Chapter 1832： graduation season

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"When the movie is released, we will use your name to promote it." Joseph Gordon-Levitt gave Bell a big hug. Evan Bell's role in the "Stop Loss" crew had long ended. He Must take this afternoon's flight to Los Angeles.

Although Bell's expression is tired, his eyebrows are very light. Although the filming of "Stop Loss" reminded him of a lot of helpless things, music is always the best way to vent, and his mood can be calmed down now. . "No problem, as long as I don't say I'm the 'starring role', there's no problem."

Many studios tend to blur the focus in order to attract attention. Take "Stop Loss" as an example, Evan-Bell is a cameo, and Joseph-Gordon-Levitt is just the third male protagonist. However, in order to attract audiences to the movie theater, some companies are likely to say "Evan Bell and Eiffel-Bell and Joseph-Gordon-Levitt co-starring." Publicity in a way that completely blurs the focus. There are two kinds of results, one is to hurt the actors, and the other is to affect the later box office and word of mouth of the work.

Hearing the ridicule of Bell, the dog, Gordon-Levitt, the Joseph dog, laughed, "Don't worry, our distribution company is not Universal Pictures." This meaningful ridicule made Evan ... Bell also speak out completely. Laugh out loud.

This time, I sold Gordon the Joseph dog...Levitt went to Austin for a day of filming. In fact, Evan Bell didn't think much about it, he just helped a friend, but the harvest was far more than he imagined. In addition to the two songs "Habitat (only.me and "Twenty-One Shots (21.Guna, I met Channing-Tatum, Kimberly-Pearce and others, and also learned about "Stop Loss" "Such a good work is a joyful harvest.

April has passed in a blink of an eye. The arrival of May means that the summer season of the fierce year has begun again, and it also means the arrival of another year of graduation season.

Evan Bell has been graduating for two years in a blink of an eye, and campus life seems to be very far away. And this year, Blake Lively's studies at the University of California, Los Angeles have officially ended, and she will also get her bachelor's degree in film, so she can concentrate on her acting career. After Evan Bell left Austin, he flew directly to Los Angeles to attend Blake Lively's graduation.

As the graduation season is approaching, the three works planned by Eleven Studio this year will also be released one after another.

So far, Eleven Studio plans to release a total of three works this year, "Mamma Mia", "High School Musical" and "Robot Wall-E". As for Evan Bell's just finished shooting "Juno." "It depends on the speed of post-production. Thomas-Lansing, Kurt-Laporte and Teiches have just completed a brilliant 2007, but they are not hot. For Eleven Studios Today's planning is still orderly.

Originally, they considered putting "Robot Wall-E" on the Christmas schedule, mainly because the subject matter of the movie was too individual, but after comprehensive consideration, and carefully observed the competitors in this summer's schedule, "Iron Man ", "Indiana Jones," "The Incredible Hulk", "Batman Prequel: The Dark Knight" and other works come into view. Although it still continues the fierce competition in previous summers, the overall pattern is chaotic and does not have the The works that swept the king of a thousand armies, so Tei… Keith insisted that "Robot Wall-E" be released in the last week of June. In terms of work, Tei Keith, who usually does not show anything, is the best at work. One of the most decisive and domineering. After arranging "Robot Wall-E", the subtitle of "High School Musical" is the graduation season. With the atmosphere of the entire graduation period, the sales look will definitely be much better, so I finally chose one with the first January in the first and August in the second are completely different periods, May. In order to avoid fighting with "Robot Wall-E", and to avoid "Iron Man, and "Indiana Jones," two works, "High School Musical, it is difficult to find a place to stay in May, but here is the whole summer season. The moment of the big curtain, the final "High School Musical", chose the second week of April.

The last "Mamma Mia" was originally planned to be released in the spring, repeating the schedule of last year's "Three Hundred Spartans", but considering that "Mamma Mia" was written by Travi-Nane In the work, after the "High School Musical" trilogy tested the waters, Travinaen's directing ability has been recognized. This time, "Mamma Mia" is no longer a relatively simple high school-style stage play. Travinaen has taken out the real housekeeping skills to put this classic stage play on the big screen, so "Mamma Mia" is also highly anticipated, and it has gathered Amanda Seyfried, Meryl Actors with both strength and appeal, such as Streep, Pierce Brosnan, and Colin Firth, consider the release date of "High School Musical". Definitely not a wise choice, so in the end "Mamma Mia" was scheduled for release in the third week of August.

In this way, the three works of Studio Eleven this year are all gathered around the summer season, which is unprecedented. However, Studio Eleven did not blindly believe in its own strength, and plunged into the competition all at once. Instead, after calculating and planning, the three works are arranged in a scattered manner. In fact, there is only one "Robot Wall-E" that really joined the competition in the summer season. The other two works, one behind the other, can only be considered to join in the fun.

But even so, people still see Eleven Studio's steady and steady strategy, and there is hope to once again consolidate the country that it made last year.

When Evan Bell arrived in Los Angeles, "High School Musical" was already in its fourth week of screening.

The "High School Musical" series has become a representative work of musicals for young people, making countless young people begin to re-understand the meaning of musicals, and the average age of audiences on Broadway in New York gradually begins to go down. This is the best response. . In the past two years, the first and second films of "High School Musical" have not only achieved impressive results at the box office, but the sales of the movie's soundtrack are even more gratifying, even if the power is not comparable to the "Pirates of the Caribbean" series, It has also become a series of films with daily progress, which is also the first series of films in the history of Eleven Studios. In fact, with the low investment of "High School Musical", the combined cost of the three films has not crossed the threshold of 20 million - this still includes the cost of publicity costs, which is hundreds of millions compared to the "Pirates of the Caribbean" series. , Even for an investment of 300 million US dollars, "High School Musical" is more cost-effective.

According to incomplete statistics, in addition to the box office, the "Guilty Dance" series has also achieved very impressive income in terms of records, tour concerts, peripherals, etc. If it is purely based on cost performance, the "High School Musical" series and "Plus" The "Pirates of the Saddle" series is actually a horizontal line, and in terms of influence, the "Pirates of the Caribbean" series has two consecutive global box office feats exceeding one billion, which is naturally unmatched by "High School Musical", but "High School Musical" The singing and dancing frenzy set off around the world has definitely contributed to the rejuvenation of Broadway.

More importantly, "Pirates of the Caribbean" is based on Captain Jack Sparrow, played by Evan Bell, but the "High School Musical" series is a group. Therefore, if you insist on a winner, you can't say a result.

"High School Musical, after the release, the word of mouth has declined compared to the first and second films. After all, the whole story series cannot withstand too much scrutiny. In order to suit the tastes of young people, the stories are relatively simple, and the whole routine Following the design of Disney fairy tales such as Cinderella and Snow White, with the pearls of the first and second films ahead, it is naturally very difficult for the third film to win in terms of storytelling. Therefore, word of mouth declined. , is also expected.

But on the whole, the mainstream media still gave good opinions. The overall score of the media was 63 points, passing the pass line; the freshness of the Rotten Tomatoes website was 71%, and the score was not bad Especially in terms of music, it has once again won praise from most media, similar to "the sunshine and energy that high school students should have expanded, and they are lively and dignified", "the background effects of music and the image effects of singing and dancing are both Excellent" comments are endless.

It is not easy for a movie with high school students as its main audience to maintain its overall good momentum even after the third film was filmed. It also had an aggravating effect on Travie-Nan's confidence, but it's not clear what kind of media reviews "Mamma Mia" will win four months later.

With the pearls of the first and second films ahead, the eleventh issue is "High School Musical", which is specially arranged for the release of the graduation season. Obviously, there are still ambitions for the box office. Like "High School Musical, this is purely a youth idol card" The works of Si Zousheng and the young and sunny spirit that win attention will naturally not have more expectations for the awards season, so the box office is the natural focus.

Avoided the opening of this summer's "Iron Man". The main competitors of "High School Musical" include the horror movie "Feasting and Killing Eve." "King of the Streets" starring Keanu-Reeves, Forest Suntke and Chris Evans. "Bringing together the masterpiece "Blackjack" by Kevin...Spacey and Jim...Sturgis and others.

Although April is considered a downturn in the early summer season, the energy that has erupted in the spring season in the past few years is often not to be underestimated. The high popularity of the work has exploded with amazing energy.

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[Unfinished to be continued "This text is provided by the breaking dawn update group @红 Chenranshao".