~： Three hundred and eighty-seven - box office is the basis of all income

"Hollywood Draw(!

Shui Jun, this is the idea that Wayne immediately burst out when he first heard the Internet propaganda. Today, the Internet is still like a pure lawless place, and the effect of Shui Jun's propaganda is not too amazing.

Especially on imdb, the main position related to the film industry, the group of movie fans organized by Daisy easily occupied the air of public opinion, and various comments on "The Matrix" praised countless.

It's rare that, apart from the minor turmoil of the male lead, after the first weekend of the film, there were hardly any bad reviews, whether it was word-of-mouth among fans, or the professionalism given by groups such as film critics. The word-of-mouth ratings are all red.

"The Matrix" has well satisfied the viewing needs of various groups. In the eyes of film critics and other professionals, the film is full of thought, philosophical speculation, doomsday conjecture, etc. Thank you for the elements that can hit their g-spot.

Among the young movie fans who have seen it, it is relatively simple and straightforward. What they like to watch is the strong cyberpunk style in the film, the cool hero and heroine, novel action fighting methods, and more innovative special effects. use.

To put it bluntly, ordinary audiences don’t think too much about it. As long as the film can make most people feel refreshed with their family and friends on weekends after work, it is enough. This is the original intention of a purely commercial popcorn. Fans don't care if the movie has depth or not.

In comparison, the positioning of "Hulk" is a bit awkward. Its goal is indeed to make it into a commercial blockbuster. It is best to attract all potential movie fans in the summer. Handcuffed and shackled.

In the end, he could only carry the reputation of poor imitations. After the first day of painting, he successfully put a squib, and then was quickly abandoned by the market.

As the film was released a few days later, the biggest change that the members of the cast of The Matrix, which were promoted outside, was that there were more and more fanatical moviegoers, and every time they went to a city, they would be cheered wildly by the crowd.

Especially the film's hero lee and heroine Charlize Theron, the two of them have been completely popular these days. From the very beginning of the event, they had to introduce themselves. When they got off the plane, they were surrounded by a large number of fans. They only used a mere three day time.

When North American movie fans were completely intoxicated by Neo's cool style and Charlize Theron's charming body and face, they seemed to have completely forgotten the black material of the male protagonist. Countless young people rushed into the theater to watch the film again and again, as if at all I didn't take those gossips to heart.

All this is due to the lack of follow-up, Universal Pictures, the initiator, did not release more black material.

Perhaps the biggest factor holding back "The Matrix"'s box office rise now is the film's rating. An R-rated movie will inevitably affect the choice of many fans. The young group is not bad, but it mainly affects family fans.

Bringing underage children into the cinema on weekends, parents will definitely not take a look at R-rated movies, no matter how high the word-of-mouth evaluation is, it is useless. This is the greatest significance of the North American movie rating system.

The box office of "The Matrix" broke out, so it will last for a very short period of time, which is in line with the analysis of Warner Bros. executives, because most potential audiences have been rushed into the theater at the first time.

The next thing to do is nothing more than two points, maintain the scale of the film, continue to create social hot spots, let more passers-by and movie fans enter the theater out of curiosity and other reasons, and let the movie fans who have seen it watch it repeatedly.

Unlike the box office that broke out suddenly and then quickly declined, the sales of movie peripherals have always been hot enough. Many peripheral stores opened in theaters, Neo's windbreaker and sunglasses, and everything related to the hero and heroine have been sold out of stock.

"Warner Bros. sent me the rough stats, $48.9 million in peripheral income!"

Nina walked to the balcony on the third floor of the manor with the fax of the scene in her hand, pulled a chair and sat opposite Wayne. "The box office of "The Matrix" has dropped significantly after entering the working day. However, the sales of peripheral goods have remained hot. Warner Bros. and Nokia have temporarily produced a 150,000-dollar slider phone. It's sold out!"

"It seems that peripheral income will become the main profit point of the film!"

In front of Wayne was a typewriter, with Fendi the golden retriever at his feet. The dog vomited all night last night. After tossing for several hours, he couldn't sleep well all night, and the exhaustion on his face was clearly visible.

"No matter how high the box office numbers are, it can't compare to the income of this part. The difference between the two is not a little bit." Nina glanced back, Naomi Watts and the nanny were watching the children, so she deliberately suppressed herself. the sound of.

"According to the data we have investigated, the minimum sales profit of movies will be more than 30%, and this does not include those authorized, such as those authorized stationery and daily necessities, Warner Bros. Almost zero cost.

The best ones to buy are windbreakers, sunglasses, pendants and other things. The cost of mass-producing these is also not high, and the box office share is far worse than these. Once the movie peripherals are sold hot, the profit margin simply exceeds that in Mexico. Powdered contraband! "

Originally, Nina did not understand this aspect carefully before, and Wayne has never been involved in this aspect of income. Movie peripherals, licensing, video tape sales and leasing, copyright operation, etc. are the basic disks of the production company, and it is almost impossible. Let the main creative team have the possibility of profit sharing.

They would rather give big directors, superstars and big producers a high box-office share to stimulate the creative enthusiasm of the main creative team, rather than let the film's offline income be a little bit.

Now that I understand the huge profits, the assistant lady has some understanding of the production company's practice. Compared with the short-term profits of the movie box office, the profits that can be obtained from offline operations are too amazing, and they are also long-term profits. long-term gains over time.

"Nina, it's all based on the movie box office." Wayne lit a cigarette from the table, stood up and walked to the balcony, and stretched a lot towards the Beverly Park in front of him. "The box office of the movie is the foundation. The film does not have enough influence, and the offline income cannot explode."

"Yeah, box office is everything..."

The more Nina was exposed to, the more she learned about Hollywood studios. Now he can be sure that no matter what happens on his side, Warner Bros. will work hard to protect Wayne.

This is just "The Matrix". Although the sales of peripherals are extremely hot, they are still much worse than when "Batman: The Hour of War". , videotapes, image licensing, and even more lucrative toy licensing, have all held up pretty well.

Since Batman's release, the North American TV premiere rights have been sold for tens of millions, and the authorized toys developed in cooperation with Hasbro have maintained a very high shipment volume, which has brought Warner Bros. unparalleled revenue.

"No wonder Warner Bros. has been wanting you to make the second Batman movie quickly. The profit in this is amazing." Nina looked at Wayne's back with complicated eyes, as if she was looking at a lot of green dollars. "Unfortunately, we can't intervene in the DC comic series after all!"

Wayne didn't look back, looked at the gardener in the garden and shrugged. "Otherwise, why would Warner Brothers accompany me crazy?!"

This is the condition that Jeff Robinoff, on behalf of the board of directors, put forward to him at the beginning. He can do whatever he wants during the summer vacation this year. Warner Bros. is not afraid of the so-called willfulness, and he can cooperate with the company as he wants.

The premise is that Greenberg Studios cannot participate in any form of the DC series' comic-reformed superhero series.

It is really a "Matrix", and now "The Departed", to all the executives and board members of Warner Bros., sounded a wake-up call.

Wayne just wants to invest and participate in this kind of production. Who knows if he will have more and more appetite in the future after seeing the offline income like huge profits?

The company is absolutely unwilling and does not allow others to interfere with the horror income of the DC comic series. But what if Wayne makes a tough request in the future? With the greedy virtues of his agent, Jimmy, this is almost a certainty, not for Warner Bros.

They would rather give a large box office share than share the core benefits.

Therefore, when Wayne agreed and was willing to sign the contract, he would not interfere in the offline operation of the DC Comics superhero series in any form in the future, and everyone was relieved.

Wanting to shoot "The Departed" at the Oscars, Warner Bros. is willing to devote all resources to help with public relations without hesitation, and wants to arbitrarily arrange the release time of summer movies, Warner Bros. is willing to disrupt all publicity plans and accompany him to play games willfully.

Compared with the DC comic series, all these efforts are worth it, not to mention that Warner Bros. has confidence in this year's film and will not necessarily lose much money.

"Boss, Bruce Rosenblum wants me to inquire about other things." Nina shook her head vigorously, trying to drive out the pity that she couldn't get involved in the DC series See what he meant, Warner Bros. should be interested in acquiring IMDB, and I've already given enough hints. "

"Let them go." A cloud of blue smoke was exhaled, drowning Wayne's sight. "The acquisition of a website may not cost much, but if you want to expand the network cable, you need to burn too much money, which is completely unnecessary."

He didn't say a word. In his heart, he always felt that it would be better for Amazon to do this kind of thing. Internet companies don't have enough money to burn in the early stage. They only want a publicity channel, and there is absolutely no need to do that.

In fact, he also has a dilemma here. Jimmy contacted Blue Sky Animation Studio, and even acquired about 80% of its shares. People thought he was going crazy.

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