Chapter 1944： money burn game

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For a long time, Hollywood movies have been equated with commercial blockbusters! So true movie lovers tend to turn their noses up at Hollywood blockbusters, and then firm up their support for European art films. This is a prejudice, but Shi Shi is also a reflection of the status quo of Hollywood films. In the Hollywood film circle, it is actually a money-burning game between big film companies.

In Hollywood, a money-burning game, big investment is equal to a blockbuster. Maybe you can't shoot a masterpiece, but how to create a commercial box office movie is definitely a must-have basic skill. Generally speaking, the more you pay, the more you can get, so the improvement of the ability to absorb gold means that there must be a continuous consumption of a solid family background.

Evan Bell once read a statistical post before his rebirth. The post counted the fifty most expensive movies in history after deducting the inflation factor. The final result is simply from the book, and only one work is a loss. . It's no wonder that the big studios haven't given up on the idea of ​​"high investment, high return." Of course, these are all data on paper. If you really take into account the cost of the promotion period, box office dividends and other factors, among the fifty most expensive works, there must be more than one loss-making movie.

As of 2008, Evan Bell, the most expensive movie in history, also participated. It was impressive that "Pirates of the Caribbean 3" cost three dollars on paper, but it eventually swept the world's $1.16 billion, which was a bumper harvest. Xi Jinping, although the "Batman Prequel: The Dark Knight", which invested 185 million US dollars during the summer vacation, cannot make it into the top ten of this list, it definitely has a place in the top fifty. Having won $1.24 billion, this deal couldn't be more cost-effective.

It can be seen that high investment equals high return. This equation is almost fascinating, and it makes all major film companies want to stop. But in fact, high investment in Xi Shi is also equated with high risk, and many movies with huge investment end up losing everything and ending bleak. Don't you see MGM, which has been around for more than half a century, at a weak moment, because of a "Wind Whisperer." It invested 120 million and only earned 70 million US dollars at the box office, and the result was directly declared bankrupt.

In recent years, there have been many works with high investment results and huge fiasco. In 2006, Warner Bros.' "Superman Returns." The cost of 270 million US dollars finally won the box office of only 390 million US dollars in the world. Although from the book, it is still profitable, but everyone knows that, After deducting factors such as publicity expenses and theater dividends, Warner Bros. even lost the red underwear and pants on Superman. In 1995, Universal Pictures costed $200 million for the "Golden State." Although it earned $500 million at the global box office, this result is definitely not a big win, not to mention that the film has achieved a very good reputation. , this result is even more unmatched.

In 2005, Universal Pictures made a big bet on Kevin Costner and started filming "Future Water World." The actor and director who won the Oscar director statue for his debut "Dancing With Wolves" is famous Outside, in the mid-1990s, Universal Pictures was willing to invest 200 million US dollars, which can be said to be a sensation in the world. This is two years earlier than "Titanic", and it is known as the most expensive film in film history. one. As a result, the North American box office was only 88 million US dollars, which made Universal Pictures lose words for a few years. Fortunately, the overseas box office decoration was so flat that Universal Pictures would not lose money on paper costs. But the $200 million investment earned $260 million at the global box office, making Universal Pictures unable to lift its head at all.

To a large extent, people were not optimistic when the filming of "Titanic" started, because it was affected by the sequelae of "Future Water World".

Let's not talk about it, just in the summer of 2008, there was a tragic incident. "Speed ​​Racer" directed by the Wachowski brothers who filmed "The Matrix" and became famous all over the world. Invited n, Emile Hess Key, Susan-Sarandon, Sanada Hiroyuki and other stars joined in. As a result, this work, which Warner Bros. invested 120 million US dollars, was only 43 million at the North American box office. Even after adding the overseas box office, the global total. The box office was only $90 million, which made Warner Bros. face ashen. Fortunately, the "Batman Prequel: The Dark Knight" box office volcano, so that Warner Bros. won't be too sad because of their $120 million.

Before Evan Bell was reborn, the box office tragedy that I remember most clearly came from Pixar, made by Andrew Stanton, the excellent director of "A Bug's Life", "Finding Nemo" and "Robot Wall-E", In 2012, he moved to a live-action movie and filmed the work "Mars Battlefield". In his last life, Disney invested 250 million US dollars for Andrew Stanton, but in the end, the global box office only recovered 280 million US dollars, of which The North American part has its own income of only 70 million US dollars, which can be called the first massacre of 2012.

It can be seen that, in fact, the game of burning money for commercial blockbusters is not so simple. To shoot a commercial blockbuster to make money, you must have two brushes.

Evan Bell just listened to the two works mentioned by Teddy Bell, and the reason why he showed a meaningful smile is because these two works are exactly the representative works in the money-burning game. "Alice in Wonderland" is a success story, and "Tron" is a fiasco.

Compared with the fairy tale "Alice in Wonderland", there are very few people who don't know it. It is also a very classic work in history. The 2010 version of "Alice in Wonderland." Evan Bell remembers it very clearly. This work Directed by Tim Burton, it brings together superstars such as Johnny Depp and Anne Heather. Although the reputation of the film can only be said to be quite satisfactory, the gorgeous pictures in the film bring all audiences an unprecedented experience. Personally, Wen Yibel still likes it very much. As a result, the $200 million work brought Disney more than a billion dollars at the global box office and became one of the hottest topics of 2010.

Relatively speaking, the title of "'Chuang Zhan Ji" doesn't seem to be so famous, but this habit from Disney is a sequel to the 1982 classic sci-fi film "Electronic World Contest", which is said to be an investment of 300 million in compensation. Dollar, with the title of "the most ambitious work in film history", landed on the Christmas schedule of that year. As a result, the global box office won $400 million, which made Disney absolutely "faced."

So, this is a very interesting phenomenon. The habit in the last life is from Disney's work in 2010. "Alice in Wonderland" turned out to be a big win, while "Tron" was a complete failure. No wonder Evan Bell laughed when he heard the two works put together.

"Why, is there any problem?" Teddy Bell saw his brother's smile and guessed that Evan Bell had his own ideas about these two works. In fact, Teddy Bell is a bit blindly believing in Evan Bell. You know, Evan Bell has not even read the script at all, just heard the name of the work, how can he make a judgment. However, this kind of thing is normal in Eleven Studio, even Frank James, who has the least contact with Evan Bell, is not too surprised.

But fortunately, Evan-Bell didn't get carried away, he just still smiled. "'No, I'm just thinking, Thomas and the others should be hit this time. When the economic crisis comes, these plans have to be postponed a little bit." Wen Yibeier wants to make comments on these two works, and he will wait until he sees the script. He is not in a hurry now. "Have they made a budget for these two works Thomas?"

Teddy Yibell shook his head, "It's just a discussion now, I don't even have a project, how could I have a budget?" Although Studio Eleven has always had the ambition to expand, it has never made his steps too eager. , which is very valuable, not only for the Bell brothers, but also for Thomas Lansing and others, which is even more rare. "In fact, Thomas and the others just saw the project and thought it seemed to be good, so they chose it to discuss the feasibility. We feel that , If these two works are to be put into filming, it will definitely go up to 150 million."

Whether it is Teddy Bell or the three directors of Eleven Releases, they all have enough knowledge of the film circle. As insiders, they have a very clear understanding of this money-burning game. Therefore, the estimate of "150 million" is a bit conservative, but it is very sharp.

"It mainly depends on how to shoot, digital technology is the real money-consuming part." Bowen-Bell did not explicitly say that three-dimensional technology (3D) will not really get the attention of major film companies after "Avatar" is released, but Even before the rebirth of Evan Bell, there is still no conclusion as to whether the relationship between 3D technology and film has more advantages or disadvantages. But what Evan-Bell can confirm is that the two works "Alice in Wonderland" and "Tron Chronicle" are both very expensive works with 3D technology, so the investment cost will remain high. "Don't worry for the time being, it's okay to make a big investment, but you need to choose the script carefully." In Evan-Bell's personal opinion, whether it is 3D technology or other technologies, as long as it serves the film, not for use, Then it is beneficial to the film. In the final analysis, everything is still centered on the work.

Teddy Bell nodded. "Well, now that the economic crisis has come, Thomas and the others are no longer interested. For the time being, it is more appropriate to focus on next year." Although Eleven Studio has always been smooth, this economic crisis has also It is a small threshold, and you must not be reckless.

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