~： 224 - No Drop Box Office

"Hollywood Draw(!

Naomi Watts' unintentional teasing made Wayne realize the huge change in himself. He has unknowingly changed from the little director who was carrying the camera to the current one who puts interests first. capitalist.

The Hollywood circle has always only believed in money and fame and not in God, and this change is also a manifestation of his continuous success.

"Don't wait for the box office to come out, rest early."

Wayne shook his head, gently stroked the two sleeping golden retrievers, stood up and dragged the Australian beauty into the bedroom.

Leaning on the head of the bed, Naomi Watts asked him curiously. "Aren't you worried about the next weekend box office of "The Clown's Return"? I don't think any director can sleep well at this time."

"The huge and intensive marketing, the investment of a large amount of media resources, the various controversies caused by the film's scary incident, coupled with the huge screening scale, if the film's box office has such advantages, there will be surprises at the box office, I will wait. It doesn't make any sense, just go to sleep!"

After he finished speaking, he turned off the bedside lamp, and closed his eyes with the blond beauty in his arms. He believed that when he woke up, "The Clown" would stay in its original position.

Greenberg Manor gradually quieted down, and in a villa by the beach in Malibu, Los Angeles, Jeff Robinoff was sitting in the study, still waiting for today's box office report.

Under his auspices, Warner Bros. has done so much work in the past week. It can be said that it has frequently shot at media promotion. While biting on "The Shawshank Redemption", it constantly smeared it, and at the same time, it carried out its own marketing. means of constant media hype.

The purpose of all this is for the box office, so he can't sleep peacefully until he sees the result.

Sony Columbia is not a clay figurine either. They also smeared the crew of "Joker's Soul" a lot, but the news was covered up under the various hype of Warner Bros., which made the situation appear to be one-sided.

"It's already midnight, and the data hasn't come in yet?"

The study door was pushed open, and his wife, Bonnie, in pajamas, walked to the desk with a cup of coffee, put the hot coffee in front of Jeff Robinoff, and said:

"Is this film already in its second week? The situation is very good now, what are you worried about?"

As the wife of a film company executive, Bonnie also has a deep understanding of this circle, otherwise she would not have been able to marry her husband for 20 or 30 years, and they still have many common topics.

Jeff Robinoff took a sip of hot coffee, raised his arm and grabbed his wife's hand. "The company has very high expectations for this film. The market analysis department has conducted a detailed investigation. The box office potential of this film has not been released at all. You go to rest first, I will wait."

"I'll accompany you."

Bonnie sat down beside her husband, and her eyes naturally fell on the file on the table. On the first page of the document was a photo of a young man she knew was the Wayne Greenberg.

Director files like this are produced internally by every production company. Different from the information that can be obtained on the surface, the production company has much more detailed information. It contains not only the market analysis of the director's recent works, but also the personal prospects. Forecast and so on.

Jeff Robinoff also saw his wife's gaze, reached out and picked up the file on the table, put it on the bookshelf behind him, and explained: "This young man is becoming more and more important to the company, and his works have become He has become an important part of Warner Bros. revenue, and it can be seen from this thing that his level is still improving."

"Young people like this are too rare!"

Bonnie also understood this person's achievements, so she also sighed sincerely. "He seems to be a natural fit for Hollywood. From the moment he entered this circle, it seems that he immediately integrated into the industry without having to adapt."

At this moment, the fax machine rang, and she stood up and took down the fax and handed it to her husband who had been waiting for several hours.

From the moment he saw the first row of data, Jeff Robinoff showed a smile. After reading the short printed information, he took a sip of his coffee with satisfaction, and his gesture was like drinking victory champagne. .

"Good grades?"

Seeing his expression, his wife knew that he must be very proud of today's box office.

Jeff Robinoff shook the paper. "$20.16 million, this figure is higher than our estimate, it seems that the work of the previous few days was worth it!"

"God!"

Bonnie understood the meaning of this number and said in surprise: "This number is not bad at all compared to last Friday. If you don't count the early box office, it can be said that the film did not drop this weekend! It's unbelievable."

"That's right." Jeff Robinoff nodded. "Don't look at Wayne Greenberg's films that seem to be full of personal style, but just look at commercial achievements, he is already at the top level in Hollywood!"

Thinking of the director's increasingly terrifying business capabilities, he is grateful for his choice a few years ago. If he hadn't initiated the other party's project, he might not have taken over the CEO position so smoothly.

He let out a long sigh of relief. Warner Bros.'s project performance this year was not satisfactory, and there were doubts about his new CEO within the board of directors. Using all of its media resources, and even using the news resources of the parent company Time Warner through Kevin Tesuhara, he made a right bet again!

The current box office trend of the film will definitely make this year's performance a lot better. You must know that Wayne's films are profitable at the box office, only accounting for less than 20% of the total profit. For films of this nature, the advantages of offline operation are too obvious.

"What about The Shawshank Redemption?" Bonnie thought of the rivals that were officially released today.

"Ha." Jeff Robinoff looked at his wife who had been with him for decades, and suddenly laughed even more happily. "At around $4.7 million, the film only got $4.7 million on its first day of release with more than 2,500 theaters."

"$4.7 million?!"

Bonnie felt incredible once again, widened her eyes and asked, "Isn't the word of mouth from critics, the media, and movie fans who participated in the test screening, not well received? How is it possible..."

Hearing his wife's words, Jeff Robinoff threw down the fax and stood up to go back to his room to rest.

"Don't pay attention to those, we are not bad in the reputation of film critics, and the group that professional word of mouth can affect is definitely smaller than we imagined. Rest!"

Meanwhile, inside the Sony Columbia building on West Washington Avenue, core creatives like Paul Knight and the producer-director, who returned to the company after the premiere, were watching the statistics that had just arrived.

Even if they had to catch an early morning flight and lead the team out for a promotional campaign, Nikki Marvin and Frank Darabont were not sleepy at all, and neither of them could rest in peace without seeing first-hand statistics. .

"$4.7 million!" Director Frank Darabont's voice trembled as he looked at the others in disbelief.

Even if they knew that the box office on the first day might not be ideal, the huge reputation of the film still left them with a lot of hope. When the specific statistics came out, all their hopes were shattered.

"We have to figure out a way, Paul." Nikki Marvin's expression was cold enough to wring out the water. "The box office of The Clown Returns is several times that of ours today! If this continues, our screening size will be reduced after a week."

Paul Knight put down his fingers rubbing his brows, thinking about countermeasures all the time, but the more he thought about it, the more his head hurt, and almost all unfavorable situations were encountered.

"Go back and rest first. I will call the three major theater chains early tomorrow and ask them to ensure the screening scale of "The Shawshank Redemption" as much as possible. Now we must do a good job of publicity work. The box office has improved.”

Both producers and directors understand that this is the only job that can be done now, that their own films are not selected by the public, and it is meaningless to use any competitive means.

Both of them nodded dully, stood up and prepared to go back to rest. At least, there should be no more mistakes in the propaganda work.

When the two left the office, Paul Knight also took off his coat from the hanger, ready to put it on and go home to rest. But before he could leave the office, the phone on the table rang.

After he answered the phone for a few minutes, after putting down the microphone, a look of relief appeared on his face in an instant. The call was from the CEO of the book, informing him that in addition to the scheduled regular publicity activities, the company has given up the investment in the follow-up publicity and distribution of "The Shawshank Redemption", and is ready to stop losses in time.

Such a decision can be made in a short period of time, which shows that the CEO is extremely optimistic about the follow-up results of this film, and has basically given up the hope of turning the film over.

He understands that now Sony Columbia and Castle Rock Pictures, it should be all hope, is put on the awards season, on the Oscars.

If the film can win major awards, the re-screening after the Oscars may not be able to recover the cost through the halo of awards.

Paul Knight was not in a hurry to inform the crew of the news. He continued to put on his clothes and prepare to go home The company made this decision in such a short period of time, which showed that he had anticipated the current situation. A plan has been prepared in advance.

This should be a big blow to the core creative team of the crew, which is equivalent to the distribution company abandoning them directly on the day of release.

Instead of making the two people who just left more troubled, let them sleep well and tell them the unfortunate news after they set off to promote it.

After going downstairs and getting into the car, Paul Knight was still thinking about the data from the back of the car until he had exited West Washington Avenue, especially when he thought of the box office figures of "Joker's Soul", there was basically no decline. I felt a pang in my heart.

"Wayne Greenberg, you dark lunatic!"

The latest chapter address of Hollywood Drawing: https://

Full text reading address of Hollywood Drawing: https://

Hollywood draw txt download address: https://

Hollywood Drawing Mobile Read: https://

For the convenience of reading next time, you can click on the \"Favorites\" below to record the reading record of this time (Chapter 225 224 - Box office without a drop), and you can see it when you open the bookshelf next time!

If you like "Hollywood Drawing", please recommend this book to your friends (QQ, blog, WeChat, etc.), thank you for your support! ! ()