~: Two hundred and eighty-five - the perimeter of terror

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The AMC theater chain in the Santa Monica commercial center is still lively. The bustling crowd seems to ignore that it is about to enter the lunch time. Almost all the people who are queuing to enter the theater to watch the movie are excitedly discussing the plot with their friends.

Matthew Webb, who had just entered the theater, had to watch the screening of "Die Hard 3" for a while, then turned around and walked out of the theater. After Pete Imre checked his tickets, he pulled him aside. Hiding from the theater staff, he whispered:

"There's hardly anyone watching on my side, and if the movie isn't interesting, I'm sneaking up on you. You know, Pete, I'm a Bruce Wesley fan, not a traitor."

"Ok, I'll forgive you this time. The screening time of "Batman: Time for War" is very long. You must end it first. When you come to find me secretly, maybe you can still see the final battle scene."

Pete Imre waved his hand and followed the crowd into the theater.

Whether it’s North America or the Celestial Dynasty twenty years later, it’s never difficult to change the screening room after the movie starts. There are only a few people in a theater, especially when they are busy with a hot movie, there is almost no one dedicated to it. Staring at the cinema, it is more common for customers to switch rooms to watch movies without permission.

In the end, the only thing to worry about is the projection mode. Because of the emergence of 3D, it is impossible to watch without glasses. This phenomenon is much less.

In the large auditorium that can seat a hundred or dozens of people, the lights on the ceiling go out one by one, and a title advertisement appears on the wide curtain. Because there are many teenagers in the theater, these children are chatting and discussing movies with great interest.

After the routine opening commercials passed and the film entered the official screening, a low soundtrack sounded first, which, in conjunction with the seemingly inextricable darkness on the screen, instantly attracted everyone's attention.

The chatter gradually subsided, and Pete Imre suppressed his excitement. With the low background music, he watched the group of bats appearing on the screen.

A bunch of lights, like those used in a stage play, lit up on the swarms of bats. The orange cold light and the black fog that could not be dissolved around them, combined with the sudden change of the background music, the sound of the violin, the beginning of the film made people feel A feeling of breathlessness.

"Sure enough, Wayne Greenberg's movies are best enjoyed only on equipment in theaters."

Pete Imre couldn't help but admire, this feeling of going deep into the atmosphere of the film is definitely not something that a videotape can experience.

Without any long-windedness, as soon as the camera switched, it directly began to tell about the boyhood of Bruce Wayne and Rachel, which immediately attracted the attention of fans.

The two cinemas where two films are shown at the same time are completely different atmospheres at this time.

Although "Die Hard 3" has only a few viewers, it is not quiet at all. There are two couples watching the film while eating popcorn and chatting, as if they are watching TV in their living room. .

"Batman: Hour of War" next door is the complete opposite. Except for the first few minutes of the film, there are some bright colors. Since the story comes to the killing of the old Thomas Wayne and his wife, the theme of the film has completely darkened. .

There were no less than 150 people in the whole hall, and they were watching the movie quietly all the time. The dark and serious storyline, even the fans who came with their friends, did not have the desire to discuss, and just wanted to focus on the reception. The story down below is found on.

It is also a large investment and large production in the summer. Even if a movie is watched while chatting, it will not affect the viewing experience. The other one has drawn the audience's attention into the story in a way that the director is good at from the very beginning.

"Batman: Hour of War" can be said that even the sun is full of darkness and seriousness. From the beginning, it uses a profound theme to guide the audience's thinking, and at the same time let the audience grow up with Batman.

How much does the loss of parents in childhood, coupled with inner fear, affect a person? How do normal people get out of the shadows? Are superheroes who have lost their way in life and are as vulnerable as ordinary people?

There are too many questions to look forward to, so fans are not willing to waste even a second of footage.

"Hey, when did you come here!" Pete Imre was tired from watching, and just wanted to change his posture, he found his good friend sitting on the steps.

The film has entered the ending part. The whole film can be said to have no urine spots at all. It basically does not give fans a chance to take a breath. Although the plot is advanced according to the timeline, the editing is very tight.

"Shh!"

Matthew Webb stared at the big screen, put his finger in front of his mouth, and motioned for his friend to be quiet. "I came here about ten minutes ago. Well, I regret it. "Die Hard 3" is very good, but it's just ordinary summer popcorn, nothing new, and it's boring."

Pete Imre shrugged in the dark, and his favorite film was recognized by his friends, which made him feel an inexplicable pride.

Perhaps this is the joy of sharing.

The whole film is nearly two and a half hours. When Batman took the card on the big screen, jumped, and soared in the sky of Gotham City, before the lights on the ceiling came on, a violent sound sounded in the dark. applause.

The thunderous applause lasted for five minutes, until the theater staff came in to urge, and the fans lined up to leave.

"How's it going?" Pete Imre and his friends stood proudly as they walked out. "I'll just say watch a Wayne Greenberg movie, you can't go wrong, my God, this is the highest level superhero I've ever seen, did you notice that Batmobile, that's pretty cool! "

Matthew Webb nodded involuntarily, recalling Batman's equipment in the film with a look of longing. "Yeah, there are also bat armor and bat darts, my God, it's really cool, if only I could have a set of equipment like that!"

The state of the two of them represented the thoughts of most young people. From the moment they walked out of the theater, the most eager children discussed the outfit.

Obviously, all of this is in the calculations of Warner Bros. In the analysis of the marketing department, this film has a broad surrounding prospect, which is different from Wayne's previous films.

As the first particularly successful comic character, "Joker", although the achievements are historical, there are not many derivatives that may be made, and most offline profits are copyright operation and video tape trading and leasing.

Batman is different. In the investigation and analysis of the marketing department, this kind of superhero movie, especially the superhero that is most familiar to fans, if the surrounding profit works well, it is definitely not lower than that of animated feature films.

Pete Imre and his friends had just walked to the theater lobby when they saw the surrounding stores surrounded by crowds. They might have ignored them before watching the movie, but after watching the movie, the two of them changed directions almost at the same time and walked towards the theater. Surrounding shops.

The small space of the store was crowded with people. Bat armors, masks, capes, bat darts, and even Batmobiles that appeared in the film were parked in the middle of the store. Countless young people were staring at them. staring at.

"Unfortunately, even if we take out all the pocket money, we can't afford this car." Matthew Webb looked at the bright price above. The sky-high price of $250,000 is an astronomical sum for teenagers. .

"Interested in this car?" The clerk Simpson-Terry waited until there were fewer customers, then walked over to the two and asked with a smile. "This Batmobile is the rest of the crew for filming. It can be said that it is not for sale, so we will mark a sky-high price."

He was right, buying a second-hand car these days only costs a thousand dollars, and the reason why a prop car is priced at 250,000 is that you don’t want to be bought by others. of.

"Well, if you really like cars, we have a full scale model tank here for $29.90, of course, the car can't be driven!"

"Sir." Pete Imre finally reluctantly glanced at the car, turned to the clerk and asked, "If I buy Batman's full set of equipment, will there be a discount?"

"Of course, if you want a set, armor, cape, mask, darts, $199 can take them away."

After calculating the pocket money in his pocket, Pete Imre nodded reluctantly. "Yes, sir, I want a full set of Batman equipment. Please find me a set that suits my body. By the way, give me a model of that chariot too."

Matthew Webb looked at his friend enviously. He had very little pocket money, and he didn't have the habit of saving money, so he couldn't take out so much money at once, and finally just bought a model car.

When the two of them were holding a lot of things and were about to leave the theater to go home, they heard a domineering voice coming from the store. "I want this car, $250,000? If it still drives no problem!"

The young man who spoke was probably less than thirty years old. As soon as his voice fell, he immediately attracted all eyes, and everyone looked at him enviously.

"Okay, sir, please wait a moment." The clerk Simpson-Terry was sweaty. After he stabilized the customer, he immediately ran to the manager's office. It was not until more than ten minutes later that he ran back with the manager. .

In the end, the Batmobile was bought, but no one knew how they negotiated afterwards. It was destined to be a crazy move to spend hundreds of thousands of dollars for the movie.

"I've decided, let's see it again tomorrow!" Matthew Webb helped hold the equipment and turned to propose to his friends. "I didn't see it for more than an hour before the film. It's a pity. Maybe, I can discuss with my dad tonight, advance some pocket money, and buy a set of this equipment."

"Okay, I'm going to put on my full gear tomorrow and go to the movie."

It's not just the two kids who do this. Fans who walked out of the theater have more or less bought some movie accessories, not just one of the AMC theaters, but all of North America.

The film's box office statistics are not fast, but the real-time sales around the film are placed on the Warner Bros. CEO's desk before get off work at night.

"Yes, that's it, nice job!" Jeff Robinoff didn't look at the specific statistics, but directly focused on the final sales estimate. "More than $23 million in less than a day? That's right?"

"I'm sure, yes!" Bruce Rosenblum said with certainty. "Jeff, this is only a figure created in less than a day. Don't forget that the evening is the peak viewing period. Many theaters have already called and asked us to add peripheral goods!"