations friendship with obvious social attributes, especially surrounded by a group of potbellied old whites, constantly complimenting each other, he could not find any social fun in it. Where, it even gave him the feeling that it was not as good as the family gathering with the superstar neighbor a few days ago.

If you want a golden man, this process must be experienced. Although he spent millions of dollars in public relations, Warner Bros. also used its media channels to continuously promote "The Departed" by various means. The film appeared in front of more judges.

However, in fact, everyone knows Oscar's urination. Even if he spends a lot of money, the preparations for the award are quite sufficient. There is still no one who can guarantee the ownership of the most important golden statuettes. The participants in this game, All you can do is get as many votes as possible.

"Good evening, Scott, what a surprise to have you here."

Bruce Rosenblum took Wayne, hugged an elderly white man, raised a glass of wine and began to greet him for an unknown number of times tonight.

"You haven't made the time to watch The Departed? Hey, old friend, Warner Bros. got a new batch of new VCRs, and by the way, there's a collector's edition of The Departed, which will be mailed out tomorrow, tomorrow. Where you are, I'll "borrow" it for you to watch first. Yes, enjoy this **** fine wine and beauties, let's talk back..."

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