~： 215 - Marketing the Dead Man's Plan

"Hollywood Draw(!

"I have a marketing plan here."

Wayne squinted his eyes lightly, hiding the look of his memories. However, he still nodded towards Thomas Mendes, indicating that he did not intend to interfere in the other party's own work.

"I don't know much about the various competitions on the scale of movie screenings. Even Jimmy thinks about it more than me, so I don't worry about how to deal with each other."

Thomas-Mendez understood that he was scruples about thinking too much. After all, the two parties could be said to be in the honeymoon period. He picked up the coffee on the table, smiled, and said, "It's okay, Wayne, if you have any ideas, you can say it directly, Even if the plan is not mature, the PR department can try it out.”

"Okay, then I'll just say it."

He took out a cigarette from the cigarette case, and after lighting it, he began to recall and said, "In my understanding, a film of acceptable quality must be inseparable from the box office if it wants to get more box office. Large-scale publicity and marketing.

This is like a special product. Promotion and marketing is to advertise the product, so that more potential consumers can understand the product and become familiar with the function and function of the product. "

His words immediately aroused the interest of Thomas Mendes. Yes, movies can be said to be a commodity. Unfortunately, very few directors can see through this. More than 90% of directors are clinging to those **** arts and not letting go.

But none of them thought about it. If a movie can't generate any profit, how can anyone invest? In other words, for a film director, if the film produced cannot bring profit to the production company, how can someone ask him to make a film?

From that point alone, the distribution executive understood some of Wayne's recipe for success. The director is so clear-headed that countless people are touting the artistry of his films, but he himself always thinks about creating profits.

So no matter how artistic the content of the film made by this young director, how full of personal style the production method is, the dark core of the story, the analysis of countless social problems and distorted human nature, in his eyes, the film will always be a commodity.

Only after finding a way to get more people to accept the purchase of this product can it be possible to talk about art, ideas or other things.

Wayne pulled the ashtray in front of him, tapped the flaming cigarette with his fingers, and continued: "When it comes to marketing, I don't know much about it, but I don't know much about Joker and Jurassic Park. I have a summary after the sale.

That is, if you want to get more box office, or let more people buy this product, you must be able to cause a hot spot in the society, whether it is a good hot spot or a bad one, there will always be more people because Follow the trend, curiosity and other reasons to enter the theater. "

With these few words, several people in the office nodded directly, and the promotion of film marketing, to put it bluntly, was an act of trying to create topics, create hot spots, and attract public attention.

People who go to see "Jurassic Park" are definitely not watching the hero and heroine, nor is it any storyline. The reason why they go to the cinema together as a family is just the big lifelike dinosaur.

So at that time, there was a wave of archaeology in North America, and the whole society, whether it was children in elementary school or adults in society, were all constantly discussing the topic of dinosaurs. This is a proper social hot event.

Not to mention "Joker", which was arranged by Thomas Mendes. The special provocativeness of this film, except for a small group of rich people, makes all social classes full of contradictions go to watch the film crazily, and cause a big discussion after watching the film.

"But, Wayne." Jimmy asked very curiously, watching his client puff up clouds of air , even if you want to use the educational issues in the film to make a fuss, it's not realistic, right?"

"Do not."

Shaking his head with a smile, Wayne suddenly put away his smiling face and said very seriously: "A horror movie, the biggest selling point of this product is horror, scary, right?

I was wondering if there was a possibility if someone was scared to death from watching a horror movie! Will this attract more people's attention? If there is a trend that this film will be banned immediately because it scares people to death, will more people become curious and rush to find out while the film is still in theaters? "

Speaking of this, Thomas Mendes understood how to operate it. He could not help but slowly improve the plan in his mind, which can be said to be a very feasible marketing plan.

"Wayne, don't worry about the rest, leave it to the public relations department and the company's media." The director of distribution pursed his lips and said, "People who are going to die, follow-up media public opinion guidance, create tension, etc. Neither of us is a problem.

As long as the plan can be successfully implemented, it will definitely cost tens of millions of dollars to achieve the marketing effect of tens of millions of dollars. These things are not difficult to operate. "

To put it bluntly, this is still the same set of online virus marketing, but it is just a simplified version. The network distribution channels have been replaced by various media channels.

In essence, just like "Blair Witch", "cheat" more mass moviegoers into the cinema.

But some places are different. The reason why "Blair Witch" is drowned in saliva is because it is revealed as soon as it enters the theater. Everyone who has seen it will have a sense of anger that they have been deceived by the film director.

"The Clown's Soul" is different, because this is essentially a high-quality horror film, and as long as the plan is carried out, there are no stupid accidents, then no one will doubt the authenticity.

"Ok, then the follow-up questions will be left to you." Wayne nodded reassuringly. For a big capital like Warner Brothers, there is no such thing as a bottom line.

In order to evoke greater repercussions, they may even go too far, but that's not something they should worry about.

Seeing that the two of them were done discussing, Jeff Robinoff asked with concern: "How is the preparation of "Batman"? You can communicate with me at any time if you have any questions. This project is the highest investment of Warner Bros. in recent years. There must be absolutely no problems with it.”

"The preparatory work went very smoothly. Tim Burton is a good producer. Whether it is prop production, communication special effects, actor training, etc., he is watching."

Speaking of which, Wayne paused, remembering the bad experiences he had last time shooting in New York. "The main filming location is still in New York. After all, the advantages there are too great, and it is unrealistic to shoot with all the scenes. In addition, I will go to Hong Kong to shoot some scenes, and the Asian actors there are more convenient."

Jeff Robinoff nodded in satisfaction. "You can discuss this with Tim Burton, but you have to give me an approximate time for the completion of the production as soon as possible after the filming starts. The investment of this project is too high, and the promotion must be started as soon as possible."

In fact, Wayne didn't say everything. In his thoughts, if the communication with New York is not smooth, or there are other restrictions on the filming, he will immediately give up this plan, and he will never waste time in New York.

With the production funds he has, the cost of personnel and props will not be too much. He will immediately tighten his belt, try full green screen shooting, and synthesize all the pictures through post-production.

This idea is absolutely crazy, even if there are hundreds of millions of production funds, even if you tighten your belt and plan carefully, there is a high probability that you will end up overspending. Otherwise, Wayne will not pursue awards and will eat his first crab for the convenience of shooting.

"Well, that's it for today. If you have any questions, you can contact me at any time."

After talking about business, Wayne shook hands with several executives and walked out of the Warner Building with his assistants and agents.

Compared to Friday, which is still a working day, there is a bustling crowd of moviegoers in the theater at the beginning of Saturday morning. Most of them came to watch it because they saw a Warner Bros. ad.

'After "Joker", Wayne Greenberg directed another blockbuster work! ’

'Stephen King's 86-year-old American bestseller is adapted, and the classic story is on the screen! ’

Such simple slogans, combined with a neat movie poster, can be seen everywhere on outdoor billboards in Los Angeles. This is not an isolated phenomenon, almost every major city in North America is in the same situation.

There are still many other conventional methods of publicity. Since the film was released yesterday, the entertainment sections of major newspapers, and film-related magazines and paper media have all appeared on various promotional soft articles, as well as the opinions of major film critics who have been publicized. Movie recommendation.

Warner Bros.'s CNN TV station, although incomparable with the four major North American TV networks, can be followed by the 30-second trailer of "The Clown Returns" after the high-rated CNN daily news report.

After entering Saturday, the first-day box office of the movie also gave Warner Bros. confidence, and even professional TV stations such as HBO and TNT began to have movie-related information.

Both Wayne and Warner Bros. know that no matter how different the content of this film is, it is still a genre film, so it is necessary to use all available means to maximize the Fast speed drives fans into theaters.

At least in the first three to four weeks of the film's release, it will quickly absorb all the potential box office. The uncertainty of this kind of horror film is too great. As long as the box office plunges, the theater alliance will inevitably reduce the scale of the show on a large scale.

It is basically impossible for this film to stay in the theater for more than half a year like "Forrest Gump".

Even Wayne's goal is very clear. The first purpose of making this simple and easy-to-make film is to make money, and then to maintain his image of continuous success, improve his status in Warner Bros., and make it big after owning it. The absolute right to speak in big investment.

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