C225

Mr. Sun immediately organized people to meet him. On the one hand, he sent people to display a large welcome electronic screen, and on the other hand, he arranged the company's sanitation.

All of a sudden, it's too late to make welcome boards and banners, but Mr. Sun ordered that all employees must line up at the gate of the company to welcome them. He also asked all employees of the company to show their enthusiasm and positive attitude.

Soon, Xiao Xinyue and many of her colleagues came to the gate of the company. They lined up in two rows with an aisle left in the middle. Apart from the lack of flowers and red carpet, they really lined up to welcome them!

A girl standing beside Xiao Xinyue said to her with bright eyes: "I heard that the president of the group company is a handsome guy!"

"Is it?" Xiao Xinyue is a handsome man again! Just entered Jiahe, Jiahe's female staff is also this momentum.

"It's coming, it's coming!" Someone excitedly released the news.

"Applause!" President sun gives orders.

Everyone clapped their hands together. The scene was so funny. Xiao Xinyue remembered the scene of holding flowers and shouting slogans in primary school. She was so bored that she lost her mind. She thought of the happy time when she was a child in Chenghe

"Xiao Xinyue!" Xiao Xinyue suddenly heard president sun calling her in a low voice. She quickly back to God, only to find a tall figure blocking the sun in front of her, and because of their wandering, two mobile phones are still shooting!

The person on the opposite side is smiling. There is a kind of funny look in the smile!

"Xiao Xinyue! Come on Call the president He Qing walks behind Xiao Xinyue and whispers in her ear.

"President?" Xiao Xinyue fixed her eyes on the person in front of her. What? Is it su Mingzhe again? What a coincidence! Is the holding group of Xinhai Jiahe?

Su Mingzhe is still smiling. He looks at Xiao Xinyue and walks over with his entourage.

God, Xiao Xinyue stares at Su Mingzhe's back and pinches her arm. Am I dreaming? Shit! I thought I knew enough about Jiahe group, but I didn't expect that there was still an oversight. I forgot that Jiahe had just acquired several companies.

This, this is God helping me? Xiao Xinyue is still amazed! At this time, Sun Zong has accompanied Su Mingzhe to the reception room. Su Mingzhe asked what important work Xinhai had today. Sun Zonghui Daily said that a planning meeting for Kaile's "dream spring" advertisement would be held today.

"Oh, it's Keller?" Su Mingzhe asked.

"Yes President sun knows that Chairman LAN of Kaile company is Su Mingzhe's family friend, and chairman Lan's niece LAN Xinxing is said to be su Mingzhe's fiancee candidate.

"Well, I'll listen to your planning meeting!" Su Mingzhe is very interested, which is rare in the past. He seldom participates in the specific internal affairs of Jiahe group.

"All right, all right, I'll arrange it now!" Mr. Sun went out to make arrangements.

Xiao Xinyue was informed that 15 minutes later, an advertising planning seminar would be held in the conference room.

Xiao Xinyue quickly prepared materials and computers and came to the conference room.

When everything was ready and everyone was seated, she saw Su Mingzhe, accompanied by President sun, enter the conference room and sit directly opposite her reporting desk.

There was a cloud on Xiao Xinyue's face. She was afraid that her second job would be in danger!

Xiao Xinyue's face began to look ugly.

"Xinyue Be positive... " Mr. Sun is gently prompting in the opposite direction.

Then, President sun turned to Su Mingzhe, "president, can we start?"

"Yes!" Su Mingzhe looks at Xiao Xinyue with great interest.

The planning meeting started. At the meeting, Xiao Xinyue introduced her TV script of advertisement. In this script, she emphasized that the positioning of "dream spring" beverage emphasized by Kaile is the core of young people's thinking, and started the design of advertisement story around this core.

"The main plot of the TV advertisement" dream spring "designed by me is based on the love story of two young people.

The hero meets a local girl on a journey. The background is of course the natural scenery of mountains and rivers. The important thing is to have a clear spring. The girl brings a sweet spring for the thirsty hero, and the two of them plant the seeds of love. "

Xiao Xinyue said, seeing Su Mingzhe's smiling expression, Xiao Xinyue's heart is even more bottomless. After meeting again, he always has a cold face. These days, he has turned into a smiling mode. I'm afraid it's not a trick?

Xiao Xinyue had no choice but to look at Su Mingzhe, so as not to disturb her thinking. She continued: "then, as soon as the picture turns, she turns to the modern city. The background is the neon city. The girl in the mountain has changed her hairstyle and clothes. She is wearing modern clothes and walking in a strange city. She is very lonely."

"At this time, she suddenly stood in front of a man, holding a" dream spring "and gave it to the girl. This man was the previous hero. The girl was moved to tears, and they hugged each other to freeze the background. Then the brand image of "dream spring" appeared, and the advertisement words were put out: "dream spring, let me have a sweet life!" It's over. "Xiao Xinyue introduced it and showed it with a slide. After the show, she is waiting for your comments.

With Su Mingzhe's approval, Mr. Sun asked everyone to take turns to express their opinions.

He Qing first said, "is this story too conventional? It's a drink advertisement. I don't know. I thought it was a diamond ring advertisement. I don't think it's a suitable topic. "

Xiao Xinyue explained that "Kaile company emphasizes the positioning of" dream spring "and its customers are young people. Young people are generally energetic and full of vitality, but" dream spring "drinks are different from carbonated drinks. It doesn't have strong taste stimulation like carbonated drinks."

"As soon as you drink it, you will know that this drink tastes mild and fragrant, which makes people feel very sweet. So we can't make" dream spring "into a sports drink. How can it position young people? It's love. This positioning is in line with the characteristics of "dream spring" products. It's mellow, beautiful and memorable. It can also form a selling point among young people. "

Mr. Sun listened to Xiao Xinyue's explanation and nodded with satisfaction.

"You all have your opinions!" Mr. Sun said to others.

It's hip-hop man's turn, hip-hop man said, "I think this design is very good. At the beginning, it's like a story, and you can't see what kind of advertisement it is. It will arouse people's interest. At the end, the plot is touching. At the most touching time, there is an advertising brand, which is easy to accept."

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