Chapter 1178： stage rehearsal

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Located on Seventh Avenue between 31st and 33rd Streets, Madison Square Garden is one of the busiest corners of the Big Apple. It is not only the home of the NBA team New York Knicks, but also world-famous as a famous venue for boxing matches. In 1971, two generations of boxing champions Ali and Fraser dedicated the greatest "Battle of the Century" in boxing history here. . In addition, basketball, ice hockey, concerts, political rallies and other various activities are staged here. A history of Madison Square Garden is actually a vivid history of American sports, literature, and politics.

Similarly, Evan Bell once made a deep impression here. The defamation incident in the summer of 2002 and the return of the 45th Grammy Awards at the end of 2003 all happened here. Evan Bell's trajectory in the history of the entertainment industry has also been deeply branded by Madison Square Garden.

For entertainers in the entertainment industry, in addition to basketball and boxing, Madison Square Garden is even more impressive in the nature of the music the venue represents. The first inspirational concert in New York after being hit hard by September 11; John Lennon's last concert before his murder in 1980 was held here. This also makes Madison Square Garden "the world's most famous performance venue" title.

Teddy Bell was standing under the stage of Madison Square Garden at this time, discussing in a low voice with Claire Days, while on the stage, Evan Bell was rehearsing intensively. Claire Days has reached out to Eleven on behalf of Warner Records since she started preparing for Evan Bell's tour. In fact, now that Claire Days is in a high position, he doesn't need to do these trivial things at all, but because the object is Evan Bell, Warner Records still showed enough sincerity, so Claire Days personally went into battle, for the sake of Evan Bell. Evan Bell's global tour planning.

The elements of a concert's success can depend on four factors, the artist's performance. The experience of the audience, the satisfaction of the performers, and the sense of return of the sponsors. And these four main points need to be realized in a top-level venue. This includes world-class sound and lighting effects. Safe and convenient access, high-quality production systems, comfortable seating, unobstructed sight lines, clean restrooms, professional service staff, and more.

Although Madison Square Garden is not the world's top in capacity, it can only accommodate 20,000 spectators. However, its supporting facilities are internationally leading, and naturally it has been recognized by all aspects. Therefore, countless singers hope to be able to board the stage of Madison Square Garden, give wonderful performances here, and spend a good time with the audience.

This time Evan Bell's concert, Teddy Bell did not outsource the management of the concert to other professional performers, but was taken over by the Eleven Brokers led by Sean Mayer, and worked at Warner Records With help, take care of yourself. Although this method is more laborious. The preparatory work in the early stage is also very huge, but it is able to control all aspects of the performance schedule, performance venue and other issues, and create a complete concert of his own according to Evan Bell's meaning.

Only the ticketing aspect. Eleven Brokers signed the ticketing agency to the world's largest ticketing company - ketmaster from West Hollywood, who are responsible for the professional work of concert tickets. Founded in 1976, Temajet Ticketing has provided ticketing services to more than 10,000 clients worldwide in a variety of categories, leading venues, professional sporting events, performance venues, museums and theaters. It is worth mentioning that, for the 2004 Athens Olympic Games and the 2008 Olympic Games to be held in Beijing, the ticketing work was handled by Temajet Ticketing.

"Have the sponsors been decided?" After Claire Days explained some details of the on-site staff services, he turned back to ask Teddy Bell, "I just saw a news yesterday, saying that Evan's concert this time is only a matter of Nearly 30 million dollars for sponsorship? Really?”

On the stage, Evan Bell's voice came through the speakers. "No no, the lighting here shouldn't be so fancy."

Teddy Bell looked back at Claire Days and couldn't help laughing, "You can believe this nonsense, even Michael Jackson and Mariah Carey can't get so much sponsorship, how can Evan get it?" There are many ways to make money from a concert, including sponsorship, ticketing, and peripherals.

Take Michael Jackson's "Historical Journey" concert from 1996 to 1997, for example. At the beginning, this tour covered 56 cities in 35 countries on five continents, and held a total of 82 performances, attracting 4.5 million fans to watch. It was the largest performance in the history of world tour. Although the specific income of the concert is not known to the outside world, according to professional statistics, the final income of "Historical Journey" should be about 165 million US dollars, of which more than 80% are ticketing income.

Even if the price, exchange rate and other factors are put aside, Evan Bell won 30 million US dollars as a sponsor of this concert, which is an impossible number, and half of it is already among the top ten singers. famous level.

Claire Days shrugged with a look of indifference, "Why is it impossible? Now that Evan is at the top, and this is his first concert, all sponsors are competing for the number of sponsorships for the concert. It's over, isn't it?" Claire Days looked at Evan Bell, who was discussing the stage with the extrajudicial fanatics on the stage, "As far as I know, the manufacturer that sends the sponsorship package to Eleven Studio, at least There are twelve."

Teddy Bell didn't deny it this time. In fact, there are ten manufacturers willing to bid more than 10 million US dollars, and there are seven or eight other manufacturers. He can't remember. However, in the selection of the main sponsor, it did not take much effort. Apple won this sponsorship with a "cheap" $8 million. This is after the completion of the Pixar transaction. Steve - A request made by Jobs, Teddy Bell readily agreed.

After Apple has won the main sponsorship, they can title sponsor the concert tickets, and the most prominent position in the main venue will be the advertisement of Apple's upcoming ultra-thin digital music player. In addition, major equipment such as Evan Bell's microphone will also be sponsored by Apple.

In addition, in the selection of sponsors for concert equipment, Teddy Bell spent nearly three weeks before and after the selection, and selected the final manufacturers in terms of lighting, sound, video, stage transportation, and catering. In terms of infield advertising, after repeated measurement by Teddy Bell, Kodak and Citibank each won the sponsorship position with a price of four million US dollars.

In general, Evan Bell's global tour involved a total of eight sponsors, and received 18 million US dollars in sponsorship. If this number is compared horizontally in the industry, it is entering the 21st year. The highest score in a century. It is one level higher than the concert darlings of Mariah Carey, Amy Nam, and U2, and its momentum is definitely the world's largest.

"Sponsorship is both encouragement and pressure. We haven't made detailed arrangements for the concert yet." Teddy Bell didn't answer Claire Days's question directly, but quietly changed the subject, "We have just put Tour cities in the U.S. are scheduled, and tours around the world are being scheduled, so there’s a lot of pressure.”

On the stage, Evan Bell was rehearsing, "No no, Epner, the rhythm here is not right, didn't we say it was faster? Do it again?"

After Teddy Bell finished speaking, Claire Days did not refute. Evan Bell has devoted himself to the rehearsal of the tour since his cameo appearance on "The Devil Wears Prada", and now two weeks have passed, and the stage rehearsal is still being rehearsed over and over again . The sound, lighting, band, venue, props, all aspects have been turned over and over again by the picky Evan Bell. He only hopes that this tour can be the best and truly bring the charm of live singing to all audiences. . So, don't say anyone else, the most demanding is Evan Bell himself. The pressure is constantly superimposing invisibly.

"What about costumes, dancers, and warm-up guests? They haven't started yet?" Claire Days also felt a little overwhelmed. Since Eleven Studio did not look for a performer, they had to cross the river by feeling the stones. What? Everything has to be done by hand. From the end of September to the present, two full months have passed, but the preparations still seem to be unfinished, one after another.

Teddy Bell sighed The dancers will be selected in the next two days. After all, there is not much time left to choreograph with songs. We're not too nervous about the costumes. Catherine will come over after she's done with the movie. "Speaking of this, Teddy Bell couldn't help laughing, this concert should be the first time that the three Bell family have gathered together for one job, busy with the same thing, and Catherine Bell will also participate in the tour. Therefore, this tour has a different meaning from the Bell family. "As for the warm-up guests, it is not within my control. "

Hearing Teddy Bell's voice shaking the hands of the shopkeeper, Claire Days couldn't help laughing, with a look of "I understand", "Yes, I know."

As early as two weeks ago, Evan Bell announced the list of the first six cities for his global tour, and then under the list of cities, was an invitation to the ** band, "Hope to be my Please contact Philip Lawrence, No. 9 Prince Street, for the band that will be the guest of the concert." Finally, I left Philip Lawrence's contact information below. This direct and unexpected way is indeed too Evan Bell. style.

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