Chapter 1966： Consecutive championship

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In today's American music scene, there are a large number of singers who can be called big names, and their popularity, appeal, and awards should not be underestimated. However, in the slump of the entire music market, it is difficult for these big-name singers to effectively re-mobilize the enthusiasm of the audience. In the past five years, only Evan Bell, Fifty Cents and Lear Wei have sold more than one million a week. Well, this data shows the downturn of the entire music market. There are not many big-name singers who released new albums at the end of 2008, Britney Spears, Beyonce, Kanye West, Guns and Roses, Pick Up Choir... But none of these big names are Being able to show enough competitiveness, the best performer is Britney Spears' strong comeback "Circus," which sold 100,000 yuan on the first Friday.

In fact, the two groups of singers who performed the best during this period should be / and Taylor Swift. The former released an album after eight years without extensive publicity, and even the sales channels were very limited. In this case, 800,000 sales broke out in the first week. This data can be proudly recorded in the past five years. Lingshen Top 10: The latter, as a newcomer, is in a period of strong upward trend. The second album sold 600,000 in the first week alone, which is much better than the results of other big names.

Evan Bell overwhelmed this large number of competitors and successfully completed the nine consecutive championships at the end of the year. Not only can it be seen that Evan Bell is now leading the way, regardless of the menacing Kanye West, Beyonce, who still avoided the limelight and hoped to achieve good results, failed to threaten the status of Abel's father in the end, and it was a warning: that is, music comes first.

Look at Evan-Bell, and then look at /, they have a common feature, that is, the album quality is good enough, they do not deliberately close to the market, do not deliberately cater to the audience, they just work **** their own music path, and the market The rewards for them are absolutely plentiful.

For comparison, Beyonce, Britney Spears and Kanye West, the three most popular singers, ended up selling only around 450,000 albums in the first week. In terms of popularity, it is a very good result, but it is not enough to see behind Evan-Bell and /.

It can be said that the album war at the end of 2008 has once again proved an iron rule in the past five years: as long as it is really good music, the market will pay handsomely. Following the rise of independent films in the film market, independent forces in the music market have also begun to accumulate strength.

This is the real revelation after Evan...Bell vs. Kanye West and Evan-Bell vs. Beyoncé.

After entering 2008, the entire music market is facing a downturn in the New Year. In the first week of the new year, except for Evan Bell's album "Five", there is no album that can surpass the 100,000 threshold in sales. After the competition, what greeted the new year was nothingness. "Five" completed his ten consecutive championships with no suspense and ease.

Originally, people were still full of expectations to see whether the "Five" could create miracles under heavy pressure. As a result, Evan Bell was not challenged and completed this feat without any effort, thus making Evan Bell history. The first artist to have four consecutive albums in double digits.

The same slump continued for three more weeks, and it was still the same situation: No album except "Five" sold more than 100,000 albums, which made "Five" surpass "Three," to win the championship for 13 consecutive weeks , and "Two" tied for Evan-Bell's second-most-week-winning album.

After experiencing the stormy seas in the first nine weeks, "Five"'s pace of winning the next championship seems very easy. History has been made, and people are beginning to look forward to new records. The album "Four" has won the title for 19 consecutive weeks. Can "Five" be revised? After all, it won't be until March when big names like Old, the Black Eyed Peas, Amy Nam, Green Sun and others will release a new album, which means there's still a full five to six weeks to go" Five" to complete the hegemony, so breaking the "four" record does not seem to be a problem at all.

But then the accident happened, and the "Juno" soundtrack was officially released in the fifth week of January.

The original soundtrack of "Juno" is very special, although it is not a musical movie, but Evan Bell wrote all the songs for the whole movie. And the soundtrack in the "Juno" movie also left a deep impression on all audiences, and this time it even caused more discussion than the direct feeling of the picture.

As we all know, Evan Bell once relied on "Brokeback Mountain" and "Perfume" to win the Otarska Award for Best Soundtrack for two consecutive years, but the soundtrack of "Juno" is not pure music, but songs, Evan ... Bell not only needs to spend his time on the melody, but also on the creation of the lyrics. It's not an exaggeration to say that the "Juno" soundtrack took away another album written by Evan Bell, but in this album, Evan... Bell himself sang only one theme song "All I Want is You" .

Because the original soundtrack of the "Juno" movie is so good, both "Rolling Stone" and "Entertainment Weekly" have published special features to analyze the songs in the movie, which reminds people of the original "Brokeback Mountain". Therefore, although "Juno" is not a musical movie, it still officially released the soundtrack, just like "High School Musical 3", "Mamma Mia" and "Twilight".

After the release of the original soundtrack of the "Juno" movie, it was enthusiastically sought after and became the most beautiful sight in the sluggish music market at the beginning of the year. The soundtrack sold 580,000 in its first week on the market, surpassing Evan Bell's own "Five," which topped the Billboard Albums Chart for the fifth week of January.

When the list came out, all the media were in an uproar and reported with the headline "Evan beats Evan, 'Juno' ends '53 consecutive championships...'", which was really too lively .

Originally, people were rushing all the way to the coherent record of "Four" because of the "Five" meeting, but who knows, it turned out that Evan Bell himself defeated himself. The movie soundtrack became the terminator, putting the number thirteen on the consecutive weeks of the album "Five". At the same time, "Juno" has also become another soundtrack to win the title after the "High School Musical" series. Such achievements can be said to be hard-won.

In the next week in February, the original soundtrack of the "Juno" movie beat the godfather of rock and roll, Bruce Sizzling, who released a new album, and Evan, who was extremely strong before that...Bell, who has continued to top the Billboard album chart. Champion, this result completely dumbfounded everyone. No one expected that the dark horse in the music market would actually be the soundtrack of the "Juno" movie.

However, although the popularity of the "Juno" Diandi soundtrack includes the factors of the movie itself, it once again proves the truth of "music comes first". After all, the soundtrack sold an astonishing 580,000 in its first week. .

In the second week of February, Evan-Bell broke out again, "Five" overwhelmed the emerging rock band just listed this week, and returned to the top of the championship. The "Juno" movie soundtrack fell to the debate band, Taylor Swift and Bruce Springsteen are in fifth place. After "Five" regained its hegemony, it pursued its victory and pursued it with the help of the attention of the Grammy Awards.

With the release of the old and new albums, the last "Five" once again gave up the championship. The final number of weeks for the championship was also fixed at 17 weeks, and it was impossible to go further.

Under the sturdy results of "Five", Taylor Swift's "Fearless" has become another beautiful landscape, with 11 weeks of non-consecutive runner-up results, plus 15 weeks before and after staying in the top five, This made Taylor Swift, who only released her second album, a leader among the new generation of female singers. Even with the sweep of Evan Bell, Taylor Swift still detonated countless topics.

Focusing on "Five" again, after its release on November 3, it won the championship for 13 consecutive weeks. After a two-week hiatus, it completed four weeks of domination, and won a total of seventeen weeks of championship. In terms of performance in all aspects, none of them can break the record of "Four", but no one will think that "Five" is a failure Not only is it not a failure, but it is a great success.

In the end, "Five" won 6.8 million sales in 2008 with the ninth consecutive championship. After entering 2009, the powerful momentum of "Five" is still the same, with the eight-week championship and two-week championship. The runner-up result has accumulated sales of 3.3 million. After ceding the championship to the old in mid-March, the cumulative sales of "Five" has reached 10.1 million, becoming Evan Bell's fourth individual. An album that sold over 10 million copies.

Although it took nearly five months to complete this feat before and after "Five" compared to "Four" who achieved diamond certification in only three months, no one would underestimate Evan Bell. , five albums and four diamond certifications, the only "One" that did not break through 10 million sales now has exceeded 9.5 million in the US market, not far from the 10 million threshold. Perhaps, it is not a big problem for Evan Bell to become the only singer in the history of American music who has sold over 10 million albums.

As for Evan-Bell's album sales worldwide, it has already crossed the 100 million threshold as early as last year, and currently ranks 24th in the history of global album sales. Now, if you add The global sales volume of "Five" is not a problem at all.

"Five" dominates the album sales chart, but a hundred flowers bloom and a hundred schools contend on the singles chart!

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