Chapter 995： academic seminar

"Doctor Ling." At the end of the day, the representative of Duke Medicine caught up with Ling Ran, and his counterpart was Huang Mao of Changxi Pharmaceutical Company.

They snatched the opportunity to pay the bill, toasted and brushed their faces, and also invited representatives of the local pharmaceutical company to speak better at this moment.

"Speaking while walking." Ling Ran's expression did not change at all. He is always full of people with all kinds of intentions. Even in kindergarten, there are parents who want to use pork ribs for a baby doll. After becoming a doctor, the thoughts of medical representatives have even surpassed Ling Ran. Processing range.

In this regard, he has always been laissez-faire. You cannot decide what other people think and prevent others from acting. Therefore, just ask the other person what to do and not what the other person wants.

Duke Pharmaceuticals is a world-class pharmaceutical company, and its scale in China is not small. However, in the face of doctors, the representatives of pharmaceutical companies are always humble and flattering, especially in the face of Ling Ran.

A few medical representatives followed Ling Ran closely, leading the way, and said, "I heard that Dr. Ling has performed another particularly good operation today ..."

"Which one?" Ling Ran interrupted him and asked specifically.

For the evaluation of the operation, Dr. Ling is serious.

Duke's medical representative got stuck immediately. This compliment was originally a universal compliment. Where can anyone tell which specific doctor?

"The first one in the afternoon ..." This is the only operation he knows today, so that Ling Ran would not get stuck again after being questioned.

Ling Ran "Oh", but did not respond.

"Am I ... wrong?" The medical representative led by Du Ke is slightly older, about 35 or 6 years old, and the impetuous spirit has gone, but the IQ has not improved with the increase in the amount of alcohol.

Ma Yanlin was thin-skinned, looking at the other party ’s toasting, saying: "The first operation in the afternoon was not broadcast live, and you were not on the scene, so you are hearing the story. Generally speaking, Dr. Ling praised this kind of Too responsive. "

"Oh ... yes, yes, I'll pay attention next time ..." After the medical representative said, I can't wait to give myself a slap.

Ma Malin always shook his head, "You are not a doctor. It doesn't matter if you like it, let's talk."

"Yes, yes ..." Du Ke's medical representative responded a few times, took a deep breath, and reentered the process he was familiar with. "In fact, what I said is still a little related to what we just talked about. Yes, Dr. Ling, we will have an academic conference at Yunhua next week. Would you like to be present and give a speech, of course? Of course, the relevant manuscripts and car and horse fees will be performed in accordance with high standards ... "

"What will happen?"

"It's mainly the promotion of our sutures, and Dr. Ling also uses our sutures, right."

Wu Lingran recalled it and said, "It was useful."

"Eun, thank you Dr. Ling for your continued support. Our idea, if Dr. Ling is willing, you can perform one or two operations with sutures on site and explain the operation. If you can bring a few words about the characteristics of our sutures , Then it ’s best, if it ’s not convenient, it does n’t matter. ”The medical representative pays attention to Ling Ran's expression, and he pays attention very much.

After a short pause, the medical representative said, "In general, we just provide a platform for Dr. Ling. Whatever you are willing to say, what you are willing to say. There is only one small requirement. Do n’t mention us as much as possible. It ’s better not to mention any other pharmaceutical company, we can do it. "

Master Huang Mao laughed and added a sentence, "It's better not to say bad things about them."

Wu Lingran stood still: "Whatever you want?"

"Yes." Du Ke's medical representative nodded quickly.

This is the standard treatment for senior doctors. In China, large pharmaceutical companies such as Merck have more than 10,000 so-called academic seminars for doctors every year. Naturally, so many academic seminars cannot do proposition writing, and proposition writing is meaningless. .

People are rebellious. If the pharmaceutical company is engaged in advertising seminars, the little doctors may be out of curiosity, maybe for a few free lunches, and they will go to a few games. High-level doctors will definitely go away. Less.

Therefore, the academic seminars of pharmaceutical companies have developed to this day, and they have basically become academic seminars. Of course, there are routines.

For example, Duke invites Ling Ran, also because Ling Ran often uses their sutures. Then they asked Ling Ran to do a demonstration operation and give a related lecture. As long as Ling Ran said with their sutures, it was already a subtle advertisement.

This is like a video of cooking. If Haitian's soy sauce and Wife's Chicken Essence are used in it, then those who learn to cook with the video will need to consider these two brands if they need to buy soy sauce and chicken.

In the operating room, the gap between materials and instruments is even greater. If beginners are not constrained, most of them will start by copying the experience of their predecessors. No one will be okay to replace a product from the beginning. Especially novices, if you are not sure, you can replace high-gluten flour with low-gluten flour. When the surgery cannot be done, it is really impossible to get off the stage.

As for speaking, a doctor is familiar with a technique and has his own thoughts and ideas. He has started to select and replace his favorite equipment and equipment supplies, and there is no loss for pharmaceutical companies, especially for large pharmaceutical companies. There are many types of products, not to mention that the meat is rotten in the pot, after all, the brand effect exists.

Ling Ran rubbed his chin a little hesitantly. He originally tended to go out of the hospital for surgery such as flying knives, and participated in academic conferences in the city ~ www.novelhall.com ~ By the way, two surgeries are optional. After all, save the effort of flying around ...

However, if only two operations are performed, the amount of surgery is smaller than that of flying knife. Ling Ran can't help but think about the time saved and where to allocate it.

"Dr. Ling, now a well-known doctor, are willing to give lectures at academic conferences. This is also the way to let everyone know you. Otherwise, doctors usually stay in their hospitals and want to know. I know more people before I can introduce more patients and have the opportunity to go out for teaching and surgery. "Teacher Huang Mao also lingered in front of Ling Ran for two or three years. When he spoke, he said that Ling Ran interested topics.

For doctors, fame and fortune are inseparable. Well-known doctors will naturally be beneficial, but favorable but not necessarily famous. This makes doctors' pursuit of fame and fortune favored from the beginning.

Famous doctors must first become famous.

In modern society, it is totally meaningless to rely on word of mouth of a patient to become a famous doctor. Perhaps this is also the origin of the modern doctor-patient relationship withering.

Master Huang Mao knows very well that Ling Ran is the type of person who likes surgery. In a few words, Ling Ran understood the meaning of attending an academic conference.

"Well, I'll take a look." Ling Ran thought about it, and asked the medical representative next to Du Ke: "Any topic is OK?"

"Yes, you can say anything." Du Ke's medical representative smiled humblely and promised to be extremely happy.

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