~： Four hundred and nine - old tricks

Not only is this "The Departed", Wayne has been trying his best to avoid the objective dissatisfaction from the first film of his debut.

The price of movie tickets in North America has not increased significantly, and even ordinary movie fans will not notice the increase in entertainment spending in the next ten years, but it is a problem that Wayne has been trying his best to avoid. , is 3d.

For some successful projects in his memory, the reason why the box office will be so exaggerated is that they completely take up the light of the 3D format. If you take a film that is successful because of the high price of 3D, put it in this year, there is a high probability The box office will be much less than expected.

This is a problem that exists objectively, and it is also a wake-up call that has always existed in his heart. After the entire series of "Harry Potter", the equally popular "Fantastic Beasts" is a typical example, with its high box office It is not clear how much credit 3d occupies in the game.

Especially after the truck driver's masterpiece "Avatar", 3D viewing has become popular because of this film, and all Hollywood production companies are happy to see it, mainly because there is no room for a substantial increase in the price of movie tickets. The 3D movie ticket, which is one third or even half of the ordinary ticket price, has once again raised the height that the box office can reach.

In fact, most of the early 3D movies were obtained through conversion, which can only be regarded as pseudo-3D at most. It is not that a cumbersome 3D camera was used at the beginning of the shooting, which means that the cost of the production company is still so much. However, the ticket price has increased by at least one-third, and the benefits inside are scary just thinking about it, not to mention, there is an even more scary imax!

So Wayne has been trying his best to avoid encountering those who have succeeded because of 3D in movie selection. In this era of superhero movies, 3D may be the only regret.

The Batman series is relatively easy to say, because the tone of the whole story is black, and most of the scenes in the whole movie also maintain the same dark tone. Originally, this series is not suitable for using 3d format, otherwise it will only bring the audience a blur. Clear pictures, and action shots that make people feel sick.

In addition to the Batman series, the other heroes in the back can only temporarily give up their delusions of 3D in principle. This is an objective factor. It can only be said that fortunately, what Wayne wants to make is a DC hero. If it is a Marvel hero Series, without 3d is the biggest loss.

After the arrival of a new working day, "The Departed" entered the sprint stage of pre-screening promotion at the same time. The distribution department of Warner Bros. chose a relatively traditional promotion model. Roadside billboards, posters in theaters and videotape sales rental stores, and the occasional trailer on TV.

On June 16, two days before the premiere of "The Departed", which may have been the eve of Wayne's film, Warner Bros. felt that such publicity was not enough, and simply began to make a fuss about the test screening word of mouth.

What happened by accident when "The Matrix" was released made Warner Bros. realize the importance of the Internet. Since the company's own Internet publicity department has not yet formed, the task of spreading "The Departed" on the Internet this time has once again fallen. to Daisy.

'Wayne's masterpiece on the aesthetics of violence, The Departed is so different, it's like a romantic epic for men, **** violence and large-scale shots, plus the ubiquity of the whole film The foul language did not affect the good viewing experience at all. On the contrary, because of the existence of these elements, a real world was presented to the audience! '----- Daisy, a veteran fan of IMDB.

Daisy's comment was like a storm horn, and immediately below another comment called Woody Beal. ''The Departed' is full of real flesh and blood, and it's a movie that makes you want to scream! ’

''The Departed' is maddeningly wonderful, and this may become Wayne's swan song in the field of R-rated films. As we all know, after this flesh-and-blood R-rated film, he will shoot again, which can only be a PG13-rated comic. Change superheroes, so this is destined to be a great work that fans of R-rated films should not miss! '-----Jerry Pinkman, a veteran fan of IMDB.

You must know that although "The Departed" held three previews, at the request of Warner Bros., the film critics and media who participated in the preview did not report too much forward-looking of this business card.

Now there are some real comments from fans about the movie, which instantly attracts countless young people who usually have the habit of surfing the Internet. In less than a day, the navy led by Daisy broke through the main base of IMDB, and more similar movies Comments began to appear in more website message areas.

[In other words, the best app for reading aloud and listening to books at present, Mimi Read, install the latest version. 】

When a large-scale movie promotion appeared on the Internet for the second time, the word-of-mouth about the trial screening of "The Departed" fans was also spread to Walt Disney for the first time.

Originally, Disney's "Ransom Storm" and Warner Bros.' "The Departed", these two upcoming films, chose the safest and most traditional way of publicity, and now they are destined to produce two films with fierce competition. Warner Bros. Starting to play with its own unique high-quality publicity channel, this is definitely not good news for Disney.

There are only two days left until the weekend movie premiere, and it is too late to do anything temporarily, so the main creative team of "Ransom Storm", which is vigorously promoting it, can only watch the explosive word of mouth of "The Departed". Rapid spread through the emerging platform of the Internet.

However, the competition between the six giants has formed a basic tacit understanding for so many years, and everyone will spontaneously maintain it to a certain extent. Generally, there will be no underhand means to tear their faces, and at least they can be guaranteed to be reasonable and legal.

And no matter how fierce the competition is, when the movie wins and loses in the theater market, normally, whether it is the winner or the loser, it will not chase after it. , was picked up by other companies cheaply, on the one hand, it was timely to stop the loss to avoid the subsequent entanglement and generate a lot of costs.

Of course, the various attacks before the film's release are inevitable. For example, in the past two days, some scandals about Wayne that have disappeared from the media have reappeared in the gossip tabloids, what men and women take all, violence and abuse of women, the relationship Wayne and Christian Bale have to say, etc., All are common.

In this regard, Warner Bros. is not a fuel-efficient lamp. In some gossip tabloids, a lot of drunken remarks about Mel Gibson were also turned over within a day, as well as the chaotic private life of the heroine Renee Russell, and suspected contraband. Wait, it has become a topic of attack.

It is especially obvious that no one can come up with solid evidence whether it is the dirty water of Wayne or the rumors about Mel Gibson and Renee Russell, so these have become news in the gossip tabloids.

"It's impossible for the public to feel disgusted with Wayne by just relying on negative news based on speculation." Ron Howard, director and producer of "Ransom Storm", and actor Mel Gibson, while talking Walked into a conference room at the Disney Building in Burbank.

In the conference room, in addition to the other cast members who have already arrived, there are several senior executives of Disney, and the director of Bowei Pictures, who is in charge of film distribution, and the first person sitting in the conference room is Walt Disney's new CEO Michael Michael - Ovitz.

It was found that Michael Ovitz was waiting here, and the two who came in were not surprised at all. "Ransom Storm" was a project initiated and promoted by the new CEO despite the opposition of the high-level executives. He understood that under the complex corporate structure of Disney, The only place where he can prove his ability to shareholders is to produce a successful live-action movie, which is related to whether he can secure his current position.

"Sit down, I'll wait for you."

Seeing the two come in, Michael Ovitz nodded to them. "Okay, let's start."

"The situation in our favor now is that Wayne Greenberg's "The Departed" has its main ambitions on the Oscars." After Ron Howard and Mel Gibson sat down, Boway, who was in charge of the film's distribution, Film executive John Brown, began to introduce the situation.

"I learned from the people who participated in the test screening that The Departed" does not have strong commercial elements. The whole film is full of f**k and other foul language, and there is no shortage of large-scale violent scenes. , and, this film, is one of Wayne Greenberg's rare works with weak storytelling.

Large-scale shots, frequent foul language, weak stories, scarcity of commercial elements, and the naturally narrow audience of R-rated films are all at a disadvantage compared to our "Ransom Storm". Basically, there is no any possibility of making up. "

His words didn't make the atmosphere in the conference room much better. Everyone knew that he only said half of what he said, and the more important things were usually put to the back.

"Cough, okay." He coughed and continued: "We have to take into account the impact of the Internet, no one knows how many young people can be mobilized into the theater by the propaganda on this new platform.

In addition, although the commercial elements of "The Departed" are not strong, the reputation of fans who have seen the preview is very strong. Warner Bros. deliberately created the illusion of Wayne Greenberg's last R-rated film. The power of the sentimental effect, I don't need to say that you should be aware of it. "

The whole conference room was quiet. These are things that are on the bright side. Everyone has some understanding of the general situation. Moreover, the test screening word of mouth has always had little influence on the box office of the summer season. It stands to reason that this schedule is completely the world of popcorn action blockbusters, and "Ransom Storm" is exactly such a movie.

"Ransom Storm" can be said to require big stars to have big stars, vases to have vases, supporting actors to have online acting skills, and the director's ability is unquestionable. In addition, the type of film is naturally suitable for this schedule, and the factors of big sales have basically been accounted for. All right, the worrying thing is straightforward, their competitor is called Wayne Greenberg!