Chapter 1575： opponent comes

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The so-called website attracts many people, but it is nothing more than website functions, page design, browsing speed, etc., among which functions undoubtedly occupy the first place. www.) People browse every website with a purpose—even if it’s boring entertainment, so functionality is what everyone pays attention to.

For the same type of website, complete functions play a decisive role. After subdividing into video websites, factors such as browsing speed, page design, and browsing habits will surface and become factors that affect user selection.

As of February 28, 2007, that is, before the launch of Hulu.com, according to a survey by a well-known market research company in the United States, there were about 90 million video websites covering the Internet in 35 countries around the world, of which about 90 million Fifty million videos come from uTube, in other words, uTube has 55 percent of the global market in terms of content supply.

In addition, in January and February 2007, uTube is far ahead of the runner-up Google Video with an average of 80 million views per day, and Google Video's average daily CTR is only 20 million. In terms of the number of visitors, uTube has been steadily increasing, with an average monthly value of 40 million in the past six months, and in February alone, the number of visitors has risen to 46 million; in this data, The runner-up Google Video is 8 million.

From this set of data, we can know. uTube's position in the entire video site can almost be said to be a monopoly. No wonder when Bettina Martin left uTube, everyone was so shocked, and Evan Bell was so calm. In fact, the chaos within the company at that time was more of a shock from betrayal. Coupled with the aggressiveness of the opposing alliance, it is inevitable that there will be some self-disorder. But after Evan Bell stabilized everyone, everyone quickly realized the powerful advantages of uTube... The current user base can be said to be increasing almost every day. With the continuous development of uTube, users' dependence on the website will only become stronger and stronger, and the habits that users have developed in the past two years will also make everyone stay on the uTube website for a long time.

A simple example, in the use of search engines, mainland China is accustomed to using Baidu, South Korea is accustomed to using Naver, and Europe and the United States are accustomed to using Google. This long-standing user inertia is a powerful force. It's not so easy to hit.

Coupled with the strength of uTube itself, even if the impact of Hulu.com is strong, it is difficult to pose a threat to uTube in the short term. So, as Evan Bell said, what uTube has to do is not to mess around, but to keep the site advanced. Don't rest on your laurels, but continue to work hard in terms of website functions to meet the increasing needs of users, then no matter who the opponent is, uTube will firmly maintain its advantage.

March 1. Hulu.com is officially launched, which also means that after Google Video, the most powerful video website will launch an impact on uTube. The rich content supply of the four giants Universal Pictures, Universal Music, Disney, and TV stations will definitely become a big weapon.

The page design of Hulu.com is also simple and generous, and its functions are the same as in the previous life, facing high-end users, extracting the essence of the uTube channel business, with the content release of the opposing alliance four giants as the core, providing major TV series, There are paid rentals and paid viewings of movies, but most videos are still available for free viewing, replaced by embedded advertisements.

Due to the pioneering precedent of uTube, the content of Hulu.com can only be regarded as a pick-up, and there is not much novelty. The only difference is actually in the content of the opposing alliances. Besides, Hulu.com not only has no advantages, but also lags far behind the mass base of uTube.

Even so, Hulu.com relies on the huge contacts and high-end positioning of opposing alliances, coupled with Baitina Martin's threading, Hulu.com still has a certain ability to attract high-end advertisers. At least, there are four opposing alliances. The company is the backer, and Hulu.com can still stand on its heels in a short time.

A week after Hulu.com was launched, statistics were released. The average number of visitors per day was 800,000, and the average daily video click rate was 5 million. This data is compared with the fact that Hulu.com has a quarter of the video content library in the United States. Said it was too cold.

However, this data is a pity for a website that has just been online for a week. You must know that uTube could not provide such data when it was first launched. Of course, now is 2007, and the year 2007, when video sites have been fully promoted, is not the same as February 2005.

After the opposition alliance analyzed the data of the first week in detail, it was even more difficult to have a good face. According to statistics, 80% of the number of visitors come from uTube's external search links, and in this data, Juyou.com only provides 5%, and among the remaining 15%, 12% From the Google search link, three percent are the ones that users directly enter the website address to visit.

What does this data show? It's very simple, it shows that the last three percent of users are those who really care about Hulu.com, and some of them are insiders of the company; the 12 percent who are curious about Hulu.com is too much. Rare. The five percent of Juyou.com is an added value, but this added value is too shabby.

The last 80 percent means that people are still willing to choose uTube, and then use uTube's search engine to find videos. As for Hulu.com, it is just like the countless external links of uTube, a vassal existence. Thanks to uTube for this service: Videos not found on this site will be given a link to watch, even a competitor's site. The existence of such a search function. Makes the user's dependence on uTube even far more than Google - at least in the video search function.

Hulu.com's visitors still have to come from uTube. The value of a quarter of the content of the opposing alliance is nothing more than that, and it doesn't even make some splashes. This result made the opposition alliance really dumbfounded. Although this is only the first week. People still have to accept the Hulu.com, but before that, the propaganda against the alliance has been done for nearly half a year, and the effect is so insignificant. It is indeed a blow to the confidence of the opposing alliance.

Faced with the launch of Hulu.com, uTube remained calm and didn't even react. It was no different from the previous day, as if the departure of Baitina Martin and other three members had never happened.

But soon, uTube underwent a routine upgrade, which is really normal for uTube users. In the past year, uTube has been collecting users' opinions. Then it is regularly organized into a book, and the website is upgraded to meet the further needs of users. In addition, uTube provides experimental new features every month, and interested users can participate in the experience and submit their opinions to win free video coupons in the channel. actually. Even if there is no reward, many users are willing to make suggestions. After all, the update of the website will ultimately serve the users.

Therefore, the upgrade of uTube is really normal.

Three hours later, uTube completed the upgrade again. This time the upgrade has made many users shine. The first function that bears the brunt is the integration application with Facebook. Users only need to install the application on Facebook, and then they can watch videos directly on Facebook and share them with Facebook friends at the same time. This application is undoubtedly a further integration of the two websites. , which improves the user experience.

If the first application is still selective for users, then the second update is a thoughtful little jacket for all users. uTube has updated the picture quality of the video. Originally, the picture quality can only be.... It's really not good. This time, the website has added a 3GP video format that can be selected and watched on mobile phones. In addition, the website has also added... Pixel resolution. rate in high-quality mode. Although there is still some distance from the high-definition picture quality of 720p, this move by uTube is undoubtedly a new revolution in video websites.

At present, all videos on the Internet are in 320p quality. uTube has launched 480p quality this time, which is definitely a leap in quality for the video of the entire website. It is also the first website in the world to launch high-quality mode. Once again Walk at the forefront of the times. No wonder it took three hours to update this time. It turned out that there was such a big move... This update made the number of visitors to the website increased by 30% within the next 48 hours, and the results were very gratifying. After watching the video in high-quality mode, users can also fill in the viewing experience in the website's questionnaire to help the website make further adjustments.

uTube, which was already ahead of many competitors, has undoubtedly expanded its lead after this update. Although this is a routine update, everyone understands that this is uTube's response to Hulu.com's challenge. A heavy and heavy counterattack is enough to make Hulu.com unable to recover for a long time... The development of 480p quality video has always been a company secret, and only a few people know about it. So when Baitina Martin and other people left the company, they didn't even know it. Invisibly, Huluwang made a useless effort: the countermeasure worked, but it did not grab the most important core technology. This is really It's worth it!

Now, everyone knows that improving the quality of video websites is very important for user experience. Judging from uTube's user feedback information, it has received unanimous praise from everyone. This is really a cross-generational video website. a move. But what if other video sites know about it? They are only now starting to develop, and the distance behind uTube is getting bigger and bigger.

Of course, Hulu.com's impact on uTube is not a matter of one or two days. Just like Facebook's challenge to Juyou.com's dominance, it is bound to be a long process, and it will be time to reveal the answer. Judging from the current situation, uTube has an absolute advantage!

Ask for a monthly pass! Well, I have received the urging ticket, thank you, huh, the New Year has just ended, during the holiday syndrome period, I will add more updates on the basis of the fourth shift, huh, huh! RQ

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