Chapter 12

"Coke."

Lena answered truthfully.

"This is a brand new beverage developed by crescent college. Mr. Antoine, do you think this beverage will be popular after your own experience?"

"Well... At least I'll pay for it."

Antoine nodded. This drink is really magical and seems to be addictive. If there are proper publicity and channels, it will be sold well.

"That's enough. Our purpose is very simple. Mr. Antoine, we hope to entrust you with the production of this beverage and sell it. We will give you a certain share according to the sales volume. Of course, we will pay you in advance for the advance investment to develop the production equipment."

According to what Lena learned, a conventional alchemy workshop can produce 200 bottles of coke every day after setting up the production array. Although the quantity is not much, it is enough to open the channel at the initial stage.

On the other hand, even if Antoine's Alchemy workshop goes down again, he also has a certain sales network. The shops he cooperates with may be nearby drugstores or small shops.

You know, it's a compulsory course for every shop to find a stable supplier of alchemy products. Antoine's Alchemy workshop has not closed down for so many years, and it must be inseparable from the help of some regular customers.

"Production?"

Antoine scrutinized the drink in his hand and fell into thinking.

In the past, he often received similar orders. The other party entrusted him with the production of the formula, but most of them were ordinary alchemy products. At present, this drink is quite mysterious. Will the other party really trust to give it to his own production?

"Do you have a patent for this?"

After thinking about it, Antoine asked.

Although he doesn't care about the world, Antoine still knows that crescent college is not in a good condition recently. They want to make their own drinks just to make money to subsidize the school's expenses.

In this world, most inventions and creations will be patented in the wizarding Association. Just like papers, if others want to use them, they must reach an agreement with the patent holder and pay the relevant fees. If they violate the agreement, the patent holder can file an arbitration and claim huge compensation.

There have been several famous cases in the past, and the amount of compensation finally reached is amazing.

So Antoine asked, trying to make sure it belonged to crescent college.

"Not yet, and I'm not going to apply for a patent. To be honest, I'm going to apply for a trade secret project for this cola drink."

Lena replied that his speech shocked both Claire and Antoine.

"Wait, wait, you didn't say that before."

Claire was a little flustered. She thought that Lena would apply for a patent and then mass produce it. But now, according to his idea, it seems that she doesn't have such a plan?

The concept of trade secret is naturally clear to Claire. It's like the magic of mages. If they submit their magic to the magic association, they will be equivalent to applying for a patent. If other mages want to learn, they need to pay the creator, but the model construction of the magic must be made public.

Some mages choose not to submit a spell to the magic association, so the spell will not be protected. If other people steal it by some means, the creator will have nothing to do, but correspondingly, the spell is secret.

Of course, trade secrets will also be protected. If someone tries to steal them, they will naturally be punished. Moreover, the holder does not need to make it public, and as long as the holder or agent is still alive, they can always be protected.

"I checked the relevant laws. If I apply for a patent, then the formula of coke needs to be disclosed. At the same time, the validity period of the patent is only 100 years. If it is changed into a trade secret, it is indefinite and the formula can be hidden."

Leiner explained leisurely, but this reason obviously can not convince the two people.

"But the formula of this thing is not difficult. If the paper is published, then everyone can copy it. What's the advantage of taking it as a secret?"

Claire said that before he came here today, Lena had already sent out his paper, and he would get an answer in three days at the latest, and the paper would also be available for reference in the Treasury of the magic association.

That is to say, in any case, the existence and production method of that mysterious gas will no longer be a secret.

"I also think little Claire is right. What if someone imitates it?"

Antoine asked, but these questions didn't get in the way of Lena.

"Ladies and gentlemen, I don't think you know what brand value is."

Lena thought about it and put out the most classic marketing theory on the earth.

"If we make public the formula, then everyone can drink the same Cola made according to the formula. Naturally, some people will attack us with price war or other means. But if we hide the formula, even if others analyze the ingredients and make a fake copy, as long as we don't admit it, then it will never be" cola. " Do you understand? "Both men were silent when they heard Lena's words.

Claire had only considered the legal supervision before, but did not realize the nature of coke as a commodity. For a commodity, the formula should be the biggest secret. At this time, after listening to Lena's words, she suddenly realized. Then she soon remembered that the headmaster was originally the prince of the business empire, and she must be proficient in this aspect.

How cunning these businessmen are!

Antoine admires this man's foresight. The products have not been put on the shelves yet. He has considered the competitors' affairs and has a relatively stable strategy, not to mention being able to develop this charming beverage. Who is he?

Lainer does not think that the businessmen in the world are stupid. The primary commodity economy has begun to take shape. Even because of the convenient transportation mode, cross continent trade has already appeared. Many regions have transformed from self-sufficient agricultural economy to commodity economy with regional advantages.

It's nothing new for big chambers of Commerce to steal secret recipes or buy patents, and then rely on their capital reserves to fight a price war to crush small businesses and occupy the market. Even Ian Gray's family is quite good at this, but in Lena's view, these means are too young.

On the earth, the flavor of cola is naturally unique, but it is the special marketing method that really makes it popular in the world. Lena from the earth can think of several familiar marketing cases just by his memory. One of them is that he is ready to apply it to the promotion of cola.

"Mr. Antoine, I think you can look at the cap in your hand."

Lena said, let Antoine look at the cap with a puzzled face, Claire also curiously approached.

I saw a sentence engraved on the small cap with metallic luster.

Another bottle.

www.novelhall.com , the fastest update of the webnovel!