Chapter 2251： The battle of turning over

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Disney has always been a very special presence in Hollywood. It started out with animation, and then started to contact the distribution department on its own. After Michael Enas took over in the 1980s, it ushered in its heyday and seized the home video. The opportunity to rise, became a member of the eight major Hollywood studios at that time, and has maintained this advantage until now. The reason why we say that Disney is special is that unlike several other large film companies, it has never been funded by a consortium, because Disney itself is a huge consortium! This gives Disney more freedom in decision-making and a broader prospect in terms of development.

At present, Disney has the world's most developed distribution system and the most complete peripheral operation system. These two links are both crucial parts of the film industry, which also makes Disney in a leading position in the competition.

But after nearly 90 years of development, Disney has missed a huge development opportunity this time, falling behind its competitors in the Internet age. Success is Michael-Inas, and defeat is Michael-Inas. Although Disney has reached its heyday in the hands of Michael-Inas, in the strategic struggle in the Internet age of the 21st century, the self-proclaimed Michael-Inas But bit by bit, Squid has squandered Disney's lead.

What happened after that couldn’t be clearer. After being snatched by Eleven Studios and snatched away by Pixar, Disney ushered in the darkest time in the past three decades. Last year, it even ranked second to last among the seven major film companies. , just won the struggling Universal Pictures, which is also the lowest point for Disney in recent years.

However, Robert Iger has never been a person who easily admits defeat. Although his indecision and looking ahead directly led to the fatal mistake in the transaction for Pixar, such a personality is always on the verge of falling apart. Is a very good pot will.

On the one hand, Robert Iger is trying his best to sort out the interpersonal relationships inside and outside Disney, and on the other hand, he is trying to bring Disney back on the right track. After missing out with Pixar in 2006, take a look at Robert Eagle's actions in recent years. First, he consolidated the box office strength of the "Pirates of the Caribbean" series and made up for the slump in the animation field; then completed with Eleven Studios. The cooperation agreement around Pixar animation, and then a cooperation agreement with Lighting Entertainment, won a breathing space for Disney; and then restored the relationship with Eleven Studio. Although it is not a harmonious partner at present, at least it is no longer tense On the last day of 2009, Disney successfully acquired Marvel Entertainment for $4.24 billion, and the "Iron Man" produced and distributed by Paramount fired the first shot of the recovery of Marvel's heroes, but After that, the adaptation and distribution rights of Marvel's works will be decided by Disney. At present, works such as "Captain America" and "Thor" are also in the pipeline.

Although Disney's recovery momentum has not improved much in the past three years, this process can also be seen as a brewing time for hard work. After entering 2010, Disney finally sounded the horn of counterattack, allowing people to see this The figure of an all-powerful giant standing up again.

Looking back, News Corp. has suffered a series of blows, but it still persevered tenaciously. Now, under the leadership of Rupert Murdoch, I am looking forward to a day of comeback: Universal Pictures, 20th Century Fox, too, entering the second After the eleventh century, it has experienced a long period of slump, but it has never been shaken to its foundation. It has always held a place among the top film companies. It seems easy to not see Eleven Studio surpass them, but to see Lionsgate. , Summit Entertainment, even if they keep working hard, they still have a long way to go from the top film companies. Even Eleven Studios is the same, and there is still a big gap in the two major areas of peripherals and distribution.

It can be seen that the real large integrated companies will definitely not surrender so easily. Moreover, Disney has never been in danger of bankruptcy or disintegration, so the strong return of Disney this year is also expected.

In early March, Disney launched "Alice in Wonderland". It is worth mentioning that this work was a proposal that Disney took from Eleven Studio. At the beginning, Eleven Studio had the intention to shoot this work, but In the end, Eleven Studio chose to cooperate with Warner Bros. to develop "Inception", and then the script came to Disney.

Disney invited Tim Burton to cooperate with Johnny Depp, and joined Anne Hathaway and Helena Bonham Ten, investing $200 million to build it. After the film was released, it showed a good performance at the box office. Very strong competitiveness, and completed the feat of three consecutive North American box office charts, which made a good start for Disney in 2010.

"Iron Man 3" kicked off this year's summer season. Although the current adaptation copyright of "Iron Man" is in the hands of Paramount, since Disney acquired Marvel, the two parties will play the role of Iron Man in the future. Cooperation on image development, such as "Iron Man 3", which has been put on the agenda, will be produced by Paramount and distributed by Disney. Therefore, the success of "Iron Man 3" is also contributing to Disney to some extent.

"Iron Man 3" did not disappoint Paramount and Disney. Its premiere box office of 128 million splendidly kicked off the summer of 3010, and successfully completed the title reelection. It was released in just two weeks. The cumulative box office has reached 210 million, and the results are gratifying.

In 2010, the animation, which is the foundation of Disney, officially announced its return to the arena. This is the decisive moment that determines the success of Disney's turnaround battle. Two years ago, Disney signed a cooperation agreement with the newly established Lighting Entertainment. The two parties shared resources and cooperated with each other. This summer, the first work "Despicable Me" developed by Lighting Entertainment was finally completed and will officially land in the North American market. The success or failure of this work also maintains Disney's development plan for the next three years, and it can even be said that this is a key battle for Disney's revival.

The reason why I say this is not only because "Despicable Me" is a 3D computer animation that Disney has high hopes for, created by lighting entertainment with excellent technology and excellent innovation, but also because the summer animation war in 2010 occupied half of the country!

As I said before, DreamWorks, like Disney, has been on the decline in the past two years. Although DreamWorks has a "Kung Fu Panda" support scene, Pixar relies on the three works "Ratatouille", "Ratatouille" and "Kung Fu Panda" cooperating with Eleven Studio. "Robot Wall-E" and "Flying House" easily dominated the North American animation market, making the decline of DreamWorks and Disney even more unbearable, and even Blue Sky Studio has come from behind.

But this year, in the absence of Blue Sky Studio, DreamWorks took the lead in counterattacking. The success of "How to Train Your Dragon" came first, and the action of "Shrek 4" to hit the summer season was undoubtedly attracting much attention. The second 400 million-level cartoon, the "Shrek" series has no doubts about the audience's attraction, and this time DreamWorks also announced that the fourth is the end of the series, which will also lead DreamWorks back to to the ranks of the Triwizard.

Although DreamWorks ended the cooperation with Paramount and reached a distribution agreement with Disney, in the agreement, the distribution rights of cartoons still belong to Paramount, and the distribution rights of live-action movies belong to Disney. Therefore, the real significance of these two cartoons is not to bring benefits to Disney, but to allow DreamWorks to regain the qualification to compete with Pixar!

Naturally, Pixar will not be absent from the spectacular scenes. With the three-game winning streak in cooperation with Eleven Studios, Pixar brought the work "Toy Story 3" this year. In fact, this work was included in the production plan as early as 2005. However, after Eleven Studio acquired Pixar, due to the copyright time limit, it was not urgently moved to the schedule. This is why there have been three films in the past three years. The advent of completely different works, until this year, "Toy Story 3", which has been brewing for a long time, finally landed in the North American market.

In fact, in Pixar's work library, so far the "Toy Story" series is the only one that has produced a sequel, which also shows the strong popularity of this series among fans. This year's "Toy Story 3" It has undoubtedly attracted the enthusiasm of fans It can be said that it is evenly matched with "Shrek 4".

DreamWorks and Paramount's "Shrek 4", Illumination Entertainment and Disney's "Despicable Me" Pixar and Eleven Studio's "Toy Story 3", all three animation works landed in the summer of 9010 , which detonated this year's animation market in an instant, and became the most suspenseful victory or defeat in the summer season.

Of course, all major companies are sensible people. It is impossible to put the same type of work on the same week to face it head-to-head. Then the result will definitely only hurt the enemy a thousand and lose eight hundred. Therefore, the schedule of the three cartoons is very interesting. "Shrek 4" chose May 21, "Toy Story 3" was scheduled for June 4, and the release time of "Despicable Me" It is June seventeenth.

The release times of the three works are separated by a week, which is not too far apart. They will all face each other in the third week of their release, but at the same time they will not be too close, and they will compete for the animation market. This arrangement also invisibly magnified the competition among the three cartoons several times, making June 2010 an official animation war, which reminded people of the "Little Three Battles" two years ago. What kind of results the competition and internal friction will lead to is eye-catching.

The smoke of "Iron Man 3" is still in the air, and "Shrek 4" has landed in the North American market, officially announcing that the long-awaited animation war has begun!

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